Double Good

What Double Good does

Double Good Technologies, LP, founded in 1998 by Tim Heitmann in Chicago, operates a vertically integrated online fundraising platform and direct-to-consumer gourmet popcorn business headquartered in Burr Ridge, Illinois. The company's flagship Virtual Fundraising Platform enables youth sports teams, K–12 schools, and youth-focused nonprofits to raise money by selling gourmet popcorn through personalized Pop-Up Stores® that are shared via text, email, and social media. The accompanying mobile app provides self-serve fundraiser setup in minutes, real-time sales tracking, leaderboard rankings, and supporter messaging, while Double Good handles product manufacturing, packaging, fulfillment, and shipping. The 50% payout model (organizations retain half of every dollar sold) with no fees, minimums, or inventory handling differentiates the platform from brochure- and door-to-door-style competitors.

The product surface is anchored by the Virtual Fundraising Platform and mobile app, with adjacency products including the traditional Brochure Fundraising channel, the Donate Joy™ donation program, and the e-commerce Shop at doublegood.com selling twelve flavors of individually priced bags ($11–$14) and bundled sets ($22–$229). Underlying infrastructure includes a cloud-based Pop-Up Store platform with real-time analytics, mobile-app front-ends, and integrations with Stripe (payment processing), Plaid (bank verification), and Georgia Banking Company (custodial accounts and ACH payouts). The Double Good Kids Foundation, a 501(c)(3) nonprofit, receives 50% of every popcorn purchase and hosts annual Double Good Days events for children with special needs.

Commercially, Double Good generates revenue primarily as the 50% sponsor retained on a transaction-fee model (average virtual fundraiser generates ~$1,600 per group and ~$400 per participant; mean group raises $3,000+), supplemented by direct-to-consumer e-commerce unit pricing and Donate Joy donations. GTM combines product-led growth through the mobile app, direct-to-consumer e-commerce, and a partner-driven channel leveraging national relationships with Pop Warner, USASF, and Glazier Clinics. The company is bootstrapped, founder-owned, and reports 28 consecutive years of growth, four consecutive Crain's Chicago Business Fast 50 appearances (#16 in 2026), 17 Inc. 5000 listings (#981 in 2024), and nearly 75,000 youth organizations served with $125M+ raised in 2025.

Name

Double Good

Legal name

Double Good Technologies, LP

Website

https://www.doublegood.com/

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Double Good operates an online fundraising platform and DTC gourmet popcorn business, enabling youth sports teams, K–12 schools, and youth nonprofits to raise money through virtual Pop-Up Stores with a 50% payout and no inventory handling, supported by a self-serve mobile app and national partnerships.

Ownership category

akta.pro rank

Product category

Online Fundraising & Gourmet Popcorn

NAICS

Confectionery and Nut Retailers (445292)

SIC

Sugar & Confectionery Products (2060)

akta.pro primary industry

Popcorn & Puffed Snacks (CRADABAH)

akta.pro secondary industries

Cause Marketing & Co-Promotions (BPAFAMAK), Gourmet Popcorn & Caramel Corn Shops (THAFAGAM)

Keywords

• Online fundraising platform
• Gourmet popcorn products
• Youth sports fundraising
• Virtual fundraising software
• Direct-to-consumer popcorn

Headquarters

HQ city

Burr Ridge

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Popcorn Sales - Fundraising: Organizations sell Double Good popcorn through virtual Pop-Up Stores and earn 50% of every dollar sold. Double Good handles product, fulfillment, and shipping while organizers receive payouts 1-2 weeks after fundraisers conclude.
2. Direct Popcorn Sales: Direct-to-consumer e-commerce sales of gourmet popcorn through doublegood.com. Individual bags range from $11-$14, with bundled sets offering savings. Each purchase includes a 50% donation to the Double Good Kids Foundation.
3. Donate Joy Program: Customers can add popcorn donations during checkout, with 50% supporting the Double Good Kids Foundation and 50% going toward donating popcorn to teachers nationwide.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Double Good operates a virtual fundraising platform that enables youth organizations, schools, and sports teams to raise money by selling gourmet popcorn through individual Pop-Up Stores. Organizations keep 50% of every dollar sold while Double Good manufactures the popcorn, handles payments, fulfillment, and shipping directly to supporters. The company also sells popcorn directly to consumers through an e-commerce shop and runs the Donate Joy™ donation program.

Product overview

Double Good operates a dual-purpose platform combining an online fundraising marketplace for youth organizations with a direct-to-consumer gourmet popcorn e-commerce store. The core Virtual Fundraising Platform enables schools, sports teams, and youth organizations to raise funds through individual Pop-Up Stores, while the Shop section sells gourmet popcorn directly to consumers. The ecosystem includes the mobile app for organizer management, the Brochure Fundraising option for traditional sales, the Donate Joy program for school donations, and the Double Good Kids Foundation for children with special needs. Popcorn products range from twelve individual flavors ($11-$14 per bag) to bundled collections (The Classics through Popcorn Palace Party Pack) sold at price points from $22 to $229. The platform's key value proposition is that participating organizations keep 50% of every dollar sold while Double Good handles all product, payments, and shipping.

Differentiator

Problem solved

Functional benefit

Brands

• Donate Joy™: Program allowing supporters to purchase popcorn donations for schools across America. 50% of donation supports the Double Good Kids Foundation and 50% goes toward donating popcorn to teachers nationwide.
• Pop-Up Store®
• Double Good Kids Foundation

Products and services

• Virtual Fundraising Platform The primary online fundraising platform enabling youth organizations, schools, and teams to raise money by selling popcorn through individual Pop-Up Stores. Organizers set up fundraisers in minutes, invite sellers, and share store links via text, email, or social media. The platform handles payments, product fulfillment, and shipping while organizations keep 50% of every dollar sold.
• Double Good Mobile App Mobile application for organizing and managing fundraisers from a phone. Enables organizers to set up fundraisers, invite team members, track sales in real-time, and monitor leaderboard rankings. Sellers use the app to create and share their Pop-Up Stores.
• Shop Popcorn (Direct-to-Consumer E-commerce) E-commerce storefront selling gourmet popcorn directly to consumers. Offers individual flavor bags ($11-$14) and bundled collections. Each order is made to order with proprietary manufacturing process. Products ship directly to supporters or as gifts.
• Brochure Fundraising Traditional popcorn fundraising option using printed brochures for personal connections. Organizers distribute brochures to sellers who collect orders, then submit one group order. Double Good ships the fresh popcorn directly to the organization for sorting and delivery to supporters. Average generates $160 per participant.
• Donate Joy™ Popcorn donation program allowing shoppers to purchase popcorn donations that are sent to schools and teachers across America. 50% of each donation supports the Double Good Kids Foundation, and 50% goes toward donating popcorn to teachers nationwide.
• Double Good Kids Foundation 501(c)(3) nonprofit foundation that hosts Double Good Days events with all-ability activities for children with special needs and their families. Funded by 50% of every popcorn purchase made on the platform.

Quantifiable outcome

• Organizations raise 2x more with virtual fundraising compared to traditional methods
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Pop WarnercoreGTM or Marketing PartnerPop Warner is one of the nation's top youth football and cheer organizations. They use Double Good to support thousands of participants nationwide, having raised over $2 million in 2024 alone. Regional Director Jordan B. notes it's 'easy, fun, and the support is unmatched.'
• USASF (United States All Star Federation)coreGTM or Marketing PartnerUSASF is the national governing body for cheer and dance. They partner with Double Good to power fundraising for thousands of teams, raising $4.8 million in 2024. The California All Stars raised $80,000 in just four days using the platform.
• Glazier ClinicscoreGTM or Marketing PartnerGlazier Clinics, in partnership with Double Good, has supported over 100,000 coaches and 4 million players nationwide. In 2024 alone, youth football teams raised over $9 million through Double Good.
• Surfer's HealingminorStrategic or Co-development PartnerSurfer's Healing enriches the lives of children with autism and their families by exposing them to surfing experiences. Listed as a 'Friend of Double Good' organization sharing commitment to supporting children with special needs.
• LWSRA (Lincolnway Special Recreation Association)minorStrategic or Co-development PartnerLWSRA has provided recreation services for individuals with disabilities since 1976 through cooperation with eight member park districts. Listed as a 'Friend of Double Good' organization supporting disability awareness.
• Rush University Medical CenterminorStrategic or Co-development PartnerRush University Medical Center is listed as a community partner participating in Double Good Days events supporting children with special needs.

Scale indicators11 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Funraise: Funraise is a direct peer providing a fundraising CRM and donation platform for nonprofits — competing in the broader online fundraising space that Double Good's cause-marketing platform addresses for youth organizations.
• 99Pledges: 99Pledges is a direct peer operating an online pledge-based fundraising platform for schools, sports teams, and booster clubs, competing for the same organization and team customers as Double Good's virtual Pop-Up Store product.
• Snap! Raise: Snap! Raise is a direct-to-direct competitor — an online fundraising platform for schools, teams, and youth organizations offering digital-led campaigns that compete head-to-head with Double Good's virtual fundraising model for the same youth sports and education customer base.
• World's Finest Chocolate: World's Finest Chocolate is a direct competitor in product-based school fundraising — selling chocolate bars through school fundraisers — competing for the same brochure-fundraising customer as Double Good's popcorn brochure channel.
• Great American Opportunities: Great American Opportunities is a direct competitor in traditional product-based school fundraising (candy, magazines, cookie dough), competing with Double Good's brochure fundraising channel for the same K-12 and youth organization customers.
• RallyUp: RallyUp is a direct competitor offering online fundraising tools — auctions, sweepstakes, events — for nonprofits, schools, and teams, competing for the same organizer-side customer as Double Good's virtual fundraising platform.
• Booster (Boosterthon): Booster is a direct competitor in K-8 school and youth organization fundraising, offering spiritwear and digital fundraising programs that overlap with Double Good's brochure and virtual channels serving the same education customer base.

Broad incumbents

• Cracker Jack: Cracker Jack is a broad incumbent CPG popcorn-and-snack brand with mass distribution — overlapping with Double Good's popcorn product category but operating in packaged retail rather than fundraising distribution.
• Garrett Popcorn Shops: Garrett Popcorn is a broad incumbent gourmet popcorn retailer — comparable CPG category and price points — but competes via brick-and-mortar retail and DTC rather than a fundraising platform, representing the gourmet-popcorn demand-side overlap.

Emerging players

• Tiltify: Tiltify is an emerging player in online fundraising for nonprofits, gaming communities, and cause-based campaigns — adjacent to Double Good's cause-marketing fundraising platform but focused on streaming/gaming and broader nonprofit segments rather than youth organizations specifically.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/DoADoubleGood
• YouTubeyoutube.com/c/DoubleGood
• Facebookfacebook.com/DoADoubleGood
• LinkedInlinkedin.com/company/doublegood
• Instagraminstagram.com/doadoublegood
• TikToktiktok.com/@doadoublegood

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Double Good