What RallyUp does

RallyUp is a cloud-based, multichannel fundraising SaaS platform founded in 2012 and headquartered in Tucson, Arizona. The company pioneered multichannel fundraising in 2017 with a component-based architecture that allows organizations to mix and match 13 fundraising types — Raffles, Online Auctions, Live Auctions, Silent Auctions, Sweepstakes, Ticketing, Crowdfunding, Peer-to-Peer, A-Thons, Storefront, Galas & Events, Fund-a-Need, and Paddle Raise+ — on a single campaign URL. Supporting features include an AI Fundraising Content Generator, QR-code-based silent bidding, livestreaming for hybrid events, Live Display technology, Event Balances for in-event consolidated checkout, and native integrations with Stripe, PayPal, Salesforce, ZohoCRM, Mailchimp, ActiveCampaign, Google Analytics 360, Meta for Business, and Zapier. The platform is SOC 2 Type II and PCI Level 1 certified, with GDPR and CCPA compliance. Over 55,000 nonprofits have collectively raised more than $1 billion on the platform, with marquee customers including the American Red Cross, Make-A-Wish Florida, Habitat for Humanity, Michael J. Fox Foundation, New York Road Runners, USA Field Hockey, and Tom Holland's The Brothers Trust.

RallyUp operates a freemium go-to-market model: the Free plan has no platform fee and relies on optional donor tipping at checkout, while the Flex Plan disables tipping and instead deducts a small platform fee from amounts raised (capped at $100 for high-value auction items). Both plans carry standard payment-processing fees (typically 2.9% + $0.30), with discounted rates available to registered US 501(c) nonprofits via Stripe and PayPal. Acquisition is product-led — free sign-up via go.rallyup.com/start, demo campaigns, instant fundraiser templates, and free Done-for-you campaign-building by in-house fundraising experts — supplemented by enterprise field sales for large nonprofits requiring CRM integrations and white-glove onboarding. Distribution leans on content marketing, SEO, G2/Capterra review presence, and event-driven case studies (NYRR sweepstakes, USA Field Hockey Nexus Championship). The company has disclosed only a $1.25M seed round from 2017, with no subsequent funding events and no disclosed ownership or investor structure.

RallyUp's customer segmentation is horizontal across enterprise nonprofits, mid-size nonprofits, small/grassroots organizations, corporate giving programs, and schools. Pricing is deliberately low-friction — no contracts, no subscriptions, full feature access on both plans — positioning the company as the accessible professional alternative to high-end enterprise fundraising suites. Recent strategic moves include launches of AI Fundraising Content Generator (June 2026), Done-for-you Services (February 2026), Text-to-Give (January 2026), Fund-a-Need (November 2025), Online and Silent Auctions (October 2025), Galas & Events and Schools (July 2025), and a deepening enterprise partnership with New York Road Runners that scaled marathon sweepstakes from $36K (2023) to over $500K (2025).

Name

RallyUp

Legal name

RallyUp

Website

https://rallyup.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

RallyUp is a cloud-based, multichannel fundraising SaaS platform founded in 2012 that enables over 55,000 nonprofits, schools, and corporate giving programs to combine raffles, auctions, sweepstakes, crowdfunding, and peer-to-peer campaigns on a single URL via a freemium pricing model with optional donor tipping.

Ownership category

akta.pro rank

Product category

Nonprofit Fundraising Software

NAICS

Grantmaking and Giving Services (8132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Community Fundraisers & Charity Events (Gala/Walks excluded) (MPAGAEAK)

akta.pro secondary industry

Virtual Fundraisers & Charity Galas (Donations, Auctions) (MPAGAOAL)

Keywords

• Nonprofit fundraising platform
• Online charity auctions
• Peer-to-peer fundraising
• Event ticketing software
• Donation management software

Headquarters

HQ city

Tucson

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Platform Transaction Fees (Flex Plan): Organizations can opt for the Flex Plan where a small platform fee is deducted from amounts raised. For high-value auction items, fees are capped at $100 even if items sell for $1 million. This applies when organizations choose to disable donor tipping.
2. Payment Processing Fees: Standard credit card processing fees (typically 2.9% + $0.30 per transaction) plus $0.30-$0.49 per transaction based on payment processor and method. These are passed through to organizations. Stripe and PayPal discounts available for registered 501c nonprofits in the US.
3. Free Plan with Donor Tipping: Free plan allows organizations to run fundraisers without paying platform fees. Donors can optionally leave tips for RallyUp at checkout, which covers platform operation costs. This enables nonprofit adoption without upfront costs.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

RallyUp is a cloud-based multichannel fundraising SaaS platform that enables nonprofits, schools, and corporate-giving programs to run 10+ fundraising activity types—raffles, online/live/silent auctions, sweepstakes, ticketing, crowdfunding, peer-to-peer, a-thons, storefronts, galas and events, fund-a-needs, and paddle raises—on a single campaign URL. The platform supports in-person, virtual, and hybrid events with features including an AI Fundraising Content Generator, QR-code bidding, live display technology, text-to-give, livestreaming, donor profiles, and CRM/email integrations, monetized via optional donor tipping or a small Flex Plan fee on amounts raised (capped at $100 per auction item).

Product overview

RallyUp is a unified online fundraising platform offering a comprehensive suite of 13 core fundraising activity types (Raffles, Online Auctions, Live Auctions, Silent Auctions, Sweepstakes, Ticketing & Registration, Crowdfunding, Peer-to-Peer Fundraising, A-Thons, Storefront, Galas & Events, Fund-a-Need, and Paddle Raise+) that can be combined on a single campaign URL. The platform operates on a component-based 'Fundraising Stack' architecture where organizations can stack one or more activities together, mixing and matching up to 10+ types in a single campaign. Supporting features include AI Fundraising Content Generator, Create My Campaign, Done-for-you Services (expert campaign building), Total Custom Branding, Instant Fundraiser Templates, Text-to-Give, CRM Integrations (Salesforce, ZohoCRM), Email Integrations (ActiveCampaign, Mailchimp), Donor Profiles, Livestreaming, Free Donation Pages, and Event Balances. The platform targets nonprofits, schools, corporate giving programs, and enterprise organizations with a no-contract, no-subscription model (free with optional Donor Tipping or Flex plan).

Differentiator

Problem solved

Functional benefit

Products and services

• Raffles Online raffle fundraising tool that lets organizations sell raffle tickets, offer multiple prize options, run 50/50 split-the-pot drawings, and Enhanced 50/50 Raffles with customizable split ratios. Supports AI-generated prize descriptions and automated winner selection. Targeted at nonprofits, schools, and grassroots organizations.
• Online Auctions Extended-duration online auction platform for multi-day fundraising campaigns with English and Proxy bidding styles, Buy It Now options, Auction Gifts (allowing losing bidders to convert into donors, increasing donations by 20–35%), and integration with other fundraising activities on a single campaign page.
• Live Auctions In-person auction functionality with real-time bidding on venue screens, paddle-based bidding, spotter input via keyboard, hybrid (in-person + virtual) bidding support, and automatic checkout processing for winning bids. Enhanced with rich item displays, bundle packages, and flexible activity switching.
• Silent Auctions QR code-based silent bidding system for in-person events where guests browse and bid privately from their mobile devices without paper bid sheets or auctioneers. Includes proxy bidding, Buy It Now options, automatic outbid notifications, and seamless checkout.
• Sweepstakes Prize giveaway fundraising tool where donors receive entries by making donations. Legal in all 50 US states due to required free entry method. Supports unlimited entries, multiple prize tiers, Sharing Rewards for social promotion, AI-generated prize descriptions, and automated winner selection.
• Ticketing & Registration Event ticketing platform with QR code check-in, customizable ticket packages and tables, pre-registration with saved payment methods, instant donation collection, and AI-generated ticket descriptions. Supports unlimited event sizes for galas, golf tournaments, and fun runs.
• Crowdfunding Online fundraising campaign tool with customizable donation Perks, Impact Levels showing donor impact, social sharing, text-to-give, and recurring donation support. Can be combined with other fundraising types on a single campaign URL.
• Peer-to-Peer Fundraising Supporter-driven fundraising where participants create personal or team pages to raise money for a campaign. Features include instant page creation, team fundraising, leaderboards, badges, prizes, AI-generated registration copy, and real-time admin dashboards.
• A-Thons Pledge-based fundraising for measurable activities (walk-a-thons, read-a-thons, any countable activity). Supports unlimited participants, automatic pledge tallying, per-unit or flat donations, multiple A-Thons per campaign, and peer-to-peer personal pages with leaderboards.
• Storefront Online store for selling merchandise, branded items, sponsorships, and products. Supports unlimited product listings, size/color variations, promo codes, real-time inventory tracking, AI-generated item descriptions, and integration with other fundraising activities.
• Galas & Events In-person event management suite combining QR code check-in, Live Display on venue screens, Event Balances for consolidated checkout, Paddle Raises, built-in livestreaming, and flexible checkout options (auto, self, manual). Designed for black-tie galas, golf tournaments, and fun runs.
• Fund-a-Need In-person donation request tool where donors give to specific organizational needs. Shows impact of each giving level, tracks contributions in real time on Live Display, and integrates with Paddle Raises and other in-person fundraising activities.
• Paddle Raise+ Paddle-based fundraising tool for live pledges during in-person events. Supports in-room and virtual participants bidding simultaneously, real-time Live Display updates, and automatic pledge processing added to Event Balances.

Quantifiable outcome

• 38% average increase in funds raised compared to other platforms
• +9 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability10 records

Feature12 records

Partnerships

Seven partnerships are on record, tiered core and notable.

• StripecoreTechnology or IntegrationPrimary payment processing partner handling credit/debit card transactions, digital wallets (Apple Pay, Google Pay), and ACH bank transfers. Supports 135+ international currencies. PCI Level 1 compliant processing infrastructure.
• PayPalcoreTechnology or IntegrationPayment processing partner offering PayPal as a payment option for donors. Provides additional payment flexibility alongside Stripe integration. 501c nonprofits eligible for discounted rates.
• SalesforcecoreTechnology or IntegrationCRM integration allowing organizations to sync donor data, campaign performance, and supporter information between RallyUp and Salesforce CRM for unified donor management.
• MailchimpcoreTechnology or IntegrationEmail marketing integration allowing organizations to sync donor lists, create targeted campaigns, and automate communications based on fundraising activity.
• ActiveCampaigncoreTechnology or IntegrationNative email automation powered by ActiveCampaign with features including automated thank-you emails, campaign updates, milestone notifications, donor segmentation, and scheduled campaigns.
• AWS (Amazon Web Services)coreTechnology or IntegrationCloud infrastructure provider ensuring 99.9% uptime guarantee, SOC 2 compliance, and enterprise-grade security with multiple defense mechanisms including web application firewall and private VPC infrastructure.
• The Brothers TrustnotableGTM or Marketing PartnerTom Holland family's charity foundation using RallyUp platform for sweepstakes campaigns including Spider-Man premiere sweepstakes. Prominent celebrity partnership demonstrating platform capabilities for high-profile charitable campaigns.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Qgiv: Nonprofit fundraising platform with online donations, events, auctions, and peer-to-peer. Comparable mid-market offering for nonprofits running mixed online and in-person campaigns.
• Funraise: Enterprise-grade nonprofit fundraising software with donation forms, events, peer-to-peer, and CRM features. Targets the same mid-market and enterprise nonprofit segment as RallyUp, competing head-to-head on feature depth and integrations.
• OneCause: Direct competitor specializing in auctions, events, and peer-to-peer fundraising for nonprofits. Overlaps heavily with RallyUp's event-driven and auction product surface, especially for galas and in-person fundraising.
• Givebutter: Direct competitor offering a free, modern fundraising platform for nonprofits with donor management, events, auctions, and peer-to-peer. Closely matched PLG/freemium economics and nonprofit customer base make it RallyUp's most comparable direct peer.
• Snowball Fundraising: Nonprofit fundraising platform focused on auctions, events, and ticketing. Competes with RallyUp in the in-person event and auction workflows central to RallyUp's Galas & Events product.

Emerging players

• GiveWP: WordPress-based donation plugin platform widely used by small and grassroots nonprofits. Partial overlap with RallyUp's small/grassroots segment, especially for organizations embedded in the WordPress ecosystem.
• Virtuous: Modern nonprofit CRM and fundraising platform with marketing automation and donor journeys. Emerging competitor targeting the same mid-market and enterprise nonprofits as RallyUp with a CRM-first approach.

Broad incumbents

• Bonterra: PE-backed suite of nonprofit software including Network for Good, Causeview, and other giving/grantmaking tools. Larger, broader portfolio incumbent in the same nonprofit technology category RallyUp addresses.
• Classy (GoFundMe Pro): Established nonprofit fundraising platform now part of GoFundMe, with donations, events, peer-to-peer, and CRM. Backed by GoFundMe's scale and brand, it competes directly with RallyUp while serving a broader portfolio.
• DonorPerfect: Long-standing nonprofit donor management and fundraising software. Overlaps with RallyUp's CRM-adjacent and donor-data capabilities, particularly for organizations evaluating consolidated fundraising and donor database solutions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/rallyup

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RallyUp