Velobike Innovation

What Velobike Innovation does

Velobike Innovation Limited is a New Zealand-headquartered, privately held manufacturer of high-performance track cycling components, founded by Glenn (with industrial design background) and co-owned with Valerie. The company designs and produces carbon fiber handlebars (Vector Sprint, Skat Endurance, Altias Sprint, Track Sprint), the UCI-certified M2 monocoque frameset, the modular Aerobar Cockpit System, extended-reach stems (Elite Longboi), precision drivetrain components (Elite Track Chainring with proprietary Gen3 tooth profile, Elite Track Sprocket, Enduo™ chainrings), indoor trainer adapters, and accessories — built primarily from Japanese Toray carbon fiber with aerospace-grade 7075-T6 aluminum and validated via wind tunnel and CFD methods. Products are certified to ISO 4210-5:2023 standards (often exceeding 2x safety thresholds), UCI-legal through evolving 2027 regulations, and JKA-certified for the Japanese Keirin market.

The business operates a direct-to-consumer model through a Shopify storefront (velobike.co.nz) shipping globally to 130+ countries via DHL Express, complemented by a curated network of 13 specialist retail partners across the UK, Japan, Norway, Australia, Taiwan, South Korea, Canada, Netherlands, China, New Zealand, and Ukraine. Pricing is positioned at the premium end (NZD $855 handlebars, NZD $1,563-$1,880 framesets, with smaller accessories from $6-$127). Customer base spans elite Olympic athletes and 40 national federations (including Cycling New Zealand, AusCycling, and JKA), amateur/club track cyclists, and the indoor training segment. The Altias sub-brand (altias.co) operates alongside Velobike as a high-performance systems-level range.

Name

Velobike Innovation

Legal name

Velobike Innovation Limited

Website

https://velobike.co.nz

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Track Cycling Components

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Bike Parts & Components Retail (CRAMAHAB)

Keywords

• Track cycling components
• Carbon fiber handlebars
• Cycling framesets
• Bike drivetrain parts
• Cycling performance equipment

Headquarters

HQ city

Waiuku

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Track Cycling Components Sales: Direct e-commerce sales of track cycling components including handlebars, stems, framesets, chainrings, sprockets, chains, and accessories. One-time product purchases with global shipping. Products range from small components ($6-100) to major items like framesets ($1,563-1,880).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Velobike Innovation designs, manufactures, and sells Olympic-level track cycling components including carbon fiber handlebars (Vector Sprint, Skat Endurance, Altias Sprint), the UCI-certified M2 monocoque frameset, the modular Aerobar Cockpit System, the Elite Longboi Stem, and proprietary chainrings, sprockets, and drivetrain parts. The company sells these through its direct-to-consumer Shopify storefront globally, alongside a network of 13 international retail partners across the UK, Japan, Australia, Europe, Asia, and the Pacific.

Product overview

Velobike Innovation is a New Zealand-based company specialising in Olympic-level track cycling equipment engineered for elite performance. The product portfolio centres on carbon fibre handlebars (Vector Sprint Handlebar, Skat Endurance Handlebar, Altias Sprint Handlebar, Track Sprint Handlebar), the UCI-certified M2 carbon monocoque frameset, and the modular Aerobar Cockpit System combining adjustable risers, extensions, and arm rests. The range extends across the full drivetrain (Elite Track Chainrings, Enduo™ chainrings and sprockets, 11T and 9-10T sprockets), stems (Elite Longboi Stem, Altias Argon18 Stem), indoor trainer adapters (Wahoo KICKR, LeMond Revolution), chains (Izumi, HKK, Shimano Dura-Ace), pedals and straps, accessories (computer mounts, aero socks, skinsuits), and performance tools (Gear Calculator, CdA Calculator, Chain Link Calculator, Longboi Stem Calculator, Standing Start Calculator). Products are sold under the Velobike brand alongside the Altias sub-brand (Altias Sprint Handlebar, Altias Argon18 Stem, Altias 3-Spoke Wheel). The company also operates a Back Room clearance section for sale items and end-of-line products. Velobike supplies 40 national federations and has achieved 43 Olympic medals with its equipment across Tokyo 2020 and Paris 2024.

Differentiator

Problem solved

Functional benefit

Brands

• Altias: A high-performance track range, shaped by a system-led approach to elite racing, including Altias Sprint Handlebar, Altias Fusion frameset, and Altias 3-Spoke wheel. Sold through altias.co.

Products and services

• Vector Sprint Handlebar High-performance carbon fibre sprint handlebar designed for UCI compliance from 2027 onward with 17.5% higher stiffness-to-weight ratio and ergonomic grip profile, aimed at elite sprint track cyclists.
• Skat Endurance Handlebar

Quantifiable outcome

• 17.5% higher stiffness to weight ratio for Vector Sprint Handlebar vs Altias predecessor
• +3 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature7 records

Partnerships

16 partnerships are on record, tiered core and minor.

• Cycling New ZealandcoreStrategic or Co-development PartnerOlympic athlete and team collaboration. Cycling New Zealand mechanic connected founder Glenn with the federation, leading to development of Bunch Bars for Tokyo 2020 Olympics with only 6 weeks until equipment signoff deadline. Products used to win Olympic medals.
• AusCyclingcoreStrategic or Co-development PartnerNational federation partnership for Olympic equipment development. Elite Track Chainrings used by AusCycling at Paris 2024 Olympics and for Men's Team Sprint World Championship 2022 win.
• AltiascoreChannel Partner/ Reseller/ DistributorSister brand and parent company relationship. Velobike and Altias operate under the same company. Altias represents the high-performance track range and systems approach. Products cross-referenced and sold through both brands.
• Brooks CyclesminorChannel Partner/ Reseller/ DistributorRetail partner in Wales, UK. Contact: Tony Brooks. One of 13 international retail partners providing local expertise and Velobike product access.
• RunwellminorChannel Partner/ Reseller/ DistributorRetail partner in Niigata, Japan. Contact: Kenichiro Aiba. Provides local Velobike product sales and expertise.
• Sola ArenaminorChannel Partner/ Reseller/ DistributorRetail partner in Sola, Norway. Contact: Sebastian Kartfjord. Provides Velobike products and track cycling expertise.
• GEAR Shop BrisbaneminorChannel Partner/ Reseller/ DistributorRetail partner in Adelaide, Australia. Contact: Matt Leasegang.
• Cycle Plus StudiominorChannel Partner/ Reseller/ DistributorRetail partner in Taichung City, Taiwan. Contact: Eddie Huang.
• MJ.BICICLETTAminorChannel Partner/ Reseller/ DistributorRetail partner in Seoul, South Korea. Contact: Ko Min-sik.
• Velo IBikeminorChannel Partner/ Reseller/ DistributorRetail partner in Montreal, Canada. Contact: Renato Cardaso.
• False FlatminorChannel Partner/ Reseller/ DistributorRetail partner in Amsterdam, Netherlands. Contact: Ruben Vogels.
• HolybrotherminorChannel Partner/ Reseller/ DistributorRetail partner in Beijing, China. Contact: Zhenjia (Jiajia).
• Pro CycleminorChannel Partner/ Reseller/ DistributorRetail partner in Songpa-gu, South Korea. Contact: Woody.
• Spoken CyclesminorChannel Partner/ Reseller/ DistributorRetail partner in Cambridge, New Zealand. Contact: Blair Taylor.
• The Performance LabminorChannel Partner/ Reseller/ DistributorRetail partner in Cambridge, New Zealand. Contact: Dan Gardner.
• Sport DeviceminorChannel Partner/ Reseller/ DistributorRetail partner in Kyiv, Ukraine. Contact: Maks Savchenko.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ENVE Composites: Premium US-based carbon fibre cycling components manufacturer (handlebars, stems, wheels, forks) serving high-end road, gravel, and track riders. Directly comparable to Velobike in materials (Toray carbon), premium positioning, and performance-led marketing; competes in the same aero handlebar and stem categories.
• Argon 18: Canadian high-end bike manufacturer known for the Track Bike and triathlon frames used at the Olympics. Velobike already has a commercial relationship (Altias Argon18 Stem listed in product range), and Argon 18 competes in the same elite track-bike ecosystem including at Paris 2024.
• 3T Cycling: Italian premium cycling components brand (handlebars, stems, aerobars, framesets) with strong track and time-trial heritage. Directly competes in the modular aerobar and sprint handlebar categories, and overlaps Velobike's premium carbon cockpit positioning.
• Deda Elementi: Italian manufacturer of performance road and track cycling cockpits (handlebars, stems, aerobars). Directly competes with Velobike in carbon sprint and endurance handlebars and is a comparable premium-priced, design-led Italian competitor in the elite cockpit category.
• LOOK Cycle: French premium bike and components maker with deep track cycling heritage (LOOK track frames used at multiple Olympics). Competes with Velobike at the elite track ecosystem level, particularly with national federations selecting complete track bike packages.
• Dolan Bikes: UK-based track and road bike specialist serving amateur through elite track cyclists. Overlaps Velobike's amateur/enthusiast track customer segment with comparable pricing and direct-to-rider distribution via independent bike shops.

Broad incumbents

• Zipp (SRAM): SRAM-owned premium cycling components brand specializing in aerodynamic wheels, handlebars, and cockpits for road and track. Directly competes in sprint handlebars and aero cockpits, but operates as part of the broader SRAM portfolio with substantially larger R&D and distribution than Velobike.
• FSA (Full Speed Ahead): Large-scale cycling components manufacturer (Vision sub-brand covers aero/track cockpits). Overlaps Velobike in stems, chainrings, and aero handlebars at elite price points, with substantially broader product breadth and global OEM relationships.

Emerging players

• Ritchey Design: Long-established US cycling components brand offering stems, handlebars, and frames with strong track and cyclocross heritage. Comparable premium positioning to Velobike in cockpit components, though broader in category mix.
• TRP Cycling: Performance cycling components brand (brakes, drivetrain, aero bars) targeting high-end road and time-trial riders. Comparable to Velobike in targeting performance-focused niche customers with specialized aero cockpit and drivetrain products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/velobike.innovation
• Instagraminstagram.com/velobike.co.nz
• LinkedInlinkedin.com/company/velobike

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Velobike Innovation