Pro Cycle
Pro Cycle is a privately held franchised powersports dealership in Dartmouth, Nova Scotia, founded in 1983, selling new and pre-owned motorcycles, ATVs, side-by-sides, marine products, and power equipment from Honda, Kawasaki, Suzuki, KTM, and GASGAS to consumers in the Halifax Regional Municipality.
- Company typePrivate
- Founded1983
- HeadquartersDartmouth, Canada
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Pro Cycle does
Pro Cycle is a privately held franchised powersports dealership founded in 1983, operating from a 27,000 square foot facility at 360 Higney Avenue in Dartmouth, Nova Scotia, Canada. The company sells new and pre-owned motorcycles, ATVs, side-by-sides (UTVs), marine products, and Honda Power Equipment as an authorized dealer for five major OEM brands: Honda, Kawasaki, Suzuki, KTM, and GASGAS. It also carries Honda Marine, Suzuki Marine, Coastal Vokey boats, Bennington Pontoons, and Kawasaki Jet Skis, along with an OEM parts department and an apparel department offering riding gear from brands including Alpinestars, Oxford, Fox, REV'IT!, and KLIM.
The business generates revenue through six primary streams: new vehicle sales, pre-owned vehicle sales, parts and apparel sales (including through an e-commerce webstore at webstore.procycleonline.com), service and repair, in-house financing, and Honda Power Equipment sales. Service operations include maintenance, repairs, and MVI inspections performed by certified technicians. The company employs over 30 people organized across sales, fixed operations, service, parts, apparel, finance, marketing, and warehouse functions. Its core technology is the Dealer Spike dealer management and inventory platform, a standard third-party dealer SaaS product.
Pro Cycle's go-to-market is primarily direct-to-consumer through its physical showroom, supplemented by digital channels including a blog, YouTube channel, Facebook presence, and email newsletter. The company serves motorcycle enthusiasts, new riders, competitive racers, and marine enthusiasts in the Halifax Regional Municipality and surrounding areas of Nova Scotia. It actively engages the local community through racing sponsorships, including CSBK (Canadian Superbike Championship), and Rider Support Programs for roadracing (Society of ARL), motocross (Atlantic Motocross Series), and hare scramble series (NSORRA). Pricing per new motorcycle ranges from approximately $4,990 to over $23,000, with pre-owned vehicles from approximately $2,599 to $18,999.
Pro Cycle firmographics
Firmographics- Name
- Pro Cycle
- Legal name
- Pro Cycle
- Website
- https://procycleonline.com
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pro Cycle is a privately held franchised powersports dealership in Dartmouth, Nova Scotia, founded in 1983, selling new and pre-owned motorcycles, ATVs, side-by-sides, marine products, and power equipment from Honda, Kawasaki, Suzuki, KTM, and GASGAS to consumers in the Halifax Regional Municipality.
- Ownership category
- akta.pro rank
Pro Cycle industry classification
Industry- Product category
- Powersports Dealership
- NAICS
- Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Motorcycle, Boat, and Other Motor Vehicle Dealers (44122)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500), Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Off-Road & MX Gear Retail (Dirt Bike/Motocross/Enduro) (CRAMANAG)
- akta.pro secondary industries
- Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC), Motorcycle & Powersports Finance (FSAKADAG)
Keywords
Where Pro Cycle is headquartered
LocationHeadquarters
- HQ city
- Dartmouth
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Pro Cycle business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Inventory and Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- New Vehicle Sales: Sale of new motorcycles, ATVs, side-by-sides, and power equipment from franchised brands including Honda, Kawasaki, Suzuki, GASGAS, and KTM
- Pre-Owned Vehicle Sales: Sale of pre-owned motorcycles and powersports vehicles
- Parts Sales: OEM parts and aftermarket parts sales through parts counter and online webstore
- Apparel Sales: Riding gear including helmets, jackets, pants, gloves, and boots from brands including Alpinestars, Oxford, Fox, REV'IT!, and KLIM
- Service and Repair: Service department providing maintenance and repair work on motorcycles, ATVs, and powersports vehicles
- Financing Services: Financial services department offering vehicle financing options to customers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | New Motorcycles |
| One time/ perpetual license | Pay-as-you-go | Pre-Owned Motorcycles |
| Unit Pricing | Pay-as-you-go | Parts and Apparel |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Pro Cycle product offering
Product offeringCore offering
Pro Cycle is a franchised powersports dealership that sells new and pre-owned motorcycles, ATVs, side-by-sides, marine products, and power equipment from Honda, Kawasaki, Suzuki, GASGAS, and KTM. The dealership operates from a 27,000 sq ft facility in Dartmouth, Nova Scotia, with dedicated service, parts, and apparel departments, plus an online webstore for parts and gear.
Product overview
Pro Cycle is a franchised powersports dealership offering a comprehensive portfolio of vehicles and equipment. The core offerings include motorcycles (Honda, KTM, Kawasaki, Suzuki, GASGAS), ATVs, Side x Side UTVs, and marine products (boats, outboards, pontoons, jet skis), complemented by Honda Power Equipment (generators, snow blowers, lawn mowers, pumps). The business operates through a physical dealership with service department and parts/apparel showroom, supported by an e-commerce web store for parts and riding gear. Additional services include financing, rider training support, and community racing support programs. The product portfolio is organized around the vehicle sales core (motorcycles/ATVs/UTVs/marine) with supporting services (parts, apparel, service, finance) forming an integrated dealership experience.
Differentiator
Problem solved
Functional benefit
Products and services
- Motorcycles (New and Pre-Owned) New and pre-owned motorcycles from Honda, KTM, Kawasaki, Suzuki, and GASGAS brands. Includes sport bikes, cruisers, adventure touring, dual sport, and standard/naked bike categories for individual consumers and riding enthusiasts.
- ATVs All-terrain vehicles including Honda Foreman and Rubicon models for utility and recreational use, sold new and pre-owned to individual consumers and outdoor enthusiasts.
- Side x Side (UTVs) Utility terrain vehicles and side-by-side vehicles for off-road adventure and work applications, sold new and pre-owned.
- Marine Products Boats, outboards, and marine equipment including Honda Marine, Suzuki Marine, Coastal Vokey, Bennington Pontoons, and Kawasaki Jet Skis sold to marine enthusiasts and boat owners.
- Power Equipment Honda Power Equipment including generators, snow blowers, water pumps, lawn mowers, and engines for residential and commercial use.
- Parts and Apparel OEM parts, riding gear, helmets, jackets, gloves, boots, and apparel from brands including Alpinestars, Oxford, Fox, REV'IT!, and KLIM, sold through the parts counter and online webstore.
- Service Department Motorcycle, ATV, and powersports vehicle service including maintenance, repairs, and MVI inspections performed by certified technicians, available by appointment.
- Finance Services Financing options for new and pre-owned vehicle purchases through the in-house Financial Services department.
Companies that use Pro Cycle
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Pro Cycle technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Pro Cycle partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- HondacoreFranchised Honda powersports dealership offering Honda motorcycles, ATVs, side-by-sides, Honda Power Equipment, and Honda Marine products
- KawasakicoreFranchised Kawasaki powersports dealership offering Kawasaki motorcycles and personal watercraft (Jet Skis)
- SuzukicoreFranchised Suzuki powersports dealership offering Suzuki motorcycles and Suzuki Marine products
- KTMcoreFranchised KTM powersports dealership offering KTM motorcycles
- GASGAScoreFranchised GASGAS powersports dealership offering GASGAS motorcycles
- CSBK (Canadian Superbike Championship)coreProud Sponsor of CSBK - Canadian Superbike Championship, supporting national roadracing competition
- Society of ARL Roadracing (sARL)coreRider Support Program partner for the 2026 sARL roadracing season at Atlantic Motorsport Park. Available to racers with valid 2026 sARL race licence competing in at least 3 events
- Atlantic Motocross SeriescoreRider Support Program partner for the 2026 Atlantic Motocross Series. Available to racers with valid 2026 race licence competing in at least 3 events
- NSORRA (Nova Scotia Off-Road Riders Association)coreRider Support Program partner for the 2026 NSORRA Hare Scramble Series. Available to racers competing in at least 3 rounds of the series
- Coastal VokeyminorMarine partner offering Coastal Vokey boats
- Bennington PontoonsminorMarine partner offering Bennington Pontoon boats
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Pro Cycle competitors and assessment
Company assessmentBroad incumbents
- RevZilla: Leading online motorcycle and powersports gear retailer carrying many of the same brands Pro Cycle sells (Alpinestars, Klim, REV'IT!). Represents the e-commerce competitive frontier for Pro Cycle's webstore and apparel business.
- Cycle Gear: National motorcycle and powersports apparel and accessories retailer with both physical stores and a strong e-commerce presence. Overlaps directly with Pro Cycle's apparel and gear business and competes for the same riding-gear wallet share in rider households.
- RideNow Powersports: One of the largest powersports retailer groups in North America, operating dozens of multi-brand dealerships across multiple states. While broader and larger than Pro Cycle, RideNow directly competes for the same OEM franchises and shares the same multi-brand showroom, parts, service, and apparel playbook.
Direct peers
- Blackfoot Motosports: Long-standing Canadian multi-brand powersports dealership carrying Honda, Kawasaki, Suzuki, Yamaha, and other major brands out of Calgary. Operates with the same full-suite model — new/pre-owned vehicles, parts, apparel, service, and finance — and competes for the same OEM franchise relationships.
- Crowfoot Motorsports: Calgary-based multi-brand powersports dealer offering motorcycles, ATVs, side-by-sides, and marine products with parts, service, and apparel departments. Closely comparable in product mix and store model to Pro Cycle, though at a larger Western Canadian footprint.
- RIVA Motorsports: Large multi-brand powersports dealership group carrying motorcycles, ATVs, side-by-sides, and marine products across multiple locations. RIVA operates at much greater scale but follows the same franchised multi-brand model that Pro Cycle relies on, including parts, apparel, and service.
- Bobby's Territorial Harley-Davidson: Canadian powersports dealership sharing digital channels with Pro Cycle and operating in the same regional market with overlapping brand, parts, and service offerings. Both dealerships compete for the same Halifax-area riders and pursue a similar multi-brand retail model.
Others
- Bennington Pontoons: OEM marine brand that Pro Cycle carries as a franchised dealer. Relevant as a supplier relationship that determines Pro Cycle's access to pontoon inventory and pricing, and indicative of the marine side of the dealership's category mix.
- Honda Powersports Canada: Canadian OEM arm of Honda. Pro Cycle is a franchised dealer for Honda motorcycles, ATVs, side-by-sides, power equipment, and marine, so Honda acts as a critical supplier and partner rather than a competitor, but it sets the pricing, allocation, and franchise rules that govern Pro Cycle's largest line of business.
- Polaris Canada: OEM of Indian Motorcycle, Slingshot, RZR, and Ranger that competes with several of Pro Cycle's Kawasaki and Honda powersports lines. Polaris dealers operate in the same regional markets and serve the same riding customer segments, making them indirect competitors for the same discretionary powersports dollar.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Pro Cycle social profiles
Digital presencePro Cycle financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pro Cycle leadership team
Management profileNumber of profiles
Profiles8 records
Pro Cycle funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pro Cycle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pro Cycle
What does Pro Cycle do?
Pro Cycle is a franchised powersports dealership that sells new and pre-owned motorcycles, ATVs, side-by-sides, marine products, and power equipment from Honda, Kawasaki, Suzuki, GASGAS, and KTM. The dealership operates from a 27,000 sq ft facility in Dartmouth, Nova Scotia, with dedicated service, parts, and apparel departments, plus an online webstore for parts and gear.
Is Pro Cycle a public or private company?
Pro Cycle is a private company. It is classified as unknown and is currently operating.
When was Pro Cycle founded?
Pro Cycle was founded in 1983. It employs 11 to 50 people.
Where is Pro Cycle based?
Pro Cycle is headquartered in Dartmouth, Canada, in the North America region.
How does Pro Cycle make money?
Six revenue lines are on record. New Vehicle Sales are the primary driver. The others are pre-Owned Vehicle Sales, parts Sales, apparel Sales, service and Repair and financing Services.
Who are Pro Cycle's main competitors?
Broad incumbents on record are RevZilla, Cycle Gear and RideNow Powersports. Direct peers are Blackfoot Motosports, Crowfoot Motorsports, RIVA Motorsports and Bobby's Territorial Harley-Davidson. Others are Bennington Pontoons, Honda Powersports Canada and Polaris Canada.
Does Pro Cycle have an API?
No public API is recorded for Pro Cycle.
What industry is Pro Cycle in?
Pro Cycle's product category is Powersports Dealership. Its primary akta.pro industry code is CRAMANAG, Off-Road & MX Gear Retail (Dirt Bike/Motocross/Enduro), with a secondary code of CRAMAHAC, Bike Apparel, Helmets & Protective Gear Retail. Its NAICS code is 441227 and its SIC code is 5500.