Edenred UK

Name

Edenred UK

Legal name

Reward Gateway (UK) Ltd

Website

https://edenred.co.uk

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Employee Engagement Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Benefits Administration & Total Rewards Outsourcing (BPACAKAE)

akta.pro secondary industries

Compensation, Benefits & Total Rewards Advisory (BPACAJAG), Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)

Keywords

• Employee engagement platform
• Employee benefits administration
• Reward and recognition
• Corporate wellbeing programs
• Salary sacrifice schemes

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription-based SaaS Platform: Recurring subscription revenue model providing access to EngagementOS platform and its modules including discounts, benefits, recognition, and wellbeing tools. Sold on a per-employee or enterprise-wide basis typical of B2B SaaS.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Edenred UK (operating as Reward Gateway) sells a SaaS employee engagement operating system called EngagementOS that consolidates employee discounts, benefits administration, reward and recognition, and wellbeing into a single platform. The company monetizes access to the platform and its modules on a subscription basis for UK employers, supplemented by tax-efficient salary sacrifice schemes, public-sector digital voucher programmes, and a small-business tier.

Product overview

Edenred UK (operating as Reward Gateway) offers a platform-plus-modules architecture called EngagementOS, an Employee Engagement Operating System that unifies multiple employee value proposition components. The core platform brings together four main modules: Employee Discounts (savings at 900+ retailers), Employee Benefits (centralised benefits management with salary sacrifice), Reward & Recognition (recognition and rewards tools), and Employee Wellbeing (personalised wellbeing support). Additional modules include Mobile App Experience, Internal Comms & Surveys, Total Reward Statement, HR System Integrations, and Engagement Analytics. The company also offers Extra Programmes including Salary Sacrifice Schemes, Edenred Childcare Vouchers, Public Social Programmes, Select Digital Reward, and Employee Assistance Programme. Sub-products under benefits include SmartTech, Cycle to Work, Holiday Trading, Car Benefit, and EasySaver Card. The platform serves 6,000+ businesses supporting 10m+ employees worldwide, with UK operations reaching 1 in 3 employees.

Differentiator

Problem solved

Functional benefit

Brands

• EngagementOS: The employee engagement operating system that brings EVP together in one intuitive platform supporting every employee moment.
• EasySaver Card
• Edenred Childcare Vouchers

Products and services

• EngagementOS Core employee engagement operating system that consolidates employee discounts, benefits, recognition, wellbeing, internal communications, surveys, total reward statements and analytics into one platform with web and mobile access for UK employer clients.
• Employee Discounts

Quantifiable outcome

• £74m saved by UK employees yearly
• +6 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Benefex: UK-based employee benefits, total reward and engagement platform serving large enterprises; directly comparable in benefits administration, total reward statements and salary sacrifice offerings.
• Perkbox (OneHub Rewards): UK-headquartered employee perks, wellbeing and engagement platform offering a comparable combination of discounts, recognition, wellbeing and benefits modules to enterprise and SMB customers.
• YuLife: UK-based employee wellbeing, rewards and insurance platform using gamified engagement and life-insurance-backed rewards; competes in the recognition/wellbeing module space and targets UK enterprise HR.
• Xexec: UK employee benefits, discounts and rewards platform with similar modules (discounts, benefits, recognition) targeting enterprise and public sector buyers in the UK.
• Achievers (Blackhawk Network): Global employee recognition and rewards platform with comparable R&R, analytics and recognition programme capabilities; competes for the same multinational enterprise HR buyers.

Broad incumbents

• Virgin Pulse: Large, established employee wellbeing and engagement platform with employer wellbeing, navigation and engagement solutions; broader portfolio than Edenred UK and competes for global enterprise deals.
• Limeade: Established employee experience software provider combining wellbeing, engagement surveys and communications into an integrated platform; comparable platform-plus-modules architecture for enterprise HR.
• Pluxee (Sodexo Benefits & Rewards): Global employee benefits and engagement spinoff of Sodexo operating across meal vouchers, mobility, gift/incentive and wellbeing; directly comparable in benefits administration, public/social programmes and global enterprise HR reach.

Emerging players

• Kudos: Employee recognition and engagement platform with comparable recognition, surveys and analytics modules; partial overlap focused on culture and recognition use cases.
• Wellable: Corporate wellbeing platform offering wellness programmes, challenges and rewards; overlaps specifically with Edenred UK's wellbeing module and addresses the same HR buyer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/EdenredUK

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Edenred UK