Silverline

What Silverline does

Silverline, operating as Mphasis Silverline since its 2020 acquisition by Mphasis Corporation, is a Salesforce-focused consulting and solution provider headquartered in New York City with a remote-first workforce distributed across North America, Central America (San Salvador), and South Asia (Bengaluru). The firm serves enterprise clients in three primary verticals — Financial Services (banking, lending, insurance, wealth management, capital markets), Healthcare & Life Sciences (providers, payers, biotech/pharma), and Media & Entertainment (ad sales, subscriber management, retail media networks) — with a cross-industry AI, Automation, and Data practice added more recently.

The company operates a dual business model. Its core Professional Services franchise delivers Salesforce Advisory, Implementation, and Managed Services across the full platform, including Financial Services Cloud, Health Cloud, Media Cloud, Sales/Service/Experience/Marketing Clouds, Data Cloud, Agentforce, and the MuleSoft integration layer. Alongside services, Silverline productizes proprietary IP, most notably CalendarAnything — the #1 Salesforce calendar app on AppExchange, available as a Lightning Web Component with Field Service Mobile and Availability Scheduling variants. The firm also markets a portfolio of vertical-specific accelerators (Wealth Management, Treasury Management, Workers' Compensation quoting, Media Catalyst, Projections/Revenue Scheduler) that compress implementation timelines.

The go-to-market is sales-led, anchored by a direct enterprise field-sales team targeting Fortune 500 accounts, supplemented by AppExchange distribution for CalendarAnything, content marketing (blog, eBooks, webinars, demos), and a deep partner ecosystem that includes Salesforce (flagship), MuleSoft, Slack, nCino, Mediaocean (first certified Salesforce connector), Placements.io, and a long tail of fintech, healthcare, and document-management integrations. Revenue is generated primarily through time-and-materials professional services engagements and managed-services retainers, with a smaller but growing recurring subscription stream from CalendarAnything and add-on accelerators. Customer logos span EA, Caesars Entertainment, New York Magazine, Leviev, Annum, Axcess Financial, Baxter Credit Union, Samba TV, Five Star Bank, and Peoples Bank, with named outcomes such as a 3x lift in originations for Axcess Financial and a workers' comp quoting cycle reduced from six days to under an hour.

Name

Silverline

Legal name

Mphasis Silverline

Website

https://silverlinecrm.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Silverline (Mphasis Silverline) is a Salesforce platinum consulting partner serving financial services, healthcare, and media enterprises with implementation, advisory, managed services, and the proprietary CalendarAnything AppExchange product.

Ownership category

akta.pro rank

Product category

Salesforce Consulting Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151), Other Computer Related Services (541519)

SIC

Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372), Services-Management Consulting Services (8742)

akta.pro primary industry

iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)

akta.pro secondary industry

Email, Calendar & Scheduling (BPAMAMAC)

Keywords

• Salesforce consulting services
• Salesforce implementation services
• Salesforce managed services
• Salesforce calendar app
• CRM advisory services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Professional Services: Advisory services, implementation services, and managed services for Salesforce platform implementations. Services include strategic planning, digital transformation roadmapping, Salesforce optimization, ongoing enhancements, Lightning migration, integration updates, and center of excellence support.
2. CalendarAnything Product: Calendar application for Salesforce platform available on Salesforce AppExchange. Revenue from product licensing and potentially subscription-based access.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Silverline provides end-to-end Salesforce consulting services spanning advisory (digital transformation strategy, AI/automation roadmapping, experience design, change management), implementation (custom Salesforce builds, Lightning migration, MuleSoft integrations, industry-specific configurations), and managed services (ongoing Org administration, optimization, Center of Excellence support). The firm also sells a proprietary Salesforce-native product called CalendarAnything, the #1 calendar app on the Salesforce AppExchange, which delivers customizable calendar views, self-scheduling, resource booking, and calendar integrations with Google, Outlook, Teams, Slack, and Zoom.

Product overview

Mphasis Silverline is a strategic Salesforce consulting firm and solution provider operating across Financial Services, Healthcare & Life Sciences, and Media & Entertainment industries. The company offers a dual offering: (1) Professional Services including Advisory Services, Managed Services, and Implementation Services across the entire Salesforce Platform; and (2) Proprietary Products centered on CalendarAnything, the #1 Salesforce calendar app on AppExchange, which provides customizable calendar views, self-scheduling, and resource management across any Salesforce object. Silverline also provides industry-specific accelerators for Financial Services (Wealth Management Accelerator, Wealth Prospecting and Onboarding Accelerator, Treasury Management Accelerator, Digital Personal Account Opening Accelerator, Relationship Manager Accelerator, Projections and Revenue Scheduler Accelerators, Flow for FSC) and Media & Entertainment (Media Catalyst). The company implements and extends Salesforce platforms including Financial Services Cloud, Health Cloud, Media Cloud, Sales Cloud, Service Cloud, Experience Cloud, Marketing Cloud, Data Cloud, and Salesforce Industries. AI capabilities are delivered through Agentforce (autonomous AI agents) and leverage Data Cloud as the AI-ready data foundation. Integration services are provided through MuleSoft iPaaS. The consulting services guide clients from strategic planning through implementation and ongoing managed services support.

Differentiator

Problem solved

Functional benefit

Brands

• CalendarAnything: The #1 Salesforce calendar application that allows users to view and manage calendars, appointments, and scheduling within Salesforce.

Products and services

• CalendarAnything Standalone Salesforce-native calendar application sold via the Salesforce AppExchange, enabling customizable Salesforce calendars from any object with a date/time field. Provides multiple views (Swimlane, Day, Week, Month, Agenda, Gantt, Kanban), self-scheduling, resource booking, mobile access, and integrations with Google Calendar, Outlook, Teams, Slack, and Zoom. Available to any Salesforce customer seeking advanced calendar functionality.
• Salesforce Advisory Services Digital transformation advisory practice helping enterprises plan Salesforce roadmaps, identify AI and automation opportunities, design customer and employee experiences, and manage organizational change readiness. Targeted at senior executives of enterprise clients in financial services, healthcare, and media.
• Salesforce Implementation Services Custom Salesforce implementation services delivered by certified consultants to build, configure, and integrate Salesforce platforms across the enterprise. Includes Lightning migration, MuleSoft integrations, industry-specific configurations, and tailored Salesforce Industries solutions. Designed for enterprise clients seeking to deploy Salesforce to streamline processes and drive measurable outcomes.
• Salesforce Managed Services Ongoing Salesforce administration and optimization services provided by a dedicated team of 80+ Managed Services professionals supporting day-to-day management of hundreds of Salesforce environments. Includes strategic planning, optimization, ongoing enhancements, technical support, Lightning migration support, integration updates, Center of Excellence support, quarterly business reviews, and DevOps. Delivered remotely with global delivery capabilities.

Quantifiable outcome

• 3x lift in originations for Axcess Financial with Marketing Cloud and FSC implementation
• +1 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration25 records

AI capability9 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and flagship.

• Slack Partner Industry SolutionscoreStrategic or Co-development Partner · 30 September 2025Silverline participates in Slack's industry-specific digital transformation offerings developed by certified consulting partners spanning financial services, manufacturing, retail, media, and technology sectors.
• Placements.iocoreStrategic or Co-development Partner · 1 July 2025Partnership to automate digital media workflows for retail media networks and traditional publications, enabling seamless sales processes across disconnected systems.
• SalesforceflagshipStrategic or Co-development PartnerCertified Salesforce consulting partner with deep expertise across Salesforce Clouds including Sales Cloud, Service Cloud, Financial Services Cloud, Health Cloud, Marketing Cloud, Media Cloud, Experience Cloud, Agentforce, Data Cloud, and MuleSoft. Works with Salesforce on industry-specific solutions and digital transformation engagements.
• MediaoceancoreTechnology or IntegrationMphasis Silverline developed the first Mediaocean-certified connector for Salesforce. The integration automates the RFP process in Salesforce and seamlessly provides the ability to ensure responding to every opportunity.
• nCinocoreTechnology or IntegrationTechnology partnership for nCino/Salesforce banking and lending solutions. Silverline is a certified nCino consulting partner providing implementation and managed services.
• MuleSoftcoreTechnology or IntegrationMuleSoft integration partnership enabling seamless integration, API management, and workflow automation across core enterprise systems.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Slalom: Slalom is a closely comparable Salesforce platinum consulting partner with similar vertical depth, mid-to-large enterprise focus, and a wide portfolio of Salesforce accelerators. It is one of the most direct competitors for Salesforce implementation deals in financial services and healthcare.
• Simplus (Infosys): Simplus is a Salesforce-exclusive SI acquired by Infosys, offering implementation, managed services, and industry accelerators across financial services, healthcare, and communications. Operates as a direct competitor to Silverline within the Salesforce partner ecosystem.

Broad incumbents

• Accenture (Salesforce Business Group): Accenture's Salesforce Business Group is one of the largest global SIs delivering Salesforce implementations across industries. A broad incumbent competing for the same enterprise transformation deals but with vastly greater scale and offshore delivery.
• Deloitte Digital: Deloitte Digital's Salesforce practice serves large enterprise clients across financial services, healthcare, and media. Competes with Silverline on enterprise-level digital transformation mandates, often at the higher end of deal size.
• Cognizant: Cognizant is a global IT services firm with a sizable Salesforce practice (formerly ATG). Competes on large-scale Salesforce implementation and managed services, especially where offshore-heavy delivery is preferred.
• Persistent Systems: Persistent Systems is a global IT services firm with a dedicated Salesforce and digital experience practice. A comparable parent-scale competitor with Mphasis-like positioning targeting Salesforce enterprise deployments.
• Infosys: Infosys is a global IT services leader that acquired Simplus to deepen its Salesforce capabilities. Competes with Silverline's parent Mphasis for Salesforce implementation, managed services, and industry-cloud engagements.
• Capgemini: Capgemini operates a global Salesforce practice serving financial services and other industries. Competes for large enterprise Salesforce transformations with similar breadth but different vertical emphasis.
• Wipro: Wipro is a global IT services firm with Salesforce capabilities spanning implementation, integration, and managed services across banking, healthcare, and consumer industries. A peer competitor at the parent-services layer.

Emerging players

• Girikon: Girikon is a Salesforce consulting partner offering implementation, integration, and managed services with industry accelerators. A smaller, emerging Salesforce SI competing for similar mid-market and enterprise engagements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/silverlinecrm
• Xx.com/silverlinecrm
• Facebookfacebook.com/silverlinecrm

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Silverline