Raising The Roof
- Company typePrivate
- Founded1997
- HeadquartersToronto, Canada
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
Raising The Roof firmographics
Firmographics- Name
- Raising The Roof
- Legal name
- Raising the Roof
- Website
- https://raisingtheroof.org
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Raising The Roof industry classification
Industry- Product category
- Affordable Housing Development
- NAICS
- Other Community Housing Services (624229), New Multifamily Housing Construction (except For-Sale Builders) (236116)
- SIC
- Services-Social Services (8300), Operative Builders (1531)
- akta.pro primary industry
- Residential Affordable Housing Development & Construction (IMAFABAI)
- akta.pro secondary industries
- Public Housing & Social Housing Development/Modernization Programs (FSALAKAH), Youth Housing, Foster Care & Wraparound Support (Education-Linked) Nonprofits (BPAGADAO)
Keywords
Where Raising The Roof is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Raising The Roof business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Corporate Sponsorships: Major corporate sponsors provide significant funding (RBC, Home Depot, TD Bank contributing $200,000+ each), supporting both operations and capital for housing projects.
- Individual Donations: Hundreds of individual donors and toque buyers contribute annually; individual giving through online donation portal and merchandise sales.
- Development Management Services: Raising the Roof provides full-service development management consulting to other nonprofit organizations seeking to develop affordable housing in their communities, using their nonprofit real estate development expertise to help scale the sector.
- Social Enterprise Revenue: Projects provide real world, hands-on experience in the trades for people at risk of experiencing homelessness through social enterprise contracting partnerships, creating social procurement opportunities.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Raising The Roof product offering
Product offeringCore offering
Raising the Roof is a national Canadian charitable housing developer that acquires, renovates, constructs, and operates affordable rental housing for people experiencing homelessness or at risk of homelessness. In parallel, it provides full-service development management consulting to other nonprofit organizations seeking to build affordable housing, and integrates hands-on trades training and wraparound support services for tenants through social enterprise contractor partnerships.
Product overview
Raising the Roof operates as a national charitable housing developer offering a integrated housing solution portfolio. The core offering comprises affordable housing development and operations (acquiring, renovating, and managing affordable rental units), paired with development management services that help other nonprofits build housing. Supporting services include workforce development through social enterprise partnerships (providing trades training for people experiencing homelessness), and local wraparound support services for residents. Fundraising programs include the annual Toque Tuesday campaign, Coldest Night of the Year walks, Home Base Softball Tournament, and Community Build Days team experiences. The organization was founded in 1997 and has expanded from awareness and advocacy into direct housing development since 2019-2020.
Differentiator
Problem solved
Functional benefit
Products and services
- Affordable Housing Development Acquires, renovates, constructs, and operates affordable rental housing for people experiencing homelessness or at risk; operates 69 units across Ontario and Manitoba with 350-500 unit target by 2029. For vulnerable individuals and families in need of stable housing.
- Development Management Services
Companies that use Raising The Roof
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles3 records
Raising The Roof technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Raising The Roof partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core, strategic and supporting.
- Purpose ConstructioncoreSocial enterprise contractor partner that uses housing projects as opportunities to provide paid, hands-on training to help people at risk of or experiencing homelessness start careers in construction trades.
- Community BuilderscoreSocial enterprise construction company and cofounder Brandon Day serves on RTR Board; provides workforce development and employment opportunities for marginalized individuals through housing projects.
- Building UpcoreNonprofit social enterprise that trains and employs people living in affordable housing to build and upgrade affordable housing stock; CEO Marc Soberano serves as RTR Board Chair.
- SiloamcoreHousing provider partner providing local expertise on priority housing needs and wraparound support services for tenants in their community.
- Woodgreen Community ServicescoreHousing provider and social service agency partner with expertise in community housing needs and support services.
- Canadian Alliance to End Homelessness (CAEH)strategicNational organization partner for learning from best practices, latest research, shared advocacy initiatives, and collaboration to accelerate affordable housing development.
- Canadian Housing and Renewal Association (CHRA)strategicNational housing organization partner for advocacy, knowledge sharing, and sector collaboration.
- A Way Home CanadastrategicNational coalition to end youth homelessness; Raising the Roof's Executive Director was a founding board member.
- Centre for Housing Transformation (CHTC)strategicNational partner organization working on housing transformation and community housing solutions.
- Strong HeartsupportingHousing provider partner offering local expertise and wraparound support services for tenants.
- Sudbury Community Transportation CentresupportingHousing provider partner in Sudbury region providing community housing and support services.
- Eva's InitiativesupportingHousing provider partner serving homeless and at-risk youth with housing and support services.
- HottsupportingHousing provider partner contributing to local housing solutions and tenant support services.
Scale indicators12 records
Recent moves7 records
Expansion highlights6 records
Raising The Roof competitors and assessment
Company assessmentBroad incumbents
- Enterprise Community Partners: Major US nonprofit affordable housing developer and funder. Comparable in scale and integrated development/financing model, though operates primarily in the US and at much larger scale.
- Mercy Housing: Large US nonprofit affordable housing developer combining housing creation with resident services and workforce programs. Comparable triple-bottom-line model at significantly greater scale.
Direct peers
- Habitat for Humanity Canada: National nonprofit affordable housing developer building and operating housing for low-income families across Canada. Direct peer in mission, donor model, and partnership-based development approach.
- Woodgreen Community Services: Toronto-based multi-service nonprofit providing housing, employment, and wraparound supports. Listed as RTR partner and operates affordable housing with similar integrated services model.
- Fred Victor: Toronto-based charitable housing and social services organization operating affordable housing with wraparound supports for people experiencing homelessness. Direct peer in operating model and target population.
- Choices for Youth: St. John's-based nonprofit providing housing, employment, and supports for at-risk youth. Direct peer in integrated housing-plus-workforce model; Executive Director Sheldon Pollett's prior organization.
- Blue Door Support Services: Ontario-based nonprofit providing housing and homelessness services, including supportive housing operations. Comparable in operating affordable housing with wraparound supports in the same provincial market.
Others
- A Way Home Canada: National coalition working to end youth homelessness through research, advocacy, and community planning. Strategic RTR partner with aligned mission on youth homelessness prevention.
Emerging players
- Purpose Construction: Social enterprise contractor using housing projects as paid trades training for people experiencing homelessness. Direct RTR partner with overlapping mission and operating model.
- Building Up: Toronto-based social enterprise that trains and employs people in affordable housing construction. Direct RTR partner; comparable workforce development through housing construction model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Raising The Roof social profiles
Digital presenceRaising The Roof financial estimates
Financial estimateRevenue estimate
Valuation estimate
Raising The Roof leadership team
Management profileNumber of profiles
Profiles8 records
Raising The Roof funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Raising The Roof M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Raising The Roof
What does Raising The Roof do?
Raising the Roof is a national Canadian charitable housing developer that acquires, renovates, constructs, and operates affordable rental housing for people experiencing homelessness or at risk of homelessness. In parallel, it provides full-service development management consulting to other nonprofit organizations seeking to build affordable housing, and integrates hands-on trades training and wraparound support services for tenants through social enterprise contractor partnerships.
Is Raising The Roof a public or private company?
Raising The Roof is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Raising The Roof founded?
Raising The Roof was founded in 1997. It employs 1 to 10 people.
Where is Raising The Roof based?
Raising The Roof is headquartered in Toronto, Canada, in the North America region.
How does Raising The Roof make money?
Four revenue lines are on record. Corporate Sponsorships are the primary driver. The others are individual Donations, development Management Services and social Enterprise Revenue.
Who are Raising The Roof's main competitors?
Broad incumbents on record are Enterprise Community Partners and Mercy Housing. Direct peers are Habitat for Humanity Canada, Woodgreen Community Services, Fred Victor, Choices for Youth and Blue Door Support Services. A Way Home Canada is listed as an others. Emerging players are Purpose Construction and Building Up.
Does Raising The Roof have an API?
No public API is recorded for Raising The Roof.
What industry is Raising The Roof in?
Raising The Roof's product category is Affordable Housing Development. Its primary akta.pro industry code is IMAFABAI, Residential Affordable Housing Development & Construction, with a secondary code of FSALAKAH, Public Housing & Social Housing Development/Modernization Programs. Its NAICS code is 624229 and its SIC code is 8300.