DreamDry
DreamDry is a private blowout and styling salon brand founded in 2012, currently operating a single Atlanta location, serving fashion-conscious women with professional styling services, memberships, and signature celebrity-stylist-created hairstyles.
- Company typePrivate
- Founded2012
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What DreamDry does
DreamDry is a private blowout and styling salon brand founded in 2012 by celebrity stylist Rachel Zoe and co-founder Robin Moraetes, operated under the LPRG Retail Group legal entity. The company provides professional blowout, styling, extension, color, cut, makeup, and keratin smoothing services through physical retail salon locations, with its signature blowout ($65, ~45 minutes) as the core product. Its technology and differentiation are anchored in proprietary stylist training (DreamDry Academy), a curated Style Menu of named signature looks created by celebrity stylist Jen Atkin, and the brand equity associated with its founder and stylist roster.
DreamDry's revenue model combines transactional service revenue, recurring subscription memberships (Silver $99/month, Gold VIP $145/month), pre-paid series packages (5-pack $275, 10-pack $500), retail product sales, gift card sales (via blvd.me), and an at-home blowout kit sub-brand (DREAM(DIY), $85–$105). Customers book appointments through the website or by phone at physical locations. The go-to-market leans on direct-to-consumer retail salons, influencer outreach, fashion and beauty press coverage, social media presence on Facebook and X, and earned media from celebrity associations and New York Fashion Week presence.
The company has materially retrenched from peak operations. DreamDry previously operated locations in NYC's Flatiron District (Feb 2013), NYC's 57th Street (Sep 2013), Chicago (Nov 2014), Waldorf Astoria hotel (Jun 2016), and Neiman Marcus department stores (Apr 2017). The current active footprint is a single Atlanta/Buckhead location at 3722 Roswell Road NE. Headcount is reported at 51–100, suggesting retained corporate overhead despite the single-store physical footprint. Disclosed funding totals approximately $2.16M across two rounds (2014 and 2015), with no subsequent capital raises documented in the available data.
DreamDry firmographics
Firmographics- Name
- DreamDry
- Legal name
- LPRG Retail Group
- Website
- https://dreamdry.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- DreamDry is a private blowout and styling salon brand founded in 2012, currently operating a single Atlanta location, serving fashion-conscious women with professional styling services, memberships, and signature celebrity-stylist-created hairstyles.
- Ownership category
- akta.pro rank
DreamDry industry classification
Industry- Product category
- Hair Salon Services
- NAICS
- Beauty Salons (812112), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Blowout Bars (HSALAAAI)
- akta.pro secondary industries
- Group/Party Makeup Services (HSALAHAK), Professional/Salon Haircare (Backbar & Retail) (CRABABAK)
Keywords
Where DreamDry is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
DreamDry business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Others
Revenue model
- Blowout and Styling Services: Core revenue from professional blowout and styling services. Services include standard blowouts, braids, and express dry styling. Duration approximately 45 minutes per appointment.
- Hair Extensions and Treatments: Revenue from microlinks extension maintenance, sew-in services, keratin smoothing treatments, and coloring services
- Membership Programs: Monthly subscription memberships (Gold VIP $145/month, Silver $99/month) providing recurring blowouts with tiered discounts and perks. Also offers prepaid series packages (5-pack, 10-pack) with expiration dates.
- Retail Products: Sale of retail beauty products with membership discounts (10-15% off retail for members)
- Gift Cards: Digital gift cards sold through their website for gifting the DreamDry experience
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Gold VIP Membership - $145/month |
| Subscription | Monthly | Silver Membership - $99/month |
| Other | Pay-as-you-go | 10-Pack Series - $500 |
| Other | Pay-as-you-go | 5-Pack Series - $275 |
| Unit Pricing | Pay-as-you-go | Core Services - Unit Pricing |
| Unit Pricing | Pay-as-you-go | Color Services - Unit Pricing |
| Unit Pricing | Pay-as-you-go | Cut Services - Unit Pricing |
| Unit Pricing | Pay-as-you-go | Makeup Services - Unit Pricing |
| Unit Pricing | Pay-as-you-go | Extension Services - Unit Pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
DreamDry product offering
Product offeringCore offering
DreamDry operates branded blowout bar and beauty salons that deliver professional blowout and hair styling services to individual consumers, alongside complementary hair services such as extensions, color, cuts, keratin treatments, and makeup. The brand sells these services per visit and through membership and multi-visit series packages, with retail beauty products and gift cards offered as add-on revenue streams.
Product overview
DreamDry is a blowout bar and beauty destination offering a centralized service model with its signature Blowout as the core product. The portfolio includes styled blowouts with add-ons (extensions, trim, Fusiodose, conditioning masque, braids), color services, cut services, makeup services, extension services, and keratin treatments. The company offers two membership tiers (Gold VIP and Silver) and series packages (10 Pack and 5 Pack) for recurring customers. The DREAM(DIY) sub-brand provides at-home blowout kits. Styling options are cataloged in the Style Menu featuring named hairstyles created by celebrity stylists. Gift cards are available as a supplementary product.
Differentiator
Problem solved
Functional benefit
Products and services
- The Blowout DreamDry's signature professional blowout and styling service, the core in-salon offering for individual consumers seeking a polished, camera-ready hairstyle delivered by trained stylists.
- Express Dry Styling A faster version of the signature blowout for individual consumers who want a styled look in less time, offered as a separate service tier at the salon.
- Extension Services Professional hair extension installation services including Microlinks, Sew-In, and BYOE (Bring Your Own Extensions), delivered at DreamDry salons for clients seeking longer or fuller hair.
- Color Services Professional hair coloring services offered alongside DreamDry's blowout menu for clients wanting color and styling in a single salon visit.
- Cut Services Professional haircut services available at DreamDry salons for clients seeking trims or new cuts alongside their blowout or styling services.
- Makeup Services Professional makeup application services offered at DreamDry salons, commonly bundled with blowouts for special events and complete looks.
- Express Keratin Smoothing Treatment A professional keratin smoothing treatment service offered at DreamDry salons to reduce frizz and extend the life of a blowout.
- DREAM(DIY) An at-home styling product line sold by DreamDry, allowing individual consumers to recreate the salon's blowout look outside the salon.
- Gift Cards Prepaid DreamDry gift cards redeemable at salon locations for services and retail products, sold through dreamdry.com as both a consumer gifting and self-use prepaid option.
Quantifiable outcome
- Blowout service takes approximately 45 minutes
Companies that use DreamDry
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles1 record
DreamDry technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
DreamDry partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- MasamiminorDreamDry collaborated with Masami beauty brand during COVID-19, bringing two brands together for mutual support and co-marketing during the pandemic.
- Neiman MarcuscoreDreamDry opened salon locations within Neiman Marcus department stores, providing luxury blowout services to high-end retail customers. This partnership brought DreamDry's styling services to Neiman Marcus shoppers seeking premium beauty experiences.
- Waldorf Astoria / BarneysminorDreamDry had a presence at the Waldorf Astoria hotel, partnering with Barneys for exclusive styling services and events at the luxury hotel location.
- Jonathan AdlerminorDreamDry collaborated with designer Jonathan Adler on a product collaboration in 2015, combining fashion and beauty in a designer partnership.
Scale indicators2 records
Recent moves10 records
Expansion highlights3 records
DreamDry competitors and assessment
Company assessmentDirect peers
- Glamsquad: Glamsquad provides on-demand mobile blowout and styling services delivered to customers' homes or offices. Comparable in target customer (fashion-conscious, time-constrained women) and service offering, though distributed via mobile rather than fixed retail locations.
- Drybar: Drybar is the largest dedicated blowout bar chain in the US, offering the same core blowout and styling service model as DreamDry with a broader retail product line. It is the most direct comparison given identical service categories, premium pricing, and membership-style offerings.
- Warren Tricomi: Warren Tricomi is a high-end New York salon offering blowouts, color, cuts, and styling services to a similar luxury clientele. Comparable premium positioning and celebrity stylist-driven brand identity.
- Blo Blow Dry Bar: Blo Blow Dry Bar operates a national chain of blowout-focused salons with signature styles, memberships, and add-on services that closely mirror DreamDry's model. Direct competitor in the blowout bar category.
- Clementine Blow Dry Bar: Clementine is a regional blowout bar chain operating in select US markets with a similar membership and styling-focused service menu. Comparable concept at a similar scale.
Emerging players
- Plush Beauty Bar: Plush Beauty Bar is a smaller blowout-focused beauty bar concept with a similar membership and add-on model. Comparable as a niche competitor in the specialized beauty service category.
- SUGARED + BRONZED: SUGARED + BRONZED combines sugaring hair removal and airbrush tanning services in a beauty bar format with a similar premium, membership-driven model. Comparable as a multi-location beauty service brand targeting fashion-conscious women.
Broad incumbents
- Ulta Beauty: Ulta Beauty is the largest US beauty retailer offering blowout and styling services in select locations alongside its core product retail business. Comparable as a broader incumbent providing overlapping beauty services and retail products to similar consumers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
DreamDry social profiles
Digital presenceDreamDry financial estimates
Financial estimateRevenue estimate
Valuation estimate
DreamDry leadership team
Management profileNumber of profiles
Profiles2 records
DreamDry funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DreamDry M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DreamDry
What does DreamDry do?
DreamDry operates branded blowout bar and beauty salons that deliver professional blowout and hair styling services to individual consumers, alongside complementary hair services such as extensions, color, cuts, keratin treatments, and makeup. The brand sells these services per visit and through membership and multi-visit series packages, with retail beauty products and gift cards offered as add-on revenue streams.
Is DreamDry a public or private company?
DreamDry is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DreamDry founded?
DreamDry was founded in 2012. It employs 51 to 100 people.
Where is DreamDry based?
DreamDry is headquartered in New York, United States, in the North America region.
How does DreamDry make money?
Five revenue lines are on record. Blowout and Styling Services are the primary driver. The others are hair Extensions and Treatments, membership Programs, retail Products and gift Cards.
Who are DreamDry's main competitors?
Direct peers on record are Glamsquad, Drybar, Warren Tricomi, Blo Blow Dry Bar and Clementine Blow Dry Bar. Emerging players are Plush Beauty Bar and SUGARED + BRONZED. Ulta Beauty is listed as a broad incumbent.
Does DreamDry have an API?
No public API is recorded for DreamDry.
What industry is DreamDry in?
DreamDry's product category is Hair Salon Services. Its primary akta.pro industry code is HSALAAAI, Blowout Bars, with a secondary code of HSALAHAK, Group/Party Makeup Services. Its NAICS code is 812112 and its SIC code is 2844.