Nutrition 21

What Nutrition 21 does

Nutrition 21 (legally Nutrition21, LLC, doing business as Everwell Health) is a privately-held functional ingredients company founded in 1987 and headquartered in Saddle Brook, New Jersey. The firm develops and licenses a portfolio of ten registered branded ingredients — Lustriva®, Nitrosigine®, nooLVL®, Chromax®, Celadrin®, MyoVera™, DeltaGold™, Zinmax®, EverZen™, and GG-Gold® — each clinically validated and positioned across nine health benefit categories: bone and joint health, cardiovascular health, cognitive health, hair and skin health, immune support, men's health, mood and stress, physical performance and muscle health, and weight management and metabolic health.

The company's business model is B2B ingredient licensing and supply. It does not sell finished consumer products; rather, it supplies branded, trademark-protected ingredients — supported by decades of clinical research and marketing-claim documentation — to supplement, food, and beverage manufacturers who incorporate them into their own formulations. Revenue is generated through ingredient licensing agreements and supply partnerships, with pricing not publicly disclosed. Distribution is executed through direct enterprise sales to manufacturers, primarily across North America, and supported by B2B marketing channels including industry events (e.g., BevNET Live), white papers, content marketing, and a consumer-facing "Where to Find" resource. Notable brand partners include Doctor's Best (2025 product launch built on Lustriva®) and Force Factor (2024 hair growth accelerator partnership).

The company maintains American River Nutrition, LLC as a subsidiary, acquired the Celadrin® brand in February 2025, and operates with 11-50 employees. There are no disclosed revenue figures, venture funding rounds, or SEC filings in the source data, and the firm shows no public AI/ML capability signals — its competitive proposition rests on clinical validation, registered trademarks, and a diversified branded ingredient portfolio rather than technology platform or data assets.

Name

Nutrition 21

Legal name

Nutrition21, LLC

Website

https://nutrition21.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Nutrition 21 (DBA Everwell Health) is a privately-held B2B functional ingredients company that licenses ten proprietary, clinically validated branded ingredients — including Lustriva, Nitrosigine, and Chromax — to supplement, food, and beverage manufacturers across hair, cognitive, performance, and metabolic health categories.

Ownership category

akta.pro rank

Product category

Functional Nutritional Ingredients

NAICS

Food Manufacturing (311)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Fortification Ingredients (Vitamins, Minerals, Nutrient Premixes) (CRADAOAM)

Keywords

• Branded functional ingredients
• Dietary supplement ingredients
• Clinical nutrition ingredients
• Science-backed nutraceuticals
• Health ingredient supplier

Headquarters

HQ city

Purchase

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Branded Ingredient Licensing: Nutrition 21 develops and markets proprietary branded ingredients (Lustriva, Nitrosigine, nooLVL, Chromax, Celadrin, etc.) to supplement, food, and beverage manufacturers. Revenue is generated through ingredient licensing agreements and supply partnerships with brand partners who incorporate these ingredients into their finished products.

Distribution channels1 record

Marketing channels5 records

Core offering

Nutrition 21 develops, licenses, and supplies a proprietary portfolio of branded, clinically validated functional ingredients (including Lustriva, Nitrosigine, nooLVL, Chromax, Celadrin, MyoVera, DeltaGold, Zinmax, EverZen, and GG-Gold) to supplement, food, and beverage manufacturers. The company operates as a B2B ingredients supplier, enabling brand partners to incorporate science-backed ingredients into finished health, wellness, and functional products across categories such as cognitive health, hair and skin health, physical performance, and bone and joint health.

Product overview

Nutrition21 operates as a functional ingredients company (now under the Everwell Health brand) that develops and markets a portfolio of branded, clinically-backed ingredients for use in supplements, foods, and beverages. The core offering consists of proprietary branded ingredients including Nitrosigine®, MyoVera™, nooLVL®, Lustriva®, Chromax®, Zinmax®, EverZen™, Celadrin®, DeltaGold®, and GG-Gold®, which are licensed to finished product manufacturers. These ingredients target various health benefit categories: bone and joint health, cardiovascular health, cognitive health, hair and skin health, immune support, men's health, mood and stress, physical performance and muscle health, and weight management and metabolic health.

Differentiator

Problem solved

Functional benefit

Brands

• Nitrosigine®: Ingredient for cognitive/physical performance
• Lustriva®
• Chromax®
• Celadrin®
• nooLVL®
• MyoVera™
• Zinmax®
• EverZen™
• DeltaGold™
• GG-Gold®

Products and services

• Lustriva® A branded, clinically validated ingredient targeting hair growth and skin health applications; licensed for use in finished products by supplement, food, and beverage manufacturers.
• Nitrosigine® A branded ingredient for cognitive and physical performance support, licensed to supplement, food, and beverage manufacturers.
• nooLVL® A branded nootropic ingredient from Nutrition21 designed for cognitive health applications and mental performance.
• Chromax® A branded chromium-based ingredient developed by Nutrition21 for various health benefit applications such as weight management and metabolic health.
• Celadrin® A branded ingredient targeting bone and joint health, licensed to supplement, food, and beverage manufacturers. Nutrition 21 acquired Celadrin on 2025-02-20 and now offers it as part of its branded ingredient portfolio.
• MyoVera™ A branded ingredient for muscle health and physical performance applications, licensed to manufacturers for use in finished supplement, food, and beverage products.
• DeltaGold™ A branded vitamin E ingredient in Nutrition21's portfolio, for cardiovascular health applications and licensed to manufacturers.
• Zinmax® A branded zinc-based ingredient for immune support and men's health, licensed to supplement, food, and beverage manufacturers.
• EverZen™ A branded ingredient from Nutrition21 targeting mood and stress support, licensed to supplement, food, and beverage manufacturers.
• GG-Gold® A branded vitamin K ingredient in Nutrition21's functional ingredients lineup, licensed to supplement, food, and beverage manufacturers.

Quantifiable outcome

• Clinically validated ingredients for hair growth and skin health supported by research partnerships

Named customers2 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

Two partnerships are on record, tiered core.

• Doctor's BestcoreStrategic or Co-development Partner · 4 September 2025Doctor's Best partnered with Nutrition21 to launch the High Absorption Hair & Skin Complex with Lustriva, a supplement designed to support hair growth and skin health. The product contains clinically validated ingredients and aims to address hair loss and aging skin signs.
• Force FactorcoreStrategic or Co-development Partner · 1 October 2024Force Factor and Nutrition 21 announced a partnership to introduce a hair growth accelerator product line, combining Force Factor's brand presence with Nutrition 21's ingredient expertise.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Gencor: Gencor is a branded ingredient supplier offering clinically studied botanicals and nutrients (e.g., Levagen+®, Libifem®) for the supplement and functional food industry. Highly comparable to Nutrition 21's branded-ingredient licensing model and target customer segments.
• Kyowa Hakko Bio: Kyowa Hakko Bio supplies branded, clinically supported ingredients such as Cognizin® (citicoline) and Setria® (glutathione) to supplement and beverage manufacturers. Comparable to Nutrition 21 in branded-ingredient licensing model and clinical research emphasis.
• PLT Health Solutions: PLT Health Solutions is a B2B supplier of science-backed branded functional ingredients (e.g., Zembrin®, Dynagenix®) licensed to supplement and food/beverage manufacturers. Closest comparable to Nutrition 21 in business model, customer base (brand manufacturers), and clinically validated ingredient strategy.
• AIDP Inc. AIDP is a value-added distributor and supplier of branded specialty ingredients (e.g., Magtein®, PreticX®) for the supplement and functional food industry. Comparable to Nutrition 21 in branded-ingredient representation and B2B partnerships with supplement manufacturers.
• Sabinsa: Sabinsa is a manufacturer and supplier of branded, patented botanical and nutraceutical ingredients (e.g., BioPerine®, Curcumin C3 Complex®) licensed to supplement brands globally. Directly comparable in proprietary-branded ingredient focus and clinical substantiation strategy.
• Applied Food Sciences: Applied Food Sciences is a supplier of branded, science-backed functional ingredients for beverages and supplements, including PurCaf® and CoffeeBerry®. Comparable to Nutrition 21 in supplying clinically substantiated branded ingredients to supplement and beverage manufacturers.
• OmniActive Health Technologies: OmniActive supplies branded ingredients such as Lutemax® and BioResponse® curcumin to supplement and functional food brands. Closely comparable to Nutrition 21 in branded ingredient portfolio, clinical claim support, and global B2B distribution model.

Broad incumbents

• Glanbia Nutritionals: Glanbia Nutritionals supplies proteins, premixes, and functional ingredients to supplement and food/beverage manufacturers. Broadly comparable to Nutrition 21 in serving supplement and functional food customers, but with significantly larger scale and a broader portfolio.
• dsm-firmenich: dsm-firmenich is a global nutrition and ingredients major offering vitamins, nutraceuticals, and functional ingredients at scale. Overlaps with Nutrition 21's branded-ingredient space as a much larger competitor with broader portfolios and global reach.
• Lonza Capsules & Health Ingredients: Lonza supplies capsules, dosage forms, and specialty health ingredients to the supplement industry. Comparable to Nutrition 21 in supplying to supplement manufacturers, though operating at much larger scale and across a wider ingredient and CDMO portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@EverwellHealthIngredients
• Facebookfacebook.com/329321967166029
• LinkedInlinkedin.com/company/64908
• Instagraminstagram.com/EverwellHealthIngredients
• Xx.com/nutrition_21

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nutrition 21