What Force Factor does

Force Factor is a privately held, Boston-based dietary supplement company founded in 2009 at Harvard that manufactures and distributes science-based nutritional products across more than 20 health categories, including superfoods, brain health, hormone health, heart health, gut health, bone and joint, energy, sleep, longevity, immune health, men's health, women's health, sports nutrition, and weight management. The portfolio spans 15+ dedicated sub-brands (Total Beets, Amazing Ashwa, Better Turmeric, Test X180, Hair Growth Accelerator, LeanFire, ProbioSlim, Smarter Greens, Ultimate Magnesium, Ultra Berberine, Modern Mushrooms, Collagen Boosting Superfoods, Superior Sea Moss, Prostate, SCORE!) and is differentiated by clinically substantiated branded ingredients such as KSM-66 Ashwagandha, HydroCurc (cited as providing up to 329% greater curcumin absorption per a 2018 European Journal of Nutrition study), Lustriva biotin/silicon, and LactoSpore probiotics, manufactured in GMP-certified facilities with multi-stage quality and impurity testing.

The company operates a dual-channel go-to-market model combining direct-to-consumer e-commerce at forcefactor.com with broad retail distribution across more than 20 national and regional chains including Walmart, CVS, Target, Walgreens, Amazon, Vitamin Shoppe, HEB, Sam's Club, Kroger family banners, Wegmans, Meijer, Publix, and iHerb, plus a wholesale program for independent retailers. Products are positioned primarily at the mass-market health-conscious consumer, with primary segmentation toward health-conscious males and secondary segments including women across life stages, weight-management consumers, brain-health seekers, and general wellness shoppers. Marketing relies on product-led growth, social media (Instagram, TikTok, X, Facebook), influencer/NIL athlete partnerships, and content marketing emphasizing ingredient science and quality certifications, including third-party testing and CarbonNeutral Company status.

Force Factor operates as Force Factor, LLC with 11-50 employees and no public revenue disclosure; the company is founder/management-owned with no identified parent, private equity sponsor, or institutional investor in available sources. Recent strategic moves include consecutive appearances on Bain & Company's Insurgent Brands list (2025 and 2026), entry into the GLP-1 support category via a Walmart and CVS-exclusive launch in 2026, and an ongoing transition to 100% post-consumer recycled plastic packaging.

Name

Force Factor

Legal name

Force Factor, LLC

Website

https://forcefactor.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Force Factor is a Boston-based, privately held dietary supplement company that develops and distributes clinically substantiated nutritional products across 20+ health categories via direct e-commerce and 20+ national retailers including Walmart, CVS, and Amazon, serving mass-market health-conscious consumers.

Ownership category

akta.pro rank

Product category

Dietary Supplements

NAICS

Food (Health) Supplement Retailers (456191), Food Manufacturing (311)

SIC

Medicinal Chemicals & Botanical Products (2833), Food And Kindred Products (2000)

akta.pro primary industry

Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE)

akta.pro secondary industries

Men’s Health Supplements (Testosterone, Prostate, Vitality) (CRADAGAL), Women’s Health Supplements (Prenatal, Menopause, Hormonal) (CRADAGAK), Probiotics & Digestive Health Supplements (CRADAGAF), Healthy Aging & Cognitive Support Supplements (CRADAGAM), Weight Management & Metabolic Supplements (CRADAGAG), Sports & Performance Nutrition Foods Manufacturing (Protein Foods, Energy Gels/Bars) (AFAKAJAE)

Keywords

• Dietary supplements
• Nutritional products
• Sports nutrition
• Wellness supplements
• Herbal supplements

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct-to-Consumer E-Commerce: Force Factor sells supplements directly through its e-commerce platform forcefactor.com to individual consumers, offering a wide range of product formats including soft chews, capsules, tablets, and powders.
2. Retail Distribution: Force Factor products are sold through major national and regional retail chains including Walmart, CVS, Target, Walgreens, Amazon, Vitamin Shoppe, HEB, Sam's Club, and others, generating revenue through wholesale/distributor relationships.
3. GLP-1 Support Supplements: Force Factor launched new GLP-1 support dietary supplement products at Walmart and CVS, featuring clinically substantiated ingredients including Eriomin citrus bioflavonoid, chromium picolinate, and banaba extract, expanding into the emerging GLP-1 support market segment.

Go-to-market motion2 records

Distribution channels12 records

Marketing channels5 records

Core offering

Force Factor manufactures and sells science-based dietary supplements across more than 20 health categories, including heart health, brain health, weight management, hormone health, men's and women's wellness, superfoods, and sports nutrition. Products are sold in multiple convenient formats (soft chews, capsules, tablets, gummies, powders, drink mixes) and feature clinically studied branded ingredients such as KSM-66 Ashwagandha, HydroCurc curcumin, Lustriva, and LactoSpore probiotics.

Product overview

Force Factor is a dietary supplement company offering a comprehensive portfolio of health and wellness products across multiple categories. The company operates primarily through sub-brands including Total Beets® (heart health and circulation), Amazing Ashwa® (stress relief with KSM-66® Ashwagandha), Better Turmeric® (joint support with HydroCurc®), Test X180® (testosterone boosters and male vitality), Hair Growth Accelerator® (hair growth with Lustriva®), Leanfire® (weight loss and thermogenics), ProbioSlim® (probiotics and apple cider vinegar), Smarter Greens® (greens superfoods), Ultimate Magnesium® (magnesium supplements), Ultra Berberine™ (blood sugar support), Modern Mushrooms™ (mushroom superfoods), Collagen Boosting Superfoods®, Superior Sea Moss®, Prostate health products, and SCORE!® (nitric oxide boosters). Products are available in various formats including soft chews, capsules, tablets, gummies, powders, and drink mixes. The company also offers Force Factor Kids supplements, Primal Origins animal-based nutrition, Liquid Labs hydration products, and brain health products like Forebrain and Somnapure for sleep support.

Differentiator

Problem solved

Functional benefit

Brands

• Amazing Ashwa®: Ashwagandha-based supplement line featuring KSM-66 extract for stress relief, calm support, and mind-body wellness. Available in soft chews and tablets.
• Better Turmeric®
• Collagen Boosting Superfoods®
• Essentials
• Hair Growth Accelerator®
• LeanFire®
• Modern Mushrooms™
• ProbioSlim®
• Prostate
• SCORE!®
• Smarter Greens®
• Superior Sea Moss®
• Test X180®
• Total Beets®
• Ultimate Magnesium®
• Ultra Berberine™

Products and services

• Total Beets® Beetroot-based supplement line for heart health, blood pressure support, circulation, and energy, available in powders, soft chews, capsules, and drink mixes. Recognized as the #1 Beets Brand in America.
• Amazing Ashwa® Ashwagandha-based adaptogenic supplement line featuring KSM-66 Ashwagandha for stress relief, mental performance, weight management, and sexual function support, available in soft chews and tablets.
• Better Turmeric® Turmeric/curcumin supplement line featuring HydroCurc for joint support and mobility with up to 329% better absorption than traditional turmeric curcumin, available in soft chews, tablets, and capsules.
• Test X180® Testosterone booster and male vitality supplement line supporting energy, strength, muscle building, and performance, available in soft chews, capsules, gummies, and pre-workout formats.
• Smarter Greens® Greens superfood blend with 40+ fruits, vegetables, and superfoods plus enzymes and probiotics for daily nutrition, gut health, and digestive support, available in powder, soft chews, and tablet formats.
• Hair Growth Accelerator® Hair growth supplement line powered by Lustriva (biotin and silicon complex) clinically studied to increase hair thickness starting in 3 weeks, available in soft chews and capsules.
• LeanFire® Weight loss and thermogenic supplement line featuring SLIMVANCE for fat burning, metabolism support, and energy, available in soft chews and capsules.
• ProbioSlim® Probiotic and apple cider vinegar supplement line featuring LactoSpore for gut health, digestive support, and weight management, available in capsules, soft chews including Keto ACV Gummies, and extra strength formulations.
• Ultimate Magnesium® Magnesium supplement line for muscle function, relaxation, and overall wellness, available in soft chews, powders, capsules, and formats including glycinate, citrate, and L-threonate.
• Ultra Berberine™ Berberine HCL supplement with Chromax chromium and cinnamon for blood sugar metabolism and cardiovascular health support, available in capsules and soft chews.
• Force Factor Prostate Prostate health supplement line with clinical-strength ingredients for urinary health and flow support, available in capsules and soft chews.
• SCORE!® Nitric oxide booster supplement for sexual health, athletic performance, and stamina enhancement, available in capsules and soft chews.
• Superior Sea Moss® Irish sea moss supplement rich in 90+ vitamins and minerals for immunity, skin health, digestion, and energy support, available in capsules and soft chews.
• Modern Mushrooms™ Mushroom superfood supplement line featuring various mushroom species for energy, immunity, focus, and digestive health, available in soft chews, capsules, gummies, and unflavored powder.
• Collagen Boosting Superfoods® Plant-based collagen-boosting superfood supplement with vitamins and antioxidants for skin elasticity and hair, skin, and nail health, available in soft chews, stick packs, and capsules.
• Forebrain Brain health nootropic supplement for memory, focus, and cognitive enhancement, available in capsules, soft chews, and gummies.
• Somnapure Sleep support supplement with melatonin for falling asleep faster and staying asleep longer, available in capsules, gummies, and clinical strength formulations.
• Liquid Labs Electrolyte hydration drink mix for replenishing essential electrolytes and supporting peak performance, available in multiple flavors.
• Creatine (Monohydrate, Gummies, Stick Packs) Creatine monohydrate supplement for muscle growth, recovery, and strength, available in powder, gummies, and stick pack formats. Independent SuppCo testing (2025) verified purity at 98–101% across all five creatine powder products.
• NAD+ Longevity NAD+ and longevity supplement complex for cellular health and anti-aging support, available in capsules and soft chews.
• NMN Longevity

Quantifiable outcome

• HydroCurc curcumin provides up to 329% better absorption than traditional turmeric curcumin (Briskey, D. et al., European Journal of Nutrition, 2018)
• +3 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Nutrition21, LLC (Everwell Health company)coreStrategic or Co-development Partner · 1 October 2024Force Factor announced a collaboration with Nutrition21, LLC (an Everwell Health company) to formulate and launch Force Factor's Hair Growth Accelerator product line. Nutrition21 contributed its expertise in hair health ingredients including Lustriva (a scientifically superior form of biotin and silicon clinically studied to increase hair thickness) to Power the Hair Growth Accelerator sub-brand.
• PLT Health Solutions, Inc.coreStrategic or Co-development Partner · 28 February 2024Force Factor collaborated with PLT Health Solutions, Inc. to create and introduce Happy Mood Chews, a new supplement designed to deliver daily mood support. PLT Health Solutions contributed ingredient formulation expertise for the product targeting stress and mood management.
• University of Arkansas Men's Basketball Team (NIL Athletes)minorGTM or Marketing Partner · 1 November 2023Force Factor entered into Name, Image, and Likeness (NIL) partnership deals with three players of the University of Arkansas Men's Basketball Team. The partnerships leverage collegiate athletes' influence to promote Force Factor products to athletic and health-conscious consumer audiences.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sports Research: Sports Research is a DTC and retail supplement brand offering condition-specific products (omega, vitamins, beauty, fitness) using clinically studied branded ingredients — closely comparable to Force Factor in GTM motion and ingredient partnership approach.
• NOW Foods: NOW Foods is a broad-line dietary supplement manufacturer and retailer with extensive distribution through natural product, mass, and DTC channels. Comparable to Force Factor in portfolio breadth across men's health, women's health, sports nutrition, and condition-specific supplements.
• Jarrow Formulas: Jarrow Formulas is a science-based supplement brand sold through natural product retailers, mass channels, and DTC — directly comparable to Force Factor's portfolio of branded-ingredient formulations across cognitive, metabolic, and condition-specific categories.
• Life Extension: Life Extension is a premium dietary supplement brand with a strong clinically-substantiated positioning sold through DTC, Amazon, and select retailers. Comparable to Force Factor in its emphasis on proprietary ingredients and condition-specific formulations.
• Nature's Bounty: Nature's Bounty is a leading mass-market vitamins and dietary supplements brand sold through major retailers (Walmart, CVS, Target) and online — directly comparable to Force Factor in channel mix, multi-category positioning, and consumer base.
• GNC: GNC is a specialty retailer and supplement brand offering vitamins, sports nutrition, and condition-specific supplements through its own stores, mass retail partners, and online — overlapping significantly with Force Factor's product mix and omnichannel approach.

Emerging players

• Ritual: Ritual is a premium DTC supplement brand focused on traceability, simplicity, and subscription — overlapping with Force Factor in daily essentials and women's health categories but differentiated by premium positioning and absence of mass-retail distribution.
• AG1 (Athletic Greens): AG1 is a premium subscription supplement brand competing in daily greens, superfoods, and foundational nutrition — overlapping with Force Factor's Smarter Greens and Total Beets lines but differentiated by premium DTC positioning.
• Zhou Nutrition: Zhou Nutrition is a DTC-led supplement brand spanning men's health, beauty, and wellness, sold via Amazon and its own storefront. Comparable to Force Factor in category overlap (testosterone, hair, sleep) and reliance on branded ingredients, though smaller and more DTC-skewed.

Broad incumbents

• Celsius Holdings: Celsius is a publicly traded functional energy and sports nutrition brand with broad mass retail distribution (Walmart, Costco, Amazon) — comparable to Force Factor in retail scale and energy/sports nutrition positioning, though anchored in beverages rather than capsules and chews.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ForceFactor
• Facebookfacebook.com/ForceFactorOfficial
• Instagraminstagram.com/forcefactor
• TikToktiktok.com/@forcefactor

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Force Factor