NexTag
NexTag, founded in 1999 and headquartered in San Mateo, California, is the operator of the nextag.com price-comparison website, historically serving buyers and sellers of computers, electronics, and adjacent consumer products across US and select international markets; the domain is currently listed for sale.
- Company typePrivate
- Founded1999
- HeadquartersSan Mateo, United States
- Headcount251–500
- GTM typeB2C
- OfferingDigital Commerce or Content
What NexTag does
NexTag, founded in 1999 and headquartered in San Mateo, California, operated a price-comparison website that aggregated offers from sellers of computers, electronics, and adjacent product categories so that buyers could compare and negotiate prices. Over its operating history the platform was extended through acquisitions: Wize and NextCoupons in 2010 added shopping-comparison and coupon capabilities, Guenstiger.de in April 2011 extended the model into the German market, Thingbuzz and FanSnap later in 2011 added product-discovery and ticket-comparison verticals, and PubGears in July 2016 broadened the publisher-monetization footprint. Capital partners across its history include Morgenthaler Ventures (Series-equivalent rounds in 1999 and 2000 totaling roughly USD 8.6M), Technology Venture Partners (USD 18.4M in 2004), and TCV (a 2019 financing event). The company historically monetized via its comparison platform, but the supplied data contains no product, pricing, revenue, or operating-status details, and the nextag.com domain is presently listed for sale at USD 200,000 through Escrow.com rather than hosting an active product surface. Leadership coverage includes an EVP of Product & Technology, a VP of Marketing, and an SVP of Human Resources, with no additional operating disclosures available in the source material.
NexTag firmographics
Firmographics- Name
- NexTag
- Website
- https://nextag.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- NexTag, founded in 1999 and headquartered in San Mateo, California, is the operator of the nextag.com price-comparison website, historically serving buyers and sellers of computers, electronics, and adjacent consumer products across US and select international markets; the domain is currently listed for sale.
- Ownership category
- akta.pro rank
NexTag industry classification
Industry- Product category
- Price Comparison Shopping
- akta.pro primary industry
- Comparison Shopping & Price Discovery Portals (BPAMAAAJ)
- akta.pro secondary industries
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH), Price Comparison/Aggregator Generalist Marketplaces (CRAFAAAI)
Keywords
Where NexTag is headquartered
LocationHeadquarters
- HQ city
- San Mateo
- HQ country
- United States
- HQ region
- North America
Markets served
NexTag business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
NexTag product offering
Product offeringCore offering
NexTag operates a price comparison service website where buyers can compare and negotiate prices on computers, electronics, and other consumer products across multiple sellers. The platform aggregates merchant listings to help consumers identify the lowest available prices and historically expanded into adjacent categories (event tickets via FanSnap, coupons via NextCoupons, German price comparison via Guenstiger.de, product reviews via Wize) through acquisitions.
Differentiator
Problem solved
Functional benefit
Products and services
- NexTag Price Comparison Service Online price comparison service where buyers can compare prices and negotiate offers for computers, electronics, and other consumer products across multiple sellers.
- FanSnap (Event Ticket Comparison) Event ticket comparison service acquired by NexTag, allowing consumers to compare ticket prices across providers.
- Guenstiger.de (German Price Comparison) German price comparison website acquired by NexTag, extending the price comparison offering into the German-speaking market.
- NextCoupons (Coupon Service) Coupon aggregation service acquired by NexTag, offering consumers discount codes and deals across merchants.
- Wize (Product Reviews) Product review platform acquired by NexTag, providing consumer reviews and product information to inform buying decisions.
- Thingbuzz (Product Information) Product information service acquired by NexTag, aggregating product data to enrich the comparison shopping experience.
- PubGears (Merchant Marketing Technology) Online marketing technology platform acquired by NexTag to power merchant-side customer acquisition and lead generation.
Companies that use NexTag
Customer profileIdeal customer profiles2 records
NexTag technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
NexTag partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights3 records
NexTag competitors and assessment
Company assessmentDirect peers
- Become.com: Smaller but architecturally similar price-comparison engine focused on consumer electronics and home goods. Direct substitute for the buyer-and-seller use case NexTag serves.
- Shopzilla: Comparison-shopping network owned by E.W. Scripps covering hundreds of categories with the same buyer-intent traffic monetization model. Architecturally and commercially aligned with what NexTag operated.
- PriceGrabber: Long-running US comparison-shopping engine covering electronics, appliances, and general merchandise. Head-to-head with NexTag through the 2000s on electronics price comparison for buyers and merchant lead generation for sellers.
- BizRate: Veteran comparison-shopping and consumer-review network that, alongside NexTag, PriceGrabber, and Shopzilla, defined the late-1990s/2000s price-comparison category. Comparable business model and merchant relationships.
- Shopping.com (eBay): Once a direct rival of NexTag (both were owned by the same parent at points), Shopping.com is the classic comparison-shopping engine indexed across general merchandise categories. Its positioning as a price-comparison portal makes it the closest historical peer.
Emerging players
- CamelCamelCamel: Amazon price-tracking and comparison tool popular with deal-seeking electronics buyers. Operates in a narrower but overlapping intent space (price discovery) and demonstrates the comparative-shopping demand NexTag historically monetized.
Regional players
- PriceRunner: European-led comparison-shopping platform owned by Klarna, covering multiple verticals. Comparable product, model, and likely audience overlap with what NexTag pursued via its Guenstiger.de acquisition.
- Idealo: Germany's largest price-comparison portal, a direct analogue to NexTag's Guenstiger.de business. Same merchant model, same electronics-heavy inventory mix, same consumer intent monetization.
Broad incumbents
- Google Shopping: Google's price-comparison and product-discovery surface embedded directly in Search. It is the dominant comparison-shopping destination and the primary structural competitor to a standalone portal like NexTag.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
NexTag social profiles
Digital presenceNexTag financial estimates
Financial estimateRevenue estimate
Valuation estimate
NexTag leadership team
Management profileNumber of profiles
Profiles3 records
NexTag funding detail
Funding detailFunding overview
Funding rounds4 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NexTag M&A and investment
M&A and investmentM&A6 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NexTag
What does NexTag do?
NexTag operates a price comparison service website where buyers can compare and negotiate prices on computers, electronics, and other consumer products across multiple sellers. The platform aggregates merchant listings to help consumers identify the lowest available prices and historically expanded into adjacent categories (event tickets via FanSnap, coupons via NextCoupons, German price comparison via Guenstiger.de, product reviews via Wize) through acquisitions.
When was NexTag founded?
NexTag was founded in 1999. It employs 251 to 500 people.
Where is NexTag based?
NexTag is headquartered in San Mateo, United States, in the North America region.
Who are NexTag's main competitors?
Direct peers on record are Become.com, Shopzilla, PriceGrabber, BizRate and Shopping.com (eBay). CamelCamelCamel is listed as an emerging player. Regional players are PriceRunner and Idealo. Google Shopping is listed as a broad incumbent.
Does NexTag have an API?
No public API is recorded for NexTag.
What industry is NexTag in?
NexTag's product category is Price Comparison Shopping. Its primary akta.pro industry code is BPAMAAAJ, Comparison Shopping & Price Discovery Portals, with a secondary code of BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms.