Shopping.com
Shopping.com, founded in 1998 and acquired by eBay in 2005, operates a price comparison website that aggregates product listings from third-party merchants across broad retail categories, monetizing via merchant referrals and advertising.
- Company typePrivate
- Founded1998
- HeadquartersBrisbane, United States
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What Shopping.com does
Shopping.com is a price comparison website founded in 1998 that aggregates product listings from multiple third-party merchants across broad retail categories including electronics, home goods, clothing, video games, beauty, and baby products. The platform exposes a structured product taxonomy with "Top Deals" and "Top Products" discovery pages, and consumers browse listings and click through to merchant sites to complete transactions. The platform does not transact directly; it monetizes via merchant referral commissions and featured product placements.
The company was acquired by eBay in 2005, and its operations are now folded into eBay's broader e-commerce portfolio. Shopping.com operates through multiple legal entities in the United States (Shopping.com California Inc), the United Kingdom (Shopping.com UK Ltd), and Israel (Ebates Shopping.com Inc), and continues to operate its public website. The site is positioned as a free consumer service with merchant-side monetization, and as of recent data the site shows a narrow active merchant base dominated by a small set of retailers including Albee Baby, clearbags, Garage Giant, and FragranceX.
From a revenue and technology standpoint, the source data discloses no pricing for merchant services, no disclosed revenue figures, no AI/ML capabilities, no product launches, and no documented funding rounds. The platform lacks a public API, SDK, or disclosed integrations beyond a minor 2025 partnership with ChannelSale for merchant catalog integration. Shopping.com is effectively a legacy, maintained asset within eBay's portfolio rather than a standalone growth-stage business.
Shopping.com firmographics
Firmographics- Name
- Shopping.com
- Legal name
- Shopping.com California Inc
- Website
- https://shopping.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Shopping.com, founded in 1998 and acquired by eBay in 2005, operates a price comparison website that aggregates product listings from third-party merchants across broad retail categories, monetizing via merchant referrals and advertising.
- Ownership category
- akta.pro rank
Shopping.com industry classification
Industry- Product category
- Price Comparison Shopping
- NAICS
- General Merchandise Retailers (455), All Other Miscellaneous Retailers (459999)
- SIC
- Retail-Miscellaneous Shopping Goods Stores (5940), Retail-Variety Stores (5331)
- akta.pro primary industry
- Price Comparison/Aggregator Generalist Marketplaces (CRAFAAAI)
- akta.pro secondary industries
- Comparison Shopping & Price Discovery Portals (BPAMAAAJ), Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
Keywords
Where Shopping.com is headquartered
LocationHeadquarters
- HQ city
- Brisbane
- HQ country
- United States
- HQ region
- North America
Markets served
Shopping.com business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Merchant Transaction Referrals: Shopping.com generates revenue by facilitating transactions between consumers and third-party merchants. The platform displays product listings from multiple providers and earns revenue when users click through to purchase from merchants.
- Featured Product Promotions: Featured product placements and highlighted deals generate advertising revenue from merchants seeking visibility.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Consumer-facing free service |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Shopping.com product offering
Product offeringCore offering
Shopping.com is a price comparison website that aggregates product listings, pricing, and deals from multiple third-party merchants across diverse retail categories. Consumers use the platform to search, compare prices, and discover deals across categories including electronics, clothing, home goods, video games, and more. The platform redirects users to merchant sites to complete purchases.
Product overview
Shopping.com is a price comparison website that aggregates product listings and offers from multiple third-party merchants across diverse retail categories. The platform enables consumers to search, compare prices, and discover deals across categories including Home & Garden, Babies & Kids, Toys & Games, Gifts/Flowers/Food, Computers & Software, Health & Beauty, Clothing & Accessories, Electronics, Appliances, Office Supplies, Sports Equipment, Automotive, Pet Supplies, Books & Magazines, DVDs & Videos, Music, Musical Instruments, Jewelry & Watches, and Video Games. The site features Top Deals and Top Products sections as its primary discovery interfaces, displaying individual product listings with pricing and merchant information sourced from multiple providers (designated by provider IDs).
Differentiator
Problem solved
Functional benefit
Products and services
- Shopping.com Price Comparison Platform
Companies that use Shopping.com
Customer profileSegments2 records
Ideal customer profiles2 records
Shopping.com technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Shopping.com partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights2 records
Shopping.com competitors and assessment
Company assessmentBroad incumbents
- eBay: eBay is the parent company and a broad incumbent marketplace; it overlaps with Shopping.com through its own search and product discovery features and competes for the same price-conscious shopper audience.
- Google Shopping: Google Shopping is the dominant price comparison and product discovery surface, integrated directly into Google Search results. It competes with Shopping.com for the same price-comparison shopper intent but with vastly greater traffic and merchant coverage.
Direct peers
- Shopzilla / BizRate: Shopzilla (formerly BizRate) is a US price comparison platform aggregating merchant listings across consumer categories. It targets the same price-conscious online shopper segment with a similar marketplace commission model.
- Become.com: Become.com is a price comparison shopping engine aggregating merchant offers across general consumer categories. It competes directly with Shopping.com on the same comparison-shopping user intent.
- NexTag: NexTag is a US price comparison shopping site aggregating merchants across categories including electronics, apparel, and home goods. It directly competes with Shopping.com for the same consumer comparison-shopping use cases.
- Kelkoo: Kelkoo is a European price comparison platform operating across multiple EU markets, offering a directly comparable product to Shopping.com, particularly relevant given Shopping.com's UK legal entity footprint.
- PriceGrabber: PriceGrabber is a direct US price comparison marketplace covering similar categories (electronics, apparel, home goods). It aggregates third-party merchant listings and earns referral commissions, operating on essentially the same business model as Shopping.com.
- Idealo: Idealo is one of Europe's largest price comparison platforms, primarily serving Germany, UK, and other EU markets. It offers the same multi-merchant comparison model across similar categories to Shopping.com.
- Smarter.com: Smarter.com is a US price comparison site aggregating merchants across multiple categories. It competes with Shopping.com for the same comparison shopping intent, though typically with lower brand awareness.
Emerging players
- CamelCamelCamel: CamelCamelCamel is an Amazon price tracking and comparison tool, focused on a single marketplace. It overlaps with Shopping.com's price discovery value proposition but with a narrower merchant scope.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Shopping.com social profiles
Digital presenceShopping.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shopping.com leadership team
Management profileNumber of profiles
Shopping.com funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shopping.com M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shopping.com
What does Shopping.com do?
Shopping.com is a price comparison website that aggregates product listings, pricing, and deals from multiple third-party merchants across diverse retail categories. Consumers use the platform to search, compare prices, and discover deals across categories including electronics, clothing, home goods, video games, and more. The platform redirects users to merchant sites to complete purchases.
Is Shopping.com a public or private company?
Shopping.com is a private company. It is classified as corporate owned and is currently operating.
When was Shopping.com founded?
Shopping.com was founded in 1998. It employs 101 to 250 people.
Where is Shopping.com based?
Shopping.com is headquartered in Brisbane, United States, in the North America region.
How does Shopping.com make money?
Two revenue lines are on record. Merchant Transaction Referrals are the primary driver. The others are featured Product Promotions.
Who are Shopping.com's main competitors?
Broad incumbents on record are eBay and Google Shopping. Direct peers are Shopzilla / BizRate, Become.com, NexTag, Kelkoo, PriceGrabber, Idealo and Smarter.com. CamelCamelCamel is listed as an emerging player.
Does Shopping.com have an API?
No public API is recorded for Shopping.com.
What industry is Shopping.com in?
Shopping.com's product category is Price Comparison Shopping. Its primary akta.pro industry code is CRAFAAAI, Price Comparison/Aggregator Generalist Marketplaces, with a secondary code of BPAMAAAJ, Comparison Shopping & Price Discovery Portals. Its NAICS code is 455 and its SIC code is 5940.