StyleBlueprint

What StyleBlueprint does

StyleBlueprint is a digital lifestyle media publication headquartered in Nashville, Tennessee, operating as a brand under parent company Blueprint.Inc. Founded in 2009, the company publishes hyper-local editorial content covering dining, homes, travel, fashion, events, and culture across 17 Southern US markets, with primary city editions in Birmingham, Louisville, Memphis, and Nashville. All content is researched, edited, and created by staff writers and freelancers; the company explicitly does not publish AI-generated content. Distribution channels include the styleblueprint.com website, a daily curated email newsletter delivered to over 200,000 subscribers, and presence on Facebook, Pinterest, LinkedIn, and Twitter.

The company's core product portfolio includes city-specific local content guides, the daily StyleBlueprint newsletter, a local events calendar, a real estate listings marketplace with agent details, and the SB Partners sponsored content/advertising program. The underlying platform is a digital content management and editorial system publishing city-segmented lifestyle content, supplemented by partner profile pages, submission workflows for events and real estate, and display ad inventory.

The business model is predominantly advertising-based. Revenue derives from display advertising from brand partners, sponsored content articles featuring local businesses, and the SB Partners program that connects local businesses with StyleBlueprint's audience. A secondary revenue signal is affiliate-style event ticket sales (e.g., $45-$55 festival admissions). The platform is free to readers. Two customer segments are served: Southern lifestyle enthusiasts (consumers seeking curated local recommendations) and local SMBs seeking visibility to an engaged regional audience.

Name

StyleBlueprint

Legal name

StyleBlueprint

Website

https://styleblueprint.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Nashville-based digital lifestyle media publication under Blueprint.Inc, publishing curated local guides on dining, homes, travel, and events across 17 Southern US markets via a daily newsletter to over 200,000 subscribers, monetized through advertising and sponsored content partnerships with local businesses.

Ownership category

akta.pro rank

Product category

Digital Lifestyle Media

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131), Directory and Mailing List Publishers (51314)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Services-Advertising Agencies (7311)

akta.pro primary industry

Consumer Lifestyle & Fashion Magazines (MPAJAEAA)

akta.pro secondary industry

Home, Garden & DIY Magazines (MPAJAEAG)

Keywords

• Digital lifestyle media
• Local city guides
• Email newsletter publishing
• Sponsored content
• Display advertising

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Display Advertising: The platform features display advertisements from brand partners and sponsors, including sponsored content articles and partner spotlights throughout the site.
2. Sponsored Content: Articles and guides featuring partner businesses, restaurants, and brands are published under a sponsored designation, providing native advertising opportunities.
3. Event Ticket Sales: Some featured events and festivals require paid admission tickets, such as the JTown Big Pour ($45-$55) and Louisville Street Food Festival ($7.99+).

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

StyleBlueprint is a digital lifestyle media publication that produces curated local editorial content for Southern US cities covering dining, homes, travel, style, and events. The platform delivers content via a free website with city-specific editions (Nashville, Birmingham, Louisville, Memphis, and 13+ regional markets) and a daily email newsletter reaching 200,000+ subscribers. Revenue is generated through display advertising, sponsored content partnerships with local businesses, and event ticket sales.

Product overview

StyleBlueprint is a digital lifestyle media publication offering a unified content platform centered on its curated city guide and newsletter experience. The core offering consists of city-specific local guides (Birmingham, Louisville, Memphis, Nashville) that aggregate dining, events, real estate, and lifestyle content, delivered through the StyleBlueprint Daily newsletter to over 200,000 subscribers. Additional product components include a real estate listings marketplace and an SB Partners sponsored content/advertising program.

Differentiator

Problem solved

Functional benefit

Products and services

• StyleBlueprint Daily Newsletter A daily curated email newsletter delivering lifestyle content covering dining, homes, travel, style, and local events across Southern cities to over 200,000 subscribers.
• Local City Guides City-specific content hubs for Birmingham, Louisville, Memphis, and Nashville featuring curated local guides covering dining, events, real estate, shopping, and attractions.
• Real Estate Listings A property listing platform featuring homes for sale across Birmingham, Nashville, Memphis, and Louisville markets, with agent contact information and detailed property descriptions.
• Local Events Calendar A searchable directory of local events and happenings across Southern cities including festivals, concerts, community gatherings, and seasonal celebrations.
• SB Partners Program A sponsored partnership program connecting local businesses with StyleBlueprint's audience through featured content, partner spotlights, and display advertising opportunities.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Blueprint.InccoreOthersStyleBlueprint is powered by Blueprint.Inc, the parent company that owns and operates the StyleBlueprint brand. Blueprint.Inc provides corporate infrastructure including careers page, team listings, media kit, and advertising guides. The relationship indicates StyleBlueprint operates as a brand within the Blueprint.Inc portfolio of lifestyle media properties.
• Birmingham SB PartnerscoreGTM or Marketing PartnerLocal Birmingham businesses featured as partners including Red Mountain Theatre Arts Campus, PM Method (fitness and physical therapy), ICONA Hormone Health & Wellness, Aero Joe Pilates, Total Dermatology, Village Dermatology, Scandinavian Design Gallery, and UAB Callahan EYE. Partners receive editorial spotlights, partner profile pages, and visibility to StyleBlueprint's local audience.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Garden & Gun: Southern lifestyle magazine covering food, travel, homes, and culture with deep regional roots. Most direct competitor to StyleBlueprint in the Southern US lifestyle niche, though Garden & Gun is more premium print-driven and national in distribution.
• The Local Palate: Regional food and lifestyle publication covering the American South with print magazine and digital editions. Comparable in size and Southern focus, but more food-centric than StyleBlueprint's broader lifestyle scope.
• Thrillist: National digital lifestyle media brand covering food, travel, and culture across US cities. Comparable audience model and content categories but operates nationally rather than regionally.
• Time Out: Global city-guide media brand covering dining, events, things to do, and culture across major cities. Comparable city-edition structure and event/dining content focus; also runs ticketed events similar to StyleBlueprint's event monetization.
• Eater: National food and restaurant media brand with city-specific local editions and event programming. Direct overlap in restaurant reviews, event coverage, and local advertising; more food-focused than StyleBlueprint's broader lifestyle coverage.
• Apartment Therapy: Digital lifestyle media brand covering homes, design, food, and shopping with strong newsletter and social presence. Comparable audience composition (women, lifestyle enthusiasts) and newsletter-led monetization model.
• Domino: Digital lifestyle brand focused on home design, decor, and lifestyle content with strong social and email engagement. Comparable niche lifestyle focus and advertiser-supported model, though with stronger design/homes positioning.

Broad incumbents

• Southern Living: Flagship Southern lifestyle brand from Dotdash Meredith covering food, homes, travel, and culture. Operates at much greater scale than StyleBlueprint with national reach, but shares the same Southern-lifestyle editorial positioning and advertiser base.

Emerging players

• Visit Nashville (Nashville Convention & Visitors Corp): Local destination marketing organization producing content about Nashville dining, events, and attractions. Comparable city-guide content offering, though as a tourism non-profit rather than commercial media business.
• Only In Your State: Digital media publisher producing hyper-local travel, dining, and lifestyle content organized by US state. Comparable city/regional content model and SEO-driven audience strategy; operates at higher scale but with lower editorial depth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/StyleBlueprint
• Instagraminstagram.com/styleblueprint
• Pinterestpinterest.com/styleblueprint
• Xx.com/styleblueprint
• LinkedInlinkedin.com/company/styleblueprint

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about StyleBlueprint