The Central Bottling Company

What The Central Bottling Company does

The Central Bottling Company (CBC) is a privately held Israeli beverage and dairy manufacturer established in 1968 and headquartered in Petah Tikvah, operating as Coca-Cola's exclusive national bottler and distributor in Israel. The company serves Israeli retailers, supermarkets, convenience stores, restaurants, and businesses by producing and marketing a diversified brand portfolio that includes Coca-Cola carbonated soft drinks, Prigat juices, Tara dairy products, Carlsberg beer, Neviot mineral water, and Mashkar beverages. CBC runs a fully integrated operating model combining manufacturing, brand stewardship, and direct distribution under one corporate structure across all regions of Israel.

The company operates four manufacturing facilities located in Ashkelon (south), Bnei Brak (central), Kiryat Shmona (north), and Nativot (south) for its Tara dairy operations, alongside distribution centers in Rishon LeZion and Hod Hasharon and an operations support facility in Givatayim. Its production technology covers carbonated beverage bottling, juice processing, dairy manufacturing, mineral water bottling, and beer distribution. The integrated manufacturing-and-distribution footprint, supported by the company's own logistics fleet, enables direct product delivery to retail and business customers across all Israeli regions without reliance on third-party logistics providers.

CBC's revenue model rests on two principal streams: beverage production and distribution anchored by the Coca-Cola bottling contract and proprietary brands, and dairy product manufacturing under the Tara subsidiary. The company maintains a direct-to-retailer field sales motion, operates its own delivery fleet, and uses point-of-sale brand presence as its primary marketing channel. Beyond Coca-Cola, CBC holds distribution rights for Carlsberg beer in Israel and has begun investing in adjacent food-technology ventures, including a 2026 lead investment in Finally Foods, an Israeli molecular-farming startup developing dairy proteins expressed in potatoes using Evogene's GeneRator AI technology.

Name

The Central Bottling Company

Legal name

The Central Bottling Company Ltd. (החברה המרכזית למשקאות בע"מ)

Website

https://careers.cbcgroup.co.il

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

The Central Bottling Company is an Israeli beverage and dairy manufacturer operating as Coca-Cola's exclusive national bottler and distributor in Israel, managing brands including Prigat juices, Tara dairy, Carlsberg beer, and Neviot water across nationwide manufacturing and distribution operations.

Ownership category

akta.pro rank

Product category

Beverage Manufacturing

NAICS

Soft Drink Manufacturing (312111), Breweries (312120), Fluid Milk Manufacturing (311511)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180), Dairy Products (2020)

akta.pro primary industry

Non-Alcoholic Beverage Wholesale (Soft Drinks, Water, Juice, RTD Coffee/Tea) (AFAIAGAB)

akta.pro secondary industries

Alcoholic Beverage Wholesale (Beer, Wine, Spirits) (AFAIAGAA), Dairy-Based Beverage Wholesale (Milk Drinks, Yogurt Drinks) (AFAIAGAG)

Keywords

• Beverage manufacturing
• Dairy production
• Bottling distribution
• Soft drinks
• Beer distribution

Headquarters

HQ city

Petah Tikwah

HQ country

Israel

HQ region

Middle East

Offices7 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Beverage Production and Distribution: CBC Israel manufactures and distributes beverages including Coca-Cola products, juices (Prigat), water (Nevi'ot), and beer (Carlsberg). As Coca-Cola's national distributor in Israel, they handle production and distribution to retailers nationwide.
2. Dairy Products: CBC operates dairy manufacturing facilities, producing Tara dairy products. They manage the complete supply chain from production to distribution of dairy products.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

CBC Israel manufactures and distributes a multi-brand portfolio of beverages and dairy products, operating as the national Coca-Cola bottler and Carlsberg beer distributor in Israel. It runs beverage production plants in Ashkelon, Bnei Brak, and Kiryat Shmona, a dairy plant in Netivot for the Tara brand, and distribution centers in Rishon LeZion and Hod Hasharon. Products are sold to retailers and businesses across Israel via an internally operated logistics fleet.

Product overview

The Central Bottling Company (CBC) Israel is a beverage production and distribution company operating as a multi-brand portfolio. The company manufactures and markets a diverse range of beverage brands including Coca-Cola (carbonated soft drinks), Prigat (fruit juices), Tara (dairy products including milk), Carlsberg (beer), Neviot (bottled water), and Mashkar. CBC Israel operates manufacturing facilities including Tara dairy plant in Netivot, factory in Ashkelon, factory in Kiryat Shmona, and distribution operations across the country. The company distributes products to retailers and customers throughout Israel.

Differentiator

Problem solved

Functional benefit

Brands

• Coca-Cola: Soft drinks and carbonated beverages - the flagship brand distributed by CBC in Israel
• Carlsberg
• Prigat (פריגת)
• Tara (טרה)
• Nevi'ot (נביעות)
• Mashkar (משקר)

Products and services

• Coca-Cola (קוקה-קולה) Carbonated soft drinks portfolio produced and marketed by CBC Israel under its exclusive national Coca-Cola bottling and distribution franchise in Israel, sold to retailers and businesses for resale to consumers.
• Prigat (פריגת) Owned juice and nectar brand manufactured and distributed by CBC Israel, sold to retail and foodservice buyers nationwide.
• Tara (טרה) Dairy brand spanning milk and related dairy products, produced at the Netivot dairy plant and distributed by CBC Israel to retailers, supermarkets, and other businesses.
• Carlsberg (קרלסברג) Premium beer brand produced and marketed by CBC Israel for the Israeli market under Carlsberg distribution rights, sold to retail and on-trade buyers.
• Nevi'ot (נביעות) Bottled mineral and spring water brand produced and distributed by CBC Israel to retailers and businesses throughout Israel.
• Mashkar (משקר) Owned beverage brand in the CBC Israel portfolio, manufactured and distributed through the group's production facilities and direct-to-retailer logistics network.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Coca-ColacoreChannel Partner/ Reseller/ DistributorCBC Israel is the national distributor of Coca-Cola products in Israel. They manufacture and market Coca-Cola along with other brands including Prigat, Tara, Carlsberg, and Neviot. The company operates as Coca-Cola's exclusive national bottler and distributor.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Coca-Cola HBC (Coca-Cola Hellenic Bottling Company): One of the largest independent Coca-Cola bottlers globally, operating in 28 countries across Europe and Africa. Direct functional peer to CBC Israel: both are national-exclusive Coca-Cola bottlers with integrated production, distribution, and multi-category beverage portfolios, differing only by geographic scope.
• Strauss Group: Israeli food and beverage conglomerate operating across dairy, water, coffee, and snack categories (including the Tnuva dairy JV). Most direct Israeli-market peer: comparable scale, similar multi-category portfolio, similar national distribution footprint, and overlapping exposure to Israeli retail competitive dynamics.
• Arca Continental: Latin American Coca-Cola bottler operating across Mexico, Ecuador, Argentina, and the U.S. Southwest. Highly comparable business model to CBC: exclusive Coca-Cola franchise, integrated production and distribution, and complementary beverage brands (juice, water, dairy) under the same corporate umbrella.
• FEMSA: Operates the Coca-Cola FEMSA bottling franchise across Latin America alongside the OXXO convenience retail chain. Comparable to CBC as a national Coca-Cola bottler with integrated logistics; the OXXO retail component also maps conceptually to CBC's direct-to-retail distribution model in Israel.
• Tempo Beverages: Privately held Israeli beverage producer and PepsiCo's exclusive bottler in Israel, with production plants in Netanya and the Negev. Most direct Israeli competitive peer: same national-bottler economic model, same Israeli retail channel, overlapping product categories (soft drinks, water, juice).
• Jafora-Tabori: Israeli beverage producer manufacturing and distributing PepsiCo products (under license) and its own water and juice brands. Closely comparable Israeli-market competitor in the CSD, water, and juice categories, using the same bottler-and-distributor playbook as CBC.
• National Beverage Corp: U.S. publicly traded specialty beverage company owning brands such as LaCroix, Shasta, and Everfresh. Comparable as an integrated multi-brand beverage manufacturer with proprietary production and direct-to-retail distribution for carbonated and non-carbonated drinks.
• Cott Corporation: Global integrated beverage company operating its own brands plus private-label and contract manufacturing for retailers and brand owners. Comparable to CBC as a multi-category beverage manufacturer with branded products, co-manufacturing capability, and direct-to-retailer distribution relationships.

Broad incumbents

• Carlsberg Group: Global brewer and owner of the Carlsberg brand that CBC distributes under exclusive license in Israel. Comparable as a large-scale integrated beverage producer; broader geographic scope and direct brewery ownership make Carlsberg a broader incumbent rather than a direct bottler peer.
• Primo Water Corporation: North American pure-play bottled water and beverage delivery company with bottling operations across the U.S., Canada, and Europe. Comparable to CBC's bottled water business (Neviot) and broader multi-category beverage manufacturing footprint, though focused on water versus CBC's diversified portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/CBC.mehalev
• Instagraminstagram.com/life_at_cbc_israel
• LinkedInlinkedin.com/company/central-bottling-company-group-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments3 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Central Bottling Company