Jafora-Tabori

What Jafora-Tabori does

Jafora-Tabori (יפאורה תבורי בע"מ) is Israel's second-largest soft drink manufacturer and marketer, formed in 1990 through the merger of Jafora (founded 1933) and Tabori (founded 1936). The company manufactures, imports, and markets a portfolio of over 200 beverage products across non-carbonated drinks (Tapuzina juices with natural fruit pieces, Spring nectar, Mitz Paz, Fruit&Veg blends), carbonated beverages (Schweppes, RC Cola, Crystal), and mineral water (Ein Gedi), producing more than one million beverage units per working day at its Rehovot manufacturing facility. Operations are underpinned by aseptic processing technology with fully automated PET bottle inflation and filling lines that operate without human contact, enabling preservative-free production. The company holds ISO 9001, 14001, 45001, 22000, GMP, and NSF certifications.

The company distributes products exclusively within Israel through five regional branches covering Central (Beerot Itzhak), Northern (Nazareth Illit), Southern (Beer Sheva), Jerusalem (Tsor'a Park), and main plant (Rehovot) areas, serving supermarkets, convenience stores, and food service establishments. Its revenue model centers on consumer packaged goods sales through retail distribution, supplemented by licensed international brand distribution (Schweppes since 1967, Mei Eden since 2004) and a joint venture with Kibbutz Ein Gedi for mineral water production. Jafora-Tabori is privately held, with Doron Glazer as CEO and Rabbi Ronnie Gat as Chairman, and has launched several category-first products over its history including Tapuzina (1994), Spring (1992), and the Israeli introduction of Schweppes (1967). Most recently in December 2024, the company reformulated core lines with 50% reduced sugar using fructose, erythritol, and sucralose to reposition for health-conscious consumers.

Name

Jafora-Tabori

Legal name

יפאורה תבורי בע"מ (Jafora Tabori Ltd.)

Website

https://jafora.co.il

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Jafora-Tabori is Israel's second-largest soft drink manufacturer and marketer, producing over 200 beverage products across juices, carbonates, iced tea, and mineral water at scale exceeding one million units daily for the domestic Israeli retail market.

Ownership category

akta.pro rank

Product category

Soft Drink Manufacturing

NAICS

Soft Drink Manufacturing (312111), Beverage Manufacturing (3121)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086), Beverages (2080)

akta.pro primary industry

Still Soft Drinks & Flavored Waters (Non-Carbonated) (AFAFABAB)

akta.pro secondary industries

Juice & Nectar Production (Including Juice Drinks) (AFAFABAC), Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)

Keywords

• Soft drink manufacturing
• Beverage distribution
• Mineral water production
• Fruit juice beverages
• Carbonated soft drinks

Headquarters

HQ city

Beerot Yitzhak

HQ country

Israel

HQ region

Middle East

Offices6 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Soft Drink Manufacturing and Sales: Jafora-Tabori manufactures, imports, and markets soft drinks across Israel. The company generates revenue through the sale of its beverage products including juices, carbonated drinks, iced tea, and mineral water through retail distribution channels.
2. Distribution of Licensed Brands: The company distributes branded products including Ein Gedi mineral water (joint venture with Kibbutz Ein Gedi) and mei Eden (distributed under a 2004 distribution agreement).

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Jafora-Tabori manufactures, imports and markets soft drinks across Israel, producing more than 200 beverage products including fruit juices with natural fruit pieces (Tapuzina, Spring, Mitz Paz, Fruit&Veg), carbonated beverages (Schweppes sparkling fruit, RC Cola, Crystal) and mineral water (Ein Gedi). The company operates automated aseptic filling lines at its Rehovot plant with a daily output exceeding one million units, distributed through five regional branches covering Central, Northern, Southern and Jerusalem areas of Israel.

Product overview

Jafora-Tabori is Israel's second largest soft drink manufacturer, producing a diverse portfolio of beverages through merger of Jafora (established 1933) and Tabori (established 1936). The company operates as a single unified product portfolio with multiple sub-brands covering non-carbonated drinks (Tapuzina juices with natural fruit pieces, Spring nectar, Paz Juice, Fruit&Veg blends), carbonated beverages (Schweppes sparkling fruit drinks, RC Cola, Crystal sparkling), and mineral water (Ein Gedi). The company produces over 200 products and manufactures more than 1 million beverage units daily across plastic bottles (0.5L-2L), glass bottles (250mL-330mL), cans (250mL-330mL), and cartons (1L).

Differentiator

Problem solved

Functional benefit

Brands

• Tapuzina (תפוזינה): Fruit beverages with natural fruit pieces - first Israeli beverage with real fruit chunks
• Spring (ספרינג)
• Spring TEA
• Schweppes (שוופס)
• Crystal (קריסטל)
• RC Cola
• Ein Gedi (עין גדי)
• Mitz Paz (מיץ פז)
• FRUIT&VEG

Products and services

• Tapuzina (תפוזינה) Fruit juice beverages with natural fruit pieces, available in multiple flavors including orange, apple, grapefruit, mango, strawberry, grapes and light variants, targeted at Israeli consumers seeking quality juice drinks.
• Spring (ספרינג) Nectar beverages and iced tea products, including Spring Tea, Spring Collection, cartons and personal cans, marketed as the first nectar beverage in the Israeli market.
• Schweppes Sparkling Fruit (מוגז פירות) Carbonated fruit-flavored beverages including strawberry lime, pink lemonade, grapes, apple and lemonade varieties, produced and marketed in Israel under the Schweppes brand.
• Crystal (קריסטל) Juice and sparkling beverages available in juice and carbonated variants, sold under the heritage Crystal brand originally introduced by Tabori in 1958.
• Ein Gedi Mineral Water (עין גדי) Mineral water sourced from the Ein Gedi nature reserve, produced through a joint venture with Kibbutz Ein Gedi and marketed as one of Israel's leading mineral water brands.
• RC Cola Cola soft drink brand launched in 1995 alongside the RCQ variant, marketed to Israeli consumers as part of the company's carbonated beverage portfolio.
• Mitz Paz Juice (מיץ פז) Original flagship orange juice product of the original Jafora company, established in 1933 as the company's very first product and continued under Jafora-Tabori.
• Fruit&Veg Fruit and vegetable blend beverages combining fruits with vegetables such as carrot and turmeric, targeted at health-conscious Israeli consumers.
• FRUIT WATER Clear fruity drink brand launched in 2015 as a less sweet alternative to traditional fruit-flavored beverages.

Quantifiable outcome

• Second largest soft drink manufacturer in Israel
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Kibbutz Ein GedicoreStrategic or Co-development Partner · 1 January 1997Joint venture established in 1997 to create 'Ein Gedi Mineral Water Ltd.' The company introduced the Ein Gedi mineral water brand which became one of Israel's leading mineral water brands. The factory, representing cutting-edge technology in mineral water production worldwide, was established in the Ein Gedi nature reserve.
• Bek-Buk (בק-בוק מיחזור חכם בע"מ)minorOthersBek-Buk handles collection of empty beverage containers produced by Jafora-Tabori and Ein Gedi Mineral Water as required by Israel's Deposit Law. Contact: [email protected], phone 6806*.
• SchweppesTechnology or IntegrationJafora-Tabori produces and markets Schweppes products in Israel, including sparkling fruit beverages, original Schweppes mixer, and various flavored carbonated drinks. The partnership dates back to 1967 when Schweppes became the first major international beverage brand to be distributed in Israel.
• Mei EdenminorChannel Partner/ Reseller/ DistributorDistribution agreement signed in 2004 for Mei Eden mineral water products, distributed by Jafora-Tabori as part of their distribution network.

Scale indicators5 records

Recent moves8 records

Expansion highlights3 records

Broad incumbents

• National Beverage Corp: US-based specialty beverage manufacturer (LaCroix, Shasta) with a similar flavor-water and CSD portfolio; useful comparable for non-carbonated specialty beverage economics and brand-led growth.
• Cott Corporation: Private-label and branded beverage manufacturer with comparable multi-category production footprint; relevant comparable for Jafora-Tabori's contract manufacturing and co-packing capabilities.
• Britvic plc: UK-listed branded soft drinks company (Pepsi, 7UP, Robinsons, J2O) of similar scale and category mix; useful international comparable for branded soft-drink economics with health-aligned reformulation trends.
• Primo Water Corporation: Global bottled water and beverage services company; comparable for the Ein Gedi mineral water JV economics and the premium water category dynamics in Jafora-Tabori's portfolio.
• Refresco Group: Global independent beverage solutions provider focused on private-label soft drinks and juices; comparable for high-volume, multi-SKU manufacturing economics relevant to Jafora-Tabori's 200+ SKU operation.

Direct peers

• Tnuva: Israel's largest dairy and food company, owner of the Prigat juice brand — a direct rival to Tapuzina and Spring on Israeli retail shelves with comparable nationwide distribution.
• Tempo Beer Industries: Israel's largest beverage producer (Goldstar, Maccabee, Nesher) with an active soft-drinks division; competes with Jafora-Tabori on Israeli retail shelves and shared distribution relationships.
• Strauss Group: Israel's largest food and beverage conglomerate, with Strauss Water (mineral water), Tami juice, and dairy beverage lines that directly compete with Jafora-Tabori's portfolio across categories in the same domestic market.
• Coca-Cola HBC AG: Acquired Central Bottling Company (Israel's Coca-Cola bottler) and produces, distributes and markets Coca-Cola trademark beverages in Israel — direct head-to-head competitor in carbonated soft drinks and water.

Regional players

• SodaStream International: Originally an Israeli home-carbonation company now owned by PepsiCo; competes indirectly via in-home carbonation but operates in the same Israeli beverage ecosystem with overlapping end-consumers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCMjFOu3i_8_O5JqNfY28hLw
• Facebookfacebook.com/drinks.jafora
• LinkedInlinkedin.com/company/jafora-tabori

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jafora-Tabori