What Adventure Lab does

Adventure Lab, Inc. is a San Francisco-based, venture-backed social VR entertainment company founded in 2019 by Maxwell Planck (former Pixar Technical Director and co-founder of Oculus Story Studio) and Kimberly Adams. The company operates a live-hosted virtual adventure platform centered on its flagship product, Dr. Crumb's School for Disobedient Pets — a 60-minute cooperative VR escape room in which a professional improv performer acts as host, guide, and antagonist, reacting to player choices in real time. The experience supports up to 8 simultaneous players across major VR headsets including Oculus Quest 1 and 2, Rift S, HTC Vive, Valve Index, Vive Cosmos, and Windows Mixed Reality, with Windows Mixed Reality devices integrating through Steam VR and PC-VR headsets distributing via itch.io.

The business model is built on three ticket tiers: a $15 discounted feature show, a $20 standard public show, and a $120 private show (capacity up to 8 players), with a separately positioned Crumb Team-Building Package for enterprise customers that bundles private shows, multi-show orchestration, and VR headset rental coordination for goggle-less employees. Distribution is direct-to-consumer via the company's own booking site (book.adventurelab.net) supplemented by direct enterprise sales for corporate team-building events. The company also operates a playtester community and host-training program to iterate on product and scale performer supply, and is backed by Boost VC and Anorak Ventures.

Customer evidence is thin but indicative of an enterprise-leaning use case: named logos include STRVR (remote team building) and VIRBELA (cross-team, multi-time-zone team building). Public consumer ticketing appears paused at the time of capture, with the homepage directing interested users to private bookings. The team is small (1-10 employees) and the company has no publicly disclosed revenue, making it an early-stage operating business rather than a scaled entertainment platform.

Name

Adventure Lab

Legal name

Adventure Lab, Inc.

Website

https://adventurelab.fun

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Adventure Lab operates a social VR entertainment platform built around Dr. Crumb's School for Disobedient Pets, a 60-minute cooperative escape room hosted by a live improv performer. It serves consumer groups, friends and families, and enterprise customers seeking remote team-building experiences across all major VR headsets.

Ownership category

akta.pro rank

Product category

Social VR Entertainment / Live Immersive Experiences

NAICS

Amusement Parks and Arcades (7131), Amusement Arcades (71312), Convention and Trade Show Organizers (561920)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

VR/AR Gaming Platforms (BPAMAKAG)

akta.pro secondary industry

Virtual & Hybrid Event Platforms (Webinars, Virtual Venues, Event Hubs) (THAHAOAA)

Keywords

• VR escape rooms
• Social VR entertainment
• Live immersive experiences
• Remote team building
• Cross-platform VR games

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Public Show Tickets: Individual tickets for scheduled public shows where players join with other VR users. Priced at $20 per person for standard public shows and $15 for nightly discounted feature shows.
2. Private Show Bookings: Exclusive private shows booked for groups of up to 8 players (friends, family, or corporate teams). Priced at $120 per private show, providing dedicated access and a personalized experience with a live host.
3. Corporate Team Building Events: Enterprise-focused private show bookings with support for multiple simultaneous shows and VR headset rental vendor coordination for companies hosting remote team building activities.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels5 records

Core offering

Adventure Lab operates a social VR platform that delivers Dr. Crumb's School for Disobedient Pets, a one-hour cooperative virtual escape room hosted live by a professional improv performer. Players purchase individual public show tickets or book private sessions for up to 8 participants across cross-platform VR headsets, with corporate team-building packages sold directly to enterprises for remote group activities.

Product overview

Adventure Lab operates a social VR entertainment platform centered around live-hosted virtual adventures. The core product is Dr. Crumb's School for Disobedient Pets, a one-hour cooperative VR escape room experience with a live professional improv performer as host. The platform supports multiple show formats: nightly discounted feature shows ($15), standard public shows ($20), and private show bookings ($120) for groups of up to 8 players. The company also offers corporate team-building packages with private show arrangements. Experiences are delivered via VR headsets (Oculus Quest, Rift, HTC Vive, Valve Index, Vive Cosmos, Windows Mixed Reality) with cross-platform multiplayer support.

Differentiator

Problem solved

Functional benefit

Brands

• Dr. Crumb's School for Disobedient Pets: A 1-hour cooperative VR adventure with a live professional performer as host, guide, and nemesis. Players solve puzzles and experience improvised team-building moments.

Products and services

• Dr. Crumb's School for Disobedient Pets A one-hour cooperative VR escape-room adventure hosted live by a professional improv performer who serves as host, guide, and antagonist. Players solve puzzles and experience improvised storytelling in a 3D virtual environment, with up to 8 players per show across supported VR headsets. Sold to both individual consumers (public and private show tickets) and corporate clients (team-building packages).
• Corporate Team-Building Package

Quantifiable outcome

• Best live entertainment experience on par with Hamilton according to Forbes review
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

One partnership is on record.

• VR Rental VendorsminorChannel Partner/ Reseller/ DistributorVR rental vendors help provide tools and support to customers who don't have VR headsets. These partners assist in making the experience accessible to corporate teams where not all employees own VR equipment.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sandbox VR: Operates location-based and now at-home multiplayer VR experiences with motion-tracking and shared gameplay. Directly comparable as a multiplayer social VR entertainment platform, though Sandbox VR leans more on haptic hardware than live human hosts.
• Rec Room: Cross-platform social VR platform with user-generated multiplayer games and rooms. Comparable as a social multiplayer VR platform, though Rec Room is broader and user-generated rather than live-performer-hosted.
• The Void: Pioneered location-based immersive VR experiences with shared multiplayer storytelling — the closest analog to Adventure Lab's live-hosted cooperative model, historically partnering with IP holders (Star Wars, Marvel).
• Zero Latency VR: Free-roam multiplayer VR arcades offering cooperative adventures for groups. Comparable as group-based social VR entertainment, primarily venue-based rather than at-home like Adventure Lab.

Broad incumbents

• VRChat: Largest consumer social VR platform with user-created worlds and live events. Comparable as a mass-market social VR venue, though it is a broad platform rather than a single curated experience.

Emerging players

• Spatial: Metaverse/spatial collaboration platform for enterprise meetings, events, and showrooms. Comparable as a virtual venue for hosted group experiences targeted at enterprise buyers.
• Talespin: VR platform focused on enterprise learning, soft-skills training, and immersive collaboration. Comparable as an enterprise VR experience vendor with multiplayer hosted content.
• MeetinVR: VR meeting and team-building platform for distributed teams. Comparable as an enterprise virtual team-building/collaboration tool, directly competing for the same corporate buyer.
• Engage XR: Enterprise-focused VR collaboration and training platform for meetings, education, and events. Comparable for virtual event hosting use cases, especially in the corporate/education segment Adventure Lab targets.
• Mozilla Hubs: Web-based social VR/spatial collaboration tool for virtual events and meetups. Comparable as a venue for hosted virtual group experiences, but without Adventure Lab's live performer layer or escape-room gameplay.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/adventurelabrat

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adventure Lab