Cameo
Cameo (Vimeo) operates an all-in-one cloud video platform serving 287+ million creators, marketers, and enterprises worldwide, offering ad-free hosting, AI-assisted editing, adaptive streaming up to 8K, collaboration tools, and OTT monetization across Free, Plus, Starter, Standard, Advanced, and Enterprise subscription tiers.
- Company typePublic
- Founded2004
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Cameo does
Vimeo (referenced in the source material under "Cameo," reflecting the legacy name of a mobile video editing product Vimeo acquired) operates an all-in-one, cloud-based video platform that spans the full lifecycle of professional video: capture and editing, AI-assisted production, secure hosting, adaptive streaming up to 8K/HDR/Dolby Vision, collaboration and review, distribution, and monetization. The underlying platform combines browser-based editing with Vimeo AI features (translation and dubbing into 29+ languages, transcript-based text editing, automatic captions, and SEO optimization), an interactive player supporting clickable elements, quizzes, and branching, and a Vimeo Streaming/OTT product that enables customers to launch branded subscription services. Enterprise-grade security and compliance (SOC 2 Type II, GDPR, ISO 27001/27017/27018/27701, HIPAA, WCAG 2.1/2.2 AA, AES-256 encryption) underpin a tiered product that includes Vimeo Enterprise with SSO (SAML), SCIM provisioning via Okta/Azure, and dedicated account management.
The company monetizes primarily through tiered subscription plans (Free, Plus, Starter, Standard, Advanced, Enterprise) with annual billing discounts of approximately 40%, supplemented by usage-based bandwidth charges for high-volume customers, transaction revenue from Vimeo On Demand, and OTT subscription revenue. Go-to-market combines a self-serve product-led growth motion for individuals and SMBs with a field sales motion for enterprise and content-business buyers, supported by an extensive integration ecosystem (Adobe Premiere Pro, Salesforce Sales Cloud, HubSpot, Google Drive, Dropbox, LMS platforms via SCORM/xAPI) and strategic partnerships such as the European Film Academy. The platform claims 287+ million users, 100+ billion video views, 7+ million monthly uploads, and 4+ billion monthly minutes streamed. Vimeo is publicly traded on NASDAQ under VMEO, led by CEO Philip Moyer, and has entered into a definitive agreement to be acquired by Bending Spoons for $1.38 billion. The firmographic block in the source data (1-10 employees, founded 2013, "Cameo" mobile video editing app) appears to reflect a pre-acquisition snapshot of the original Cameo product rather than the current Vimeo operating entity.
Cameo firmographics
Firmographics- Name
- Cameo
- Legal name
- Vimeo.com, Inc.
- Website
- https://vimeo.com
- Company type
- Public
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Cameo (Vimeo) operates an all-in-one cloud video platform serving 287+ million creators, marketers, and enterprises worldwide, offering ad-free hosting, AI-assisted editing, adaptive streaming up to 8K, collaboration tools, and OTT monetization across Free, Plus, Starter, Standard, Advanced, and Enterprise subscription tiers.
- Ownership category
- akta.pro rank
Where Cameo is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Cameo business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Subscription Plans: Vimeo generates primary revenue through tiered subscription plans (Free, Plus, Starter, Standard, Advanced, Enterprise) offering different feature sets, storage limits (1GB to 7TB), and seat counts. Annual billing provides ~40% savings vs monthly.
- Vimeo Streaming / OTT: Revenue from customers building subscription video services through Vimeo Streaming platform, enabling direct-to-consumer monetization.
- Vimeo On Demand: List videos for sale on Vimeo's marketplace, enabling content creators to sell individual videos or series directly to viewers.
- Custom Bandwidth / Enterprise: Enterprise customers and high-bandwidth users pay for custom bandwidth packages beyond standard plan limits (2TB/month), with pricing per GB including volume discounts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier - Basic video hosting with limited storage |
| Subscription | Monthly | Plus - For individual creators |
| Subscription | Annual | Starter - Small teams needing basic collaboration |
| Subscription | Monthly | Standard - Growing teams with collaboration needs |
| Subscription | Annual | Advanced - Teams with broadcasting and webinar needs |
| Subscription | Multi-year contract | Enterprise - Large organizations requiring security and control |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels8 records
Cameo product offering
Product offeringCore offering
Cameo is a mobile application that allows users to edit and share cinematic videos directly on their mobile phones. The app targets individual consumers who want to produce professional-looking, cinematic-quality video content without relying on desktop editing tools.
Product overview
Vimeo is a unified all-in-one video platform designed for creators, marketers, and enterprises. The platform consists of a core video hosting and playback infrastructure supporting up to 8K resolution, enhanced by modular add-on capabilities. Key products include: Vimeo Video Player and Hosting (core infrastructure for ad-free video delivery), Vimeo AI (smart editing, translation, captions, and SEO automation), Vimeo Video Editor (browser-based editing with text-based transcript editing), Vimeo Live Streaming and Webinars (real-time event capabilities), Vimeo OTT and Vimeo Streaming (monetization and subscription platform building), Vimeo Enterprise (advanced security, SSO, and scale), Vimeo Central (enterprise content centralization), Vimeo Marketing (campaign management), and Vimeo Integrations Hub (connections to third-party tools including Adobe, Salesforce, HubSpot, Google Drive, Dropbox, and LMS systems via SCORM/xAPI). The platform serves video professionals, marketing teams, communications teams, learning and development leaders, and enterprise organizations with tiered pricing from Free to Enterprise levels.
Differentiator
Problem solved
Functional benefit
Brands
- Vimeo OTT: A platform for monetizing live and on-demand video content through branded websites and mobile/TV apps.
- Vimeo On Demand
- Vimeo Streaming
- Vimeo Create
- Vimeo AI
- Vimeo Central
Products and services
- Cameo Mobile App A mobile application that enables users to edit cinematic videos and share them directly from their mobile phones, designed for individual content creators and casual users.
Quantifiable outcome
- 287+ million users globally trust Vimeo for video hosting and sharing
- +2 more outcomes
Companies that use Cameo
Customer profileNamed customers3 records
Segments9 records
Ideal customer profiles1 record
Cameo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
AI capability9 records
Feature7 records
Cameo partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered flagship, core and minor.
- European Film AcademyflagshipVimeo partners with the European Film Academy to celebrate filmmakers and bring Staff Picks content to new audiences. Vimeo serves as exclusive title sponsor of the European Short Film category at the European Film Awards (renamed 'EUROPEAN SHORT FILM - Prix Vimeo'). The European Film Academy uses Vimeo's OTT service to deliver video-on-demand to its members and hosts the European Film Club platform on Vimeo.
- Nikon and REDcoreVimeo launched an inaugural short film grant program in partnership with Nikon and RED to support emerging filmmakers. Vimeo also announced winners of this first-ever short film grant program supporting creative talent.
- Salesforce Sales CloudcoreIntegration between Vimeo and Salesforce Sales Cloud enables video embedding and sharing within CRM workflows for sales and marketing teams.
- HubSpot Media BridgecoreHubSpot integration via Media Bridge allows users to connect Vimeo with HubSpot marketing automation and CRM platforms for lead capture and video analytics.
- GoDaddycoreStrategic hosting integration partner. Users of GoDaddy can access Vimeo hosting solutions as part of their web presence toolkit. GoDaddy is classified as a strategic hosting integration partner in Vimeo's bandwidth exemption policy.
- Constant ContactcoreStrategic hosting integration partner enabling Vimeo video integration within Constant Contact email marketing platform. Constant Contact is classified as a strategic hosting integration partner in Vimeo's bandwidth exemption policy.
- Adobe Premiere ProcorePremiere Pro integration makes editing and uploading videos to Vimeo faster with direct export workflow from Adobe Premiere Pro to Vimeo.
- FacebookminorSocial media publishing integration enabling users to share videos to Facebook from Vimeo.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Cameo competitors and assessment
Company assessmentEmerging players
- Loom (Atlassian): Async video messaging and screen recording tool now part of Atlassian. Overlaps with Vimeo's screen recorder, video collaboration, and Vimeo Central use cases for internal communications.
- Descript: AI-first video and podcast editor with transcription-based editing. Competes with Vimeo AI and Vimeo Editor for creator workflows and is rapidly adding hosting and collaboration features.
Direct peers
- Wistia: SMB-focused video hosting and marketing platform offering branded player, analytics, and lead capture. Directly competes with Vimeo's marketing-team and prosumer tier on overlapping creator/SMB use cases.
- Dacast: Live streaming and video hosting platform with monetization features. Competes with Vimeo Live, Vimeo Streaming, and Vimeo OTT for broadcasters and content businesses.
- JW Player: Video player, hosting, and monetization platform used by media companies. Overlaps with Vimeo's OTT, On Demand, and Content Business segments on streaming infrastructure and ad/pay monetization.
- Panopto: Enterprise video platform specialized in learning, training, and corporate communications with deep LMS integrations. Directly competes for Vimeo's L&D and Communications cohorts.
- Mux: Video infrastructure API for developers (encoding, playback, analytics). Competes with Vimeo's player/streaming infrastructure for developer-led integrations, particularly OTT.
- Brightcove: Enterprise-grade video platform with OTT/monetization, live streaming, and advertising. Competes head-on with Vimeo Enterprise and Vimeo OTT for broadcast and enterprise streaming buyers.
- Vidyard: Video platform for sales and marketing teams with hosting, analytics, and AI script/tools. Closely overlaps Vimeo's Marketing and Communications segments, especially for B2B use cases.
Broad incumbents
- YouTube (Google): Dominant free, ad-supported video platform under Google/Alphabet. Sets the price floor for Vimeo's free tier and competes for creator attention, but lacks Vimeo's enterprise privacy and compliance positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat7 records
Key risks5 records
Key highlights7 records
Customer concentration
Cameo social profiles
Digital presenceCameo compliance and trust
Trust signalCompliance8 records
Cameo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cameo leadership team
Management profileNumber of profiles
Cameo funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cameo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cameo
What does Cameo do?
Cameo is a mobile application that allows users to edit and share cinematic videos directly on their mobile phones. The app targets individual consumers who want to produce professional-looking, cinematic-quality video content without relying on desktop editing tools.
Is Cameo a public or private company?
Cameo is a public company. It is classified as unknown and is currently operating.
When was Cameo founded?
Cameo was founded in 2004. It employs 1 to 10 people.
Where is Cameo based?
Cameo is headquartered in New York, United States, in the North America region.
How does Cameo make money?
Four revenue lines are on record. Subscription Plans are the primary driver. The others are vimeo Streaming / OTT, vimeo On Demand and custom Bandwidth / Enterprise.
Who are Cameo's main competitors?
Emerging players on record are Loom (Atlassian) and Descript. Direct peers are Wistia, Dacast, JW Player, Panopto, Mux, Brightcove and Vidyard. YouTube (Google) is listed as a broad incumbent.
Does Cameo have an API?
Yes. Vimeo offers a public API for developers with documented endpoints. The API enables developers to build applications that interact with Vimeo's video platform, including video upload, management, and embedding capabilities. The developer portal is accessible at https://developer.vimeo.com/. The API supports integration capabilities as evidenced by documentation for Salesforce Sales Cloud integration, LMS integration (SCORM and xAPI), and other third-party connections. Developer documentation is at developer.vimeo.com.