What Physicians' Education Resource does

Physicians' Education Resource, LLC (dba GotoPER / PER) is a U.S.-based, ACCME-accredited provider of continuing medical, nursing, pharmacy, and optometry education, founded in 1996 and headquartered in Cranbury, New Jersey. It operates the GotoPER digital learning platform (gotoper.com), which delivers accredited CME, NCPD, COPE, MOC, and CPE activities across specialties including oncology, hematology, cardiology, dermatology, endocrinology, ophthalmology, optometry, neurology, rheumatology, and psychiatry. Content is offered through multiple formats — on-demand video, adaptive learning modules (OncoBytes), case-based simulations (SimulatEd), interactive patient cases, webinars (Project ECHO), podcasts, learning hubs organized around annual conferences, and recurring program formats (Medical Crossfire, Oncology Town Hall, Community Oncology Connections, Tumor Board).

PER serves individual healthcare professionals directly through self-registration on its website, and runs flagship annual in-person/hybrid conferences (International Lung Cancer Congress, Miami Breast Cancer Conference, Chemotherapy Foundation Symposium, School of Breast Oncology, School of Nursing Oncology, International Congress on Hematologic Malignancies, EyeCon), alongside regional CME meetings co-delivered with 25 oncology state societies. PER's revenue model is freemium for learners (no tuition) and is funded primarily by commercial educational grants from pharmaceutical and biotech companies that support specific activities. The company operates as a subsidiary within the MJH Life Sciences healthcare communications group and holds ACCME Innovation Partner status, with multi-accreditation coverage and a catalog of 400+ CE/CME activities reaching 200,000+ healthcare professionals.

Name

Physicians' Education Resource

Legal name

Physicians' Education Resource, LLC

Website

https://gotoper.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Physicians' Education Resource (GotoPER) is an ACCME-accredited continuing medical education provider offering free CME, NCPD, COPE, and CPE courses to healthcare professionals across oncology, hematology, cardiology, dermatology, ophthalmology, and other specialties, funded by pharmaceutical and biotech educational grants.

Ownership category

akta.pro rank

Product category

Continuing Medical Education

NAICS

Professional and Management Development Training (611430), Educational Services (61)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Healthcare & Clinical Professional Development (CME/CE) (EDAGANAJ)

akta.pro secondary industries

Healthcare Clinical Professions (CME/CE for Nurses, Allied Health, Pharmacy) (EDAAALAC), Healthcare & Life Sciences (EDAAAPAA), Healthcare & Clinical Simulation (Surgery, Nursing, EMT, Patient Interaction) (EDAFAJAC)

Keywords

• Continuing medical education
• CME accredited courses
• Oncology continuing education
• Medical education platform
• Healthcare professional training

Headquarters

HQ city

Cranbury

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Commercial Educational Grants: Pharmaceutical and biotech companies provide educational grants to support specific CME/CE activities. This is disclosed on individual course/event pages (e.g., 'This activity is supported by an educational grant from Sanofi'). Multiple grants per event are common. This represents the primary funding mechanism for the company's operations.
2. Accredited CE/CME Content (Free to Learners): The company provides the majority of its CME/CE content free of charge to healthcare professionals. Learners pay no tuition. Revenue is generated from the commercial support model rather than direct learner fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Physicians' Education Resource provides accredited continuing medical education (CME/CE/NCPD/MOC/COPE/CPE) to healthcare professionals through its GotoPER online learning platform, in-person conferences, and live virtual webcasts. Content spans oncology, hematology, cardiology, dermatology, neurology, ophthalmology, optometry, and other specialties, delivered via video, adaptive learning modules, case-based simulations, learning hubs, and podcasts. Courses are offered at no cost to learners and are funded by commercial educational grants from pharmaceutical and biotech companies.

Product overview

Physicians' Education Resource (PER®) operates the GotoPER online learning platform as a comprehensive continuing medical education provider. The portfolio includes multiple branded program formats (Medical Crossfire®, Project ECHO®, Community Oncology Connections™, Cases and Conversations™, Tumor Board, Oncology Town Hall, Learning Hubs, BURST CME™, PER Postgame™, Rapid Reviews in Retina™, SimulatEd™, Expert Illustrations & Commentaries™) and major annual conferences (EyeCon, School of Breast Oncology, School of Nursing Oncology, Miami Breast Cancer Conference, International Lung Cancer Congress, International Congress on Hematologic Malignancies, Chemotherapy Foundation Symposium). The platform delivers accredited CME, NCPD, COPE, and CPE courses through various formats including video, multimedia, adaptive learning pathways (OncoBytes), and interactive case simulations, serving over 200,000 learners across oncology, hematology, cardiology, dermatology, neurology, rheumatology, ophthalmology, optometry, psychiatry, endocrinology, and primary care specialties.

Differentiator

Problem solved

Functional benefit

Products and services

• GotoPER Online Learning Platform Primary digital platform delivering accredited continuing medical education (CME, NCPD, COPE, CPE) to healthcare professionals across oncology, hematology, cardiology, dermatology, neurology, and other specialties through self-serve registration, free course access, assessment completion, and online credit claiming.
• Miami Breast Cancer Conference Annual flagship in-person and virtual breast cancer conference delivering accredited CME and NCPD education on the latest advances in breast cancer diagnosis, treatment, and management.
• International Lung Cancer Congress Annual in-person and virtual congress delivering accredited CME/NCPD education on lung cancer treatment advances including immunotherapy, targeted therapy, surgery, and radiation oncology, with participation from Lungevity, GO2 for Lung Cancer, ALCMI, and IASLC.
• Chemotherapy Foundation Symposium Annual innovative cancer therapy symposium presenting accredited CME/NCPD education on cutting-edge treatments and clinical advances in oncology.
• International Congress on Hematologic Malignancies Annual congress delivering accredited CME and NCPD education on hematologic malignancies including leukemias, lymphomas, and myeloma through expert-led presentations and learning hub modules.
• School of Breast Oncology Annual multi-day breast oncology conference providing comprehensive accredited education on breast cancer diagnosis, treatment, and management for oncologists and care teams.
• School of Nursing Oncology Annual nursing-focused oncology conference delivering NCPD-accredited education addressing clinical topics relevant to oncology nurses and advanced practice providers.
• EyeCon Annual eye care conference delivering COPE-accredited continuing education for ophthalmology and optometry professionals.

Quantifiable outcome

• 200,000+ healthcare professionals have accessed PER's evidence-based CE/CME content

Named customers4 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core.

• LungevitycoreGTM or Marketing PartnerPER partners with Lungevity (lung cancer nonprofit) for the International Lung Cancer Congress, combining patient advocacy perspectives with clinical education content.
• GO2 for Lung CancercoreGTM or Marketing PartnerGO2 for Lung Cancer partners with PER for the International Lung Cancer Congress, providing patient-centered advocacy input into the educational program.
• Addario Lung Cancer Medical Institute (ALCMI)coreGTM or Marketing PartnerALCMI partners with PER for the International Lung Cancer Congress, contributing to the program's Addario Keynote Lecture and visionary session.
• International Association for the Study of Lung Cancer (IASLC)coreStrategic or Co-development PartnerIASLC partners with PER for the International Lung Cancer Congress, bringing international thoracic oncology expertise and research to the educational program.
• Oncology State Societies Network (25 state chapters)coreStrategic or Co-development PartnerPER partners with a network of 25 oncology state societies (members of ACCC and ASCO's State/Regional Affiliate Program) to deliver localized CME through virtual regional meetings. Includes Arizona, Arkansas, Colorado, New York, Indiana, Iowa, Kansas, Kentucky, Louisiana, Minnesota, Missouri, Montana, Nevada, New Mexico, North Carolina, Rhode Island, South Carolina, Tennessee, Texas, Washington, West Virginia, Wisconsin, and Wyoming.
• MJH Life SciencescoreOthersPER is part of the MJH Life Sciences family, leveraging its parent company's media and events infrastructure for distribution, reach, and industry credibility.
• Accreditation Council for Continuing Medical Education (ACCME)coreOthersACCME is the primary accreditor for PER's physician-directed CME activities. PER holds ACCME accreditation and is recognized as an ACCME Innovation Partner.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pri-Med: Major primary care-focused CME provider offering live and online accredited activities funded by commercial grants. Competes with PER for clinician attention and pharma-sponsored education dollars.
• ReachMD: Digital CME and medical education platform offering audio, video, and live CME activities for healthcare professionals. Directly comparable in delivery format and target audience.
• Medical Education Resources (MER): ACCME-accredited provider of live and online CME activities across multiple specialties. Closely comparable in scale, accreditation model, and grant-funded operating approach.
• CE City: Provides accredited continuing education content and CE credit management tools for healthcare professionals. Comparable in digital delivery and credit-tracking functionality.
• Clinical Care Options: Independent CME/CE provider with deep oncology and hematology programs, including flagship conferences. A direct competitor in the same oncology-focused, pharma-grant-funded CME niche.
• Imedex (HMP Global): Provides accredited continuing education and live medical conferences across oncology and other specialties. Comparable to PER's combination of flagship annual conferences and digital CME offerings.
• Medscape Education: The largest digital CME/CE provider for healthcare professionals, operating under WebMD. Directly comparable to PER in offering free, accredited online CME across multiple specialties funded by pharmaceutical grants.
• Haymarket Medical Education: Operates CME-related brands including myCME and Oncology Learning Network. Closely comparable to PER's oncology-focused, grant-funded continuing education model.
• Potomac Center for Medical Education: Independent CME provider focused on oncology, immunology, and specialty medicine. A direct competitor in pharma-supported, specialty-focused continuing education.

Broad incumbents

• Doximity: Large professional network for physicians that has expanded into accredited CME/CE and clinical news. Represents a broader incumbent with overlapping capabilities as it moves deeper into PER's category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/GoToPER
• Facebookfacebook.com/gotoper
• LinkedInlinkedin.com/company/gotoper

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Physicians' Education Resource