Boca

What Boca does

BOCA Communications, doing business as BOCA Marketing Agency, is a privately held B2B tech marketing and communications agency founded in 2007 and headquartered in San Francisco. The firm operates a 'Marketing as a Service' (MaaS) model that supplies on-demand access to an extensible team of senior marketing professionals — including CMOs, product marketers, content creators, digital specialists, brand strategists, and PR practitioners — to function as an extension of clients' in-house teams. It targets C-level executives at VC-backed technology innovators, with horizontal segmentation across AI Tech Innovators, Cybersecurity, SaaS Applications, Digital Health, and Infrastructure Technology.

The agency's product surface is organized into six service modules: Marketing Comms Strategy (GTM, positioning, messaging, GOSPA, analytics), Brand/Digital Design & Web (visual identity, web design, audio/video, infographics), Content Factory (AEO, GEO, SEO, editorial strategy, white papers, case studies, eBooks), Growth Marketing (campaigns, nurture programs, digital events, webinars, HubSpot), Social & Influencer Engagement, and Public Relations (media relations, analyst programs, media training). It has no proprietary software or technology platform; the offering is professional services executed by a named team led by founder and CEO Kathleen Shanahan.

BOCA generates revenue through professional services engagements and does not publicly disclose pricing. The client base includes long-tenured enterprise accounts such as Fortanix (5-year engagement), JFrog (6-year engagement supporting IPO readiness), Cohesity, Druva, Rimini Street, WSO2, AuditBoard, Appen, and Crowdbotics, alongside a growing roster of AI and digital health startups including Nimble, Aligned, Jedify, and Abridge. The firm claims $36B in M&A outcomes driven for clients across its history. Ownership is founder-led with no disclosed institutional backing.

Name

Boca

Legal name

BOCA Communications

Website

https://bocacommunications.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

BOCA Communications is a privately held B2B tech marketing agency founded in 2007, offering a Marketing as a Service (MaaS) model that delivers full-funnel strategy, content, PR, and growth marketing to AI, cybersecurity, SaaS, and digital health companies led by VC-backed C-level executives.

Ownership category

akta.pro rank

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Marketing as a Service (MaaS): BOCA provides flexible, scalable marketing services to B2B tech companies. Their MaaS model offers on-demand access to marketing experts including experienced CMOs, product marketers, content creators, digital specialists, brand strategists, and PR professionals. The model is designed to complement existing in-house marketing resources and scale with client growth.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

BOCA is a B2B tech marketing and communications agency that runs full-funnel marketing programs for AI tech innovators and other deep-tech companies. Its flagship engagement model, Marketing as a Service (MaaS), provides on-demand access to a bench of marketers (CMOs, product marketers, content creators, digital specialists, brand strategists, PR professionals) that extends a client's in-house team across strategy, brand, content, growth, social, and PR execution.

Product overview

BOCA is a B2B tech marketing agency that offers a unified platform of marketing services rather than a traditional software product. The core offering is its Marketing as a Service (MaaS) model, which provides on-demand access to a team of marketing experts (CMOs, product marketers, content creators, digital specialists, brand strategists, and PR professionals). Supporting this are specialized service modules: Marketing Comms Strategy (GTM, positioning, messaging), Brand/Digital Design & Web (visual identity, web development), Content Factory (SEO, editorial, content creation), Growth Marketing (campaigns, events, HubSpot), Social & Influencer Engagement, and Public Relations. These services work together to deliver full-funnel marketing programs from awareness through conversion for AI, cybersecurity, SaaS, and digital health clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing as a Service (MaaS) On-demand, retainer-based engagement that gives B2B tech clients access to a bench of marketing experts — including CMOs, product marketers, content creators, digital specialists, brand strategists, and PR professionals — acting as an extensible extension of the client's in-house marketing team across strategy, brand, content, growth, social, and PR execution.
• BOCA Full-Funnel Marketing and Communications Programs Full-funnel marketing and communications programs for B2B tech startups and enterprises covering strategy, brand, content, growth marketing, social engagement, and PR, designed to complement in-house resources and scale with client growth from initial awareness through qualified pipeline conversion.

Quantifiable outcome

• $36B in M&A outcomes achieved for clients
• +3 more outcomes

Named customers14 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Walker Sands: B2B tech PR and marketing agency serving SaaS, cybersecurity, and emerging tech clients with full-funnel services. Highly comparable to BOCA in client mix (VC-backed tech), service scope, and senior-led delivery model.
• PAN Communications: B2B tech PR and integrated marketing agency with strong practices in cybersecurity, SaaS, AI, and healthcare tech. Directly comparable to BOCA in vertical specialization and integrated comms + content model.
• Inkhouse: Technology-focused PR and content agency serving B2B innovators across SaaS, AI, and emerging tech. Comparable to BOCA in client profile (VC-backed tech leaders), emphasis on storytelling, and integrated content-plus-PR delivery.
• Arketi Group: B2B tech marketing and PR agency with a focus on technology, healthcare tech, and cybersecurity clients. Closely comparable to BOCA in service mix (PR + content + digital) and buyer profile (C-levels at tech innovators).
• RH Strategic: B2B tech PR and marketing firm serving enterprise technology, cybersecurity, and SaaS clients. Comparable to BOCA in vertical focus and emphasis on executive visibility and category narrative work.
• Zen Media: B2B tech PR and marketing agency specializing in tech, SaaS, and emerging-technology clients. Comparable to BOCA in client mix (VC-backed innovators), integrated PR + content offering, and emphasis on measurable business outcomes.
• Highwire PR: B2B tech-focused PR agency serving enterprise technology, SaaS, and cybersecurity clients. Comparable to BOCA in target buyer (C-level tech leaders), service emphasis (media relations + content + strategy), and tech-vertical concentration.

Broad incumbents

• Hotwire: Global tech and B2B marketing communications agency with a broader geographic footprint and larger bench than BOCA. Comparable in client base (enterprise tech and innovators) but at significantly greater scale and scope.
• FINN Partners: Large global marketing and PR firm with a substantial technology practice. Comparable to BOCA in offering integrated PR + content + digital services to tech clients, but operates at much greater scale and global breadth.
• Lewis Global Communications: Global marketing and communications agency with a strong technology practice. Comparable to BOCA in integrated digital, content, and PR services for tech clients, but at significantly larger scale and international footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/boca-marketing/posts/?feedView=all
• Instagraminstagram.com/bocamarketingagency
• Xx.com/bocacomms

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boca