What Arketi Group does

Arketi Group is a privately held B2B technology marketing and public relations agency headquartered in Atlanta, Georgia, founded in 2003 by CEO Mike Neumeier and operating as DemandG, LLC d/b/a Arketi Group. The firm delivers integrated services spanning brand messaging and positioning, digital marketing (including SEO, AEO, and GEO), website strategy and development, product marketing, public relations, and workplace communications, organized around two internal sub-brands — Arketi Creative (brand, motion, interactive) and Arketi Inside (workplace communications and change management). Its primary customers are mid-market and enterprise B2B technology organizations across software/SaaS, fintech, supply chain and logistics, healthcare technology, cybersecurity, retail and hospitality technology, and adjacent verticals, with named engagements for clients including NCR Voyix, FLEETCOR, Agilysys, DefenseStorm, Iron Mountain, Körber Supply Chain, Stryten Energy, Eptura, Cox Business, and others.

The firm's core technology is services-based rather than platform-based; it has no proprietary software product. Its differentiated AI-adjacent offering is the GEO Readiness Assessment, a complimentary structured five-dimension audit evaluating content structure, structured data, AI-ready summaries, author credibility, and answer hubs, delivered to B2B clients to improve discoverability in generative-AI experiences. Supporting assets include the quarterly CMO Signals & Shifts research report (produced with executive-search firm JM Search, surveying 110+ leaders), the gated Definitive Guide to B2B Marketing, the monthly CORE newsletter, and the annual Tech CMO Roundtable event for 100+ B2B marketing executives. The firm has accumulated multiple industry awards (PRSA Georgia Phoenix Awards in 2023 and 2024, Muse Creative Awards in 2022-2023, W3 Awards in 2023, MarCom Platinum in 2023).

Arketi's business model is professional-services engagement-based revenue, sold through a consultative direct sales motion targeting senior marketing, communications, and revenue leaders at B2B technology companies, with engagements structured as project or retainer work. Pricing is not publicly disclosed. In November 2024, Arketi secured private equity investment from Go Capital and Station Partners to serve as the platform leader for a network of B2B technology marketing and PR firms, and has since acquired Audacity (June 2025), Braithwaite Communications (May 2026), and Sperling (June 2026), signaling a roll-up expansion strategy funded and enabled by the PE partnership.

Name

Arketi Group

Legal name

DemandG, LLC d/b/a Arketi Group

Website

https://arketi.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Arketi Group is an Atlanta-based, PE-backed B2B technology marketing and public relations agency founded in 2003, serving mid-market and enterprise software, fintech, and supply chain clients with integrated strategy, creative, digital, PR, and GEO/AEO services under a roll-up platform model.

Ownership category

akta.pro rank

Product category

B2B Marketing and Communications Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

akta.pro secondary industry

B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM)

Keywords

• B2B technology marketing
• Public relations services
• Digital marketing agency
• Brand messaging strategy
• Product marketing services

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Marketing and Communications Agency Services: Arketi Group generates revenue by delivering integrated B2B marketing, public relations, digital marketing, branding, website development, content creation, and workplace communications services on a project or retainer basis. Revenue is service-fee based, combining strategy, creative, digital, PR, and sales enablement engagements for B2B technology clients.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels10 records

Core offering

Arketi Group is a B2B technology marketing and public relations agency that delivers integrated marketing, communications, and PR services for technology companies. The firm combines strategy, creative, digital, public relations, and sales enablement under one model to help mid-market and enterprise B2B technology firms engage audiences, fill the funnel, and convert prospects to customers. Core offerings span branding, digital marketing, messaging, product marketing, interactive/website development, public relations, and workplace communications.

Product overview

Arketi Group is a B2B technology marketing and communications agency organized around an integrated model combining strategy, creative, digital, public relations, and revenue enablement. The core portfolio spans brand messaging and positioning, digital marketing (including SEO, AEO, and GEO services), website strategy and development, product marketing, and workplace communications. Two internal sub-brands extend these capabilities: Arketi Creative handles the creative studio and design systems work (brand identity, websites, motion, video), while Arketi Inside manages workplace communications and change management. Supporting the core services, Arketi offers proprietary tools and content including the GEO Readiness Assessment (an AI visibility evaluation tool), CMO Signals & Shifts research report, The Definitive Guide to B2B Marketing, the monthly CORE newsletter, and the annual Tech CMO Roundtable event. The firm primarily serves mid-market and enterprise B2B technology organizations across software/SaaS, fintech, supply chain, healthcare tech, and related verticals.

Differentiator

Problem solved

Functional benefit

Brands

• Arketi Creative: Arketi Group's creative studio and design systems team focusing on brand identity and visual systems, digital experiences, motion design and video, and visual storytelling across campaigns and channels.
• Arketi Inside

Products and services

• B2B Digital Marketing Integrated digital marketing services combining SEO, content marketing, account-based marketing, demand generation, and marketing automation for B2B technology organizations.
• Public Relations Strategic public relations services including media relations, thought leadership placement, contributed articles, bylines, and earned media programs for B2B technology companies.
• Branding Brand identity, visual identity, brand guidelines, and brand strategy services for B2B technology companies establishing or refreshing their market presence.
• Messaging and Positioning Brand messaging, positioning, value proposition development, and executive messaging alignment across marketing, sales, and PR for B2B technology companies.
• Product Marketing Go-to-market strategy, demand and lead generation, account-based marketing, and product positioning for B2B technology organizations.
• Interactive (Website Strategy, Design, and Development) Website strategy, UX/UI design, information architecture, interactive web experiences, and website conversion optimization for B2B technology companies.
• Workplace Communications

Quantifiable outcome

• NCR Retail & Hospitality earned 200+ media hits with 407M+ combined audience reach
• +3 more outcomes

Named customers14 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• SperlingcoreStrategic or Co-development Partner · 25 June 2026Arketi Group acquired Sperling, a digital-marketing agency based outside Boston, on June 25, 2026. The acquisition strengthens Arketi's paid digital campaigns, social-media strategy, and UX/UI branding capabilities while expanding its AI offerings.
• JM SearchminorStrategic or Co-development PartnerArketi Group partnered with JM Search, a talent and executive search firm, to co-produce the annual CMO Signals & Shifts report. The report surveys 110+ marketing, communications, and PR leaders (including 60 sitting CMOs) on topics including AI adoption, budget priorities, revenue growth, and the future of marketing leadership.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Godfrey: Godfrey is a B2B technology marketing and PR agency with deep enterprise tech specialization, comparable in client profile and integrated service mix to Arketi's B2B technology focus.
• LEWIS Global: LEWIS is a global communications and marketing agency with a strong B2B technology practice, providing integrated PR, digital, and creative services — comparable in offering but with broader geographic reach than Arketi.
• PAN Communications: PAN Communications is a mid-sized B2B tech PR and integrated marketing agency with deep technology and healthcare-tech vertical focus, directly comparable to Arketi's B2B technology PR and integrated communications offering.
• Walker Sands: Walker Sands is a B2B marketing and PR agency serving technology and professional services clients with integrated PR, demand generation, content, and creative services — the closest direct peer to Arketi in focus area, model, and client profile.
• Saxum: Saxum is an integrated marketing and communications agency with strong B2B and technology practice, offering strategy, creative, PR, and digital under a single integrated model similar to Arketi.
• TopRank Marketing: TopRank Marketing is a B2B content marketing and digital agency specializing in enterprise technology clients, with a comparable integrated content, SEO, and demand-generation practice.
• Crenshaw Communications: Crenshaw Communications is a B2B PR and integrated marketing agency with technology and B2B services focus, closely aligned with Arketi's positioning as a specialist B2B PR/marketing boutique.
• Velocity Partners: Velocity Partners is a B2B marketing agency focused on technology and B2B services clients with content marketing, ABM, and PR capabilities — overlapping substantially with Arketi's B2B tech marketing and thought-leadership offerings.

Emerging players

• Act-On Software: Act-On is a B2B marketing automation platform that increasingly offers agency-style services and partner enablement, representing an emerging SaaS-enabled player overlapping with Arketi's marketing automation and ABM practice areas.

Broad incumbents

• Finn Partners: Finn Partners is a large global PR and integrated marketing firm with a sizable B2B technology practice, representing a scaled incumbent competitor to Arketi in the same enterprise B2B tech vertical.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/arketi
• YouTubeyoutube.com/user/Arketi
• Facebookfacebook.com/arketi
• LinkedInlinkedin.com/company/58249

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arketi Group