HopJump

Name

HopJump

Legal name

Cognius, Inc.

Website

https://hopjump.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

HopJump is a Cambridge, MA-based company that operates an AI-powered consumer marketplace and a portfolio of acquired travel content brands (SmarterTravel, BookingBuddy, Family Vacation Critic) serving US consumers with personalized travel, insurance, financial services, and hospitality recommendations.

Ownership category

akta.pro rank

Product category

Online Travel Content & Recommendations

NAICS

Tour Operators (56152), Tour Operators (561520), Scenic and Sightseeing Transportation, Other (4879)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL)

akta.pro secondary industry

Adventure & Expedition Custom Itinerary Planning (THAKAOAC)

Keywords

• Online travel content
• Personalized travel recommendations
• Travel deals marketplace
• AI travel matching
• Travel media platform

Headquarters

HQ city

Cambridge

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Core offering

HopJump is a travel company that provides personalized travel recommendations and targeted travel content to US consumers. It operates an AI-powered marketplace platform that uses machine learning and real-time data to match consumers with relevant products across travel and adjacent verticals. The company owns and operates multiple travel content and deal brands, including SmarterTravel, BookingBuddy, Oyster.com, Family Vacation Critic, airfarewatchdog, and Holiday Watchdog.

Differentiator

Problem solved

Functional benefit

Products and services

• SmarterTravel Travel content and deals publication offering articles, tips, and curated travel deals to US consumers.
• BookingBuddy Travel booking comparison platform that helps consumers find and compare deals from multiple booking sites.
• Oyster.com Hotel review and editorial site providing in-depth hotel reviews and photography for travelers.
• Family Vacation Critic Family-focused travel review and planning site offering destination reviews, advice, and recommendations for family travelers.
• airfarewatchdog Airfare deals and low-fare alert service that tracks and surfaces cheap flight deals for US consumers.
• Holiday Watchdog Holiday-focused travel deals publication providing seasonal vacation offers and travel discounts.
• HopJump AI-Powered Travel Marketplace Core HopJump platform delivering personalized travel recommendations and targeted travel content to US consumers, leveraging an AI-powered marketplace that uses machine learning and real-time data to match consumers with relevant products and deals.

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• Tripadvisor: Tripadvisor operates a global travel guidance platform combining user reviews, destination content, and meta-search booking. HopJump's travel content brands (SmarterTravel, Family Vacation Critic) compete directly with Tripadvisor's editorial and meta-search properties.
• Kayak: Kayak is a leading travel meta-search engine that aggregates flights, hotels, and cars from OTAs and suppliers and routes users to booking sites. It is the closest direct competitor to HopJump's meta-search and travel content/recommendation offering.
• Skyscanner: Skyscanner is a global travel search engine for flights, hotels, and car hire, comparing prices across providers. Its focus on price comparison and conversion analytics aligns closely with HopJump's described travel search/shopping analytics positioning.
• Hopper: Hopper is an AI-driven travel app that predicts prices and personalizes flight, hotel, and car rental recommendations. It is directly comparable to HopJump on the AI-personalized travel recommendation axis, although Hopper is more mobile/app-centric.
• Trivago: Trivago is a hotel meta-search platform that compares rates across OTAs and hotel chains. Like HopJump's BookingBuddy brand, Trivago operates a single-function travel meta-search business with comparable monetization mechanics (CPA referrals to booking sites).

Emerging players

• Wanderlog: Wanderlog is an AI-assisted travel planning app that helps users build itineraries and discover recommendations. It is an emerging AI-native travel planning player with overlapping product surface to HopJump's personalized recommendations.
• Layla (Layla AI): Layla is an AI travel planning assistant that generates personalized trip recommendations and itineraries via chat. It represents an emerging AI-first approach to travel personalization that overlaps with HopJump's AI-matching thesis.

Broad incumbents

• Booking.com: Booking.com is a global OTA leader in hotel and ancillary travel reservations. As a large incumbent with an affiliate/partner program, it is both a demand source and a competitive threat to HopJump's travel content brands.
• Expedia Group: Expedia Group operates a portfolio of travel brands (Expedia, Hotels.com, Vrbo, Trivago) spanning search, content, and booking. As a broad incumbent, it competes with HopJump across both meta-search and travel content verticals.
• Google Travel: Google Travel integrates flight, hotel, and itinerary search directly into Google Search and Maps. It is a broad incumbent that competes with HopJump for both travel intent traffic and downstream referrals.

Market position

Customer concentration

• Xx.com/hopjumptravel

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A8 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HopJump