Avis France

What Avis France does

Avis France operates as the French franchise and operating arm of the global Avis Budget Group, providing vehicle rental services through a network of more than 350 locations across France supplemented by an international destination footprint spanning Europe, North America, the Caribbean, the Middle East, Africa, and Asia-Pacific. The core offering is short- and medium-term car rental (Location de voiture), complemented by sub-brands covering distinct verticals and customer needs: Avis Preferred (free loyalty program with 10% discount), Avis Select Series (guaranteed make/model booking), Avis Inclusive (all-inclusive protection with zero deductible), Avis Flex (medium-term rentals), Avis First (priority service with rapid pickup), Avis Utilitaires (commercial van rental), and Avis Explore (RV and camping-car rental). The customer base spans individual leisure travelers (vacations, road trips, weekend getaways), business and corporate clients (with a two-minute-onboarding Avis Business program), young drivers aged 21–24 (subject to surcharges), and utility-vehicle renters needing cargo capacity.

The underlying technology is a car rental booking and fleet management platform exposed to customers through the avis.fr website and iOS/Android mobile applications. Notable proprietary features include QuickPass pre-registration, self-service kiosks enabling key pickup in under 30 seconds, the Select Series guaranteed make/model service, the Avis Travel Companion GPS tablet with Wi-Fi, and the Avis Travel Partner 24/7 multilingual assistance service (French, English, German, Italian, Portuguese). Distribution is hybrid: direct physical counters at major French airports (CDG, Orly, Nice, Lyon-Saint-Exupéry) and train stations (Gare de Lyon, Bordeaux, Avignon TGV, Marseille Saint-Charles), city offices, online booking, mobile apps, kiosks, phone reservation lines, and dedicated corporate account management.

Revenue is generated primarily through transaction-fee-based daily vehicle rentals with substantial add-on attach (insurance via Avis Inclusive, child seats, GPS, fuel options, mobile Wi-Fi hotspots, unlimited mileage, one-way rentals). Pricing tiers include free Avis Preferred loyalty membership, the Avis Drive subscription offering an additional 20% discount, monthly long-term rental rates for extended needs, and inclusive protection packages offering 25% savings versus purchased-individually protection. Multi-channel marketing combines digital (website, mobile app, email, social), loyalty-driven referrals, partnerships with Amazon France and Disneyland Paris, SEO-optimized destination landing pages, and motorsport sponsorship via the FIA World Endurance Championship.

Name

Avis France

Legal name

Avis location de voitures

Website

https://avis.fr

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

Avis France is the French licensee of Avis Budget Group, providing car, commercial van, electric, and RV rental services to leisure and corporate travelers through 350+ airport, train station, and city locations across France and international destinations.

Ownership category

akta.pro rank

Product category

Car Rental Services

NAICS

Passenger Car Rental (532111), Passenger Car Rental and Leasing (53211)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Airport Car Rental (On-Airport Concessions) (THADAAAA)

akta.pro secondary industries

One-Way / Intercity Car Rental (THADAAAD), Short-Term EV Car Rental (Airport & Off-Airport) (THADANAA)

Keywords

• Car rental services
• Vehicle rental fleet
• Corporate rental accounts
• Airport rental locations
• Rental loyalty program

Headquarters

HQ city

Puteaux

HQ country

France

HQ region

Europe

Offices20 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Vehicle Rental Services: Core car rental revenue generated from short-term and medium-term vehicle rentals. Revenue is transaction-based, calculated per day of rental plus additional services such as insurance, fuel options, GPS, child seats, and other add-ons. Pricing varies by vehicle category, rental duration, and optional services selected.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels8 records

Core offering

Avis France rents cars and commercial vehicles to individual leisure travelers and business customers across 350+ French locations and worldwide through a network of airport, train station, and city-center branches. Bookings are facilitated online, via mobile app, or at counters, with add-ons including insurance, GPS, child seats, unlimited mileage, one-way rentals, and complimentary services such as QuickPass pre-registration and self-service kiosks. Loyalty members (Avis Preferred) receive 10% off European rentals, and the Avis Select Series product guarantees the reserved vehicle make and model.

Product overview

Avis France operates as a car rental platform offering a comprehensive suite of mobility services. The core offering is car rental (location de voiture) spanning multiple vehicle categories including compact cars, sedans, SUVs, minivans for 7-9 passengers, utility vehicles, electric/hybrid vehicles, and camping cars. The product portfolio includes loyalty program Avis Preferred (free membership with 10% discount and priority service), premium service Avis Select Series (guaranteed make/model), insurance products like Avis Inclusive (all-inclusive with zero deductible), medium-term rental solution Avis Flex, professional driver service Avis Chauffeur, and various add-on services including QuickPass (pre-registration), self-service kiosks, Avis Travel Partner (24/7 travel assistance), Avis Travel Companion (GPS/Wi-Fi tablet), mobile Wi-Fi hotspot, unlimited mileage, one-way rentals, and child safety seats. The ecosystem integrates mobile applications for iOS and Android enabling reservation management and vehicle tracking.

Differentiator

Problem solved

Functional benefit

Brands

• Avis Preferred: Free loyalty program offering 10% discount, priority service, and exclusive member benefits
• Avis Select Series
• Avis Flex
• Avis First
• Avis Utilitaires
• Avis Explore
• Avis Inclusive
• QuickPass
• Avis Travel Partner

Products and services

• Location de voiture (Car Rental) Core car rental service offering vehicles for leisure and business travel across France, Europe, and worldwide destinations in categories from compact to luxury.
• Avis Preferred Free loyalty program offering 10% discount on European rentals, priority service, and exclusive partner offers.
• Avis Select Series Premium rental service guaranteeing the customer receives the exact vehicle make and model they booked.
• Avis Inclusive All-inclusive insurance package offering 25% discount versus individual protections, with free extended breakdown assistance and zero deductible coverage.
• Avis Flex Medium-term rental solution for extended stays with flexible duration options and discounted daily rates.
• Avis Chauffeur Professional driver service providing premium transportation with a chauffeur driving the rental vehicle.
• Avis Travel Partner 24/7 travel assistance service providing translation support, emergency help for lost/stolen items, real-time flight status, and local information in French, English, German, Italian, and Portuguese.
• Avis Utilitaires Dedicated commercial vehicle and van rental service for moving, equipment transport, and commercial deliveries, operated via avis-utilitaires.fr.
• Avis Explore RV and camping-car rental service operated at avisexplore.com for leisure road trips.
• Véhicules de location Rental fleet comprising compact cars, sedans, SUVs, 7-9 seat minivans, utility/van vehicles, electric and hybrid vehicles, and camping cars.

Quantifiable outcome

• 10% discount on all rentals in Europe with Avis Preferred membership
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Disneyland PariscoreGTM or Marketing PartnerOfficial partner of Disneyland Paris offering exclusive discounts and benefits on car rentals for visitors to the theme park. Provides bundled travel packages and promotional offers for Disneyland guests.
• Amazon FrancecoreGTM or Marketing PartnerPartnership offering 15% cashback on Avis rental amounts, returned as Amazon.fr gift cards. Customers can earn gift card credits for future Amazon purchases based on rental spending.
• Student BeansminorGTM or Marketing PartnerStudent discount program through Student Beans platform, offering special rates for verified students on car rentals.
• FIA World Endurance ChampionshipminorGTM or Marketing PartnerOfficial partner of the FIA WEC motorsport championship, providing car rental services and sponsorship visibility at endurance racing events worldwide.
• DettolminorStrategic or Co-development PartnerPartnership for enhanced hygiene and cleanliness protocols at rental locations and in vehicles, implementing Dettol protection standards for customer safety.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Virtuo: Virtuo is a French digital-first car rental startup offering app-based, contactless city rentals - competing with Avis France for urban and weekend rental demand, particularly among younger and digitally-native consumers.
• Free2Move (Stellantis): Free2Move is Stellantis's multimodal mobility platform offering short-term car rentals and car-sharing across France, providing an alternative to traditional rental operators including Avis France in urban markets.
• Getaround: Getaround is a peer-to-peer car-sharing platform operating in France that provides an alternative to traditional short-term rental, competing with Avis France for short-duration urban and leisure rentals.

Direct peers

• Hertz Global Holdings: Hertz is one of the largest global car rental brands with operations across Europe and France, offering a comparable breadth of passenger vehicle rentals, loyalty programs, and airport locations directly competing with Avis France.
• ADA: ADA is a French car rental chain with widespread locations across France, specializing in competitive airport, station, and city rentals - a direct domestic competitor to Avis France in the French market.
• Sixt: Sixt is a Germany-headquartered premium car rental and mobility services group with significant French operations, offering airport and city rentals with strong digital booking capabilities directly comparable to Avis France.
• Budget Rent A Car: Budget is a sister brand to Avis under Avis Budget Group and offers a closely comparable rental product (including in France), making it a direct competitor in the French market despite shared ultimate ownership.
• Europcar Mobility Group: Europcar is one of the leading car rental operators in France and Europe, with similar airport, station, and city center services and a comparable fleet spanning economy to commercial vehicles, directly competing with Avis France.
• Enterprise Rent-A-Car: Enterprise is a global car rental major with a sizable European network including French locations, offering short-term and corporate rentals directly overlapping with Avis France's core service mix.

Regional players

• Rent A Car: Rent A Car is a French regional car rental chain focused on city and station locations, offering comparable passenger and utility vehicle rentals and competing with Avis France in regional French markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/AvisFrance
• YouTubeyoutube.com/user/AvisFrance
• Facebookfacebook.com/AvisFrance
• Instagraminstagram.com/aviseurope
• LinkedInlinkedin.com/company/grand-ouest-mobilite

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avis France