Reach St.Pete
- Company typePrivate
- Founded2019
- HeadquartersSt. Petersburg, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Reach St.Pete does
Reach St.Pete is a 501(c)(3) nonprofit organization (EIN# 824672063) founded in 2019 by Alexia Perry Morrison and headquartered in St. Petersburg, Florida. Operating exclusively in Pinellas County with 1-10 staff, the organization provides free essential resources to individuals and families experiencing financial hardship, homelessness, food insecurity, or at-risk situations. Its mission centers on delivering services in a dignified manner without requiring SNAP or WIC benefits.
The organization's program portfolio spans seven core lines: the Pop-Up Pantry (Florida's first free mobile grocery store, built on a retired PSTA bus donated in 2021), the Fresh & Connected grocery delivery program (formerly the Grocery Delivery Program, serving housebound, elderly, disabled, and chronically ill residents), a free one-on-one Literacy Program operating out of Pinellas Community Church (78% of students achieved grade-level reading proficiency or significant progress by third grade during the pilot), Nutrition and Wellness education, Emergency Grocery Deliveries, Hurricane Relief (activated for Hurricanes Helene and Milton in 2024), and Wrap Around Services.
Revenue is sourced entirely from grants, individual donations, and corporate in-kind contributions rather than fees. Key funding partners include United Way Suncoast (three-year strategic contract 2022-2025), City of St. Petersburg, Debartolo, HCA Florida Healthcare ($25,000 hurricane relief grant), 100 Women Who Care ($10,000), Feeding Tampa Bay, Publix, Whole Foods, Wawa Foundation, and DoorDash. Operational scale is constrained by a small staff heavily supplemented by volunteers tracked through the POINT platform, and the organization is currently seeking a new permanent facility after vacating its previous center due to black mold discovered during 2024 construction.
Reach St.Pete firmographics
Firmographics- Name
- Reach St.Pete
- Legal name
- Reach St. Pete
- Website
- https://reachstpete.org
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Reach St.Pete industry classification
Industry- Product category
- Social Services
- NAICS
- Community Food Services (624210), Food and Beverage Retailers (445)
- SIC
- Retail-Grocery Stores (5411), Retail-Convenience Stores (5412)
- akta.pro primary industry
- Food & Nutrition Assistance Programs (BPAIAKAF)
Keywords
Where Reach St.Pete is headquartered
LocationHeadquarters
- HQ city
- St. Petersburg
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Reach St.Pete business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D, Others
Revenue model
- Individual Donations: Direct donations from individuals through online giving platform (Pledge), text-to-donate (REACH to 707070), and mailed checks. Recurring monthly, quarterly, or annual gifts can be set up.
- Grants and Foundations: Funding from private foundations, family funds, charitable trusts, and grants. The organization has a three-year partnership with United Way Suncoast (2022-2025) and has received grants from City of St.Petersburg, Debartolo, and HCA Healthcare.
- Corporate and In-Kind Donations: Corporate partnerships providing food products, supplies, and financial support. Partners include Publix, Whole Foods Market, Feeding Tampa Bay, Wawa Foundation, DoorDash, and other businesses.
- Volunteer Contributions: Volunteers provide essential program delivery including tutoring, food distribution, delivery services, and operational support, representing significant in-kind contribution to operations.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Reach St.Pete product offering
Product offeringCore offering
Reach St.Pete provides free mobile grocery distribution, home grocery delivery, one-on-one literacy tutoring, nutrition education, and wrap-around social services to individuals and families experiencing food insecurity, homelessness, or financial hardship in Pinellas County, Florida. Its signature program is the Pop-Up Pantry, a converted retired PSTA bus operating as Florida's first free mobile grocery store that brings fresh produce and staples directly into food deserts without requiring SNAP or WIC benefits.
Product overview
Reach St.Pete is a nonprofit organization operating as a social services provider rather than a technology company. The organization offers a suite of community support programs: the Pop-Up Pantry (a converted mobile grocery bus), the Fresh & Connected delivery program, Literacy tutoring, Nutrition and Wellness education, Emergency Grocery Deliveries, Hurricane Relief, and Wrap Around Services. These programs work together to provide essential resources to individuals experiencing financial hardships, homelessness, or at-risk situations in Pinellas County.
Differentiator
Problem solved
Functional benefit
Brands
- Pop-Up Pantry: Florida's first free mobile grocery store - a retired PSTA bus converted into a mobile grocery store bringing free, fresh groceries directly into neighborhoods
- Fresh & Connected
- Fresh & Connected Initiative
Products and services
- Pop-Up Pantry Florida's first free mobile grocery store, converted from a retired PSTA bus, that brings fresh groceries directly into Pinellas County neighborhoods with limited food access, offering a dignified shopping experience with items like milk, eggs, bread, pantry staples, frozen goods, proteins, fruits, and vegetables.
- Fresh & Connected Program Free home grocery delivery program for individuals who are housebound, elderly, disabled, or chronically ill. Clients apply, select groceries from an available menu, and receive scheduled deliveries with text updates throughout the process.
- Literacy Program After-school program offering free one-on-one literacy tutoring, homework help, snack-packs, transportation to sessions, and educational supplies for children experiencing homelessness, low-income situations, or at-risk circumstances. Students take the same assessments as Pinellas County schools.
- Nutrition and Wellness
Quantifiable outcome
- 78% of Literacy Program students achieved grade-level reading proficiency by third grade or made significant progress
Companies that use Reach St.Pete
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Reach St.Pete technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Reach St.Pete partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- United Way SuncoastcoreThree-year strategic community partnership contract (2022-2025) funding the Literacy Program to help students experiencing homelessness, low-income, and at-risk situations achieve reading level or significant progress by third grade. Provides program funding and strategic alignment.
- Pinellas Community ChurchcoreChurch in the heart of the Southside community provides venue for Literacy Program, utilizing Youth and Elementary Auditoriums every Thursday from 6-7pm for tutoring sessions. Critical in-kind partnership enabling program delivery.
- PSTA (Pinellas Suncoast Transit Authority)corePSTA Board and PSTA Leadership Class of 2021 generously donated a retired PSTA bus that was transformed into the Pop-Up Pantry, Florida's first free mobile grocery store. This in-kind donation enabled the mobile grocery distribution program.
- Stetson University College of Law / Community Foundation of Tampa Bay (Alliance for Advocacy and Philanthropy)minorFormal internship partnership providing law students with credit-eligible, hands-on experience in the nonprofit sector. Intern Bayleigh C. is a Candidate for Juris Doctor '25 and serves as President of Advocates for Health Law.
- University of South FloridaminorFormal internship partnership providing social work students with credit-eligible experience in the nonprofit sector. Intern Madison W. is a Bachelor of Social Work candidate from USF College of Behavioral and Community Sciences.
- Healthcare ProvidersminorExpanding collaborations with healthcare providers to address deeper intersections between hunger and health. Part of nutrition and wellness initiative to provide holistic support addressing social determinants of health.
- Farms and DietitiansminorPartnerships with local farms and dietitians to expand nutrition education and culturally respectful meal guidance. Collaborations support wellness-focused approach to food access.
- Feeding Tampa BaycoreKey in-kind food partner providing food products for grocery distributions and mobile pantry operations. Critical supply chain partner for food access programs.
- PublixminorIn-kind partner providing food donations and products for grocery distribution programs.
- Whole Foods MarketminorIn-kind partner providing food donations and products for grocery distribution programs.
- DoorDashminorIn-kind partner supporting delivery operations for Fresh & Connected grocery delivery program.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Reach St.Pete competitors and assessment
Company assessmentDirect peers
- Feeding Tampa Bay: Regional food bank serving the same Tampa Bay geography with mobile and brick-and-mortar grocery distributions; also a current in-kind supply partner of Reach St.Pete, making it the most directly comparable peer for grocery-access programming.
- Metropolitan Ministries: Tampa Bay nonprofit providing integrated food, housing, and wrap-around services to families experiencing hardship and homelessness—directly comparable multi-program service model in the same region.
- Coalition for the Homeless of Pinellas County: Hyper-local peer serving the same target population (individuals and families experiencing homelessness in Pinellas County) with similar wrap-around support and referral pathways.
- Trinity Cafe (Tampa): Tampa-area nonprofit providing free daily meals and supportive services to food-insecure individuals in a dignity-centered model—comparable mission, geography, and beneficiary population.
- Meals on Wheels of Tampa Bay: Operates a home-delivered meal/grocery program for housebound, elderly, and disabled individuals—directly comparable to Reach St.Pete's Fresh & Connected delivery program targeting the same persona.
- St. Vincent de Paul CARES: Regional Catholic-affiliated nonprofit operating food pantries, housing, and case management for low-income and homeless individuals in the same Pinellas/Tampa Bay footprint.
- Food for Thought (St. Petersburg): Pinellas County nonprofit providing weekend food backpacks and nutrition support specifically to at-risk students—directly comparable to Reach St.Pete's literacy-plus-snack-pack program for the same student persona.
Regional players
- United Way Suncoast: Three-year strategic community partner (2022-2025) of Reach St.Pete; functions as a regional funder and convener for similar social-service nonprofits across the Suncoast region, making it both an ecosystem participant and a comparable peer organization.
- Habitat for Humanity of Pinellas County: Pinellas-headquartered nonprofit focused on housing and wrap-around services for low-income families—comparable wrap-around service model and beneficiary population though anchored in housing rather than food access.
Broad incumbents
- Feeding America: National network and umbrella organization for regional food banks including Feeding Tampa Bay; represents the broad-incumbent standard operating model for charitable food distribution against which Reach St.Pete's mobile format competes and differentiates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Reach St.Pete social profiles
Digital presenceReach St.Pete financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reach St.Pete leadership team
Management profileNumber of profiles
Profiles1 record
Reach St.Pete funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reach St.Pete M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reach St.Pete
What does Reach St.Pete do?
Reach St.Pete provides free mobile grocery distribution, home grocery delivery, one-on-one literacy tutoring, nutrition education, and wrap-around social services to individuals and families experiencing food insecurity, homelessness, or financial hardship in Pinellas County, Florida. Its signature program is the Pop-Up Pantry, a converted retired PSTA bus operating as Florida's first free mobile grocery store that brings fresh produce and staples directly into food deserts without requiring SNAP or WIC benefits.
Is Reach St.Pete a public or private company?
Reach St.Pete is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Reach St.Pete founded?
Reach St.Pete was founded in 2019. It employs 1 to 10 people.
Where is Reach St.Pete based?
Reach St.Pete is headquartered in St. Petersburg, United States, in the North America region.
How does Reach St.Pete make money?
Four revenue lines are on record. Individual Donations are the primary driver. The others are grants and Foundations, corporate and In-Kind Donations and volunteer Contributions.
Who are Reach St.Pete's main competitors?
Direct peers on record are Feeding Tampa Bay, Metropolitan Ministries, Coalition for the Homeless of Pinellas County, Trinity Cafe (Tampa), Meals on Wheels of Tampa Bay, St. Vincent de Paul CARES and Food for Thought (St. Petersburg). Regional players are United Way Suncoast and Habitat for Humanity of Pinellas County. Feeding America is listed as a broad incumbent.
Does Reach St.Pete have an API?
No public API is recorded for Reach St.Pete.
What industry is Reach St.Pete in?
Reach St.Pete's product category is Social Services. Its primary akta.pro industry code is BPAIAKAF, Food & Nutrition Assistance Programs. Its NAICS code is 624210 and its SIC code is 5411.