Oberon Media
Oberon Media is a privately held, multi-platform casual gaming firm (founded 2003, New York) that delivers downloadable and online PC games through its iWin.com platform and sub-brands (Iplay, GameSaver), monetizing casual gamers via one-time licenses and recurring Club iWin and All Access subscriptions.
- Company typePrivate
- Founded2003
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What Oberon Media does
Oberon Media is a privately held, New York-headquartered (with San Francisco operating presence via iWin Media) multi-platform casual gaming firm founded in 2003, operating with 51-100 employees. The company delivers casual games solutions across online, social, mobile, interactive TV, and retail categories, anchored by the iWin.com consumer platform and a portfolio of sub-brands (Iplay, GameSaver, MSN Games discount program) acquired through a 2005-2007 roll-up (CMate, Blaze, I-Play for $52.52M, PixelPlay for $30M).
The company's product surface centers on a web-based and downloadable PC gaming platform offering hundreds of free and paid casual games. Core products include iWin.com (platform), Club iWin (membership tier), and All Access (premium subscription). The platform integrates Facebook for social authentication and Zendesk for customer and billing support, covering iWin, Club iWin, All Access, Iplay, GameSaver, and MSN Games subscription questions through unified channels. A Developer Relations portal invites third-party game submissions, indicating a mix of proprietary and licensed catalog.
The business model combines one-time game license sales with recurring subscription revenue through Club iWin and All Access memberships. Go-to-market is direct-to-consumer via iWin.com with a freemium funnel, supplemented by channel partnerships (Iplay, MSN Games discount program) for distribution. Historically, the company funded growth through venture and strategic capital — $16M from Goldman Sachs in 2010, a $20M Series 2 in 2008, and an earlier round involving Capricorn Holdings, Goldman Sachs, Morgan Stanley, and Oak Investment Partners in 2006. Co-founder Jane Jensen and CTO Carl Hixson are the documented leadership figures.
Oberon Media firmographics
Firmographics- Name
- Oberon Media
- Website
- https://oberon-media.com
- Company type
- Private
- Founded year
- 2003
- Headcount range
- 51–100 employees
- Short description
- Oberon Media is a privately held, multi-platform casual gaming firm (founded 2003, New York) that delivers downloadable and online PC games through its iWin.com platform and sub-brands (Iplay, GameSaver), monetizing casual gamers via one-time licenses and recurring Club iWin and All Access subscriptions.
- Ownership category
- akta.pro rank
Oberon Media industry classification
Industry- Product category
- Casual Online Gaming
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Game Subscription & Membership Services (BPAMAKAD)
- akta.pro secondary industry
- Subscription, Bundling & Membership Distribution (Game Pass-like, Humble-like) (MPAFABAI)
Keywords
Where Oberon Media is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Oberon Media business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Game Downloads and Sales: iWin offers hundreds of games to download including free games, online games and PC games. Revenue generated through game sales and downloads.
- Subscription Memberships: Club iWin and All Access subscription programs providing ongoing access to game library and benefits
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Oberon Media product offering
Product offeringCore offering
Oberon Media is a multi-platform casual games company that delivers downloadable and browser-based games through its iWin.com platform, along with subscription membership programs (Club iWin and All Access) and partner-branded gaming services such as Iplay and GameSaver. The company distributes its game portfolio across online, social, mobile, interactive TV and retail channels.
Product overview
iWin.com operates as a digital gaming platform offering a portfolio of products centered around downloadable and online PC games. The core offering is iWin.com itself, a web-based and downloadable gaming platform providing hundreds of free games. Supporting the platform are membership programs including Club iWin (a loyalty/membership tier) and All Access (a premium subscription service). Additional brands include Iplay and GameSaver, which offer downloadable games and related support services. The platform also maintains partnerships with MSN Games for discount programs.
Differentiator
Problem solved
Functional benefit
Products and services
- iWin.com
Companies that use Oberon Media
Customer profileSegments1 record
Ideal customer profiles2 records
Oberon Media technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Oberon Media partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Developer Relations PartnerscoreiWin maintains a Developer Relations portal where game developers can submit games or partnership ideas for potential business collaboration.
- IplaycoreIplay is a partner platform for game distribution. iWin provides customer and billing support for Iplay, GameSaver, and the MSN Games discount program through unified support channels.
- MSN GamesminorMSN Games discount program is supported through iWin's customer service infrastructure, indicating a distribution partnership for gaming content.
Scale indicators1 record
Recent moves6 records
Expansion highlights3 records
Oberon Media competitors and assessment
Company assessmentDirect peers
- Big Fish Games: Big Fish Games operates one of the largest downloadable and online casual-games platforms with subscription tiers (Big Fish Game Club), directly mirroring Oberon's iWin.com + Club iWin model in target customer and monetization mechanics.
- Alawar Entertainment: Alawar is a casual-game publisher and distributor operating across PC, mobile, and online — overlapping directly with Oberon's game publishing/distribution business and sharing the same casual-gamer target market.
- GameHouse: GameHouse (owned by RealNetworks) offers downloadable PC casual games and subscription access to a large catalog — a near-identical business model to iWin.com in product, distribution, and target persona.
- PlayFirst: PlayFirst is a casual-game publisher (Diner Dash, Cooking Dash) that distributes through download and online channels, overlapping with Oberon's download/online game distribution model.
- Pogo.com: Pogo (EA) is a web-based casual-games destination with subscription (Pogo VIP) and free tiers serving the same casual-gamer demographic as iWin, and historically partnered with iWin for billing support of the MSN Games discount program.
- Zylom: Zylom (Spil Games) is a European casual-games portal offering downloadable and online games, comparable to iWin in product type, audience, and ad/subscription monetization.
Broad incumbents
- Zynga: Zynga is a major casual/social free-to-play game publisher with a far broader portfolio across mobile and web, competing for the same casual-gamer wallet share that iWin's Club iWin and All Access target.
- WildTangent: WildTangent runs a broader casual-game distribution and rewards platform, offering a wider portfolio of free, paid, and subscription casual titles overlapping with iWin's audience.
- King (King Digital Entertainment): King operates one of the largest casual/mobile game networks (Candy Crush, etc.) and competes for the same casual-gaming time and spend that Oberon's download/online catalog targets.
- Microsoft Casual Games (MSN Games): Microsoft's MSN Games hub is a direct casual-games destination and an existing distribution partner of iWin for the MSN Games discount program — overlapping in audience and category but at substantially greater scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Oberon Media social profiles
Digital presenceOberon Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Oberon Media leadership team
Management profileNumber of profiles
Profiles2 records
Oberon Media funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Oberon Media M&A and investment
M&A and investmentM&A4 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Oberon Media
What does Oberon Media do?
Oberon Media is a multi-platform casual games company that delivers downloadable and browser-based games through its iWin.com platform, along with subscription membership programs (Club iWin and All Access) and partner-branded gaming services such as Iplay and GameSaver. The company distributes its game portfolio across online, social, mobile, interactive TV and retail channels.
When was Oberon Media founded?
Oberon Media was founded in 2003. It employs 51 to 100 people.
Where is Oberon Media based?
Oberon Media is headquartered in New York, United States, in the North America region.
How does Oberon Media make money?
Two revenue lines are on record. Game Downloads and Sales are the primary driver. The others are subscription Memberships.
Who are Oberon Media's main competitors?
Direct peers on record are Big Fish Games, Alawar Entertainment, GameHouse, PlayFirst, Pogo.com and Zylom. Broad incumbents are Zynga, WildTangent, King (King Digital Entertainment) and Microsoft Casual Games (MSN Games).
Does Oberon Media have an API?
No public API is recorded for Oberon Media.
What industry is Oberon Media in?
Oberon Media's product category is Casual Online Gaming. Its primary akta.pro industry code is BPAMAKAD, Game Subscription & Membership Services, with a secondary code of MPAFABAI, Subscription, Bundling & Membership Distribution (Game Pass-like, Humble-like). Its NAICS code is 51621 and its SIC code is 7997.