WildTangent
WildTangent Games is a digital distribution platform for casual PC games, founded in 1998 and now a subsidiary of gamigo Inc. It aggregates 3,100+ titles from 400+ publishers and sells them direct-to-consumer via a $7.99/month Wild Membership subscription, one-time purchases, and rentals.
- Company typePrivate
- Founded1998
- HeadquartersRedmond, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What WildTangent does
WildTangent Games is a digital game distribution platform and online casual gaming portal founded in 1998 and headquartered in Redmond, United States. The company operates a web-based e-commerce storefront (built on BigCommerce) that aggregates 3,100+ titles spanning 24+ casual game genres, sourced from more than 400 game publishers including Big Fish Games, GameHouse, Playrix, InnoGames, KingsIsle Entertainment, and FlowPlay. Core products include the WildTangent Games storefront, free-to-play browser and downloadable games, and the Wild Membership subscription service priced at $7.99/month, which provides access to 2,600+ downloadable games under "Wild Unlimited Play," monthly free games via redeemable tokens, 30% discounts on purchases and rentals, and full-screen online play. WildTangent's go-to-market is direct-to-consumer through its own website with category browsing, search, and promotional sections for new releases, most popular titles, and sale items.
The company monetizes through three revenue streams: a recurring Wild Membership subscription, one-time individual game purchases, and game rentals available to subscribers at a discount. Its primary customer segment is casual PC gamers seeking accessible entertainment across hidden object, time management, match-3, puzzle, casino, and family-friendly genres, with a horizontal segmentation approach. WildTangent operates as a wholly-owned subsidiary of gamigo Inc., a strategic operating parent, evidenced by the gamigo copyright and branding throughout the site. The company employs 11–50 staff and distributes globally via its web platform, with no enterprise B2B customers disclosed. Historically, WildTangent raised approximately $102M+ across venture rounds (1999–2007) from investors including Greylock, Madrona, Advanced Technology Ventures, Sony Pictures Entertainment, and Hercules Capital, before being acquired by gamigo. The underlying technology is a standard e-commerce and content delivery stack rather than a proprietary AI or platform technology, and there are no disclosed APIs, SDKs, or AI/ML capabilities.
WildTangent firmographics
Firmographics- Name
- WildTangent
- Legal name
- gamigo Inc.
- Website
- https://wildtangent.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- WildTangent Games is a digital distribution platform for casual PC games, founded in 1998 and now a subsidiary of gamigo Inc. It aggregates 3,100+ titles from 400+ publishers and sells them direct-to-consumer via a $7.99/month Wild Membership subscription, one-time purchases, and rentals.
- Ownership category
- akta.pro rank
WildTangent industry classification
Industry- Product category
- Digital Game Distribution
- NAICS
- Hobby, Toy, and Game Retailers (459120), Hobby, Toy, and Game Retailers (45912)
- SIC
- Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Subscription Game Libraries & Storefront Bundles (MPAFACAE)
- akta.pro secondary industry
- PC Digital Game Stores & Launchers (MPAFACAA)
Keywords
Where WildTangent is headquartered
LocationHeadquarters
- HQ city
- Redmond
- HQ country
- United States
- HQ region
- North America
Markets served
WildTangent business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Wild Membership Subscription: Monthly subscription at $7.99 providing access to over 2,600 downloadable games, monthly free game with tokens, 30% discount on game purchases and rentals, and full-screen online play.
- Individual Game Sales: Direct sales of individual PC games for one-time purchase. Subscribers receive 30% discount on purchases.
- Game Rentals: Rental options for games available to Wild Membership subscribers at discounted rates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Wild Membership - Full access subscription |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
WildTangent product offering
Product offeringCore offering
WildTangent operates a web-based digital distribution platform for casual PC games, aggregating titles from 400+ publishers across 24+ genres including hidden object, time management, match-3, puzzle, and casino. Revenue comes from individual game purchases, rentals, and the Wild Membership subscription ($7.99/month) which provides access to 2,600+ downloadable games plus monthly free games via redeemable tokens and a 30% discount on purchases.
Product overview
WildTangent Games is a digital game distribution platform and online gaming portal operated by gamigo Inc. The platform offers a hybrid model combining free-to-play browser games with a premium Wild Membership subscription service ($7.99/month). The core WildTangent Games platform provides access to thousands of casual PC games across diverse genres including hidden object, time management, match-3, puzzle, casino, cards, mahjong, action, adventure, arcade, sports, simulation, and strategy. The Wild Membership subscription (branded as 'Join Wild') unlocks over 3,100 games including unlimited play of 2,600+ downloadable titles, monthly free game tokens, and 30% discounts on purchases. Notable featured game franchises include Hello Venice, The Lost Inca Prophecy, Vegas World (a FlowPlay social casino MMORPG), and various collector's edition titles from publishers like 8Floor LTD, Big Fish Games, and BoomZap. The platform also hosts free-to-play instant-play games without requiring a subscription.
Differentiator
Problem solved
Functional benefit
Products and services
- WildTangent Games Platform
Companies that use WildTangent
Customer profileSegments1 record
Ideal customer profiles1 record
WildTangent technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
WildTangent partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered minor and core.
- Seppia InteractiveminorGame publisher with 8 games available on WildTangent platform including Hello Venice series, The Lost Inca Prophecy series, Times of Vikings, and Wild West Story.
- Big Fish GamescoreMajor game publisher whose titles including Dark Parables series are distributed through WildTangent platform.
- GameHousecoreEstablished casual game publisher distributed through WildTangent.
- PlayrixcorePopular mobile and PC game developer whose games are available on WildTangent.
- FlowPlayminorDeveloper of Vegas World casino game available on WildTangent platform.
- InnoGamesminorDeveloper of Forge of Empires distributed through WildTangent.
- KingsIsle EntertainmentminorDeveloper of Wizard101 MMORPG available on WildTangent.
- JetDogs StudiosminorDeveloper of 12 Labours of Hercules series available on WildTangent.
- BoomZapminorPublisher of Finding America and First Time in Rome hidden object games on WildTangent.
- Big Fish GamescorePublisher of Dark Parables series and other hidden object games on WildTangent.
- 8Floor LTDminorDeveloper of Lost Artifacts series and other time management games available on WildTangent.
- 400+ Game PublisherscorePlatform hosts games from over 400 publishers including Artifex Mundi, CI Games, I-play, Nat Geo Games, and many others across various game genres.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
WildTangent competitors and assessment
Company assessmentDirect peers
- Steam (Valve): Steam is the dominant PC digital game distribution platform with a massive catalog of games, regular sales, and community features. It is the primary direct competitor to WildTangent's PC digital game store model, though it serves a broader hardcore gaming audience versus WildTangent's casual focus.
- Epic Games Store: Epic Games Store is a PC digital game distribution platform offering free games, exclusive titles, and competitive revenue shares for publishers. It directly competes with WildTangent in the PC digital storefront space, with significantly greater resources and AAA game partnerships.
- GOG.com (CD Projekt): GOG.com is a PC digital game distribution platform specializing in DRM-free classic and modern games. While focused on a different niche (classic/indie), it competes in the same PC digital distribution category as WildTangent and offers similar individual purchase and bundle models.
- Big Fish Games: Big Fish Games is a major casual and hidden object game publisher and distribution platform. It is both a key content partner for WildTangent and a direct competitor in the casual PC gaming space, with its own subscription and individual purchase offerings.
- GameHouse: GameHouse is a long-established casual game publisher and platform offering downloadable casual games across multiple genres. It directly competes with WildTangent's casual PC game catalog and subscription model while also being a content partner.
- Pogo.com (Electronic Arts): Pogo is a casual gaming web portal offering free-to-play and subscription-based casual games across genres like cards, puzzle, and board games. It competes directly with WildTangent's casual PC gaming audience, though Pogo focuses more on browser-based play.
- Humble Bundle: Humble Bundle operates a pay-what-you-want game bundle and subscription service (Humble Choice) for PC games. It competes with WildTangent's subscription and bundle-style offerings, though it focuses more on indie and AAA titles versus casual genres.
- iWin: iWin is a casual game publisher and distribution platform offering downloadable casual games and subscription services. It competes directly with WildTangent in the casual PC gaming subscription and individual purchase segments.
Emerging players
- Playrix: Playrix is a leading casual mobile and PC game developer known for match-3 and story-driven games like Homescapes. It is a content partner on WildTangent but increasingly operates its own direct distribution, posing both an opportunity and competitive threat.
- Itch.io: Itch.io is an indie game distribution platform offering pay-what-you-want pricing and free games. It overlaps with WildTangent's indie and casual PC game distribution model, though it focuses more on indie developers and experimental titles.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
WildTangent social profiles
Digital presenceWildTangent financial estimates
Financial estimateRevenue estimate
Valuation estimate
WildTangent leadership team
Management profileNumber of profiles
WildTangent funding detail
Funding detailFunding overview
Funding rounds8 records
Investors14 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WildTangent M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WildTangent
What does WildTangent do?
WildTangent operates a web-based digital distribution platform for casual PC games, aggregating titles from 400+ publishers across 24+ genres including hidden object, time management, match-3, puzzle, and casino. Revenue comes from individual game purchases, rentals, and the Wild Membership subscription ($7.99/month) which provides access to 2,600+ downloadable games plus monthly free games via redeemable tokens and a 30% discount on purchases.
Is WildTangent a public or private company?
WildTangent is a private company. It is classified as corporate owned and is currently operating.
When was WildTangent founded?
WildTangent was founded in 1998. It employs 11 to 50 people.
Where is WildTangent based?
WildTangent is headquartered in Redmond, United States, in the North America region.
How does WildTangent make money?
Three revenue lines are on record. Wild Membership Subscription is the primary driver. The others are individual Game Sales and game Rentals.
Who are WildTangent's main competitors?
Direct peers on record are Steam (Valve), Epic Games Store, GOG.com (CD Projekt), Big Fish Games, GameHouse, Pogo.com (Electronic Arts), Humble Bundle and iWin. Emerging players are Playrix and Itch.io.
Does WildTangent have an API?
No public API is recorded for WildTangent.
What industry is WildTangent in?
WildTangent's product category is Digital Game Distribution. Its primary akta.pro industry code is MPAFACAE, Subscription Game Libraries & Storefront Bundles, with a secondary code of MPAFACAA, PC Digital Game Stores & Launchers. Its NAICS code is 459120 and its SIC code is 5945.