iContact
- Company typePrivate
- Founded2003
- HeadquartersMorrisville, United States
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
iContact firmographics
Firmographics- Name
- iContact
- Legal name
- J2 Martech Corp
- Website
- https://icontact.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
iContact industry classification
Industry- Product category
- Email Marketing Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372), Services-Advertising (7310)
- akta.pro primary industry
- Email Marketing Services (Campaigns, Deliverability, Lifecycle) (BPAFAKAB)
- akta.pro secondary industry
- Marketing Automation Platforms & Services (BPAFAFAC)
Keywords
Where iContact is headquartered
LocationHeadquarters
- HQ city
- Morrisville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
iContact business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Subscription - Standard Plan: Subscription-based pricing tier with contact-based limits. Standard plan includes pre-designed templates, drag-and-drop editor, landing page templates, and automations. Billing monthly or annually with 15% discount for annual payment.
- SaaS Subscription - Premium Plan: Higher-tier subscription with unlimited users, social media posting, and AI Content Assistant. Includes all Standard features plus enhanced capabilities.
- Email Verification Add-on: Optional add-on service powered by Kickbox for email verification, starting at $1/month, providing improved deliverability and reduced bounce rates
- Project-Based Emailing Services: White-glove service for one-time large-scale email messages including data breach notifications, class action notices, and compliance updates. Full-service template building, list preparation, and delivery management.
- Custom Enterprise Plans: Flexible and personalized plans for large contact lists, premium support, large sending volume, and creative assistance for enterprise customers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard Plan - Entry tier for small businesses starting at $9/month |
| Subscription | Monthly | Premium Plan - Advanced features starting at $16/month |
| Subscription | Monthly | Email Verification Add-on - Starting at $1/month |
| Subscription | Multi-year contract | Custom Enterprise - Quote-based for large-scale needs |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
iContact product offering
Product offeringCore offering
iContact provides a cloud-based SaaS email marketing platform that enables small and mid-sized businesses to create, send, and analyze email campaigns using a drag-and-drop builder, AI-powered content and subject-line assistance, and automation workflows. The platform also offers social media posting, list management with email verification, native Salesforce integration, and 100+ third-party connectors, complemented by project-based white-glove emailing services for large-scale one-time sends.
Product overview
iContact is a unified email marketing platform offering a comprehensive suite of integrated tools for small businesses. The core platform centers on a drag-and-drop email builder with AI-powered content assistance, supported by email automation tools, contact list management, real-time analytics, and social media posting. Key integrated products include iContact for Salesforce (native CRM integration), Project-Based Emailing (enterprise-scale messaging service), and Email Verification powered by Kickbox. The platform is available in three pricing tiers: Standard ($9/month), Premium ($16/month with AI Content Assistant), and Custom enterprise plans. All tiers share a common infrastructure of templates, editor, and integrations, differentiated by feature limits and user capacity.
Differentiator
Problem solved
Functional benefit
Products and services
- iContact Email Marketing Platform An intuitive, easy-to-use cloud-based SaaS email marketing platform for small and mid-sized businesses that enables users to build, send, and manage email campaigns with drag-and-drop tools, AI-powered content assistance, automation, real-time analytics, and 100+ integrations.
- Drag-and-Drop Email Builder Visual email design tool that lets users create professional email campaigns by dragging and dropping content blocks including images, text, videos, and buttons onto a canvas, with no coding knowledge required. Hundreds of pre-designed templates are available.
- Email Automation Tools Marketing automation platform enabling targeted emails automatically based on triggers such as subscribe events, engagement levels, important dates, and schedules, including welcome emails, abandoned cart notifications, birthday messages, and re-engagement campaigns.
- Insights & Analytics Tools Real-time email campaign reporting dashboard providing metrics on opens, clicks, bounce rates, subscriber growth, A/B testing results, and deliverability insights, with exportable CSV reports.
- Email List Management and Growth Tools Contact management system for list segmentation, maintenance, web forms, landing page forms, bulk email sending capabilities, and email verification powered by Kickbox to identify invalid or risky addresses.
- Social Platform Posting Social media management tool with AI-enhanced content creation, cross-platform posting to Facebook, Instagram, TikTok, LinkedIn, and X (Twitter), scheduling, analytics, and a Social Plus Send feature that simultaneously posts email content to social channels.
- iContact for Salesforce
Quantifiable outcome
- Over 35,000 businesses trust iContact for their email marketing needs
- +4 more outcomes
Companies that use iContact
Customer profileNamed customers5 records
Segments11 records
Ideal customer profiles4 records
iContact technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration24 records
AI capability4 records
Feature7 records
iContact partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, key and standard.
- SalesforcecoreNative integration with Salesforce enabling email campaign management directly within Salesforce. Features include bulk email sending, custom report building, scheduled sending, preference management, and pre-designed email templates. Rated 4.61 stars (282 reviews) on Salesforce AppExchange.
- HubSpot CRMkeyCRM integration allowing automatic contact synchronization between HubSpot and iContact, enabling effective email marketing for leads to customer conversion.
- WordPresskeyiContact forms plugin enabling easy addition and management of iContact forms on WordPress sites, keeping all subscribers in one place.
- ZapierkeyIntegration via Zapier enabling automation between iContact and thousands of web apps, moving info automatically to focus on important work.
- CanvakeyCanva integration allowing users to easily create eye-catching designs and visuals for emails, landing pages, and social media posts.
- KickboxkeyEmail verification powered by Kickbox, checking status of contacts to identify invalid or risky addresses before sending, improving deliverability and reducing bounce rates.
- EventbritestandardIntegration via Zapier to automatically create new iContact subscribers when event attendees register through Eventbrite.
- ShopifykeyE-commerce integration enabling personalized messaging based on customer actions including abandoned cart reminders and post-purchase follow-ups.
- BigCommercestandardIntegration syncing customer information with iContact email lists and automatically creating segments based on customer purchases.
- PlayablestandardIntegration supercharging email marketing engagement with video-in-email capabilities made simple.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
iContact competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights7 records
Customer concentration
iContact social profiles
Digital presenceiContact financial estimates
Financial estimateRevenue estimate
Valuation estimate
iContact leadership team
Management profileNumber of profiles
Profiles3 records
iContact funding detail
Funding detailFunding overview
Funding rounds6 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
iContact M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about iContact
What does iContact do?
iContact provides a cloud-based SaaS email marketing platform that enables small and mid-sized businesses to create, send, and analyze email campaigns using a drag-and-drop builder, AI-powered content and subject-line assistance, and automation workflows. The platform also offers social media posting, list management with email verification, native Salesforce integration, and 100+ third-party connectors, complemented by project-based white-glove emailing services for large-scale one-time sends.
Is iContact a public or private company?
iContact is a private company. It is classified as corporate owned and is currently operating.
When was iContact founded?
iContact was founded in 2003. It employs 251 to 500 people.
Where is iContact based?
iContact is headquartered in Morrisville, United States, in the North America region.
How does iContact make money?
Five revenue lines are on record. SaaS Subscription - Standard Plan is the primary driver. The others are saaS Subscription - Premium Plan, email Verification Add-on, project-Based Emailing Services and custom Enterprise Plans.
Does iContact have an API?
Yes. iContact offers custom API integrations designed to meet the specific requirements of businesses or workflows. Unlike pre-built integrations, custom API integrations allow tailored connections. The platform supports seamless integration with over 100 marketing apps and software platforms including Zapier for automation between web apps.
What industry is iContact in?
iContact's product category is Email Marketing Software. Its primary akta.pro industry code is BPAFAKAB, Email Marketing Services (Campaigns, Deliverability, Lifecycle), with a secondary code of BPAFAFAC, Marketing Automation Platforms & Services. Its NAICS code is 513210 and its SIC code is 7372.