ALOHAS
ALOHAS is a Barcelona-based, digitally-born fashion brand that designs and sells sustainable on-demand footwear and accessories direct-to-consumer globally, serving fashion-forward, eco-conscious consumers through e-commerce and owned retail stores in major fashion capitals.
- Company typePrivate
- Founded2018
- HeadquartersBarcelona, Spain
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What ALOHAS does
ALOHAS is a Barcelona-based, digitally-born fashion footwear brand founded in 2018 that sells direct-to-consumer through alohas.com and a growing network of owned retail stores. The company targets fashion-forward, eco-conscious consumers with a curated portfolio spanning ballet flats, sneakers, loafers, sandals, boots, heels, and mules, priced between approximately $136.50 and $375. In recent years it has extended into adjacent categories, launching bags (first handbag collection in 2026) and barefoot footwear, plus a limited-edition sneaker sub-brand called TB.490.
The company's core operational model is on-demand fashion production, combining a pre-order pathway (where styles are produced after orders are placed, reducing overproduction and enabling broader color and material variants) with a ready-to-ship inventory for immediate fulfillment. This production philosophy is paired with a sustainability positioning articulated through the ALOHAS Afterlife program for product lifecycle, repair, and end-of-life recycling. The brand emphasizes sustainable materials including leather, suede, patent, mesh, and vegan leather options, with many core styles offered in 9–25 color variants.
ALOHAS makes money almost exclusively through one-time unit sales of footwear and accessories, with pricing varying by category (e.g., ballet flats and loafers typically $136.50–$225, boots up to $375). Its go-to-market combines global e-commerce shipping to 100+ countries with physical retail expansion across premium fashion capitals — including Barcelona, Madrid, Paris, Milan, London, Copenhagen, Amsterdam, New York (two locations), and a Los Angeles pop-up. Marketing relies on a multi-channel mix spanning Instagram, TikTok, YouTube, LinkedIn, email, an affiliate program, and the #ALOHASCHICAS user-generated content community, supplemented by celebrity-driven earned media. The company is privately held, founder-led (CEO Alejandro Porras Martorell), and operates with a headcount of 11–50 employees.
ALOHAS firmographics
Firmographics- Name
- ALOHAS
- Legal name
- ALOHAS
- Website
- https://alohas.io
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ALOHAS is a Barcelona-based, digitally-born fashion brand that designs and sells sustainable on-demand footwear and accessories direct-to-consumer globally, serving fashion-forward, eco-conscious consumers through e-commerce and owned retail stores in major fashion capitals.
- Ownership category
- akta.pro rank
ALOHAS industry classification
Industry- Product category
- Sustainable Footwear
- NAICS
- Footwear Manufacturing (3162), Shoe Retailers (45821)
- SIC
- Footwear, (No Rubber) (3140), Retail-Shoe Stores (5661)
- akta.pro primary industry
- Sustainable & Eco-Friendly Footwear (CRAAACAH)
Keywords
Where ALOHAS is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices9 records
Markets served
ALOHAS business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Product Sales: ALOHAS generates revenue primarily through direct sales of footwear (ballet flats, sneakers, loafers, sandals, mules, heels, boots) and accessories (bags). Products are sold at various price points ranging from approximately $136 to $375, with both in-stock and pre-order options available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Ready to Ship (In Stock) products with immediate fulfillment |
| Unit Pricing | Pay-as-you-go | Pre-order items with scheduled delivery |
| Unit Pricing | Pay-as-you-go | Sale/clearance items at discounted rates |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
ALOHAS product offering
Product offeringCore offering
ALOHAS designs, produces on-demand, and sells sustainable footwear (ballet flats, sneakers, loafers, sandals, boots, heels, mules, and barefoot shoes) and accessories (handbags) directly to consumers. Products are offered through a pre-order and ready-to-ship model at premium price points (approximately $136–$375), complemented by an in-house ALOHAS Afterlife program for product repair and end-of-life recycling.
Product overview
ALOHAS is an on-demand fashion footwear brand offering a curated portfolio of shoes and accessories. The core product lineup includes Ballet Flats (featuring the popular Rosalind and Sway lines), Sneakers (Tb.490 and Tb.24 collections), Loafers (Aven and Rowan), Sandals, Boots, Heels, and Mules. The brand recently expanded into Bags with its first handbag collection including the Hilma line. ALOHAS operates on an on-demand model combining Pre-Order (for limited production runs) and Ready to Ship options, with sustainability initiatives through its ALOHAS Afterlife program. The brand has established physical retail presence across Europe and the US, including stores in New York, Paris, London, Copenhagen, Amsterdam, Milan, Barcelona, and Madrid.
Differentiator
Problem solved
Functional benefit
Brands
- TB.490: A sneaker sub-brand line featuring limited edition and collaborative designs, including the TB.490 World Club.
- ALOHAS AFTERLIFE
Products and services
- Ballet Flats ALOHAS's signature footwear category, featuring styles such as Rosalind and Sway in leather, suede, patent, mesh, and vegan leather with up to 25 color variants per style. Targeted at fashion-forward consumers seeking stylish everyday flats.
- Sneakers Sneaker category including the Tb.490 and Tb.24 lines in leather and suede constructions, with limited-edition colorways and collaborative designs. Targeted at sneaker enthusiasts and premium casual buyers.
- Loafers Loafer collection featuring Aven and Rowan styles in suede and leather with sporty and vintage effects, available in multiple colorways. Targeted at consumers seeking smart-casual footwear.
- Sandals Summer footwear category featuring styles such as Nova Studs and Ola Studs, designed in leather with embellishments for warm-weather wear. Targeted at style-conscious consumers seeking statement sandals.
- Boots Boot collection including Kalila suede boots and Rocky Black Leather biker boots, available in various heel heights and leather finishes. Targeted at consumers buying seasonal statement and occasion footwear.
- Heels Elevated footwear category with stylish designs intended for formal and occasion wear. Targeted at consumers buying dress and event footwear.
- Mules Backless slip-on shoe styles for easy on-and-off wear, reflecting the brand's signature design aesthetic. Targeted at consumers seeking versatile everyday footwear.
- Bags / Handbags ALOHAS's handbag and accessory line, including the Hilma bag available in two sizes and multiple finishes, marking the brand's expansion into accessories alongside its footwear core. Targeted at existing footwear customers seeking a matching accessories line.
- Barefoot Shoes Footwear styles designed for natural movement with minimal cushioning, marketed as 'Barefoot Feel' with 'less in between' for a more natural walking experience. Targeted at wellness- and comfort-oriented consumers.
- TB.490 Sneaker Sub-brand Sneaker sub-brand line featuring limited-edition and collaborative designs, including the TB.490 World Club for members-only releases. Targeted at sneaker enthusiasts and brand community members.
- Limited Units Collection Exclusive, limited-edition footwear and accessory releases with restricted availability, sold to drive scarcity and collector demand.
Companies that use ALOHAS
Customer profileSegments2 records
Ideal customer profiles2 records
ALOHAS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
ALOHAS partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- Palace SkateboardsminorALOHAS was mentioned alongside Palace Skateboards in a fashion news roundup as having launched its first handbag, suggesting both brands are part of the same fashion news cycle. Palace has a notable collaboration history with Rizla for a 14-piece capsule collection.
- Clap StudiocoreClap Studio designed ALOHAS's first physical boutique in Barcelona, creating a distinctive retail space inspired by Hawaii's brutalist volcanic landscape. The design creates an immersive shopping experience that reflects the brand's Hawaiian heritage with new bold visual identity.
Scale indicators2 records
Recent moves11 records
Expansion highlights5 records
ALOHAS competitors and assessment
Company assessmentDirect peers
- Nisolo: Ethical footwear and accessories brand with transparent supply chain and sustainable production. Comparable to ALOHAS for premium-priced leather footwear, sustainability positioning, and growing accessories category expansion.
- Veja: French sustainable sneaker brand using eco-friendly materials and ethical manufacturing. Directly comparable to ALOHAS as a DTC sustainable footwear brand targeting fashion-conscious consumers with premium pricing and on-demand/considered production.
- Allbirds: Sustainable footwear brand (Wool Runners, Tree Dashers) known for eco-friendly materials and DTC model. Comparable to ALOHAS for its sustainability positioning, multi-category footwear lineup, and premium accessible-luxury pricing.
- Rothy's: DTC sustainable footwear brand famous for its pointed-toe flats made from recycled plastic bottles. Directly comparable to ALOHAS for ballet flats category leadership, sustainability story, and DTC-first go-to-market.
- Nothing New: Sustainable sneaker brand using recycled and natural materials with a circular design ethos. Comparable to ALOHAS for sneaker category focus, eco-friendly positioning, and limited-edition release strategy similar to TB.490 World Club.
- Bobbies: French footwear brand offering loafers, sneakers and boots with European design sensibility and DTC channels. Comparable to ALOHAS for premium European footwear positioning, multi-category lineup, and Paris retail presence.
- ATP Atelier: Swedish-Italian sustainable leather footwear brand known for minimalist loafers, sandals and boots. Comparable to ALOHAS for premium pricing, sustainable materials, European design heritage, and direct-to-consumer plus selective retail distribution.
- Dear Frances: Luxury sustainable footwear brand offering boots, flats and sandals with artisan Italian production. Comparable to ALOHAS for premium price points ($200-$500), sustainability positioning, and global DTC with selective physical retail.
Broad incumbents
- Schutz: Brazilian fashion footwear brand with global retail presence in major fashion capitals. Comparable to ALOHAS as a broader women's fashion footwear incumbent with international store rollout and similar price positioning.
- Stella McCartney: Luxury sustainable fashion house with footwear as a core category. Comparable to ALOHAS for sustainability-led positioning, premium footwear range, and global multi-channel retail presence in fashion capitals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
ALOHAS social profiles
Digital presenceALOHAS financial estimates
Financial estimateRevenue estimate
Valuation estimate
ALOHAS leadership team
Management profileNumber of profiles
Profiles1 record
ALOHAS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ALOHAS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ALOHAS
What does ALOHAS do?
ALOHAS designs, produces on-demand, and sells sustainable footwear (ballet flats, sneakers, loafers, sandals, boots, heels, mules, and barefoot shoes) and accessories (handbags) directly to consumers. Products are offered through a pre-order and ready-to-ship model at premium price points (approximately $136–$375), complemented by an in-house ALOHAS Afterlife program for product repair and end-of-life recycling.
Is ALOHAS a public or private company?
ALOHAS is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ALOHAS founded?
ALOHAS was founded in 2018. It employs 11 to 50 people.
Where is ALOHAS based?
ALOHAS is headquartered in Barcelona, Spain, in the Europe region.
How does ALOHAS make money?
One revenue line is on record: product Sales.
Who are ALOHAS's main competitors?
Direct peers on record are Nisolo, Veja, Allbirds, Rothy's, Nothing New, Bobbies, ATP Atelier and Dear Frances. Broad incumbents are Schutz and Stella McCartney.
Does ALOHAS have an API?
No public API is recorded for ALOHAS.
What industry is ALOHAS in?
ALOHAS's product category is Sustainable Footwear. Its primary akta.pro industry code is CRAAACAH, Sustainable & Eco-Friendly Footwear. Its NAICS code is 3162 and its SIC code is 3140.