Mobile Roadie
Mobile Roadie is a SaaS no-code platform that enables organizations without coding skills to build, publish, and manage native iOS and Android apps, serving primarily music and entertainment, sports, events, and venue-based customers worldwide.
- Company typePrivate
- Founded2009
- HeadquartersPalo Alto, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Mobile Roadie does
Mobile Roadie (legal entity MRoadie LLC) is a SaaS-based no-code mobile app marketing platform founded in 2008 in Palo Alto, California, and acquired by Intellectsoft in October 2015. The platform enables users without programming expertise to build, design, publish, and update native iOS and Android applications through a drag-and-drop editor, pre-built feature modules (news, music, video, photo, events, chat wall, locations), an integrated Content Management System, an analytics dashboard, and engagement tools including push notifications, geofenced messages, polls, reward points, and in-app purchases. The platform exposes a public API and integrates with Facebook, Twitter, Instagram, Spotify, Apple Music, SoundCloud, YouTube, Vimeo, Foursquare, Songkick, and Google Analytics.
Mobile Roadie monetizes through a tiered subscription model with quote-based pricing (Pro and Superior packages, the latter adding augmented reality, interactive maps, and dedicated support), a 10% revenue share on app store and in-application transactions, and optional professional services for custom design, app build, and full All-in-One development. Go-to-market combines self-serve product-led onboarding with inside sales for demo and enterprise pricing, supported by industry event presence originally anchored at SXSW 2009. Customer segments span music and entertainment (the primary vertical, anchored by celebrity clients such as Taylor Swift, Madonna, and Adele), sports, events and conferences, government and education, hospitality and travel, business and retail, media, and religious organizations. The company operates offices in Palo Alto, London, New York, and Oslo, and expanded the platform to China in 2011.
Strategic positioning rests on first-mover brand recognition as the world's first iOS and Android app builder, an award-winning client logo portfolio (FWA Mobile of the Day, Webby Honoree, Music Week Awards), and a verticalized go-to-market in entertainment-led use cases. Under Intellectsoft ownership, the company has continued investing in the platform, including a 2018 AR Lab partnership and a planned 2019 MR 2.0 refresh with a new CMS and real-time analytics.
Mobile Roadie firmographics
Firmographics- Name
- Mobile Roadie
- Legal name
- MRoadie LLC
- Website
- https://mobileroadie.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mobile Roadie is a SaaS no-code platform that enables organizations without coding skills to build, publish, and manage native iOS and Android apps, serving primarily music and entertainment, sports, events, and venue-based customers worldwide.
- Ownership category
- akta.pro rank
Where Mobile Roadie is headquartered
LocationHeadquarters
- HQ city
- Palo Alto
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Mobile Roadie business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Subscription Licenses (Pro & Superior): Monthly, yearly, or biennial subscription plans for platform access. Pro package includes core features for DIY app building. Superior package adds advanced features like AR, interactive maps, and dedicated support.
- App Store Revenue Share: Mobile Roadie retains 10% of application sales revenue and in-application revenue collected from Apple and Google Play app stores. Customer retains remainder after provider fees.
- Professional Services (Design, Build, All-in-One): Optional add-on services for custom design, app building assistance, and full out-of-the-box development. Customers can hire Mobile Roadie's in-house experts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Pro package - DIY app builder with core features |
| Subscription | Monthly | Superior package - Advanced features with premium add-ons |
| Professional services/ project-based | Multi-year contract | Custom Design Service |
| Professional services/ project-based | Multi-year contract | Build Service |
| Professional services/ project-based | Multi-year contract | All-in-One Service |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
Mobile Roadie product offering
Product offeringCore offering
Mobile Roadie is a SaaS-based no-code mobile app builder platform that enables organizations to create, publish, and manage native iOS and Android apps without programming knowledge. It offers a drag-and-drop editor, built-in CMS, analytics dashboard, engagement tools (push notifications, geofencing, polls, AR), deep integrations with social/music/video platforms, and a publishing service that submits finished apps to Apple App Store and Google Play on behalf of customers. Optional professional services cover custom design, custom build, and an all-in-one full-service engagement.
Product overview
Mobile Roadie is a no-code mobile app builder platform launched in 2009, offering a unified solution for creating native iOS and Android applications. The platform consists of the core Mobile Roadie Platform with integrated Feature Modules and a built-in Content Management System (CMS), supplemented by analytics dashboard functionality. Users build apps using a drag-and-drop editor with five integrated workflow stages: Build (content structure), Design (visual styling), Manage (admin tools and APIs), Engage (user engagement tools), and Analyze (analytics). The company offers two subscription tiers: Pro (core DIY builder access) and Superior (premium tier adding AR, interactive maps, and dedicated support). Additional professional services include Custom Design, Custom Build, and All-in-One full-service options. The upcoming MR 2.0 represents a major platform upgrade with enhanced CMS and real-time analytics capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Mobile Roadie Platform Cloud-based no-code SaaS platform that lets organizations build native iOS and Android apps via a drag-and-drop editor with a built-in CMS, analytics dashboard, push notifications, geofencing, AR, in-app purchases, and pre-built feature modules; Mobile Roadie handles App Store and Google Play publishing on the customer's behalf.
- Custom Design Service Professional design service in which Mobile Roadie's in-house designers build a custom app theme that goes beyond the standard platform design tools for clients wanting designs that stand out.
- Custom Build Service Professional service where the Mobile Roadie team creates the app structure and performs content entry using the platform's builder based on client requirements, leaving the customer able to add new features themselves afterward.
- All-in-One Service Full-service offering where Mobile Roadie designs and builds a complete app from scratch using both the platform and custom development capabilities, delivering an out-of-the-box solution for the client.
- Custom Features Development Custom development service delivering bespoke features such as augmented reality, interactive maps, in-app purchases, unique email registration/login, and third-party API and SDK integrations on top of the platform.
Quantifiable outcome
- 3,000+ live apps in App Store and Google Play
- +3 more outcomes
Companies that use Mobile Roadie
Customer profileNamed customers58 records
Segments8 records
Ideal customer profiles2 records
Mobile Roadie technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
Feature17 records
Mobile Roadie partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- IntellectsoftcoreLeading software and technology solutions provider Intellectsoft acquired Mobile Roadie. The acquisition combined Intellectsoft's development resources with Mobile Roadie's user engagement tools, expanding creative and commercial capabilities for the combined clientele. Mobile Roadie became part of Intellectsoft's portfolio.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
Mobile Roadie competitors and assessment
Company assessmentDirect peers
- BuildFire: BuildFire is a no-code mobile app builder focused on helping businesses launch iOS and Android apps with pre-built modules and a plugin marketplace, directly competing with Mobile Roadie's Pro/Superior tier offering.
- Appy Pie: Appy Pie is a no-code app builder platform that lets non-technical users create iOS, Android, and web apps via a drag-and-drop editor — a near-identical value proposition to Mobile Roadie's DIY app building for SMBs and individuals.
- Shoutem: Shoutem is a no-code app builder with a module-based architecture and native iOS/Android publishing, comparable to Mobile Roadie's pre-built feature modules and App Store/Google Play submission service.
- Swiftic: Swiftic (formerly Como) is a DIY mobile app builder targeting SMBs in retail, hospitality, and events with push notifications, in-app coupons, and loyalty features — overlapping with Mobile Roadie's engagement and verticals.
- BiznessApps: BiznessApps is a white-label mobile app platform built for agencies and SMBs to create branded apps with CMS, push notifications, and loyalty tools — directly comparable to Mobile Roadie's app builder with engagement modules.
- GoodBarber: GoodBarber is a no-code app builder with native iOS/Android output, progressive web app generation, and push notification capabilities — directly competing with Mobile Roadie's CMS and engagement toolset.
Emerging players
- Adalo: Adalo is a newer no-code platform for publishing native iOS/Android apps and PWAs with a visual editor, representing the wave of modern entrants competing against legacy builders like Mobile Roadie.
Regional players
- AppYourself: AppYourself is a German-based no-code mobile app builder focused on the European SMB market, comparable to Mobile Roadie's London/Norway regional offices and European celebrity client base.
Broad incumbents
- AppSheet (Google): AppSheet, acquired by Google, is a no-code platform for building mobile and web apps from data sources — a broader incumbent competing in the same DIY app-building category with deeper Google Cloud distribution.
- Wix Mobile App Builder: Wix offers a mobile app builder layer atop its website-building platform, providing an adjacent offering to Mobile Roadie that benefits from a much larger SMB user base and broader brand recognition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Mobile Roadie social profiles
Digital presenceMobile Roadie financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mobile Roadie leadership team
Management profileNumber of profiles
Mobile Roadie funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mobile Roadie M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mobile Roadie
What does Mobile Roadie do?
Mobile Roadie is a SaaS-based no-code mobile app builder platform that enables organizations to create, publish, and manage native iOS and Android apps without programming knowledge. It offers a drag-and-drop editor, built-in CMS, analytics dashboard, engagement tools (push notifications, geofencing, polls, AR), deep integrations with social/music/video platforms, and a publishing service that submits finished apps to Apple App Store and Google Play on behalf of customers. Optional professional services cover custom design, custom build, and an all-in-one full-service engagement.
Is Mobile Roadie a public or private company?
Mobile Roadie is a private company. It is classified as corporate owned and is currently operating.
When was Mobile Roadie founded?
Mobile Roadie was founded in 2009. It employs 11 to 50 people.
Where is Mobile Roadie based?
Mobile Roadie is headquartered in Palo Alto, United States, in the North America region.
How does Mobile Roadie make money?
Three revenue lines are on record. Subscription Licenses (Pro & Superior) is the primary driver. The others are app Store Revenue Share and professional Services (Design, Build, All-in-One).
Who are Mobile Roadie's main competitors?
Direct peers on record are BuildFire, Appy Pie, Shoutem, Swiftic, BiznessApps and GoodBarber. Adalo is listed as an emerging player. AppYourself is listed as a regional player. Broad incumbents are AppSheet (Google) and Wix Mobile App Builder.
Does Mobile Roadie have an API?
Yes. The Mobile Roadie API enables users to push and pull content from anywhere, opening up extended functionality for their apps. The API is described as providing extensive API integration for the Manage platform feature, allowing users to connect third-party systems and extend platform capabilities. No specific documentation URL, authentication method, rate limits, or versioning information is provided.