What AppYourself does

AppYourself GmbH is a German software-as-a-service company that operates a no-code mobile app creation platform targeting small and medium-sized enterprises, associations, and public-sector organisations that lack in-house development resources. Founded in 2011 by Benjamin Heisch and Markus Kaiser with seed capital from the Heise Medien Group, the company is headquartered in Hannover with operational offices in Berlin and Łódź, Poland, and runs on roughly 25 employees. Since 2021 it has been a wholly owned subsidiary of the Heise Group, the German media company behind c't Magazine, heise.de, and guenstiger.de.

The core product, branded as the App Maker, is a drag-and-drop configurator that lets non-technical users compose native iOS, Android, and Progressive Web Apps from more than 30 pre-built modules, with one-click submission to the Apple App Store and Google Play. The platform is complemented by a customer-engagement layer that includes marketing automation, push notifications, behavioural and context-triggered campaigns, and an integrated lightweight CRM ("LightCRM"). All infrastructure is hosted on European servers under GDPR-compliant terms, a positioning that has explicitly supported wins in the public sector. The platform supports trilingual operations (English, German, Polish) and offers a free 15-minute consultation funnel via Calendly.

Monetisation is anchored in tiered SaaS subscriptions with 1-, 3-, 12-, and 24-month contract terms and auto-renewal, supplemented by chargeable add-ons for usage above a defined Fair Use Policy (5,000 daily visitors, 50,000 users per project), optional paid design services, and a reseller channel that requires paid accounts. Distribution is product-led: customers self-register via my.appyourself.net, build apps without sales involvement, and can resell through a dedicated Reseller Platform or refer via an affiliate programme on tapfiliate.com. There is no public revenue disclosure.

Name

AppYourself

Legal name

AppYourself GmbH

Website

https://appyourself.net

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

AppYourself is a German SaaS platform enabling SMEs, associations, and public-sector organisations to build native iOS, Android, and Progressive Web Apps without coding via a drag-and-drop builder with integrated marketing automation and GDPR-compliant German hosting. A 100% Heise Group subsidiary since 2021.

Ownership category

akta.pro rank

Product category

No-Code Mobile App Development Platform

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Low-Code/No-Code Application Platforms (HDAEAKAA)

akta.pro secondary industry

Low-Code/No-Code Application Development & Modernization (BPAEAFAF)

Keywords

• No-code app builder
• Mobile app platform
• App marketing automation
• Push notification service
• Progressive web apps

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Platform/SaaS Subscription: The platform operates on a paid subscription model. Use of the free configurator is available during a test phase, with paid packages required for full use. Contract terms of 1, 3, 12, or 24 months are offered, with auto-renewal. The use of the platform and apps is subject to a Fair Use Policy (5,000 visitors/day, 50,000 users per project).
2. App Publishing Service (Optional): AppYourself may offer a paid service for the publication/submission of native apps to app stores (Apple App Store, Google Play), which users can optionally add. App store placement costs are borne by the user.
3. Design Service: Paid design service available for customers who need assistance customizing the design and layout of their apps with their own colours, fonts, and images.
4. Reseller Platform: Resellers who resell Apps to third parties using the Reseller Platform (reseller.appyourself.net) require a paid account. This is a channel partner model generating revenue through reseller subscriptions.
5. Add-on Extensions: Upper Fair Use Policy limits (visitor traffic, user counts per project) can be adjusted through chargeable add-ons, providing upsell opportunities beyond base subscription.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

AppYourself sells a SaaS-based no-code mobile app builder platform that lets SMEs, associations, and public-sector organizations create native iOS and Android apps plus Progressive Web Apps through a drag-and-drop configurator with 30+ ready-to-use modules. The platform bundles app publishing, behavioural push notifications, marketing automation, and a built-in LightCRM, and is sold on a subscription basis with a free trial entry point.

Product overview

AppYourself is a mobile app creation platform consisting of the core App Maker (a no-code drag-and-drop construction kit) complemented by integrated marketing tools for customer engagement automation, Push Notifications for direct mobile communication, and LightCRM for user management. The platform provides 30+ ready-to-use modules that users can configure to create native apps for Android and iPhone, as well as Progressive Web Apps. The platform is designed for SMEs, associations, and public administration seeking to create apps without programming knowledge. Additional services include professional Design Service and free App Consultation. The platform supports publishing to Apple App Store and Google Play Store with one-click submission.

Differentiator

Problem solved

Functional benefit

Brands

• App Maker: A no-code drag-and-drop app builder allowing users to create mobile apps without programming knowledge.
• Marketing Tools

Products and services

• App Maker

Quantifiable outcome

• Over 10,000 apps published on the market (as of 2018)
• +3 more outcomes

Named customers3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered minor.

• Reseller PartnersminorChannel Partner/ Reseller/ DistributorA Reseller Programme exists at reseller.appyourself.net allowing partners to build and resell apps to third parties using the AppYourself platform. Reseller accounts require paid access.
• Affiliate PartnersminorGTM or Marketing PartnerAn Affiliate Programme is available via tapfiliate.com, allowing partners to refer new customers to AppYourself in exchange for affiliate compensation.
• intersoft consulting services AGminorOthersAppYourself has appointed Dr. Nils Haag of intersoft consulting services AG as its Data Protection Officer (Datenschutzbeauftragter), as disclosed in the Privacy Policy.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Wix: Wix's website builder suite includes branded mobile app capabilities (Wix App Market, Ascend) for SMBs, competing with AppYourself not as a specialist app builder but as a broad incumbent extending a website platform into mobile apps.

Direct peers

• AppGyver (SAP Build): AppGyver (now part of SAP Build) is a pro-code/low-code app development platform targeting enterprise users; comparable to AppYourself's no-code builder on app output (mobile/web apps) while operating at a different enterprise scale.
• Mobincube: Mobincube is a no-code app builder for native Android and iOS apps with a freemium entry tier, comparable to AppYourself on self-serve onboarding and SMB use cases, particularly in European and Latin American markets.
• GoodBarber: GoodBarber is a no-code platform for building native iOS, Android and Progressive Web Apps with an integrated CMS, push notifications and marketing tools, directly competing with AppYourself's core App Maker proposition for SMBs and mid-market customers in Europe.
• Shoutem: Shoutem offers a no-code app builder focused on native iOS and Android apps with built-in monetization, analytics and push notifications, overlapping closely with AppYourself's mobile-first, no-code value proposition.
• BuildFire: BuildFire provides a no-code mobile app platform with a module marketplace, push notifications and CMS features, targeting SMBs and enterprises — a near-direct peer in product surface and self-serve GTM.
• Appy Pie: Appy Pie is a broader no-code platform (apps, websites, workflows, AI agents) that targets small businesses globally, overlapping with AppYourself on the no-code mobile app builder category and self-serve pricing.
• AppInstitute: AppInstitute is a UK-based no-code app builder for SMBs with a white-label reseller programme, directly comparable to AppYourself on self-serve SMB tooling and channel-driven distribution in Europe.
• Swiftic: Swiftic (formerly Como) is an SMB-focused no-code mobile app builder with push, loyalty and communication features — directly comparable on target customer, pricing structure and engagement tooling.
• Bizness Apps: Bizness Apps offers a no-code app builder with a heavy reseller/white-label channel focus, comparable to AppYourself's Reseller Platform model and its SMB and SMB-adjacent customer base.

Market position

Strengths5 records

Weaknesses6 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/app_yourself
• Facebookfacebook.com/AppYourself
• LinkedInlinkedin.com/company/appyourself-net

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AppYourself