What Omni-Biotic does

Omni-Biotic is a US-marketed brand of precision probiotic and prebiotic dietary supplements, operated by AllergoSan USA from Port Chester, New York, and developed by its Austrian parent Institut AllergoSan, a microbiome research center with over 30 years of operating history headquartered in Graz, Austria. The product line centers on six core freeze-dried powder probiotic formulations — Stress Release, AB 10, Hetox, Power, Balance, and Panda — each targeting specific health outcomes (gut-brain axis, antibiotic recovery, liver detox, athletic performance, immunity, and prenatal/infant health), complemented by two Omni-Logic prebiotics, papaya-based Caricol digestive aids, a pet probiotic, and a bundled three-month Gut Health Reset program. The core technological differentiator is a proprietary powder matrix with prebiotic nutrients that the company claims achieves an 83% probiotic gut-survival rate versus ~7% for leading US capsule brands, supported by over 100 clinical studies on finished formulations and finished-product regulatory compliance (FDA GRAS, cGMP, WHO, WGO, OePROM/DePROM).

The business is predominantly direct-to-consumer, with single-purchase and monthly subscription e-commerce through omnibioticlife.com (10% subscription discount) shipping to the US and Canada, complemented by wholesale accounts and a distribution partner network reaching 40+ countries, plus a sales-led practitioner channel targeting physicians, nutritionists, and wellness clinics. Pricing spans $39.50 to $85 per SKU with a higher-value $199 Gut Health Reset bundle, and products are HSA/FSA eligible through a TrueMed partnership. The company is privately held under Institut AllergoSan with no disclosed venture funding; Anita Frauwallner is identified as the founder of the brand. Notable brand endorsements include Dave Asprey, Diane von Furstenberg, Keri Glassman, and Latham Thomas, and the brand has received NutraIngredients Probiotic of the Year (2021, 2024) and Practitioner's Choice (2023) recognition, with Omni-Biotic Power listed on the Cologne List for anti-doping compliance.

Name

Omni-Biotic

Legal name

Omni-Biotic

Website

https://omnibioticlife.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Omni-Biotic is a US-marketed probiotic and prebiotic supplement brand operated by AllergoSan USA and developed by Austrian parent Institut AllergoSan, selling clinically-tested, freeze-dried powder formulations direct-to-consumer and through practitioner and wholesale channels across 40+ countries.

Ownership category

akta.pro rank

Product category

Probiotic Dietary Supplements

NAICS

Food (Health) Supplement Retailers (456191), Biological Product (except Diagnostic) Manufacturing (325414)

SIC

Biological Products, (No Disgnostic Substances) (2836)

akta.pro primary industry

Probiotics & Digestive Health Supplements (CRADAGAF)

akta.pro secondary industries

Probiotic, Prebiotic & Gut-Health Foods Manufacturing (Fermented Functional Foods, Synbiotics) (AFAKAJAH), Probiotic/Direct-Fed Microbial (DFM) Premixes (AFADAGAG)

Keywords

• Probiotic supplements
• Gut health products
• Prebiotic supplements
• Digestive health supplements
• Dietary supplements

Headquarters

HQ city

Port Chester

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel

Revenue model

1. Direct Product Sales: Direct-to-consumer sales of probiotic supplements through e-commerce website with single-purchase and subscription options. Subscription model provides recurring revenue with 10% discount incentive.
2. Wholesale Distribution: Products available through wholesale accounts for practitioners and retailers. Distribution partners program for international expansion.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Omni-Biotic manufactures and sells a line of clinically tested, multi-strain probiotic and prebiotic powder supplements developed by Institut AllergoSan in Austria. Products include targeted formulations for stress, antibiotic recovery, detoxification, athletic performance, immune/balance, prenatal and infant health, pet health, plus prebiotic fibers and a 3-month Gut Health Reset bundle. The brand sells primarily direct-to-consumer through its U.S. e-commerce site omnibioticlife.com (with subscriptions) and through wholesale/practitioner channels.

Product overview

Omni-Biotic is a line of precision probiotic and prebiotic supplements developed by Institut AllergoSan in Austria with over 30 years of microbiome research. The product portfolio consists of six core probiotic formulations (Stress Release, AB 10, Hetox, Power, Balance, and Panda) plus a pet-specific probiotic (Cat & Dog), two prebiotic supplements (Omni-Logic Plus and Omni-Logic Immune), and papaya-based digestive aids (Caricol and Caricol Gastro). The products are powder-formulated with freeze-dried probiotic strains that achieve 83% gut survival rates. A bundled Gut Health Reset Program provides a structured 3-month protocol combining three formulations for comprehensive gut restoration. All products meet FDA GRAS criteria and European quality standards, are vegan/hypoallergenic, and require no refrigeration.

Differentiator

Problem solved

Functional benefit

Brands

• Omni-Logic: Line of precision prebiotics developed by Institut AllergoSan for gut health support
• Caricol
• Caricol Gastro

Products and services

• Omni-Biotic Stress Release Probiotic Powder probiotic with 9 specially selected bacterial strains (including Lactobacillus casei W56, Bifidobacterium lactis W52) at 7.5 billion CFU per serving, formulated to support the gut-brain axis and stress resilience. Designed for adults seeking stress management and mental wellness support.
• Omni-Biotic AB 10 Probiotic Powder probiotic with 10 bacterial strains at 5 billion CFU per serving, formulated to restore and maintain bacterial diversity in the gut, reduce antibiotic-associated diarrhea, and support microbiome recovery. Designed for adults recovering from antibiotics or seeking gut restoration.
• Omni-Biotic Hetox Probiotic Powder probiotic formulated to support the gut-liver axis and detoxification, with 15 billion CFU per serving. Targets metabolic and GLP-1-related support, improved liver function, reduced circulating toxins, and healthy metabolic parameters. Designed for adults seeking metabolic and detoxification support.
• Omni-Biotic Power Probiotic Powder probiotic with 6 bacterial strains at 10 billion CFU plus magnesium citrate for muscle recovery, formulated to support oxidative stress balance and immune function during athletic training. Listed on the Cologne List for anti-doping compliance. Designed for athletes and high-performance individuals.
• Omni-Biotic Balance Probiotic Powder probiotic with 6 bacterial strains at 2 billion CFU per serving, formulated to provide immune support via the gut and rebalance gut flora for optimal digestion. Designed for adults seeking immune and digestive balance, including relief from constipation, bloating, and inflammation.
• Omni-Biotic Panda Probiotic Powder probiotic with 3 bacterial strains at 3 billion CFU per serving, formulated to support the maternal gut microbiome during pregnancy and the baby's gut microbiome after birth. Suitable for both expecting mothers and infants.
• Omni-Biotic Cat & Dog Probiotic Scientifically formulated probiotic supplement for cats and dogs containing Enterococcus faecium NCIMB 10415 and Lactobacillus acidophilus CECT 4529 strains, designed to restore and maintain healthy gut and digestion. Suitable for pets of all ages and breeds.
• Omni-Logic Plus Prebiotic Precision prebiotic supplement containing glucomannan and other fibers designed to fuel beneficial anaerobic gut bacteria such as Faecalibacteria and Akkermansia. Developed by Institut AllergoSan with over 30 years of microbiome research.
• Omni-Logic Immune Prebiotic Vegan, gluten-free, lactose-free, soy-free, non-GMO prebiotic supplement designed to support immune health through gut microbiome nourishment.
• Caricol Digestive Supplement Natural digestive health supplement made from concentrated organic papaya fruit, prepared according to Traditional Chinese Medicine and Ayurvedic principles and reported as up to 4x as potent as regular papaya enzymes. Supports digestive health, nutrient absorption, and regular bowel movements.
• Caricol Gastro Digestive Supplement Dietary supplement formulated to support gastrointestinal health and alleviate digestive discomfort from acid reflux and heartburn. Combines papaya extract and oats to soothe inflamed gastric mucosa and reduce discomfort; supplied in convenient stick-packs.
• Gut Health Reset Program 3-month bundled probiotic program designed to reset and replenish the gut microbiome through a curated sequence of three Omni-Biotic formulations: Month 1 (AB 10), Month 2 (Stress Release), Month 3 (Balance). Includes one box of each formulation.
• Children's Gut Health Product Line (Omni-Biotic AB 10 Kids and Omni-Biotic Stress Release Kids) Children's line of clinically studied probiotic formulations (AB 10 Kids and Stress Release Kids) delivering the same strain technology as the adult products at age-appropriate half doses for pediatric gut health.

Quantifiable outcome

• 83% of probiotics reach gut alive and active (vs 7% in leading US brands)
• +5 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Institut AllergoSancoreStrategic or Co-development PartnerInstitut AllergoSan is the parent research organization that developed Omni-Biotic products. Based in Austria with 30 years of microbiome research experience. All products are developed by their 'Competence Center for Microbiome Research' and are backed by 100+ clinical studies.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Seed Health: US-based DTC probiotics brand with science-backed, multi-strain formulations and a subscription model. Direct competitor in the premium, clinically validated probiotic segment targeting the same health-conscious consumer.
• Athletic Greens (AG1): Premium daily health subscription including a probiotic component, competing in the same discretionary wellness premium segment with a podcast-driven, founder-led DTC playbook.
• Ritual: DTC supplement brand with a clinically validated probiotic SKU and similar subscription model, premium positioning, and ingredient transparency narrative.
• Pendulum Therapeutics: Premium probiotics targeting metabolic health and glucose control, similar clinically tested positioning and subscription model with a focus on next-generation microbiome interventions.

Broad incumbents

• Culturelle: One of the most recognized US probiotic brands owned by i-Health (Church & Dwight), competing across drugstores and mass retail with Lactobacillus rhamnosus GG formulations.
• Garden of Life: Established organic and Certified B Corp supplement brand owned by Nestlé Health Science with a broad probiotics portfolio spanning capsules, powders, and refrigerated formats.
• Align Probiotic: Procter & Gamble-owned probiotic brand targeting IBS and gut health, one of the most clinically-marketed US probiotic brands and a direct competitor for the gut-brain / IBS positioning.

Emerging players

• BIOHM Health: Microbiome-focused supplement company offering probiotics plus digestive enzymes, with similar clinically positioned storytelling and DTC subscription distribution.
• Visbiome (formerly VSL#3): High-potency, multi-strain medical food probiotic clinically studied for IBS and IBD, sold through practitioner channels and competing in the clinical-grade segment.

Others

• Institut AllergoSan: Austrian parent company that develops Omni-Biotic formulations. Not a market peer but the primary supplier and R&D partner, making it the most structurally comparable organization given shared product portfolio and clinical study library.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/shopify
• YouTubeopen.spotify.com/episode/5yl9NOIt5jWQiXi1mWntsU?si=92Sr4_LXT3eYA7-gKTqQQg
• Facebookfacebook.com/omnibioticlife
• LinkedInlinkedin.com/company/allergosanusa
• Instagraminstagram.com/shopify

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Omni-Biotic