gyft
Gyft is a US-only digital gift card platform, founded in 2012 and now an indirect Fiserv subsidiary, that lets consumers buy, send, store, and redeem gift cards from over 200 retailers via mobile and web, and serves enterprise customers with bulk ordering and API/SDK integrations.
- Company typePrivate
- Founded2012
- HeadquartersMountain View, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What gyft does
Gyft is a digital gift card platform founded in 2012 and headquartered in Mountain View, California, that enables consumers to buy, send, store, and redeem gift cards from over 200 retailers via a mobile app (iOS and Android) and a web portal. The platform functions as a consolidated digital wallet for gift cards, supporting instant digital delivery, balance tracking, and a flexible Gyft Card product that lets recipients choose from hundreds of brands. Payment options include PayPal, Apple Pay, and major credit cards, with social login via Facebook and Google; a Gyft Points rewards program offers 1-2% cashback redeemable toward future gift card purchases.
Beyond the consumer app, Gyft operates a corporate bulk-ordering business (Gyft Business) that targets enterprise customers for employee rewards, sales incentives, and corporate gifting, offering a self-serve business portal with no transaction fees. A separate API and SDK product enables third-party developers and enterprises to embed digital gift card functionality — covering 250+ brands — into their own applications, employee rewards programs, or e-commerce sites. Revenue is generated primarily through transaction-based spreads or commissions on gift card sales, supplemented by potential interchange on a virtual Gyft Card balance (capped at $2,000 daily). Gyft Block, a blockchain-based initiative, represents exploratory work on next-generation gift card infrastructure.
The company was acquired by First Data Corporation (subsequently acquired by Fiserv Inc. in 2019), making Gyft an indirect subsidiary operating within a major payments conglomerate. All operations are restricted to the United States. Go-to-market combines product-led growth on the consumer side with API-first distribution for developers and enterprise field sales for bulk corporate buyers.
gyft firmographics
Firmographics- Name
- gyft
- Legal name
- Gyft, Inc.
- Website
- https://gyft.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Gyft is a US-only digital gift card platform, founded in 2012 and now an indirect Fiserv subsidiary, that lets consumers buy, send, store, and redeem gift cards from over 200 retailers via mobile and web, and serves enterprise customers with bulk ordering and API/SDK integrations.
- Ownership category
- akta.pro rank
Where gyft is headquartered
LocationHeadquarters
- HQ city
- Mountain View
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
gyft business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Gift Card Sales Commission: Gyft earns revenue through the spread or commission on gift card transactions. The platform facilitates buying, sending, and managing gift cards from over 200 retailers, likely earning a transaction fee or percentage from merchants.
- Corporate Bulk Sales: Bulk gift card sales to businesses for employee rewards, sales incentives, and corporate gifts. Business portal enables self-serve ordering with no fees of any kind mentioned for the platform service itself.
- Virtual Gyft Card Balance: Users can load funds onto a virtual Gyft Card with a $2,000 cap on daily balance. Interchange fees may be earned when the virtual card is used for purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Consumer Gift Card Platform - No platform fees |
| Other | Pay-as-you-go | Corporate Bulk Orders - No transaction or handling fees |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
gyft product offering
Product offeringCore offering
Gyft is a digital gift card platform that enables consumers to buy, store, send, and redeem gift cards from over 200 retailers via mobile and web. It runs a separate corporate channel for bulk gift card ordering and distribution for businesses, and exposes a developer API/SDK that lets other apps embed gift card purchasing and fulfillment.
Product overview
Gyft is a digital gift card platform offering a mobile app and web platform for consumers to buy, send, and redeem gift cards from over 200 retailers. The core consumer platform integrates with PayPal and Apple Pay for payments, supports social login via Facebook and Google, and includes a rewards program (Gyft Points). The product portfolio includes a separate corporate offering (Gyft Business) for bulk ordering with an associated API and SDK for developer integration. Additional offerings include the Gyft Card for flexible recipient choice and Gyft Block as a blockchain-based initiative.
Differentiator
Problem solved
Functional benefit
Brands
- Gyft Business: Corporate gift card solutions for bulk purchases, employee rewards, and incentives.
- Gyft API
Products and services
- Gyft Mobile App and Web Platform Mobile (iOS and Android) and web platform that lets individual consumers buy, store, send, and redeem digital gift cards from more than 200 retailers, with Facebook integration, scheduled delivery, and Gyft Points rewards.
- Gyft Business (Corporate Bulk Ordering) Self-serve web portal for businesses to purchase digital gift cards in bulk, pay only for face value plus retailer fees, and distribute to many recipients with tracking and automated delivery. Used by HR, office management, and procurement teams for employee rewards, customer gifts, incentives, and research panels.
- Gyft API REST/gift card API and developer enrollment portal that lets third-party apps embed gift card purchasing, fulfillment, and redemption, with access to more than 250 brands.
- Gyft SDK iOS and Android SDKs that let application developers integrate Gyft's digital gift card purchase and fulfillment flows into their own mobile apps.
- Gyft Card Flexible digital gift card product that users can fund and use across retailers supported within the Gyft mobile and web wallet.
- Gyft Block Blockchain-based digital gift card initiative designed to enable next-generation digital gift cards (marketed as 'Gift Cards 2.0'), positioned as an evolution of the core gift card platform.
Quantifiable outcome
- Over 200 retailers available on platform
- +2 more outcomes
Companies that use gyft
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles5 records
gyft technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
gyft partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- First Data CorporationcoreGyft is a member of the First Data group of companies. First Data Corporation acquired Gyft and subsequently First Data was acquired by Fiserv Inc. The affiliation is referenced in corporate terms and privacy policies. Gyft also refers merchants to First Data's Gift Solutions page.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
gyft competitors and assessment
Company assessmentDirect peers
- Tango Card: A B2B digital gift card and rewards platform that lets businesses send gift cards to employees, customers, and prospects via API and integrations. Directly comparable to Gyft Business + Gyft API across product, customer (corporate rewards), and go-to-market.
- Gift Card Granny: An online gift card discount marketplace aggregating hundreds of retailers' cards for consumer purchase. Comparable to Gyft's consumer marketplace in retailer breadth, gift card focus, and US-only B2C positioning.
- Raise: A consumer gift card resale marketplace where users buy and sell unwanted gift cards at a discount. Overlaps with Gyft's consumer digital gift card marketplace in audience (US consumers), product category, and mobile-first delivery.
- Tremendous: A B2B digital rewards and gift card delivery platform with API-driven payouts to employees, contractors, and customers. Closely comparable to Gyft Business + Gyft API on customer (HR/operations teams), product (gift card delivery API), and pricing (no platform fees on many flows).
- PayPal Digital Gifts: PayPal's digital gift card storefront letting consumers buy gift cards directly from retailers via PayPal. Comparable to Gyft's consumer gift card purchase flow with strong retailer overlap (Starbucks, Target, etc.) and PayPal as a payment method.
- Giftbit: A digital gift card delivery platform for businesses with developer-friendly API for sending gift cards at scale. Directly comparable to Gyft API on enterprise integration, multi-brand catalog, and API-first B2B go-to-market.
Broad incumbents
- Blackhawk Network: A large prepaid and gift card distribution company (GiftCards.com, Cardpool, Blackhawk incentives) serving both consumers and enterprise rewards. Comparable as a broader incumbent in the same digital and physical gift card ecosystem Gyft operates in.
- InComm Payments: A global prepaid products and gift card processor/distributor with both consumer and corporate incentives products. Comparable as a larger incumbent spanning digital gift card distribution that Gyft competes against at the merchant and corporate buyer level.
- Cash App (Block, Inc.): A consumer mobile payment app from Block that includes in-app gift card purchasing and storing. Comparable to Gyft's consumer mobile app in audience, payment-rail integration, and gift card wallet functionality, but at vastly greater scale.
Emerging players
- Reward Gateway: An employee engagement and rewards platform offering digital gift cards as part of recognition and incentive programs. Comparable to Gyft Business on the corporate rewards/incentives use case, with additional recognition-module depth.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
gyft social profiles
Digital presencegyft financial estimates
Financial estimateRevenue estimate
Valuation estimate
gyft leadership team
Management profileNumber of profiles
Profiles1 record
gyft funding detail
Funding detailFunding overview
Funding rounds2 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
gyft M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about gyft
What does gyft do?
Gyft is a digital gift card platform that enables consumers to buy, store, send, and redeem gift cards from over 200 retailers via mobile and web. It runs a separate corporate channel for bulk gift card ordering and distribution for businesses, and exposes a developer API/SDK that lets other apps embed gift card purchasing and fulfillment.
Is gyft a public or private company?
gyft is a private company. It is classified as corporate owned and is currently operating.
When was gyft founded?
gyft was founded in 2012. It employs 11 to 50 people.
Where is gyft based?
gyft is headquartered in Mountain View, United States, in the North America region.
How does gyft make money?
Three revenue lines are on record. Gift Card Sales Commission is the primary driver. The others are corporate Bulk Sales and virtual Gyft Card Balance.
Who are gyft's main competitors?
Direct peers on record are Tango Card, Gift Card Granny, Raise, Tremendous, PayPal Digital Gifts and Giftbit. Broad incumbents are Blackhawk Network, InComm Payments and Cash App (Block, Inc.). Reward Gateway is listed as an emerging player.
Does gyft have an API?
Yes. The Gyft API enables developers to integrate digital gift cards into their own applications, including employee rewards programs and websites. It supports seamless addition of digital gift cards, secure delivery, and access to over 250 popular brands. The API is available via enrollment at partner.gyft.com and offers no delivery or processing fees. Developer documentation is at business.gyft.com/developers/docs.