Nox Bellcow

What Nox Bellcow does

Nox Bellcow Cosmetics Co., Ltd. (诺斯贝尔化妆品股份有限公司) is a China-based B2B contract manufacturer specializing in cosmetics OEM/ODM services, founded in 2004 and headquartered in Zhongshan, Guangdong. The company is a wholly-owned subsidiary of QingSong Co., Ltd. (青松股份, SZSE:300132) and operates a six-category product platform spanning facial masks, skincare, wet wipes, color cosmetics and makeup removal, body and scalp care, and pregnancy/baby care, with reported daily production capacities of 6.5 million masks (#1 globally), 83 million wet wipes, and 1 million skincare bottles across 120,000+ square meters of intelligent manufacturing.

The company positions itself as an "innovation conversion platform" rather than a pure contract factory, anchored by three internal R&D platforms — the NBC Plant Cell Intelligent Manufacturing Platform (integrating GreenCall plant callus cell culture, PhytoExo PLUS+ exosome delivery, and the 2026-launched PhytoPDRN extraction), proprietary formulation technologies (VFD vacuum freeze-drying, D-phase emulsification, microfluidic oil-bead encapsulation, zero-emulsifier suspension oil process), and an AI stack comprising an industry-first AI mask appearance inspection model plus AI-assisted formulation and regulatory material generation. The asset base includes 135+ patents, a 15,000+ mature formula library, 180+ R&D personnel, ~80 million CNY average annual R&D spend, and certifications spanning ISO 22716, ISO 9001, ISO 13485, US FDA GMP, Indonesia MUI halal, and AEO customs.

Nox Bellcow serves 200+ domestic and international brands across 40+ countries — including multinational anchors such as P&G, Shiseido, Unilever, Estée Lauder, and Reckitt, plus domestic players like Winona, Florasis, Perfect Diary, Proya, and Chando — through a custom-quote B2B model with dedicated sales engineers, product managers, and co-development teams. Revenue is generated via OEM/ODM manufacturing fees, with 2025 revenue of 2.219 billion CNY (~USD 310M, +14.54% YoY) and net profit of 202 million CNY (+134.23% YoY), and a 2026 revenue target of 2.5 billion CNY. Distribution is exclusively direct-to-brand; the company does not sell to end consumers, and growth is being driven by upstream raw material partnerships (Sensient, EVONIK, Symrise, BASF, Clariant), 11-university industry-academia-research collaborations, and aggressive new product launches in plant-based biotech ingredients and premium skincare.

Name

Nox Bellcow

Legal name

诺斯贝尔化妆品股份有限公司 (Nox Bellcow Cosmetics Co., Ltd.)

Website

https://hknbc.cn

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Nox Bellcow is a China-based B2B cosmetics OEM/ODM manufacturer (founded 2004, subsidiary of QingSong Co., Ltd.) producing facial masks, skincare, wet wipes, and color cosmetics for 200+ brands across 40+ countries, including P&G, Shiseido, Unilever, and Estée Lauder, with global #1 mask capacity and proprietary biotech platforms.

Ownership category

akta.pro rank

Product category

Cosmetics OEM/ODM Manufacturing

NAICS

Nonwoven Fabric Mills (31323)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro industry

PRIMARYIMAOAEAM

Contract / Private Label Cut & Sew Manufacturing (OEM/ODM)

Industrials, Manufacturing & Construction/Textiles, Apparel & Leather Manufacturing/Apparel Manufacturing (Cut & Sew)

Keywords

• Cosmetics OEM manufacturing
• Skincare ODM services
• Facial mask manufacturing
• Wet wipes production
• Contract cosmetics manufacturing

Headquarters

HQ city

Zhangshan

HQ country

China

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. OEM/ODM Manufacturing Services: Provides original design manufacturing and original equipment manufacturing services to cosmetics brands. Revenue is generated through product development fees, production service fees, and raw material/ingredient sales. The company acts as an ODM/OEM manufacturer producing branded products for clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Nox Bellcow is a contract cosmetics manufacturer providing end-to-end OEM/ODM services to 200+ domestic and international beauty brands across 40+ countries. Its three core product categories — facial masks (6.5 million pieces/day capacity, ranked #1 globally), wet wipes (83 million pieces/day), and skincare (1 million bottles/day) — are developed through proprietary biotechnology (NBC Plant Cell Intelligent Manufacturing Platform), formulation technology (VFD vacuum freeze-drying, microfluidic encapsulation), and AI-powered quality inspection, with full services spanning market insight, R&D, formulation, regulatory filing, production, and delivery.

Product overview

Nox Bellcow (诺斯贝尔) is a professional cosmetics ODM/OEM manufacturer founded in 2004, providing full-process contract manufacturing services from R&D and formulation to production and delivery. The company's product portfolio is organized into six core categories: (1) 面膜系列 (facial masks) — the strongest category, covering贴片式面膜 (sheet masks), 涂抹式面膜 (wash-off masks), 冻干面膜 (freeze-dried masks), 水凝胶面膜 (hydrogel masks), 「油乳双修」 (oil-moisture dual repair), 微流控油珠 (microfluidic oil beads), 本色冻干 (natural freeze-dried), and 美白 (brightening) sub-series, with daily production capacity of 6.5 million masks; (2) 护肤系列 (skincare) including serums/ampoules (BFS次抛精华 series), moisturizers/creams (水光玻璃肌, 面霜特色单品, 高阶霜, 油霜, 调色盘, 智奂冰晶霜 lines), sunscreens (NBC防晒 series), and essences; (3) 湿巾系列 (wet wipes) covering baby, hygiene, makeup remover, and household/car/pet segments with 83 million pieces/day capacity; (4) 彩妆卸妆系列 (color cosmetics and makeup removal); (5) 身体/头皮护理系列 (body and scalp care); and (6) 孕婴童系列 (pregnancy and baby care). NBC's ODM/OEM service model provides comprehensive one-stop solutions from market insight and formula R&D to production, compliance filing, and marketing support, serving brands from concept to shelf.

Differentiator

Problem solved

Functional benefit

Brands

• NBC水光玻璃肌护肤系列: 护肤系列，包含面膜、精华、面霜、防晒、唇膜等产品
• NBC微流控油珠系列
• NBC植物细胞智能制造平台
• 漾·蜂王浆多肽紧致焕颜护肤系列
• NBC防晒系列
• NBC面霜系列

Products and services

• 「油乳双修」Facial Mask Series (Oil-Moisture Dual Repair Mask Series) Facial mask series using dual-chamber oil and micro-emulsion structure with proprietary 0-emulsification technology for three micro-scenarios: initial aging, overnight recovery, and sensitive skin calming. Targeted at cosmetics brand clients for OEM/ODM production.
• NBC Microfluidic Oil Bead Series (NBC微流控油珠系列) Skincare series using proprietary micro-fluidic active microcapsule encapsulation technology to deliver high-concentration active ingredients in six color-coded single-layer oil beads across five dosage forms (water, serum, mask, cream, body lotion) for OEM/ODM brand clients.
• BFS Flash Collection 3.0 Efficacy Ampoule Series (功效闪充BFS次抛精华系列 3.0) Blow-Fill-Seal single-dose ampoule series covering six skincare functional directions (firming, brightening, soothing, tightening, acne, repair) for OEM/ODM brand clients seeking convenient unit-dose skincare.
• NBC Water-Bright Glass Skin Hanging Oil Facial Mask (NBC水光玻璃肌悬油面膜) Hanging-oil facial mask using 0-emulsification process that delivers micro-meter oil droplet serum through coconut oil protein mask cloth, providing mirror-like glassy dewy skin in 15 minutes for OEM/ODM brand clients.
• RoyalPep Anti-Aging Skincare Series (漾·蜂王浆多肽紧致焕颜护肤系列) Professional anti-aging skincare series built around the self-developed and registered RoyalPep royal jelly anti-aging peptide ingredient, targeting premium OEM/ODM brand clients in the anti-aging category.
• NBC Plant Callus Cell PDRN Skincare Series (NBC植物愈伤细胞PDRN系列) Vegan skincare series using proprietary PhytoPDRN plant callus cell PDRN extraction technology for sustainable, animal-protein-free, low-irritation formulations for OEM/ODM brand clients.
• NBC Rapid Skin Repair Micro-Emulsion Essence Facial Mask (NBC速修肌安微乳精华面膜) Facial mask using D-phase emulsification technology for nano-level plant oil penetration, addressing sensitive and reddening skin for OEM/ODM brand clients.
• NBC Lightweight Protective Primer Sunscreen (NBC轻盈倍护妆前防晒液) Sunscreen SPF50+/PA++++ with dual-phase network film technology for lightweight makeup-applicable finish, anti-blue light damage, and soothing repair for OEM/ODM brand clients.
• Sheet-Type Facial Mask Series (贴片式面膜系列) NBC's strongest product category with daily production capacity of 6.5 million pieces (highest globally). Includes standard sheet masks, freeze-dried masks, micro-fluidic oil bead masks, and specialized functional variants manufactured for OEM/ODM brand clients.
• Wash-off Facial Mask Series (涂抹式面膜系列) Cream/mud/gel-type wash-off facial masks including clay masks, cream masks, sleeping masks, and innovative dual-color and bubble-formulation masks manufactured for OEM/ODM brand clients.
• Freeze-Dried Skincare Series (锁鲜冻干护肤系列) Freeze-dried facial masks and skincare products using NBC's proprietary VFD (Vacuum Freeze-Drying) technology operating below -40°C for high-activity preservation without preservatives. Includes freeze-dried masks, powder, flocs, and ball formats manufactured for OEM/ODM brand clients.
• NBC Water-Bright Glass Skin Skincare Series (NBC水光玻璃肌护肤系列) Full skincare line covering facial care to lip care achieving moisturizing, cleansing, translucent, brightening, and elastic skin goals. Includes 0-emulsification hanging oil polishing mask, dual-phase hanging oil essence, light-transmitting firming cream, and water-bright lip mask manufactured for OEM/ODM brand clients.
• Wet Wipes Series (湿巾系列) Wet wipe product line covering baby wet wipes, hygiene/cleansing wet wipes, makeup remover wet wipes, and household/car/pet cleaning wet wipes. Daily production capacity reaches 83 million pieces with full automation and 82%+ digital equipment for OEM/ODM brand clients.
• Face Cream Series (面霜系列) Specialty face cream lines including NBC face cream specialty monoproduct series (lotus-free snow velvet cream, acne-control zero-emulsification cream, pink micro-bead emulsion cream, microcapsule oil cream) and high-end face cream series (10% pure procyte, PDRN concentrations) for OEM/ODM brand clients.
• NBC Sunscreen Series (NBC防晒系列) Sunscreen product line covering multiple formulations and use scenarios including SPF50+ PA++++ products with water-sense uniform dispersion HyDispersion encapsulation technology for OEM/ODM brand clients.
• Color Cosmetics and Makeup Removal Series (彩妆卸妆系列) Color cosmetics and makeup remover product line covering foundation, lipstick, makeup remover water, makeup remover oil, makeup remover balm, and makeup remover wipes for OEM/ODM brand clients.
• Body Care and Scalp Care Series (身体/头发头皮护理系列) Body care products incorporating sensory healing and ritual experiences including micro-bubble suspension body oils and butter bandage body creams; scalp care applies facial-care-level standards to shampoo and care products for OEM/ODM brand clients.
• Pregnancy and Baby/Children Care Series (孕婴童系列) Pregnancy and baby/children care line including infant bathing oil, baby shampoo and body wash, baby wipe series, and baby-specific sunscreen and repair products with safe gentle formulations for OEM/ODM brand clients.
• OEM/ODM Cosmetics Contract Manufacturing Services End-to-end OEM/ODM contract manufacturing services covering market insight, formula R&D, raw material and packaging procurement, production, regulatory filing, and delivery. Serves 200+ domestic and international beauty brands across 40+ countries, with full-service account teams coordinating all project stages.

Quantifiable outcome

• 2025 revenue reached 22.11 billion CNY, up 14.54% YoY; net profit reached 202 million CNY, up 134.23% YoY
• +4 more outcomes

Named customers19 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature9 records

Partnerships

16 partnerships are on record, tiered core, standard and minor.

• 8家战略供应商 (8 strategic suppliers)coreStrategic or Co-development Partner · 26 March 2026Signed strategic cooperation agreements with 8 supplier representatives at the 2026 Supplier Conference. Partners include raw materials, packaging, and equipment suppliers. Key suppliers include 广州市奥雪化工有限公司 (年度优秀供应商), 中荣印刷集团 (年度质量之星), and 中山市聚达包装制品有限公司. The agreements aim to build a resilient, competitive, and transparent supply chain.
• 森馨 (Sensient)coreStrategic or Co-development PartnerStrategic partnership signed at CBE 2026. Sensient provides naturally sourced colorants from plants and algae for use in NBC formulations. The collaboration integrates premium natural colorants into NBC's product portfolio, creating natural cosmetics with color aesthetics and skincare value. The partnership represents NBC's expansion into upstream raw material supply chain.
• 暨南大学coreStrategic or Co-development PartnerAcademic partnership for joint research and talent development. Nox Bellcow collaborates with 11 top universities and research institutions including Jinan University, Tianjin University of Technology, Guangdong Pharmaceutical University, Zhejiang University, and others to build an industry-academia-research integrated innovation ecosystem.
• 天津工业大学coreStrategic or Co-development PartnerAcademic partnership for joint research, talent development, and technology transfer. Part of the 11-university industry-academia-research collaboration network.
• 广东药科大学coreStrategic or Co-development PartnerAcademic partnership for joint research and talent development. Part of the industry-academia-research collaboration ecosystem.
• 中新国际联合研究院coreStrategic or Co-development PartnerResearch institute partnership for joint technology development and commercialization.
• 赢创 (EVONIK)coreTechnology or IntegrationGlobal top-tier raw material supplier partnership. EVONIK is one of 30+ global raw material suppliers (also including Symrise, BASF, Clariant) that Nox Bellcow collaborates with for high-quality raw material sourcing. These partnerships ensure raw material quality from the source.
• 德之馨 (Symrise)coreTechnology or IntegrationGlobal top-tier raw material supplier partnership. Symrise provides high-quality fragrance and cosmetic ingredients as part of Nox Bellcow's 30+ global raw material supplier network.
• 巴斯夫 (BASF)coreTechnology or IntegrationGlobal top-tier raw material supplier partnership. BASF provides key raw materials as part of Nox Bellcow's global supplier network.
• 科莱恩 (Clariant)coreTechnology or IntegrationGlobal top-tier raw material supplier partnership. Clariant provides specialty chemicals and raw materials as part of Nox Bellcow's global supplier network.
• 50+本土优质包材商standardChannel Partner/ Reseller/ DistributorPartnership with 50+ local quality packaging material suppliers for packaging procurement, cost optimization, and shared frontier research results.
• 五邑大学minorStrategic or Co-development PartnerEstablished '诺斯贝尔奖学金' (Nox Bellcow Scholarship) at Wuyi University's School of Pharmacy and Food Engineering. Aims to recognize and encourage outstanding students in pharmacy, food, and cosmetics-related majors, cultivating high-quality applied talent for the cosmetics ODM industry.
• 中山火炬职业技术学院minorStrategic or Co-development PartnerEstablished '诺斯贝尔奖学金' at Zhongshan Torch Vocational College to support talent development in related fields.
• 中国香料香精化妆品工业协会coreStrategic or Co-development PartnerIndustry association partnership. Nox Bellcow supported the 2026 Fragrance and Beauty Industry Scientific Communication Capability Training Program (total second session) co-organized by the association in Zhongshan. CEO Fan Zhanhua spoke at the opening ceremony.
• 可普睿 (Kaprier)coreStrategic or Co-development PartnerControlled subsidiary focusing on synthetic biology technology and plant active ingredient R&D. Recently conducting research on plant materials such as calendula and roselle. Nox Bellcow VP (R&D) Qiu Xiaofeng also serves as chairman of Kaprier.
• 用户说 (Yanhuoshuo)coreStrategic or Co-development PartnerAnnual joint publication of the 'Global Facial Mask Innovation Development and China Market Opportunity' industry trend report. The two companies have co-published the report for four consecutive years, with this year's report titled 'Micro-Scene Era: 2026 Global Facial Mask Market Innovation Development and China Market Opportunity.'

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Intercos Group: Italian private-label and contract manufacturer for color cosmetics, skincare, and personal care serving global prestige and mass beauty brands. Closest Western European functional peer with similar ODM model.
• Mana Products: US-based contract cosmetics manufacturer serving indie, celebrity, and multinational beauty brands with formulation, filling, and packaging services. Comparable B2B ODM/OEM contract manufacturing model focused on beauty.
• Kolmar Korea: Major Korean cosmetics OEM/ODM with comparable full-service offering across skincare, color cosmetics, and personal care. Competes directly with Nox Bellcow for global beauty brand contracts.
• Cosmax: Korea-headquartered, globally the largest cosmetics ODM/CDMO serving multinational and indie beauty brands with full-service formulation, manufacturing, and packaging. Closest functional peer to Nox Bellcow in business model and target customer base.

Broad incumbents

• Bloomage Biotechnology: China-based hyaluronic acid and skincare ingredient leader that also operates downstream cosmetics brands and manufacturing. Overlaps with Nox Bellcow in cosmetics manufacturing and is also a customer/partner (has received Nox Bellcow 'Excellence Cooperation Award' 2024).
• Procter & Gamble: Global FMCG and beauty multinational that is Nox Bellcow's marquee customer (P&G 2025 Global External Business Partner Excellence Award winner). Operates extensive captive manufacturing but outsources innovation and incremental capacity to ODMs like Nox Bellcow.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/hknbcgroup

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nox Bellcow