The New Zealand Herald

The New Zealand Herald, operated by NZME Publishing Limited, is New Zealand's flagship multi-platform news publication serving general readers, business professionals, and regional audiences nationwide via digital subscriptions (Herald Premium), print, video, podcasts, and a portfolio of sub-brands including BusinessDesk, OneRoof, and Viva.

Company typePrivate
Founded1863
HeadquartersNew York, United States
Headcount51–100
GTM typeB2C
OfferingDigital Commerce or Content

What The New Zealand Herald does

The New Zealand Herald is New Zealand's flagship daily news publication, operated by NZME Publishing Limited, a privately held New Zealand media company headquartered in Auckland. The Herald delivers breaking news, in-depth political and business analysis, sport coverage, lifestyle content, and regional reporting to general readers, business professionals, sports fans, and property-seekers across New Zealand. Its core product is a digital-first content platform accessible via web and mobile, complemented by print home delivery, e-editions, live and on-demand video (Herald NOW), a podcast network, weather forecasting across 50+ locations, and interactive puzzles.

The Herald's underlying technology stack combines a content publishing platform, video streaming infrastructure, podcast hosting, and e-edition delivery, supported by the broader NZME network's radio streaming (iHeartRadio) and partner integrations. The business model is a freemium digital-plus-print operation. Revenue streams include recurring Herald Premium subscriptions (weekly, monthly, and annual tiers), All-Access bundles combining Herald Premium with BusinessDesk Weekly at promotional pricing, traditional print subscriptions, display and sponsored content advertising, e-edition sales, and transactional income from classifieds, death notices, and public notices. Distribution extends through the NZME ecosystem — including Newstalk ZB, ZM, regional mastheads, OneRoof (property), Driven (automotive), Restaurant Hub, and Viva (lifestyle) — and through direct digital channels (website, apps, social platforms including YouTube, Facebook, LinkedIn, Instagram, and TikTok).

Commercially, the Herald is the anchor masthead of a diversified New Zealand media network spanning radio, regional print, business news (BusinessDesk), and lifestyle verticals (Viva, The Listener). Customer segmentation is hybrid: general news consumers and business/finance professionals are the primary monetized audiences, with sports enthusiasts and property-seekers as secondary segments. The GTM motion is subscription-recurring, with promotional pricing used to convert free readers into All-Access subscribers.

The New Zealand Herald firmographics

Firmographics

Name: The New Zealand Herald
Legal name: NZME Publishing Limited
Website: https://nzherald.co.nz
Company type: Private
Founded year: 1863
Operating status: Operating
Headcount range: 51–100 employees
Short description: The New Zealand Herald, operated by NZME Publishing Limited, is New Zealand's flagship multi-platform news publication serving general readers, business professionals, and regional audiences nationwide via digital subscriptions (Herald Premium), print, video, podcasts, and a portfolio of sub-brands including BusinessDesk, OneRoof, and Viva.
Ownership category
akta.pro rank

The New Zealand Herald industry classification

Industry

Product category: Digital News Media
NAICS: Newspaper Publishers (51311), Periodical Publishers (513120), Radio Broadcasting Stations (51611)
SIC: Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721), Radio Broadcasting Stations (4832)
akta.pro primary industry: National & General-Interest Newspapers (Print & Digital) (MPAJADAA)
akta.pro secondary industry: Local & Regional Newspapers (Print & Digital) (MPAJADAB)

Keywords

Digital news media
News subscriptions
Premium journalism
Online news publishing
Digital newspaper

Where The New Zealand Herald is headquartered

Location

Headquarters

HQ city: New York
HQ country: United States
HQ region: North America

Offices1 record

Markets served

The New Zealand Herald business model

Business model

GTM type: B2C
Offering type: Digital Commerce or Content
Cost components: Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

Digital Subscriptions: Herald Premium digital subscriptions providing access to exclusive content, analysis, and investigations. Tiered pricing with weekly and annual options. All-Access packages bundle Herald Premium with BusinessDesk Weekly.
Print Subscriptions: Traditional newspaper delivery subscription services for print editions.
Advertising Revenue: Digital and print advertising inventory including display ads, sponsored content, and branded content opportunities across the Herald's web, mobile, and video platforms.
Classifieds and Public Notices: Revenue from death notices, public notices, and classified advertising sections.
E-edition Sales: Digital replica editions of the print newspaper available for purchase or subscription.

Pricing tiers

Model	Billing	Price
Subscription	Weekly	All-Access + BusinessDesk Weekly Weekly
Subscription	Annual	All-Access + BusinessDesk Annual
Subscription	Monthly	Herald Premium
Subscription	Annual	Print Subscription

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

The New Zealand Herald product offering

Product offering

Core offering

The New Zealand Herald is a multi-platform digital and print news publisher delivering breaking news, in-depth journalism, business reporting, sport coverage, lifestyle content, and regional news across New Zealand. It operates on a freemium model with Herald Premium subscriptions unlocking exclusive analysis and investigations, alongside advertising, print subscriptions, e-editions, video (Herald NOW), podcasts, weather forecasts, and integrated vertical platforms (OneRoof property, Driven automotive, Restaurant Hub).

Product overview

The New Zealand Herald operates as a platform-plus-sub-brands architecture, with the core NZ Herald news website as its primary product. The portfolio includes subscription tiers (Herald Premium), lifestyle content (Viva), business journalism (BusinessDesk), and the broader NZME network brands including regional publications, OneRoof property, and Driven Car Guide. The platform offers multimedia content through video (Herald NOW), podcasts, and interactive features (puzzles, weather forecasts).

Differentiator

Problem solved

Functional benefit

Brands

Herald Premium: Premium subscription service offering exclusive content, analysis, and ad-free reading experience
Herald NOW
Viva
The Listener
BusinessDesk
OneRoof
Driven

Products and services

NZ Herald News Website New Zealand's premier news website providing breaking news, in-depth analysis, opinion, and multimedia content across New Zealand and world events for general news consumers.
Herald Premium Subscription Premium subscription tier offering exclusive in-depth journalism, investigations, premium opinion, and analysis content not available to free users, with tiered weekly and annual pricing and an All-Access bundle with BusinessDesk Weekly.
Herald NOW Video News Live and on-demand video news platform featuring daily news bulletins, current affairs interviews, Ryan Bridge TODAY show, and Herald NOW Business segments for video-first news consumers.
Herald Podcasts On-demand audio podcast network covering news, business, lifestyle, and crime topics including The Front Page, The Economy of Everything, The Prosperity Project, and A Moment in Crime for podcast listeners.
Viva Lifestyle Lifestyle magazine content brand covering food, fashion, beauty, and culture, with dedicated Viva Premium subscription for lifestyle readers.
The Listener Magazine Weekly magazine publication featuring culture, business, and New Zealand journalism content for magazine readers.
BusinessDesk Business news and analysis service providing market insights, company news, and financial reporting for business and finance professionals.
OneRoof Property Platform Property listings and real estate news platform providing residential and commercial property listings integrated into the Herald property section for property buyers, sellers, and investors.
Driven Car Guide Automotive news, car reviews, and vehicle comparison platform for car buyers and enthusiasts.
NZ Herald Print Newspaper Print edition of the New Zealand Herald available via home delivery subscription and newsstand sales across New Zealand.
NZME Regional Newspaper Network Network of regional newspaper publications covering Northland, Waikato, Bay of Plenty, Rotorua, Hawke's Bay, Whanganui, and other regions of New Zealand.

Companies that use The New Zealand Herald

Customer profile

Named customers3 records

Segments4 records

Ideal customer profiles4 records

The New Zealand Herald technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature4 records

The New Zealand Herald partnerships and signals

Strategic signal

Partnerships

Six partnerships are on record, tiered core and minor.

NZME NetworkcoreChannel Partner/ Reseller/ DistributorThe NZ Herald operates as the flagship publication within the NZME (New Zealand Media and Entertainment) network, which includes radio stations (Newstalk ZB, ZM, The Hits, Coast, Radio Hauraki, Gold, Flava, Hokonui, Radio Wanaka), other publications (The Listener, BusinessDesk, regional newspapers), and digital platforms (OneRoof, Driven Car Guide). Cross-promotion and content sharing occur across the network.
OneRoofcoreGTM or Marketing PartnerOneRoof property listings are integrated into NZ Herald's property section, providing property news and listings for readers interested in real estate.
Driven Car GuidecoreGTM or Marketing PartnerAutomotive content partnership providing car news, reviews, and automotive marketplace content integrated into the Herald's offerings.
Restaurant HubminorGTM or Marketing PartnerRestaurant booking and review platform partnership integrated into lifestyle and food & drink sections.
iHeartRadiocoreChannel Partner/ Reseller/ DistributorIntegration with iHeartRadio podcast and radio streaming platform within NZME network for expanded audio content distribution.
Southern Cross Travel InsuranceminorGTM or Marketing PartnerTravel Readers' Choice Awards presented by Southern Cross Travel Insurance, a sponsorship and marketing partnership.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

The New Zealand Herald competitors and assessment

Company assessment

Broad incumbents

The Guardian: The Guardian is a digital-first national newspaper with a successful freemium subscription model and broad multi-format content (podcasts, video, apps). It is a comparable business model to the Herald's Premium-led digital strategy.
Australian Broadcasting Corporation (ABC): ABC operates a national public broadcaster across radio, TV, and digital news in Australia. It is comparable in scale and mission to the combined NZME/NZ Herald news ecosystem across broadcast and digital.
BBC: The BBC operates a national multi-platform news brand with public funding, podcasts, video, and apps. Comparable to the NZME/Herald portfolio as a comprehensive national news ecosystem spanning broadcast and digital.
NPR: NPR is a public/nonprofit national radio and digital news network. It is comparable to the radio-plus-digital publishing model embedded in the NZME network that surrounds the Herald.
News Corp Australia: News Corp Australia operates The Australian, Herald Sun, Daily Telegraph, and regional mastheads under a multi-platform subscription and advertising model. It mirrors the NZ Herald/NZME structure of national + regional news brands with subscription paywalls.

Direct peers

Stuff: Stuff is New Zealand's largest competing news publisher, operating a national news website and a portfolio of regional newspapers (e.g., The Press, Waikato Times). It is the most direct competitor to the NZ Herald across digital, print, and subscription.
Radio New Zealand (RNZ): RNZ is New Zealand's public service broadcaster, operating radio networks and a news website. It overlaps with the Herald's NZME radio and digital publishing portfolio, particularly in news and current affairs.
The Sydney Morning Herald (Nine Entertainment): The Sydney Morning Herald is a flagship national/regional newspaper under Nine, with digital subscriptions, vertical sub-brands, and video. It is closely comparable to the NZ Herald in product structure and target audience.
Newshub (Discovery NZ / Warner Bros. Discovery): Newshub was a major New Zealand news brand across TV, digital, and radio. It competes directly with the Herald for national news audiences, business coverage, and political journalism.

Others

Reuters: Reuters is a global news wire and digital news service whose business news and breaking-news coverage overlaps with the Herald's BusinessDesk and national news verticals. It is adjacent rather than directly competitive in the NZ consumer market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

The New Zealand Herald financial estimates

Financial estimate

Revenue estimate

Valuation estimate

The New Zealand Herald leadership team

Management profile

Number of profiles

The New Zealand Herald subsidiaries and ownership

Company hierarchy

Subsidiaries14 records

The New Zealand Herald funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

The New Zealand Herald M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The New Zealand Herald

What does The New Zealand Herald do?

Is The New Zealand Herald a public or private company?

The New Zealand Herald is a private company. It is classified as corporate owned and is currently operating.

When was The New Zealand Herald founded?

The New Zealand Herald was founded in 1863. It employs 51 to 100 people.

Where is The New Zealand Herald based?

The New Zealand Herald is headquartered in New York, United States, in the North America region.

How does The New Zealand Herald make money?

Five revenue lines are on record. Digital Subscriptions are the primary driver. The others are print Subscriptions, advertising Revenue, classifieds and Public Notices and E-edition Sales.

Who are The New Zealand Herald's main competitors?

Broad incumbents on record are The Guardian, Australian Broadcasting Corporation (ABC), BBC, NPR and News Corp Australia. Direct peers are Stuff, Radio New Zealand (RNZ), The Sydney Morning Herald (Nine Entertainment) and Newshub (Discovery NZ / Warner Bros. Discovery). Reuters is listed as an others.

Does The New Zealand Herald have an API?

No public API is recorded for The New Zealand Herald.

What industry is The New Zealand Herald in?

The New Zealand Herald's product category is Digital News Media. Its primary akta.pro industry code is MPAJADAA, National & General-Interest Newspapers (Print & Digital), with a secondary code of MPAJADAB, Local & Regional Newspapers (Print & Digital). Its NAICS code is 51311 and its SIC code is 2711.