OneRoof
OneRoof is a New Zealand property marketplace that lists over 42,000 residential, commercial, rural, and rental properties nationwide, monetising through listing advertising paid by real estate agents and powered by NZME.
- Company typePrivate
- Founded2018
- HeadquartersAuckland, New Zealand
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What OneRoof does
OneRoof Limited (DBA: OneRoof NZ) is a New Zealand-headquartered online property marketplace that aggregates residential, commercial, rural, and rental listings — over 42,000 for-sale properties across 19+ regions from Northland to Southland and the Pacific Islands. Its core product is a web-based search platform at oneroof.co.nz, complemented by native iOS and Android applications, an automated property valuation tool (Property Estimates), House Price Reports, a Find an Agent directory, and content/advice modules covering Home Loans, New Homes, and Homes We Love. The platform serves two primary customer segments: residential property buyers (consumers) and licensed real estate agents/agencies (the monetising side), with secondary segments in property renters, commercial property seekers, and rural buyers. The company operates as a subsidiary of NZME (New Zealand Media and Entertainment), which powers the platform and provides cross-promotional distribution across its media portfolio including NZ Herald and radio stations. The revenue model is listing-advertising: real estate agents and agencies pay OneRoof to list properties on the marketplace, with pricing not publicly disclosed. The go-to-market motion is product-led growth / self-serve for property seekers, with direct agent listings forming the supply side of the marketplace. OneRoof was founded in 2018, is privately held, and operates exclusively within New Zealand.
OneRoof firmographics
Firmographics- Name
- OneRoof
- Legal name
- OneRoof Limited
- Website
- https://oneroof.co.nz
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- OneRoof is a New Zealand property marketplace that lists over 42,000 residential, commercial, rural, and rental properties nationwide, monetising through listing advertising paid by real estate agents and powered by NZME.
- Ownership category
- akta.pro rank
OneRoof industry classification
Industry- Product category
- Real Estate Marketplace
- NAICS
- Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)
- akta.pro secondary industries
- Local Services & Experiences Generalist Marketplaces (CRAFAAAD), Rural Residential & Acreage Homesites Brokerage (BPAJADAE)
Keywords
Where OneRoof is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
OneRoof business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Listing Advertising: Real estate agents and agencies pay to list properties on the platform, which serves as a marketplace connecting property sellers/agents with buyers
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
OneRoof product offering
Product offeringCore offering
OneRoof operates an online property marketplace where licensed real estate agents and agencies list residential, commercial, rural, and rental properties for sale or lease across New Zealand. The platform enables individual property seekers to search, filter, save, and enquire on listings, while also offering property valuation estimates, market reports, and an agent directory. Revenue is generated through paid listing advertising from real estate agents and agencies.
Product overview
OneRoof is a New Zealand property listing platform offering a comprehensive online marketplace for residential, commercial, rural, and rental properties. The core product is the property search platform (oneroof.co.nz) which enables users to browse over 42,000 property listings nationwide. The platform includes supporting modules such as Property Estimates for valuations, Property Reports and House Price Reports for market analytics, Find an Agent for agent discovery, Homes We Love for curated listings, Home Loans for financial guidance, and New Homes for new construction. Mobile apps for iOS and Android extend the platform to mobile users.
Differentiator
Problem solved
Functional benefit
Products and services
- OneRoof Property Search Platform A web-based property listing and search platform enabling users to browse over 42,000 residential, commercial, rural, and rental property listings across New Zealand, filter by location, price, bedrooms, and bathrooms, save properties and searches, and enquire directly with listing agents. The platform is free for property seekers and is monetised through agent-paid listing advertising.
- OneRoof Mobile App Native mobile applications for iOS (App Store) and Android (Google Play) providing on-the-go access to OneRoof's property search, saved listings, saved search alerts, open home planning, and direct agent enquiry functionality.
Companies that use OneRoof
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles4 records
OneRoof technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
OneRoof partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- NZME (New Zealand Media and Entertainment)coreOneRoof is powered by NZME, New Zealand's leading media company. NZME provides the platform infrastructure, media relationships, and cross-promotional opportunities across its portfolio of media properties including NZ Herald, radio stations, and other digital platforms.
- Apple (App Store Distribution)minorOneRoof distributes its iOS mobile application through the Apple App Store, enabling iPhone and iPad users to access the property marketplace on mobile devices.
- Google (Google Play Store Distribution)minorOneRoof distributes its Android mobile application through the Google Play Store, enabling Android device users to access the property marketplace on mobile devices.
Scale indicators2 records
Recent moves4 records
Expansion highlights6 records
OneRoof competitors and assessment
Company assessmentDirect peers
- realestate.co.nz: Operated by REA Group, realestate.co.nz is the second major NZ property portal targeting residential buyers, sellers, and listing agents — directly overlapping with OneRoof on listings, valuations, and agent subscriptions in the New Zealand market.
- Trade Me Property: Trade Me's property vertical is the dominant NZ residential listing marketplace, with deep household reach and integration into the broader Trade Me consumer marketplace — directly competing with OneRoof for buyers, listings, and agent advertising spend.
- homes.co.nz: NZ-focused property data and valuation platform (owned by ANZ/independent operators) that combines listings with automated property estimates and suburb insights, overlapping closely with OneRoof's Property Estimates and market-insights modules.
Broad incumbents
- Rightmove: UK's largest residential property portal with a high-margin agent subscription model and strong data products; structurally analogous to OneRoof in being a single-country listings marketplace and a useful proxy for long-run portal economics.
- REA Group: ASX-listed parent of realestate.com.au and realestate.co.nz; a broader incumbent digital real estate media company with international scale, multi-vertical brands, and deeper product/data investment capacity — a strategic benchmark for OneRoof's regional ambitions.
- Realtor.com: US residential portal operated under News Corp/NAR partnership, providing listings, valuations, and neighbourhood data; serves a similar buyer/agent/listing-agent ecosystem as OneRoof but at materially larger scale in a different geography.
- Zillow: US-listed residential property platform combining listings, Zestimate-powered valuations, and adjacent consumer services — closely analogous to OneRoof's listing-plus-estimates-plus-home-loans product mix, useful for international product and monetisation benchmarking.
- Domain Holdings: Australian residential property portal and listings business with adjacent services (home loans, agent tools, media), closely comparable to OneRoof's product mix and marketplace model — useful regional benchmarking peer for unit economics and product expansion paths.
Regional players
- PropertyGuru Group: Leading Southeast Asia property marketplace (Singapore, Malaysia, Thailand, Vietnam, Indonesia) with listings, valuations, and fintech adjacencies; a comparable marketplace-model peer operating in a different geography than OneRoof.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
OneRoof social profiles
Digital presenceOneRoof financial estimates
Financial estimateRevenue estimate
Valuation estimate
OneRoof leadership team
Management profileNumber of profiles
OneRoof funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OneRoof M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OneRoof
What does OneRoof do?
OneRoof operates an online property marketplace where licensed real estate agents and agencies list residential, commercial, rural, and rental properties for sale or lease across New Zealand. The platform enables individual property seekers to search, filter, save, and enquire on listings, while also offering property valuation estimates, market reports, and an agent directory. Revenue is generated through paid listing advertising from real estate agents and agencies.
Is OneRoof a public or private company?
OneRoof is a private company. It is classified as corporate owned and is currently operating.
When was OneRoof founded?
OneRoof was founded in 2018. It employs 11 to 50 people.
Where is OneRoof based?
OneRoof is headquartered in Auckland, New Zealand, in the Oceania region.
How does OneRoof make money?
One revenue line is on record: listing Advertising.
Who are OneRoof's main competitors?
Direct peers on record are realestate.co.nz, Trade Me Property and homes.co.nz. Broad incumbents are Rightmove, REA Group, Realtor.com, Zillow and Domain Holdings. PropertyGuru Group is listed as a regional player.
Does OneRoof have an API?
No public API is recorded for OneRoof.
What industry is OneRoof in?
OneRoof's product category is Real Estate Marketplace. Its primary akta.pro industry code is FSAEAJAA, Residential Real Estate Brokerage (Buy/Sell), with a secondary code of CRAFAAAD, Local Services & Experiences Generalist Marketplaces. Its NAICS code is 53121 and its SIC code is 6531.