What Teatulia Organic Teas does

Teatulia Organic Teas is a Denver-based, privately held organic tea company founded in 2007 that operates a vertically integrated supply chain anchored by its own regenerative tea garden in Bangladesh. The company produces organic teas in multiple formats — pyramid hot-tea bags (10 varieties including Black, Green, Oolong, White, Chai, Earl Grey, Chamomile, Mint, Lemongrass, and Jasmine Green), 12oz canned ready-to-drink iced teas (six flavors), jumbo iced-tea brew bags, and gift/sampler sets — all carrying USDA Organic, Rainforest Alliance, Fair Trade, B Corp, and Kosher certifications. Core technology centers on shade-grown single-origin cultivation, cold-brewed iced-tea processing, and plant-based compostable packaging (91% currently, targeting 100% by 2024), with farm-to-cup traceability as a structural differentiator.

The business operates a multi-channel distribution model spanning direct-to-consumer e-commerce at teatulia.com (USD/CAD/GBP) and Amazon, retail grocery placement at Whole Foods, Natural Grocers, Sprouts, and Safeway, foodservice distribution to restaurants, college and university dining halls, and cafes, and small-business wholesale via the Faire marketplace. It also operates a physical Tea Bar storefront in Denver's Highlands neighborhood that functions as a tasting room, brand showroom, and education venue. Pricing is per-unit across the product range, with canned iced tea at approximately $29.95 per case, pyramid tea bags at $24.95 per 50-count, jumbo brew bags at $42.95-$52.95, and gift sets from $19.95 to $39.95, with free shipping on DTC orders over $70.

The company serves three primary customer segments: individual consumers seeking premium organic teas with verified ethical sourcing, foodservice and hospitality operators converting tea programs to organic, and natural and conventional grocery retailers stocking certified organic SKUs. Its go-to-market relies on a "Tea 101" content-marketing platform, earned media coverage in Forbes, Fortune, and CNN Money, organic Instagram presence, and sustainability storytelling. Leadership is co-founder-led with CEO Linda Appel Lipsius (recipient of Fortune's Most Innovative Women in Food and Drink, 2017, and the SFA Leadership Award, 2016) and Co-Founder/President Kazi Anis Ahmed. No public revenue figures, funding rounds, or AI/ML capabilities are disclosed in available data.

Name

Teatulia Organic Teas

Legal name

Teatulia

Website

https://teatulia.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Denver-based organic tea company operating its own regenerative tea garden in Bangladesh, selling certified organic teas via DTC e-commerce, national retail (Whole Foods, Sprouts, Safeway), and foodservice distribution to consumers, restaurants, and universities.

Ownership category

akta.pro rank

Product category

Organic Tea & Specialty Beverages

NAICS

Coffee and Tea Manufacturing (311920), Coffee and Tea Manufacturing (31192)

SIC

Wholesale-Miscellaneous Nondurable Goods (5190)

akta.pro primary industry

Tea (Leaf, Bagged, Instant, Concentrates) (CRADAHAE)

akta.pro secondary industries

Tea Blending & Flavoring (AFAFADAG), Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ), RTD Iced Tea Production (AFAFABAD), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI), Organic & Natural Beverage Wholesale (AFAIAJAE), Tea Rooms & Tea Cafes (THAFADAF)

Keywords

• Organic tea products
• Loose leaf teas
• Iced tea beverages
• Wholesale tea supply
• Sustainable packaging

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Consumer direct purchases through teatulia.com website and Amazon marketplace. Products include hot teas (pyramid tea bags), canned iced teas, jumbo iced tea brew bags, and gift sets. Free shipping on orders over $70.
2. Wholesale/Foodservice Distribution: B2B sales to foodservice operators including restaurants, colleges/universities, and cafes. Products include unwrapped premium pyramids, wrapped standard tea bags, wrapped premium pyramids, ready-to-drink cold brew iced tea, fresh brewed iced tea, and bulk tea.
3. Retail Distribution: Sales through retail partners including Whole Foods, Natural Grocers, Sprouts, and Safeway. Consumer packaged goods model with standard retail margin structure.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels5 records

Core offering

Teatulia Organic Teas grows and processes organic tea at its own regenerative tea garden in Bangladesh and sells hot teas (pyramid tea bags), ready-to-drink canned iced teas, jumbo iced tea brew bags, gift sets, and bulk/wholesale foodservice formats. Products carry USDA Organic, Rainforest Alliance, Fair Trade, B Corp, and Kosher certifications and are sold direct-to-consumer online, through natural grocery retail, and via foodservice/wholesale distribution nationally in the U.S.

Product overview

Teatulia Organic Teas offers a portfolio of organic tea products centered on garden-grown, ethically sourced teas from their regenerative tea garden in Bangladesh. The core product line includes Hot Teas (loose-leaf pyramid tea bags in Black, Chai, Chamomile, Earl Grey, Green, Jasmine Green, Lemongrass, Mint, Oolong, and White varieties), Canned Iced Teas (ready-to-drink 12oz cold brewed beverages in six flavors), and Jumbo Iced Tea Brew Bags (for making large batches of iced tea). The company also offers Gift + Sampler Sets for retail consumers and dedicated Wholesale/Foodservice products including bulk formats for restaurants, colleges, and retailers. All products feature compostable packaging and carry certifications including USDA Organic, Rainforest Alliance, Fair Trade, B Corp, and Kosher.

Differentiator

Problem solved

Functional benefit

Products and services

• Hot Teas 50-count premium pyramid tea bags of organic loose-leaf hot teas in 10 varieties (Black, Chai, Chamomile, Earl Grey, Green, Jasmine Green, Lemongrass, Mint, Oolong, White) sold to retail consumers for personal home brewing.
• Canned Iced Tea Ready-to-drink 12oz cold-brewed canned organic iced teas in six flavors (White Peach, Wildberry Oolong, Hibiscus Fusion, Easy Green, Watermelon Black, Signature Black), targeted at retail consumers and on-the-go consumption.
• Jumbo Iced Tea Brew Bags Large-format tea bags that brew 1.5 gallons per bag, sold to retail consumers and small businesses for batch brewing of iced tea, available in Hibiscus Berry, Passion Fruit Black, Pomegranate Green, Signature Black, and Hibiscus Fusion flavors.
• Gift + Sampler Sets Curated retail gift and sampler sets including the Tea Lovers Gift Set (Insulated 12oz Travel Tumbler plus Premium Sampler Pack) and Premium Sampler Pack of pyramid tea bags, aimed at retail consumers for personal use or gifting.
• Wholesale / Foodservice Tea Products Bulk and foodservice-format organic tea offerings (unwrapped premium pyramids, wrapped standard tea bags, wrapped premium pyramids, ready-to-drink cold brew iced tea, fresh brewed iced tea, and bulk tea) sold to restaurants, colleges and universities, cafes, hotels, and small businesses through national foodservice distributors and the Faire wholesale marketplace.

Quantifiable outcome

• 91% compostable packaging with goal of 100% by 2024
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Tokyo Joe'scoreStrategic or Co-development PartnerRestaurant partner using Teatulia organic teas for hot and iced tea programs. Testimonial customer showcasing commitment to organic conversion and sustainable sourcing.
• College and University Dining HallscoreChannel Partner/ Reseller/ DistributorInstitutional foodservice partner serving fresh brewed iced tea in dining facilities across multiple campuses nationwide.
• Faire (Wholesale Marketplace)minorChannel Partner/ Reseller/ DistributorWholesale marketplace partnership offering 50% off first order and 1 year free shipping for small business buyers.
• National Distribution PartnerscoreChannel Partner/ Reseller/ DistributorMultiple national distributors enabling foodservice and retail distribution across the United States. Logo displays 8 distribution partners.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Yogi Tea: Yogi is a major organic tea bag brand with broad grocery and natural channel distribution, similar sustainability positioning, and a comparable functional/wellness tea portfolio. Direct competitor for shelf space at Sprouts, Whole Foods, and Natural Grocers.
• Traditional Medicinals: Traditional Medicinals is an organic herbal and tea company selling bagged wellness teas into natural grocery, mainstream grocery, and foodservice channels with comparable USDA Organic and Non-GMO certifications. Highly relevant peer in functional/organic tea bags.
• Rishi Tea & Botanicals: Rishi is a specialty tea and botanicals brand with direct-sourcing relationships and premium loose-leaf/bagged teas in natural and specialty retail. Comparable as a vertically oriented, premium-tier organic tea peer.
• Numi Organic Tea: Numi is a closely comparable premium organic tea brand offering loose-leaf and bagged teas plus RTD products, with deep natural-channel retail penetration (Whole Foods, etc.) and similar sustainability/Fair Trade positioning. Competes head-to-head on shelf and in DTC.
• Republic of Tea: Republic of Tea is a premium specialty tea brand selling loose-leaf and bagged teas plus gifts/samplers through DTC, natural grocery, and foodservice channels. Comparable in product mix, pricing tier, and gift-set orientation.
• Harney & Sons: Harney & Sons is a premium tea brand offering loose-leaf, bagged, and RTD iced teas across DTC, wholesale, foodservice, and hospitality channels. Comparable in premium positioning, multi-channel GTM, and gift/sampler merchandising.

Broad incumbents

• Pure Leaf (Unilever): Pure Leaf is a leading mass-market RTD iced tea brand distributed nationally in mainstream grocery, foodservice, and convenience. Comparable as a direct competitor for shelf space in the canned/bottled iced tea category.
• Bigelow Tea: Bigelow is a family-owned, broad-line tea brand with deep mass and foodservice penetration and an established RTD iced tea portfolio. Comparable as a larger incumbent across bagged and RTD tea formats.
• Celestial Seasonings (Hain Celestial): Celestial Seasonings is a mass-market herbal and specialty tea brand owned by Hain Celestial with broad mainstream grocery distribution. Comparable as an established tea incumbent in the same category, though significantly larger and less premium-positioned.
• Ito En (North America): Ito En is a major Japanese RTD tea brand with broad North American retail and foodservice distribution, including natural and mainstream grocery. Comparable as an RTD iced tea incumbent overlapping with Teatulia's canned iced tea line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/teatuliateas
• Xx.com/Teatulia

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Teatulia Organic Teas