California Psychics

What California Psychics does

California Psychics is an online psychic reading platform founded in 1995 and operated as a brand by Outlook Amusements, Inc., a privately held U.S. corporation headquartered in Burbank, California. The company connects individual consumers with vetted psychic advisors through live phone and chat sessions, supported by native iOS and Android mobile applications and a 24/7 customer-care phone operation. As of the most recent data, the platform maintains 447 active advisors selected through a screening process that accepts only 2% of applicants, with cumulative readings exceeding 11 million since inception.

The core product surface spans twelve-plus specialty reading categories — including Love & Relationships, Career Advice, Life Path & Destiny, Money & Finance, Pet Psychic, Past Life, Deceased Loved Ones (mediumship), Lost Objects, Missing Persons, and Empath sessions — alongside an extended content ecosystem of daily, weekly, monthly, and yearly horoscopes for all twelve zodiac signs, a free birth chart calculator, and a long-form blog. Distribution is wholly digital and direct-to-consumer: customers self-serve through californiapsychics.com, the mobile apps, and the phone reading line (1.800.573.4784), with no third-party reseller or retail presence. Marketing relies heavily on SEO-optimized horoscope and zodiac content, social media channels including TikTok and Instagram, press-release distribution via business wires, and promotional offers such as introductory $1/minute new-customer rates and the 'FRESHSTART' $5 credit code.

The revenue model is purely usage-based: customers pay per minute for phone or chat sessions at advisor-set rates ranging from $1 to $23 per minute depending on experience and demand, processed via credit card or PayPal, with new-customer promotional pricing subsidizing initial conversion. Trust signals include a 4.1-star Trustpilot rating across 3,600+ reviews (93%+ positive), a 4.7/5 App Store rating on 4,400+ reviews, and a 4.5/5 Google Play rating on 2,400+ reviews, in addition to a 'Life-Changing or FREE' satisfaction guarantee and the Karma Rewards loyalty program. The company serves individual consumers primarily in the United States, with additional confirmed operations in Canada and the United Kingdom, and claims a global digital footprint.

Name

California Psychics

Legal name

Outlook Amusements, Inc.

Website

https://californiapsychics.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

501–1,000 employees

Short description

California Psychics is an online psychic reading platform, founded in 1995 and headquartered in Burbank, California, that connects individual consumers with 447 vetted advisors via live phone and chat sessions across relationship, career, life path, and spiritual guidance categories.

Ownership category

akta.pro rank

Product category

Spiritual and Psychic Reading Services

NAICS

Other Personal Services (8129)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Local Experiences & Event Services Marketplaces (Photographers, Caterers, DJs) (BPAMAHAK)

Keywords

• Online psychic readings
• Phone psychic services
• Chat psychic readings
• Spiritual guidance platform
• Horoscope and astrology services

Headquarters

HQ city

Burbank

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Per-Minute Reading Sessions: Customers pay per minute for live psychic readings conducted via phone or chat. Rates vary by advisor, ranging from $1/minute to $23/minute based on experience and popularity. New customer promotional rates start as low as $1/minute. Payment is processed through credit card or PayPal, with customers purchasing reading minutes or packages.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

California Psychics operates an online platform connecting individual consumers with vetted psychic advisors for live readings delivered by phone or chat, 24/7. The service covers a range of specialties including love and relationships, career, life path, money, pets, past lives, mediumship, lost objects, and missing persons, with sessions priced on a per-minute basis. Complementary offerings include free horoscope content and a birth chart calculator that drive organic traffic and customer acquisition.

Product overview

California Psychics operates as an online psychic services platform offering live readings via phone and chat with vetted advisors. Founded in 1995, the platform provides a portfolio of specialized reading types including Love & Relationship, Career Advice, Life Path & Destiny, Money & Finance, Pet Psychic, Past Life, Deceased Loved Ones (Medium), Lost Objects, Missing Persons, Empath, and Clairvoyant readings. The core offering centers on connecting clients with skilled advisors screened through a rigorous process accepting only 2% of applicants. Additional services include Horoscopes (daily, weekly, monthly, yearly), Free Birth Chart Calculator, a Mobile App for iOS/Android, and the Karma Rewards loyalty program. All services are backed by a Life-Changing or FREE satisfaction guarantee and operate 24/7.

Differentiator

Problem solved

Functional benefit

Products and services

• Live Phone Psychic Readings Real-time psychic readings conducted over telephone calls connecting individual consumers with vetted advisors on topics such as love, relationships, career, and life decisions, billed per-minute from $1 to $23 depending on advisor.
• Live Chat Psychic Readings Text-based real-time psychic readings via online chat sessions delivered through the website or mobile app, with per-minute pricing identical to phone sessions.
• Horoscopes Free astrology content offering daily, weekly, monthly, and yearly horoscopes for all 12 zodiac signs, supplemented by love horoscopes and zodiac compatibility features for organic audience acquisition.
• Free Birth Chart Calculator Free natal birth chart tool that generates an astrology report for users based on their birth date and time to attract astrology-interested consumers into the platform.
• California Psychics Mobile App iOS and Android mobile applications that allow users to browse advisors, book sessions, and conduct live phone and chat readings from mobile devices.

Quantifiable outcome

• Over 2 million positive customer testimonials with 93%+ positive Trustpilot reviews
• +2 more outcomes

Named customers8 records

Segments8 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• MysticSense: Newer online psychic platform with a curated advisor pool and promotional first-minute-free offers. Emerging player applying competitive pressure on incumbent platforms like California Psychics in the same D2C psychic category.
• Sanctuary: App-based psychic and astrology platform offering live chat readings with advisors. Emerging mobile-first player competing for the same young, app-native customer base, with overlapping love/career/life-path use cases.

Direct peers

• Psychic Source: One of the oldest online psychic reading platforms (founded 1989) offering phone and chat readings with screened advisors. Direct competitor with a near-identical service model, customer base, and pricing structure ($1-$23/minute range).
• Kasamba: Online psychic and spiritual advice marketplace offering chat, email, and phone readings with a broad advisor pool. Direct competitor targeting the same relationship-, career-, and life-path-seeking customer segments with similar per-minute pricing.
• Keen: Long-running online psychic readings marketplace offering phone and chat sessions with vetted advisors. Direct peer with a comparable advisor-screening model, customer testimonials emphasis, and new-customer promotional pricing strategy.
• Oranum: Online psychic platform distinguished by live video readings, plus chat. Direct competitor in the online spiritual advice category with a similar global reach and per-minute pricing model.
• Purple Garden: Mobile-first online psychic readings platform offering chat, voice, and video sessions. Direct peer differentiated primarily by mobile UX, targeting the same end consumer with comparable advisor categories and pricing.
• AskNow: Online psychic readings platform offering phone and chat with screened advisors. Direct competitor with a similar advisor-screening approach and promotional pricing for new users.

Others

• Co-Star: Personalized astrology app offering AI-driven birth chart, horoscope, and social features. Not a direct psychic-reading competitor, but a powerful adjacent player in the spiritual-wellness content ecosystem that drives the same top-of-funnel consumer.

Broad incumbents

• JustAnswer: Broad expert-advice marketplace covering legal, medical, tech, and spiritual/psychic categories. Larger incumbent operating an adjacent category that includes psychic advisors, demonstrating the broader 'expert advice' business model that California Psychics could expand into.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ca_psychics
• YouTubeyoutube.com/user/capsychics
• Facebookfacebook.com/CaliforniaPsychics
• Instagraminstagram.com/californiapsychics
• Pinterestpinterest.com/capsychics/_created
• TikToktiktok.com/@californiapsychics

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about California Psychics