Motorsport Network

What Motorsport Network does

Motorsport Network is a privately held global digital media and technology company operating at the intersection of motorsport and automotive verticals, headquartered in New York with its European headquarters in London. Founded in 2015 through the consolidation of multiple motorsport and automotive digital properties, the company operates a portfolio of editorial brands — Motorsport.com (21 editions across 14-15 languages), Autosport.com (the historic motorsport news brand dating to 1950), Motor1.com (12 automotive editions in 10 languages), InsideEVs.com (electric vehicle focus), RideApart.com (motorcycles), and regional properties including Motorsport-Total.com and Formel1.de — collectively reaching 61+ million monthly digital users across 81 countries, with 21 million social followers and 250+ million monthly page views.

The company's technology platform spans owned digital properties, the Motorsport.tv OTT and linear television service (5,000+ hours of on-demand video, 1,000+ live events streamed annually, 27 million TV households reached), the Motorsport Stats data infrastructure (Forix database with 71,000+ driver records and 52,000+ race records dating to 1894, appointed official supplier to the FIA across 17 championships), and a 23 million-asset image archive combining LAT Images, Sutton Images, Ercole Colombo, Rainer Schlegelmilch, and Giorgio Piola. Distribution extends through 114 social profiles, 13 podcast channels (550K+ monthly listeners), 1M+ opt-in email addresses, fuboTV and other OTT aggregators, plus owned live experiences and ticketing.

The business model is a multi-stream digital media platform. Primary revenue derives from digital advertising across owned properties (display, native, video, bespoke branded content for automotive OEMs and rights holders); secondary streams include Autosport Plus subscriptions, FIA/federation data licensing and APIs, ticketing and travel via Motorsport Live (consolidating BookF1 and SportStadion) and Canossa Events luxury rallies (50+ events annually, 150,000+ travel transactions), esports via Motorsport Games and 704Games (NASCAR console license through 2029), and image licensing through Motorsport Images and Motorsport Gallery. Customer segments span motorsport enthusiasts (consumer), automotive consumers and car buyers (Motor1.com, InsideEVs), B2B advertisers and sponsors (Ferrari, Renault, Jaguar, BMW, Mercedes-Benz, Audi, Aston Martin, TAG Heuer), federations and promoters (FIA, ACO, DTM), and esports/gaming communities. The 2021 duPont Registry acquisition signaled a strategic extension into transactional luxury car commerce via the Driven Lifestyle division.

Name

Motorsport Network

Legal name

Motorsport Network

Website

https://motorsportnetwork.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Motorsport Network is a privately held global digital media and technology company operating motorsport and automotive editorial brands (Motorsport.com, Autosport.com, Motor1.com, InsideEVs), OTT streaming (Motorsport.tv), data services (Motorsport Stats, official FIA supplier), ticketing, and esports across 81 countries and 15 languages, serving fans, automotive OEMs, and federations.

Ownership category

akta.pro rank

Product category

Digital motorsport and automotive media

NAICS

Other Spectator Sports (711219)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Motorsports Media Rights & Broadcasting (Series-Owned/Controlled) (MPAKAGAF)

akta.pro secondary industries

Motorsports & Racing Experiences (THAJAFAF), Motorsports Fan Engagement & Membership Programs (Series/Team-Owned) (MPAKAGAI)

Keywords

• Digital motorsport media
• Automotive content publishing
• Racing OTT streaming
• Motorsport data analytics
• Luxury car marketplace

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices20 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Advertising & Media Sales: The primary revenue driver. Motorsport Network sells digital advertising across its portfolio of 61m+ monthly digital users, 114 social media profiles (11m+ combined reach), 13 podcast channels (550k+ monthly listeners), and 1m+ opt-in email addresses. Offers display ad formats (Billboard, MPU, Native, Video preroll/midroll/postroll), bespoke content/360 marketing services, and branded video content.
2. Subscription / Content Access: Autosport Plus subscription provides premium journalism behind a paywall. Motorsport Stats provides enterprise API and database solutions to federations, promoters, teams, and sponsors on a licensing/fee basis.
3. Live Events, Ticketing & Experiences: Motorsport Live sells tickets and travel packages to F1, MotoGP, WEC and other events globally. Canossa Events organizes classic car rallies and supercar motor touring events (50+ events/year). Autosport Awards is a gala event. These generate ticket sales, hospitality, and experience revenue.
4. Licensing & Royalties: Motorsport Games (704Games) holds the NASCAR console gaming license extended through 2029, generating revenue from game sales and esports tournaments. Video content licensing to platforms like fuboTV.
5. Data & Analytics Services: Motorsport Stats provides data analytics, results websites, and API services to federations (including FIA as official supplier), teams, promoters, sponsors, and media. Revenue from data licensing and API access.

Go-to-market motion1 record

Distribution channels10 records

Marketing channels14 records

Core offering

Motorsport Network operates a vertically integrated global digital media and technology ecosystem for motorsport and automotive content, spanning multi-language editorial brands (Motorsport.com, Autosport.com, Motor1.com, InsideEVs.com, RideApart.com), the Motorsport.tv OTT streaming platform, the Motorsport Stats racing data and API business, the Motorsport Live ticketing and travel service, the Motorsport Games esports platform, Canossa Events classic car rallies, and the duPont Registry luxury car marketplace. Revenue is generated primarily through advertising, sponsorship, premium subscriptions, ticketing, data licensing, and live event sales.

Differentiator

Problem solved

Functional benefit

Products and services

• Motorsport.com Global digital motorsport news platform operating in 21 editions across 14 languages, offering 24/7 racing news, analysis, live coverage, and editorial content for F1, MotoGP, WEC, NASCAR, DTM, WRC, Formula E, and other championships.
• Autosport.com Definitive motorsport journalism brand with news, features, and analysis, including the Autosport Plus premium subscription paywall for in-depth motorsport reporting. Continuous motorsport coverage since 1950.
• Motor1.com Global automotive content network in 10 languages providing new car reviews, original video, podcasts, breaking news, buying guides, and price lists; one of the world's largest networks of automotive sites by traffic.
• InsideEVs.com The leader in covering electric and hybrid vehicles, providing dedicated coverage of the fastest-growing segment of automobiles with deep insider and contributor reporting.
• RideApart.com Motorcycle enthusiast content for the 25-34 year old demographic, offering news, reviews, and how-to guides for DIYers across the global Motor1 network.
• Motorsport.tv OTT streaming and linear TV platform streaming 1,000+ live motorsport events per year and offering 5,000+ hours of on-demand video, 125 race series coverage, original programming such as Motorsport Report, the 24 Hours of Le Mans film catalogue, and distribution on iOS, Android, Apple TV, Roku, and fuboTV.
• Motorsport Stats Enterprise racing data and analytics platform built on the Forix gold-standard database holding 71,000+ driver records and 52,000+ race records dating to 1894. Collects results from 2,500+ events per season at 50 events every weekend; powers results websites, APIs, and rich data visualization for federations, promoters, teams, sponsors, and media.
• Motorsport Live End-to-end global ticketing and travel service covering F1, MotoGP, WEC and other championships, with fan villages and trackside hospitality. Operates initially in 5 languages for 30 markets expanding to 10 languages; accounts for roughly 40% of Belgian GP tickets and 18,500 fans in a single Austrian fan village.
• Motorsport Games Racing esports platform operating official competitions including eNASCAR Heat Pro League, Le Mans Esport Series, and Codemasters DiRT World Championships; chaired by John Schappert (former EA COO) and led by president Stephen Hood (former Codemasters F1 games Creative Director) with Fernando Alonso as investor and board member.
• Canossa Events Premium Italian motoring events business organizing 50+ events per year across Europe and the Middle East, including classic car rallies (Modena Cento Ore), supercar motor touring events, and luxury driving experiences for wealthy automotive enthusiasts and collectors.
• duPont Registry Luxury automotive marketplace for buying and selling high-value collector and luxury vehicles, headquartered in Clearwater, Florida. Integrated into the Driven Lifestyle division alongside Motorious.com and other enthusiast properties.
• Motorsport Jobs Global recruitment platform for the motorsport industry connecting companies with motorsport professionals; provides a candidate database of motorsport professionals and jobs/candidates from around the globe.
• Autosport Awards Motor racing's annual gala celebration recognizing the stars of the sport. Attended by 1,000+ VIPs including drivers, teams, and industry leaders; held in London including the prestigious Gregor Grant Award presented by Prince Albert of Monaco in 2019.
• Motorsport Images / Motorsport Gallery Archival photo licensing business managing 23 million+ motorsport image assets across the LAT Images, Sutton Images, Ercole Colombo (largest private Ferrari photography archive), Rainer Schlegelmilch, and Giorgio Piola F1 technical drawings collections; offers Motorsport Gallery limited edition art prints.

Quantifiable outcome

• 50% higher subscriber engagement for Formula E content vs. general motorsport on Autosport.com
• +5 more outcomes

Named customers20 records

Segments8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

32 partnerships are on record, tiered major, core and minor.

• Triangle MediamajorStrategic or Co-development Partner · 27 June 2019Joint venture with Triangle Media, a Middle East communication and event management company. New company will localize all Motorsport Network products, services, and digital destinations for the MENA region across Racing, Automotive, Live experiences, and Esports. Triangle Media co-founded by Ahmed Al Shehhi.
• Canossa EventsmajorStrategic or Co-development Partner · 4 June 2019Acquisition of Canossa Events, a renowned Italian motoring events business founded in 2010 by Luigi Orlandini. Specializes in classic car rallies (Modena Cento Ore), supercar motor touring events, and driving experiences. 50+ events/year across Europe and Middle East. Headquartered in Reggio Emilia, Italy (Motor Valley), with offices in Milan, Dubai, and Greenwich CT. Integrated into Motorsport Live division.
• FIA (Fédération Internationale de l'Automobile)coreStrategic or Co-development Partner · 2 May 2019Motorsport Stats appointed official supplier to the FIA. Motorsport Network was called on by the FIA President Jean Todt to build the federation's detailed historical record of racing and rallying results. New FIA results website covers 17 FIA championships including comprehensive F1 history from 1950 onwards. Launched as a free service. Motorsport Stats develops modular front-end results website, database, and APIs.
• Aston MartinmajorStrategic or Co-development Partner · 5 March 2019Aston Martin became new partner of the Autosport BRDC Young Driver of the Year Award (formerly supported by McLaren). The award supports up-and-coming British drivers. Winner receives £200,000, an F1 test with Aston Martin Red Bull Racing, WEC GTE car test, and BRDC membership. Red Bull Racing provides simulator assessments.
• Red Bull RacingminorStrategic or Co-development Partner · 5 March 2019Red Bull Racing provides simulator assessments at their headquarters for finalists of the Aston Martin Autosport BRDC Young Driver of the Year Award, and offers an F1 test drive at Silverstone for the winner.
• CodemasterscoreStrategic or Co-development Partner · 20 February 2019Partnership to supercharge esports programmes of Codemasters' key owned-IP titles (DiRT Rally 2.0, GRID, ONRUSH, F1 games). The DiRT World Championships launched February 19, 2018, with finals at Speedmachine festival at Silverstone. Motorsport Network leverages its global reach of 30m+ people monthly to promote and stream esports events. Codemasters is listed on AIM (CDM).
• BookF1 & SportStadionmajorStrategic or Co-development Partner · 10 January 2019Motorsport Live launched as collective best of BookF1 (UK pre-eminent F1, MotoGP & WEC ticket/travel agency) and Dutch SportStadion operation (trackside fan village events company). Combined operations account for ~40% of Belgian GP tickets and 18,500 fans in a single Austrian fan village.
• Financial Times & Nielsen SportsminorStrategic or Co-development Partner · 7 September 2018Motorsport Leaders Business Forum inaugural event co-partnered with the Financial Times (for media coverage) and Nielsen Sports (for consumer research and data). 150+ industry leaders attended. Event held at The Ned in London's City.
• 704GamescoreStrategic or Co-development Partner · 21 August 2018Motorsport Network made a new investment in 704Games, NASCAR Team Properties' exclusive console simulation-style video game licensee. NASCAR gaming license extended through 2029. 704Games publishes NASCAR Heat series (Heat 3 released September 2018) and NASCAR Heat Mobile (2M+ downloads). Motorsport Network joined existing investors including HC2 Holdings, PlayFast Games, Leo Capital Holdings, and Gaming Nation.
• MOTUL FIM Superbike World ChampionshipminorStrategic or Co-development Partner · 8 August 2018MOTUL FIM Superbike World Championship partnered with Motorsport Network for a global fan survey. The FIM WorldSBK Global Fan Survey launched in 11 languages to capture fan opinion and help shape the future of the championship.
• Ercole ColombominorStrategic or Co-development Partner · 19 July 2018Motorsport Network acquired the archives of renowned Ferrari photographer Ercole Colombo — the largest private Ferrari photography collection in the world — adding to Motorsport Images' 23 million assets. 2018 Italian GP marked Colombo's 700th Grand Prix attended.
• Manish Pandey / Working Title FilmscoreStrategic or Co-development Partner · 22 May 2018Partnership with BAFTA and Sundance award-winning filmmaker Manish Pandey (Senna, Grand Prix Driver) to produce Motorsport Heroes feature documentary. Premiered theatrically before global rollout on OTT and linear platforms. Film features Mika Häkkinen, Felipe Massa, Michèle Mouton, Tom Kristensen, and Michael Schumacher.
• DTM / ITR GmbHmajorStrategic or Co-development Partner · 3 May 2018Motorsport Network confirmed as official digital media partner for DTM series 2018 (and subsequent years). Agreement covers editorial coverage across Motorsport.com, Autosport.com, and Motorsport.tv with journalists at all events, video production and distribution of short-form news content, and promotional support for races and ticket sales.
• Edimotive / OmniAuto.itmajorStrategic or Co-development Partner · 1 May 2018Edimotive is the partner/publisher behind Motor1.com Italia, formerly operating OmniAuto.it (Italy's largest online automotive publishing company, founded 2000). Motor1.com Italia launched May 2018 as rebranded version. Edimotive network receives 5,800,000 visits/month.
• fuboTVmajorChannel Partner/ Reseller/ Distributor · 3 April 2018Motorsport.tv distribution agreement with fuboTV, a leading North American sports OTT service with over 75 channels and 150,000+ subscribers. Motorsport.tv added its premier North American racing packages to fuboTV's 'Adventure Plus' package, extending coverage to WRC, FIM World Sidecar Cross Championship, Red Bull Rookies Cup, Super Formula, 24 Hours of Le Mans archives, and Duke motorsports video library.
• FIA WEC & ACO (24 Hours of Le Mans)coreStrategic or Co-development Partner · 21 February 2018Official Digital Media Partner for FIA World Endurance Championship and 24 Hours of Le Mans. Agreement ensures extensive editorial coverage across Motorsport.com, Autosport.com, and Motorsport.tv. Motorsport Network journalists take up permanent station at all events, supported by local edition journalists. Partnership includes video production and distribution of short-form news content.
• Fernando AlonsomajorStrategic or Co-development Partner · 15 February 2018Fernando Alonso invested in Motorsport Games as an investor and board member, joining chairman John Schappert (former EA COO) and president Stephen Hood (former Codemasters F1 games Creative Director). Alonso will contribute to expanding esports across global racing championships and connect real racing with esports audiences.
• Formula E (Official Digital Media Partner)coreStrategic or Co-development Partner · 30 November 2017Formula E chose Motorsport.com as official digital media partner, providing editorial coverage across the network's global platforms and leveraging Formula E's high engagement metrics (50% higher subscriber engagement, 400m+ social reach per race).
• Lamborghini Super TrofeominorStrategic or Co-development Partner · 16 November 2017Motorsport.com partnered with Lamborghini Super Trofeo for World Final event coverage, providing digital editorial and video content for Lamborghini's one-make series.
• Sport Media Group (German Expansion)minorStrategic or Co-development Partner · 19 September 2017Motorsport Network acquired a sport media group for German expansion, supporting the reach of Motorsport-Total.com and Formel1.de as the leading German-speaking motorsport news sites.
• TAG HeuerminorGTM or Marketing Partner · 23 June 2017Motorsport.com teamed with TAG Heuer for a Formula E video series. The 'Inside Formula E' branded content campaign won a Bronze Telly Award and showcased TAG Heuer's involvement in the electric racing series.
• Formula DRIFTminorStrategic or Co-development Partner · 19 April 2017Motorsport Network joined with Formula DRIFT as media partner, providing coverage across the drifting championship's digital platforms.
• Pirelli World ChallengeminorStrategic or Co-development Partner · 7 March 2017Pirelli World Challenge announced partnership with Motorsport Network for media coverage and promotional support across the network's platforms.
• InsideEVs.comcoreStrategic or Co-development Partner · 8 February 2017Motor1.com acquired InsideEVs.com, taking leadership in the EV sector. InsideEVs is the largest independent website dedicated to electric vehicle news, providing comprehensive coverage of the fastest-growing automotive segment.
• Formula E Holdings Limited (FEH)coreStrategic or Co-development Partner · 7 January 2017Motorsport Network acquired a stake in Formula E Holdings Limited, the commercial rights holder of the FIA Formula E Championship, as part of a broader strategy to take a leadership position in both the electric vehicle (EV) road car and electric racing media. Formula E achieves 50% higher subscriber engagement than general motorsport content on Autosport.com and has social reach exceeding 400m per race. The investment was made at CES Show in Las Vegas in January 2017.
• Motorsport.tv / ACO (24 Hours of Le Mans Archives)majorChannel Partner/ Reseller/ Distributor · 7 January 2017Motorsport.tv partnership with the ACO (Automobile Club de l'Ouest) to stream the entire film catalogue of 24 Hours of Le Mans — more than 70 films spanning 1933 onwards — on Motorsport.tv. Allan McNish featured as presenter. Content available on OTT web platform, iOS, Android, Apple TV, and Roku.
• Race Of ChampionsminorStrategic or Co-development Partner · 21 December 2016Motorsport.com announced official partnership with Race Of Champions, providing digital media coverage for the annual event that brings together the world's greatest drivers from multiple racing disciplines.
• Motors TVmajorStrategic or Co-development Partner · 18 November 2016Motorsport Network acquired Motors TV, a motorsport television channel, expanding its broadcast and OTT capabilities. Motors TV was rebranded as Motorsport.tv.
• Haymarket Media GroupcoreStrategic or Co-development Partner · 6 October 2016Motorsport Network acquired Autosport and the Haymarket Media Group's motor racing portfolio in October 2016, including Autosport magazine and autosport.com, strengthening position as the leading independent voice of motorsport and automotive industries.
• TCR SeriesminorStrategic or Co-development Partner · 16 June 2016Motorsport.com named 'Official Media Partner' of the TCR Series, providing digital editorial coverage and promoting the series internationally across the network's global platforms.
• FIA WEC & ACO (Official Digital Media Partner)coreStrategic or Co-development Partner · 25 March 2016Motorsport.com named 'Official Digital Media Partner' of FIA WEC and 24 Hours of Le Mans from 2016, building on early coverage from 2014. Expanded partnership announced February 2018.
• Ferrari (Official Media Partner)coreStrategic or Co-development Partner · 3 November 2015Ferrari named Motorsport.com 'Official Media Partner' for Ferrari Finali Mondiali events (2015 and 2017 editions). Motorsport.com provides exclusive digital media coverage, live streaming, and content creation for Ferrari's world finals event.

Scale indicators37 records

Recent moves7 records

Expansion highlights6 records

Others

• Stats Perform: Sports data and AI technology provider supplying federations, leagues, media, and betting operators; an adjacent/ecosystem comparable to Motorsport Stats/Forix as a B2B sports-data infrastructure business serving governing bodies and media.

Broad incumbents

• Car and Driver: Established U.S. automotive editorial publication with reviews, buying guides, and EV coverage; competes with Motor1.com and InsideEVs.com for car-buyer and enthusiast audiences.
• DAZN: Global sports OTT platform distributing live and on-demand combat, motorsport, and other sports; broader incumbent to Motorsport.tv's OTT/subscription ambitions and rights aggregation strategy.
• Top Gear: Global automotive media brand with TV, digital, video, and experiential extensions; competes for automotive enthusiast attention alongside Motor1.com and InsideEVs at greater scale and brand recognition.

Emerging players

• Carscoops: Digital-first automotive news and reviews outlet growing in U.S. and European markets; emerging competitor in the same car-news vertical as Motor1.com with a comparable content-led approach.

Direct peers

• Crash.net: Long-running motorsport digital publisher covering MotoGP, WSBK, F1, and other championships with editorial and live updates; competes for similar motorsport-fan traffic as Motorsport Network's sites.
• Hemmings Motor News: Classic and collector-car marketplace and media brand with print heritage, classifieds, and editorial coverage; overlapping with Canossa Events and duPont Registry for collector-car enthusiasts.
• Bring a Trailer: Online auction marketplace for collector and enthusiast vehicles with deep enthusiast community; the most direct analog to duPont Registry inside Motorsport Network's luxury automotive marketplace business.
• The Race: Independent motorsport and automotive digital media outlet covering F1, MotoGP, WEC, NASCAR, and EV racing with original editorial and video; overlaps directly with Motorsport Network's Motorsport.com/Autosport.com content proposition.
• FloSports: Subscription OTT platform aggregating niche sports content (motorsport, cycling, wrestling, etc.); directly analogous to Motorsport Network's OTT streaming and subscription strategy with Motorsport.tv.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/motorsport_net
• Facebookfacebook.com/motorsportnetworkcom
• LinkedInlinkedin.com/company/motorsport-network

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries24 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A13 records

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Motorsport Network