What iA Private Wealth does

iA Private Wealth is a Canadian wealth management firm that operates a platform-plus-independent-advisor model, serving high-net-worth individuals, families, business owners, and mass affluent Canadians through a network of 475+ independent advisory teams distributed nationwide. The firm manages over $73 billion in assets under administration across 210,000+ clients in 140,000+ households, with high-net-worth clients representing 59% of assets. It is a wholly-owned subsidiary of iA Financial Group (TSX: IAG), one of Canada's largest insurance and wealth management conglomerates founded in 1892, providing institutional backing, regulatory standing, and product breadth. The firm rebranded in January 2021 from the prior iA Securities and HollisWealth brands and subsequently expanded into the United States via iA Private Wealth USA Inc. (a Registered Investment Advisor firm, launched November 2022) to serve cross-border wealth management needs.

iA Private Wealth's product suite spans advisory accounts, discretionary managed accounts (with a $250,000 minimum), and the Elite Unified Managed Account (UMA) Program, alongside insurance distribution (through affiliate iA Wealth Insurance Services and MGA partner PPI Management) and capital markets capabilities via its iA Capital Markets division (equity/debt underwriting, M&A advisory, trading). The underlying technology stack combines proprietary and third-party components: the AX360 single-sign-on advisor platform, WealthLink and Compass advisor portals (via NBIN), Croesus for portfolio management, the Client Portal and mobile applications with mandatory multi-factor authentication (Okta Verify, Google Authenticator, SMS, voice), and third-party smart order routing with algorithmic execution. Clearing and custody are provided by National Bank Independent Network (NBIN) in Canada and Bank of New York Mellon Pershing for US operations. The firm is regulated by CIRO, the Autorité des marchés financiers, and is a CIPF member.

Revenue is generated through four primary streams: advisory and management fees calculated as a percentage of assets under management, commission-based transactions on mutual funds, ETFs, and equities, MER trailer fees allocated to the dealer from fund manufacturers, and insurance distribution revenue via affiliated entities. Advisors operate under fee-based, commission-based, or hybrid compensation structures with weekly payouts, tiered high-payout grids, and net organic growth bonuses up to 3% of grid. Growth is driven both organically — through advisor productivity and client acquisition — and inorganically through the acquisition of advisor teams and entire divisions from competing firms (most notably the $2B Laurentian Bank Securities retail division acquisition completed August 2024 and the $1.5B First Growth Multi Family Office team recruited February 2026).

Name

iA Private Wealth

Legal name

iA Private Wealth Inc.

Website

https://iaprivatewealth.ca

Company type

Public

Founded year

2021

Operating status

Operating

Headcount range

251–500 employees

Short description

iA Private Wealth is a Canadian wealth management firm operating through 475+ independent advisory teams that serve high-net-worth and mass affluent clients with $73B+ in assets under administration, as a subsidiary of iA Financial Group (TSX: IAG).

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Private Client/High-Net-Worth Advisory (FSAEAAAN)

akta.pro secondary industries

High-Net-Worth (HNW) Private Banking (FSABADAB), Private Banking Cross-Border & International Wealth Services (FSABADAL), Private Banking Advisory & Discretionary Portfolio Management (FSABADAD)

Keywords

• Wealth management services
• Investment advisory
• Portfolio management
• Financial planning
• Retirement planning

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Advisory and Management Fees: iA Private Wealth generates revenue through advisory and management fees charged to clients. Advisors can operate on a fee-based model where fees are calculated as a percentage of assets under management (e.g., 1% of AUM), or a commission-based model where compensation is received per transaction. Fee percentages may decline as client assets increase. The firm also offers fee-based programs with low minimum annual fees, household billing, and fees calculated on the daily value of client accounts.
2. Commission-based Transactions: Advisors receive commissions when clients buy or sell investments (mutual funds, ETFs, stocks). Advisors may also receive ongoing trailer fees from fund companies based on assets their clients hold. The firm's competitive tiered high-payout compensation structure pays advisors weekly.
3. Management Expense Ratio (MER) Revenue: Revenue is partially derived from the MER component allocated to the dealer (iA Private Wealth), which covers administrative services, technology, regulatory compliance, and advisor compensation. Part of the MER trailer fee goes to advisors for client-oriented tasks.
4. Insurance Distribution Revenue: Through affiliated insurance providers including PPI Management Inc. and iA Wealth Insurance Services (iAWIS), iA Private Wealth advisors generate revenue from insurance product sales including universal, term and whole life, disability income protection, critical illness, long-term care, and group benefit plans.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

iA Private Wealth delivers holistic wealth management to high-net-worth and mass-affluent Canadians through a network of over 475 independent advisory teams, offering advisory accounts, discretionary managed accounts, the Elite Unified Managed Account Program, insurance solutions, lending products, and cross-border wealth management via iAPW-USA. Services cover investing, retirement, tax, education, risk, and estate planning, supported by the AX360 advisor platform, a client portal and mobile app, and capital markets capabilities through iA Capital Markets.

Product overview

iA Private Wealth is a Canadian wealth management firm serving high net worth individuals and families through a platform-plus-advisor model. The core offering includes advisory accounts and discretionary managed accounts managed by over 475 independent advisory teams overseeing $73 billion in assets. The Elite Unified Managed Account (UMA) Program provides institutional-quality portfolio management. The firm operates iA Capital Markets for capital markets services and iAPW-USA for US-based clients. Digital access is provided through the Client Portal and Mobile App with multi-factor authentication, while advisors use AX360, WealthLink, and Compass desktop platforms with Croesus for portfolio management. Account types include retirement accounts (RRSP, LRSP, RIF, LIF), Tax-Free Savings Accounts (TFSA), and non-registered investment accounts. The firm is a member of the Canadian Investor Protection Fund (CIPF) and regulated by CIRO (formerly IIROC), with clearing services provided by National Bank Independent Network and Pershing for US operations.

Differentiator

Problem solved

Functional benefit

Brands

• iA Capital Markets: Capital markets division offering equity, debt and structured product underwriting, M&A advisory, market research, and comprehensive access to global securities markets through equity, fixed income and foreign exchange trading desks.

Products and services

• Advisory Accounts Comprehensive advisory account services providing personalized investment management and financial guidance through independent advisor teams for Canadian investors.
• Discretionary Managed Accounts Professionally managed investment accounts where portfolio managers exercise complete discretion over investment decisions within an agreed Investment Policy Statement; requires a minimum initial investment of $250,000.
• Elite Unified Managed Account (UMA) Program Comprehensive investment management program consolidating multiple asset classes, geographies, and investment types within a single account, with institutional-calibre oversight by the Elite Investment Committee and an expanded product shelf.
• iA Capital Markets Capital markets services including equity and debt underwriting, structured products, M&A advisory, market research, and equity/fixed income/FX trading for investor and corporate clients from Montreal, Toronto, and Calgary offices.
• iA Private Wealth USA (iAPW-USA) U.S. Registered Investment Advisor (RIA) firm offering integrated cross-border wealth management, investment management, and financial planning services to U.S. residents and dual citizens, including management of IRAs and 401(k)s from Canadian offices.
• Client Portal Secure online platform providing 24/7 access to account information, consolidated holdings overview, interactive document exchange with advisors, and state-of-the-art encryption with mandatory multi-factor authentication.
• iA Private Wealth Mobile App iOS and Android mobile application providing clients on-the-go access to account information and portfolio data, secured with multi-factor authentication (SMS, voice call, Google Authenticator, or Okta Verify).
• Insurance Solutions (via PPI Management and iAWIS) Insurance products distributed through iA Private Wealth advisors, including universal, term and whole life, disability income protection, critical illness, long-term care, and group benefit plans, underwritten via MGA partner PPI Management and affiliate iA Wealth Insurance Services (iAWIS).

Quantifiable outcome

• Advised investors have significantly more assets after 15 years than non-advised counterparts, per a 2022 report by the Investment Funds Institute of Canada
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered moderate, core and minor.

• Google CloudmoderateTechnology or Integration · 2 October 2025iA Private Wealth is part of Google Cloud's commitment to Québec innovation and AI, announced in October 2025. The partnership involves digital transformation initiatives and AI-related technology adoption within iA Private Wealth's operations. Google Cloud's collaboration with iA Private Wealth is one of several partnerships with Québec companies to support local innovation, digital transformation, and workforce skill-building programs.
• Bank of New York Mellon (Pershing)coreTechnology or IntegrationiA Private Wealth USA Inc. has engaged Bank of New York Mellon Pershing Custodial Services as its custodian and clearing provider. Pershing provides fully integrated trust accounting and global custody, multi-currency accounts, asset movement, and straight-through processing through its single state-of-the-art technology platform. This is the industry's largest provider of clearing and settlement solutions and is critical to iAPW-USA's cross-border wealth management operations.
• National Bank Independent Network (NBIN)coreTechnology or IntegrationNational Bank Independent Network serves as iA Private Wealth's clearing firm and maintains copies of important client records for disaster recovery purposes. NBIN's objective is to restore operations and complete existing transactions and accept new transactions within hours of a disruption. NBIN also provides the Compass advisor desktop hub for trading and administrative systems access.
• PPI Management Inc.coreChannel Partner/ Reseller/ DistributorPPI Management Inc. is iA Private Wealth's MGA (Managing General Agent) partner for insurance solutions. PPI offers extensive actuarial, tax, and specialized expertise encompassing risk mitigation, asset protection, income replacement, long-term care planning, tax-efficient strategies, and estate planning. Insurance products are distributed through iA Private Wealth advisors, with PPI providing the underlying underwriting and expertise.
• iA Wealth Insurance Services (iAWIS)coreChannel Partner/ Reseller/ DistributoriAWIS is an affiliate of iA Private Wealth offering broad access to life, health, and accident insurance for clients, as well as business-building support for advisors. An attractive payout structure ensures insurance sales add long-term value to advisors' businesses.
• iA Clarington InvestmentscoreStrategic or Co-development PartneriA Clarington Investments is part of iA Wealth and serves as the investment fund manufacturing arm, offering a wide range of products including actively managed mutual funds, managed portfolio solutions, Active ETF Series, and socially responsible investments. iA Private Wealth distributes these products through its advisor network.
• iA Capital MarketscoreStrategic or Co-development PartneriA Capital Markets is a division of iA Private Wealth Inc. offering equity, debt, and structured product underwriting, M&A advisory, market research, and comprehensive access to global securities markets through equity, fixed income, and foreign exchange trading desks. Serving investor and corporate clients from Montreal, Toronto, and Calgary offices, it provides iA Private Wealth advisors and clients with capital markets capabilities.
• Investia Financial ServicesminorChannel Partner/ Reseller/ DistributorInvestia Financial Services is part of iA Wealth and is accessible through the iA Private Wealth platform, offering additional investment products and services distributed through the advisor network.
• OktamoderateTechnology or IntegrationiA Private Wealth uses Okta as an MFA (multi-factor authentication) option through the Okta Verify app for securing client portal and mobile app access. Okta's identity management platform provides an additional layer of security for client authentication.

Scale indicators16 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• RBC Wealth Management: RBC Wealth Management is a large bank-owned wealth franchise serving HNW and ultra-HNW Canadian clients with investment advisory, private banking, and trust services. It competes with iA Private Wealth both for clients and for advisor recruitment from its branch network.
• BMO Nesbitt Burns Wealth Management: BMO Wealth, including the Nesbitt Burns full-service advisory business, serves Canadian HNW clients with discretionary portfolio management and advisory services. It competes head-to-head with iA Private Wealth for high-producing advisors and HNW households.
• Scotia Wealth Management: Scotia Wealth Management is the bank-owned wealth management arm of Scotiabank serving affluent and HNW Canadians with advisory, portfolio management, and private banking services. It is a key competitor for advisor teams and HNW relationships.
• TD Wealth: TD Wealth is a major Canadian bank-owned wealth franchise offering investment advisory, financial planning, and private investment counsel to affluent and HNW clients. It is one of the primary competitors from which iA Private Wealth recruits advisors.

Direct peers

• Raymond James Canada: Raymond James Canada runs an independent advisor and wealth management franchise serving Canadian HNW individuals and families. It directly competes with iA Private Wealth for both advisor recruitment and HNW client relationships across Canada.
• CI Assante Wealth Management: CI Assante operates one of Canada's largest independent advisor networks offering wealth management, financial planning, and insurance solutions to HNW clients. It is the most direct Canadian independent-channel peer to iA Private Wealth, with a similar model of independent advisory teams operating under a shared platform.
• Edward Jones Canada: Edward Jones Canada operates a large branch-based advisor network delivering personalized wealth management to mass affluent and HNW Canadian households. While its advisor model differs, it competes for similar client segments and advisor talent in the Canadian market.
• National Bank Financial - Wealth Management: National Bank's wealth arm offers full-service advisory and discretionary managed account services to Canadian HNW clients through its own advisors. Although its parent also operates NBIN (iA Private Wealth's clearing partner), the wealth business is a direct competitor for advisor talent and HNW households.
• Wellington-Altus Private Wealth: Wellington-Altus is one of Canada's largest independent wealth management firms, built on an independent advisor model with discretionary portfolio management and institutional platforms. Its advisor-ownership structure and HNW focus closely mirror iA Private Wealth's positioning.
• Canaccord Genuity Wealth Management: Canaccord Genuity operates a Canadian wealth management division serving HNW individuals through full-service advisors and discretionary portfolio management. It competes directly with iA Private Wealth in advisor recruitment and HNW advisory services.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PL6llGcgl8QU5DxFQinKByhq74LfedyN_1
• Xx.com/iaprivatewealth

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iA Private Wealth