Investia Financial Services

What Investia Financial Services does

Investia Financial Services Inc., founded in 1988, is a Canadian mutual fund dealer registered by CIRO across all provinces and headquartered in Quebec City. The firm distributes mutual funds and segregated funds to individual investors through a coast-to-coast independent advisor network, supported by the Find an Advisor search tool, advisor transition assistance, and practice-management resources. As a wholly-owned subsidiary of iA Financial Group (founded 1892, $229.3B AUM/AUA), Investia positions itself as Canada's largest independent mutual fund dealer, administering over $78B in client assets as at December 31, 2025.

The product portfolio centers on registered and non-registered Canadian savings plans — RRSP, TFSA, RESP, RRIF, LIRA/LIF (and French-language equivalents CRI, FRV, FERR), RRSP loans, and non-registered savings — alongside mutual funds, segregated funds, and insurance products (life, critical illness, disability) accessed through affiliate PPI Management Inc. On the technology side, Investia operates an integrated digital stack: Univeris as the back-office processing platform with real-time data and built-in compliance, an Advisor Centre with single-sign-on and e-signature, a Client Portal, and a Mobile App on iOS and Android, complemented by multi-factor authentication (SMS, voice, Google Authenticator, Okta Verify) and 100% digital processing of account opening, transactions, and document exchange.

The business model combines commission-based revenue (transaction fees on mutual fund and segregated fund sales through advisors) with recurring subscription revenue from a $50 annual client fee per SIN or corporation, charged in the third quarter with carve-outs for RESP/RDSP/closed-product clients. Distribution is exclusively advisor-led and domestic — with explicit geographic restrictions excluding the US — via direct sales to SMBs and individuals. The firm does not disclose standalone revenue; financial flows roll up into publicly traded parent iA Financial Group.

Name

Investia Financial Services

Legal name

Investia Financial Services Inc.

Website

https://investia.ca

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1–10 employees

Short description

Investia Financial Services Inc. is Canada's largest independent mutual fund dealer (founded 1988), distributing mutual and segregated funds through a coast-to-coast advisor network to individual investors and business owners. Wholly-owned by iA Financial Group, the firm offers registered and non-registered savings plans supported by digital advisor and client platforms.

Ownership category

akta.pro rank

Product category

Mutual Fund Distribution & Wealth Management

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Investment Management Advisory (RIA) (FSAEAAAB)

akta.pro secondary industry

Insurance-Integrated Wealth Managers (RIA + Insurance Solutions) (FSAAACAI)

Keywords

• Mutual fund dealer
• Retirement savings plans
• Wealth management services
• Segregated funds distribution
• Financial advisory services

Headquarters

HQ city

Quebec

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Mutual Fund Distribution: Investia distributes mutual funds and segregated funds to individual investors through a network of advisors. The company generates revenue through advisor commissions and fees based on the products sold.
2. Annual Client Fees: Annual client fees of $50 per social insurance number (primary account holder) or by corporation, charged in the third quarter. Waived for clients holding only RESP, RDSP, segregated funds, or closed products with zero value.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Investia Financial Services is a mutual fund dealer that distributes mutual funds and segregated funds to Canadian individual investors through a nationwide network of independent mutual fund representatives. The firm offers a comprehensive suite of registered plans (RRSP, TFSA, RESP, RRIF, LIRA, LIF, FRV, FERR), non-registered savings plans, RRSP loans, and insurance products through affiliate PPI Management Inc., supported by an integrated digital platform (Client Portal, Mobile App, Advisor Centre, Univeris back-office).

Product overview

Investia Financial Services is a mutual fund dealer offering a comprehensive suite of registered and non-registered savings products centered around mutual fund and segregated fund distribution. The core product portfolio includes registered retirement accounts (RRSP, RRIF, LIRA/LIF), education savings (RESP), and tax-free savings (TFSA), along with non-registered savings and RRSP loans. Insurance products are offered through affiliate PPI Management Inc. The technology platform includes the Client Portal and Mobile App for client access, the Advisor Centre for advisor operations, and the Univeris integrated platform for back-office processing. Planning tools including TFSA, RRSP, and RESP calculators support client engagement. The company operates as the largest independent mutual fund dealer in Canada, a wholly-owned subsidiary of iA Financial Group.

Differentiator

Problem solved

Functional benefit

Products and services

• Registered Retirement Savings Plan (RRSP) Primary retirement savings vehicle allowing contributions that generate tax deductions while investment income accumulates tax-sheltered until withdrawal; offered to Canadian individual investors through Investia advisors.
• Tax-Free Savings Account (TFSA) Tax-free savings account allowing investment returns to grow and be withdrawn without taxation, designed for medium- to long-term savings goals of Canadian individual investors.
• Registered Education Savings Plan (RESP) Education savings plan that accumulates funds for a child's post-secondary education and is eligible for the Canada Education Savings Grant of 20% up to $500 annually per beneficiary.
• Registered Retirement Income Fund (RRIF) Extension of an RRSP that converts accumulated retirement savings into a stream of periodic income while capital continues to grow tax-sheltered; required conversion by December 31 of the year the holder turns 71.
• Locked-In Retirement Account (LIRA) Allows transfer of pension funds from a former employer's retirement plan into an individual plan with savings growing tax-free until retirement.
• Life Income Fund (LIF) Retirement income fund that allows periodic withdrawals from locked-in retirement savings, with minimum and maximum annual withdrawal limits.
• Locked-In Retirement Account (CRI) French-language equivalent of LIRA, allowing the transfer of pension funds from a former employer into an individual plan that grows tax-free until retirement.
• Fonds de revenu viager (FRV) Life income fund under French terminology allowing periodic withdrawals from locked-in retirement savings, with minimum and maximum annual limits.
• Fonds enregistré de revenu de retraite (FERR) French-language equivalent of RRIF, allowing periodic withdrawals from retirement savings while capital continues to grow tax-sheltered.
• RRSP Loan Loan product enabling clients to make RRSP contributions despite temporary cash shortfalls, with the resulting tax refund used to increase contributions while the loan is repaid.
• Non-Registered Savings Plan Flexible taxable investment account for investing funds beyond RRSP and TFSA contribution limits, offering access to mutual funds with higher return potential than bank accounts.
• Mutual Fund Distribution Distribution of mutual fund products giving investors pooled access to global markets and a wide selection of investments, delivered through Investia's network of licensed advisors.
• Segregated Funds Insurance-based investment contracts offering investment growth potential together with death benefit guarantees and creditor protection.
• PPI Management Inc. Insurance Products Affiliate insurance offerings distributed through PPI Management Inc. (a subsidiary of iA Financial Group) covering life insurance, critical illness insurance, and disability insurance, accessed via Investia advisor referrals.
• Investia Mobile App Free mobile application for clients that enables investment tracking, viewing balances, downloading documents, secure advisor communication, and contact access for their mutual fund representative.
• Client Portal Secure online platform providing clients direct access to investments, account information, document management, and secure communication with their Investia advisor.
• Advisor Centre Digital platform for licensed advisors providing single-sign-on access to the Client Portal, electronic signature management, and secure document exchange with Investia head office and clients.

Quantifiable outcome

• Clients with advisors have approximately 2.3 times more assets than those without financial advice (Claude Montmarquette and Alexandre Prud'homme, 2020 study)
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

One partnership is on record.

• PPI Management Inc.coreImplementation/ SI/ Consulting PartnerPPI Management Inc. is a subsidiary of iA Financial Group and an affiliate of Investia. Through this partnership, clients have access to a wide range of insurance products including life insurance, critical illness insurance, and disability insurance. Advisors can refer clients to PPI for comprehensive insurance solutions.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Wealthsimple: Canada's largest digital wealth platform offering low-cost ETFs, managed portfolios, and increasingly human advice. Direct competitor for the same retail Canadian mass-affluent segment, but operating with a much lower-cost tech-first model.
• Fidelity Investments Canada: One of Canada's largest independent mutual fund dealers with a broad mutual fund shelf and direct-to-consumer wealth offerings. Direct competitor to Investia for retail mutual fund distribution, RIA-style advice, and asset gathering through advisor networks.
• CI Direct Investing (CI Financial): Digital wealth and direct investing arm of CI Financial, distributing CI mutual funds and offering wealth solutions to retail investors in Canada. Highly comparable as a competing mutual fund distribution channel with both self-directed and advised models.
• Questwealth (Questrade): Independent Canadian broker-dealer and robo-advisor offering wealth management and self-directed trading. Competes for retail advisory share with mutual fund distribution and digital advice in a comparable independent-channel positioning.

Broad incumbents

• TD Wealth: Wealth management division of TD Bank offering advice-based, full-service, and self-directed investing. Competes with Investia across advisor-led distribution and segregated-fund-like products, with bank balance-sheet scale advantages.
• RBC InvestEase: Digital wealth advisor arm of Royal Bank of Canada offering goal-based managed portfolios. Competes with Investia for mass-affluent retail assets but is structurally leveraged off RBC's deposit-taking and retail branch network.
• Manulife Wealth & Asset Management: Wealth and asset management arm of Manulife, an insurance and financial services conglomerate. Competes with Investia's mutual fund and segregated fund offerings through proprietary funds and insurance-integrated wealth management solutions.
• Sun Life Financial Canada: Major Canadian life-and-health insurer and asset manager with a wealth management distribution channel offering mutual funds, segregated funds, and insurance-linked advice. Overlaps with Investia's advisor-led, insurance-integrated wealth model.

Regional players

• Desjardins Group Wealth Management: Wealth management arm of the Desjardins cooperative, with strong mutual fund distribution and a bilingual French/English offering across Quebec and other Canadian provinces. Comparable in scale within Quebec but anchored in a different ownership structure.
• National Bank Financial: Wealth management division of National Bank of Canada with strong Quebec roots and bilingual operations, competing head-on with Investia in Quebec and across Canada for retail and business-owner wealth relationships.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Investia-Financial-Services-Inc-Bedford-Highway-Office-132884976846
• LinkedInlinkedin.com/company/investiafinancialservices

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Investia Financial Services