Azimut Yachts
Azimut Yachts is an Italian luxury motor yacht manufacturer producing 12-44m vessels across seven series. Founded in 1969, it is part of the Azimut | Benetti Group, operating six shipyards and 138 dealers in 80 countries, serving ultra-high-net-worth individuals globally.
- Company typePrivate
- Founded1969
- HeadquartersLucca, Italy
- Headcount1,001–5,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Azimut Yachts does
Azimut Yachts is an Italian luxury motor yacht manufacturer that designs and produces vessels from approximately 12 to 44 meters, organized into seven product series: Seadeck, Fly, S, Magellano, Verve, Atlantis, and Grande. Founded in 1969 by Paolo Vitelli, the company operates as the higher-volume brand within the privately held Azimut | Benetti Group, one of the largest private yacht groups globally by production value (€1B in FY 2021-2022). Operations span six shipyards, four in Italy and one in Brazil, plus dedicated regional headquarters in Shanghai (APAC) and Fort Lauderdale (Americas). Distribution is handled through 138 dealers across 80 countries, with the customer base composed primarily of ultra-high-net-worth individuals and, secondarily, charter operators.
Product and technology differentiation rests on three proprietary platforms: the Carbon-Tech Generation carbon-fiber composite construction (introduced 2015) for reduced displacement and improved efficiency; the Dual Mode Hull for combined efficiency and seakeeping; and the Seadeck series' low-emission hybrid propulsion system. The company maintains an in-house Centro Stile for industrial design and a vertical structure covering new build, service, and used-yacht brokerage. Recent launches include the Seadeck 6 and 7 (2023) targeting eco-conscious buyers, the Grande 44M flagship (2024), the Grande 30M, and the Fly 82 (2025).
The business model is high-ticket unit sales of custom and semi-custom motor yachts, complemented by after-sales service, refits, charter placements, and brokerage on resale. Revenue is generated per vessel delivered, with average selling prices in the multi-million-euro range and the largest units materially higher. FY 2023 represented a record sales year, with disclosed Middle East demand as a key growth contributor. The brand is family-owned (Vitelli family), with no public listing or external equity capital disclosed in the source material.
Azimut Yachts firmographics
Firmographics- Name
- Azimut Yachts
- Legal name
- Azimut Benetti S.p.A.
- Website
- https://azimutyachts.com
- Company type
- Private
- Founded year
- 1969
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Azimut Yachts is an Italian luxury motor yacht manufacturer producing 12-44m vessels across seven series. Founded in 1969, it is part of the Azimut | Benetti Group, operating six shipyards and 138 dealers in 80 countries, serving ultra-high-net-worth individuals globally.
- Ownership category
- akta.pro rank
Azimut Yachts industry classification
Industry- Product category
- Luxury Motor Yacht Manufacturing
- NAICS
- Ship and Boat Building (3366), Ship and Boat Building (33661), Boat Building (336612), Ship Building and Repairing (336611)
- SIC
- Ship & Boat Building & Repairing (3730)
- akta.pro primary industry
- Luxury Motor Yacht Manufacturing (IMAJAMAD)
- akta.pro secondary industries
- Motor Yacht Manufacturing (IMAJAEAB), Luxury Yacht Manufacturing (IMAJAEAE), Full-Custom Superyacht & Megayacht Manufacturing (IMAJAMAB), Semi-Custom & Series Production Yacht Manufacturing (IMAJAEAM)
Keywords
Where Azimut Yachts is headquartered
LocationHeadquarters
- HQ city
- Lucca
- HQ country
- Italy
- HQ region
- Europe
Offices10 records
Markets served
Azimut Yachts business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- New Yacht Sales: One-time sales of luxury motor yachts ranging from 12 to 44 meters across seven series (Seadeck, Fly, S, Magellano, Verve, Atlantis, Grande). Revenue generated through dealer network with customized specifications and pricing based on model, size, and customization options.
- After-Sales Service and Maintenance: Comprehensive service network providing maintenance, repairs, and technical support through 138 official dealers and service centers globally. Spare parts sales and service labor charges generate recurring revenue throughout yacht lifecycle.
- Charter Club: Yacht charter services allowing members to charter Azimut yachts through the Charter Club program. Provides revenue from charter fees while offering owners potential income from renting their vessels.
- Yachtique Customization: Bespoke interior customization service allowing owners to personalize yacht interiors with exclusive interior design brands. Premium pricing for custom design and furnishings.
- Lusben Refitting: Refit services through Lusben (part of Azimut | Benetti Group) for yachts between 20-120 meters, providing technical assistance through advanced facilities and specialized personnel.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Verve Series - Compact luxury weekenders (12-15m) |
| Other | Multi-year contract | Atlantis, Fly, S, Magellano Series - Mid-range luxury yachts (14-30m) |
| Other | Multi-year contract | Grande Series - Super yachts (26-44m) |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Azimut Yachts product offering
Product offeringCore offering
Azimut Yachts designs, manufactures, and sells luxury motor yachts ranging from 12 to 44 meters across seven distinct series (Seadeck, Fly, S, Magellano, Verve, Atlantis, and Grande). The company produces yachts at six shipyards in Italy and Brazil and sells through a global network of 138 official dealers across 80 countries, complemented by exclusive Grande Boutique showrooms and after-sales service programs.
Product overview
Azimut Yachts is a luxury motor yacht manufacturer offering the most extensive range in the world from 12 to 44 meters across seven distinct series: Seadeck (eco-advanced hybrid), Fly (flybridge), S (sport), Magellano (crossover), Verve (weekender), Atlantis (day yacht), and Grande (large luxury). The company operates as part of Azimut | Benetti Group, the world\\'s largest private yachting group, with 6 shipyards in Italy and Brazil. Beyond yacht manufacturing, Azimut provides complementary services including the Azimut Yachts App for owner connectivity, Charter Club for charter management, Yachtique for bespoke interior customization, and Lusben for refitting services. The brand maintains a global dealer network of 138 official dealers across 80 countries.
Differentiator
Problem solved
Functional benefit
Products and services
- Seadeck Series Eco-advanced yacht series featuring hybrid propulsion with progressive electrification across four levels, from Zero-Emission Hotel Mode to Full Hybrid lifestyle. Models range from 17m to 26m.
- Fly Series Flybridge yacht series spanning 17m to 25m, offering open-air living with elevated helm station and spacious flybridge deck. Includes models from Fly 53 to Fly 82.
- S Series Sport yacht series emphasizing performance, sleek design inspired by automotive aesthetics, and carbon fiber construction. Range from 18m (S6) to 29m (S10).
- Magellano Series Crossover yacht series combining trawler autonomy with Italian design flair. Features Dual Mode Hull for efficiency at both low and high speeds. Range from 18m to 30m.
- Verve Series Weekender walkaround series with outboard motorization, combining performance, safety, and elegant design for day trips and short getaways. Models: Verve 42 (13m) and Verve 48 (15m).
- Atlantis Series Versatile day yacht series with sporty character and practical layout. Models: Atlantis 45 (14.6m) and Atlantis 51 (16.2m).
- Grande Series Large yacht series from 26m to 44m including the flagship Grande 44M. Features four-deck configurations, carbon fiber construction, and luxury amenities for extended cruising.
- Yachtique Bespoke interior customization service enabling owners to personalize yacht interiors with exclusive interior design brands for a tailored experience.
- Lusben Refitting Services Refitting service dedicated to yachts between 20 and 120 meters, providing high technical assistance through advanced facilities and specialized personnel.
- Charter Club Yacht charter service allowing owners to offset ownership costs by renting their vessel when not in use, managed through Azimut's platform.
- Azimut Yachts App Mobile application for yacht owners providing digital manual library, direct dealer communication via ticketing system, advanced domotics control, and real-time support. Available on iOS and Android in 5 languages.
Quantifiable outcome
- World's largest private yacht group
- +3 more outcomes
Companies that use Azimut Yachts
Customer profileSegments2 records
Ideal customer profiles2 records
Azimut Yachts technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature5 records
Azimut Yachts partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Azimut | Benetti GroupcoreAzimut Yachts operates as a brand within the Azimut | Benetti Group, the world's largest private yacht and megayacht group. The group includes Azimut brand, Benetti (historic shipyard founded 1873), Yachtique (custom interior services), and Lusben (refit services). The Vitelli family holds majority ownership and has led the group for over 50 years.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
Azimut Yachts competitors and assessment
Company assessmentDirect peers
- Ferretti Group: Italian luxury motor yacht manufacturer with comparable product portfolio (Riva, Pershing, Ferretti, Itama, CRN, Custom Line brands) covering yachts from 8m to 90m. Recently IPO'd on Hong Kong Stock Exchange in 2022, providing public market visibility into peer economics. Most direct competitor with overlapping Italian craftsmanship positioning and similar UHNW customer base.
- Sunseeker International: British luxury motor yacht manufacturer producing yachts from 13m to 50m. Direct competitor with strong global dealer network and overlapping customer base. Recent ownership transition to Chinese conglomerate provides parallel for international capital deployment in luxury yachting.
- Sanlorenzo: Italian luxury yacht builder listed on Euronext Milan, producing yachts from 24m to 73m+ with strong design and bespoke customization focus. Competes directly with Azimut in the superyacht and large yacht segment with similar UHNW customer base and Italian craftsmanship heritage.
- Princess Yachts: British luxury motor yacht manufacturer producing yachts from 13m to 40m+ across multiple series. Closest non-Italian competitor with comparable product breadth and similar focus on luxury motor yachts. Significant overlap with Azimut's Fly, S, and Verve series in flybridge and sport segments.
- Feadship: Dutch luxury yacht builder producing fully custom superyachts from 50m to 100m+. Represents the top tier of custom luxury yacht building with strong brand heritage. Comparable to Azimut's Grande series in customer profile and price point, though typically larger vessel sizes.
- Heesen Yachts: Dutch luxury yacht builder specializing in all-aluminum and steel displacement yachts from 30m to 80m+. Custom-build focus with innovative engineering. Comparable to Azimut in targeting UHNW clients seeking bespoke vessels, with stronger focus on long-range displacement yachts.
- Benetti: Sister brand within Azimut | Benetti Group, specializing in custom and semi-custom superyachts and megayachts from 30m to 100m+. While same parent, Benetti competes for megayacht contracts that Azimut's Grande series is increasingly pursuing with the Grande 44M.
- Riva: Historic Italian luxury yacht builder (now Ferretti Group brand) producing yachts from 8m to 50m across sport and flybridge segments. Competes with Azimut in premium Italian luxury segment with similar craftsmanship positioning and comparable price points.
- Pershing: Italian luxury sport yacht manufacturer (now part of Ferretti Group) producing yachts from 14m to 35m. Direct competitor in the sport yacht segment with overlapping positioning to Azimut's S series. Italian design heritage and similar UHNW customer demographic.
Broad incumbents
- Lürssen: German luxury megayacht builder producing fully custom vessels from 80m to 180m+. One of the largest yacht builders globally with broader portfolio spanning custom superyachts and naval vessels. Comparable as a luxury yacht industry incumbent though typically at larger vessel sizes than Azimut's product range.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Azimut Yachts social profiles
Digital presenceAzimut Yachts financial estimates
Financial estimateRevenue estimate
Valuation estimate
Azimut Yachts leadership team
Management profileNumber of profiles
Profiles2 records
Azimut Yachts subsidiaries and ownership
Company hierarchySubsidiaries3 records
Azimut Yachts funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Azimut Yachts M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Azimut Yachts
What does Azimut Yachts do?
Azimut Yachts designs, manufactures, and sells luxury motor yachts ranging from 12 to 44 meters across seven distinct series (Seadeck, Fly, S, Magellano, Verve, Atlantis, and Grande). The company produces yachts at six shipyards in Italy and Brazil and sells through a global network of 138 official dealers across 80 countries, complemented by exclusive Grande Boutique showrooms and after-sales service programs.
Is Azimut Yachts a public or private company?
Azimut Yachts is a private company. It is classified as family owned and is currently operating.
When was Azimut Yachts founded?
Azimut Yachts was founded in 1969. It employs 1,001 to 5,000 people.
Where is Azimut Yachts based?
Azimut Yachts is headquartered in Lucca, Italy, in the Europe region.
How does Azimut Yachts make money?
Five revenue lines are on record. New Yacht Sales are the primary driver. The others are after-Sales Service and Maintenance, charter Club, yachtique Customization and lusben Refitting.
Who are Azimut Yachts's main competitors?
Direct peers on record are Ferretti Group, Sunseeker International, Sanlorenzo, Princess Yachts, Feadship, Heesen Yachts, Benetti, Riva and Pershing. Lürssen is listed as a broad incumbent.
Does Azimut Yachts have an API?
No public API is recorded for Azimut Yachts.
What industry is Azimut Yachts in?
Azimut Yachts's product category is Luxury Motor Yacht Manufacturing. Its primary akta.pro industry code is IMAJAMAD, Luxury Motor Yacht Manufacturing, with a secondary code of IMAJAEAB, Motor Yacht Manufacturing. Its NAICS code is 3366 and its SIC code is 3730.