Pershing S.p.A
Pershing S.p.A is an Italian luxury motor yacht manufacturer and Ferretti Group brand, founded in 1985, producing open sports yachts (16m-43m) across the X Generation, GTX Series, and Pershing 140 superyacht lines for ultra-high-net-worth individuals worldwide.
- Company typePrivate
- Founded1985
- HeadquartersMondolfo, Italy
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What Pershing S.p.A does
Pershing S.p.A is an Italian luxury motor yacht manufacturer and brand operating under the Ferretti Group, founded in 1985 and headquartered in Mondolfo with registered offices in Cattolica, Italy. The company designs, produces, and markets open luxury sports yachts ranging from approximately 16m to 43m, organized into three product lines: the X Generation series (5X through 9X), the GTX Series of Sport Utility Yachts (GTX70, GTX80, GTX90 Project, GTX116), and the flagship Pershing 140 fully aluminum superyacht. Core technologies include hydrojet propulsion systems, advanced domotics, and proprietary design features such as the elevated command bridge, three-sided opening beach club, and SeaScape indoor-outdoor architecture, with powertrains sourced from MTU, Volvo Penta IPS, and MAN Engines, and stabilization from Seakeeper. Pershing operates a sales-led go-to-market targeting ultra-high-net-worth individuals, distributed through an exclusive global dealer network spanning E.M.E.A., Americas, and Asia Pacific, with regional Ferretti Group offices, parts warehouses in Fort Lauderdale and Dania Beach (Florida), a Hong Kong Asia Pacific office, certified pre-owned resale platform, and participation in major international boat shows including Monaco, Cannes, Miami, and Fort Lauderdale. The brand is wholly owned by Ferretti S.p.A., an Italian conglomerate whose other yacht brands include Ferretti Yachts, CRN, Custom Line, Riva, and Wally. Leadership includes founder Tilli Antonelli as Chairman and Paolo Favilla as CEO.
Pershing S.p.A firmographics
Firmographics- Name
- Pershing S.p.A
- Legal name
- Ferretti S.p.A.
- Website
- https://pershing-yacht.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Short description
- Pershing S.p.A is an Italian luxury motor yacht manufacturer and Ferretti Group brand, founded in 1985, producing open sports yachts (16m-43m) across the X Generation, GTX Series, and Pershing 140 superyacht lines for ultra-high-net-worth individuals worldwide.
- Ownership category
- akta.pro rank
Pershing S.p.A industry classification
Industry- Product category
- Luxury Yacht Manufacturing
- NAICS
- Ship and Boat Building (3366), Ship Building and Repairing (336611), Ship and Boat Building (33661)
- akta.pro primary industry
- Luxury Motor Yacht Manufacturing (IMAJAMAD)
- akta.pro secondary industries
- Semi-Custom Luxury Yacht Manufacturing (IMAJAMAA), Full-Custom Superyacht & Megayacht Manufacturing (IMAJAMAB), Motor Yacht Manufacturing (IMAJAEAB)
Keywords
Where Pershing S.p.A is headquartered
LocationHeadquarters
- HQ city
- Mondolfo
- HQ country
- Italy
- HQ region
- Europe
Offices4 records
Markets served
Pershing S.p.A business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Luxury Yacht Sales: One-time purchase model for luxury motor yachts ranging from 16m to 43m. Full customization options available with bespoke interior design reflecting owner style. Includes after-sales service and customer care support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | X Generation Series (5X, 6X, 7X, 8X, 9X) - Sports yachts |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Pershing S.p.A product offering
Product offeringCore offering
Pershing S.p.A designs, manufactures, and sells luxury open motor yachts ranging from 16m to 43m through three product lines: the X Generation sports yachts (5X, 6X, 7X, 8X, 9X), the GTX Series Sport Utility Yachts (GTX70, GTX80, GTX90, GTX116), and the flagship Pershing 140 aluminum superyacht. The company offers full customization of interiors and exteriors, advanced propulsion including hydrojet, Volvo Penta IPS, MAN V12, and MTU engines, and supports owners through a global dealer and service network.
Product overview
Pershing S.p.A is a luxury yacht manufacturer and brand under the Ferretti Group, producing sports yachts and superyachts since 1985. The product portfolio consists of three distinct model series: the X Generation series (Pershing 5X, 6X, 7X, 8X, and 9X) offering luxury sports yachts with high performance and signature design; the GTX Series (GTX70, GTX80, GTX90 Project, and GTX116) representing the new Sport Utility Yacht range featuring innovative design, extended deck spaces, and advanced propulsion systems including Volvo Penta IPS and MAN engines; and the Pershing 140 Superyacht, the brand's first fully aluminum superyacht with hydrojet propulsion. All models embody the brand's core DNA of combining performance, elegance, and the signature Pershing thrill.
Differentiator
Problem solved
Functional benefit
Products and services
- Pershing 9X X Generation luxury sports yacht featuring high performance and elegant design, positioned at the top of the X Generation range for ultra-high-net-worth owners seeking signature Pershing thrill.
- Pershing 8X X Generation luxury sports yacht combining signature Pershing thrill and performance with dynamic styling.
- Pershing 7X X Generation luxury sports yacht designed to deliver speed and elegance in a mid-size format.
- Pershing 6X X Generation luxury sports yacht with a defiant, dynamic design language suited to performance cruising.
- Pershing 5X X Generation luxury sports yacht offering entry-level access to the Pershing sports yacht segment.
- Pershing GTX116 GTX Series 35-meter Sport Utility Yacht with 165 square meters of external areas, SeaScape design concept, and MAN V12 2000 engines with Kamewa hydrojets for high performance.
- Pershing GTX90 Project GTX Series Sport Utility Yacht featuring new volumetrics, extended terraces, and twin MAN V12 2200 engines delivering a maximum speed of 35 knots.
- Pershing GTX80 GTX Series 24-meter Sport Utility Yacht with 23 square meters of carbon fiber sundeck, triple Volvo Penta D13 IPS1350 engines at 1000 HP each, and a maximum speed of 34 knots.
- Pershing GTX70 GTX Series compact Sport Utility Yacht with triple IPS propulsion, advanced control system, retractable doors and windows, and the largest beach area in its segment.
- Pershing 140 Pershing's first fully aluminum superyacht, featuring an elevated command console connected to the sun deck, owner area on the main deck, three-sided opening beach club, and powered by four MTU 16V 2000 M96L engines at 2600 HP each with hydrojet propulsion, reaching 36 knots maximum speed and a range of 1,400 nautical miles at 10 knots.
Quantifiable outcome
- Maximum speed up to 36 knots on Pershing 140 with four MTU 16V 2000 M96L 2600 HP engines
- +2 more outcomes
Companies that use Pershing S.p.A
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Pershing S.p.A technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Pershing S.p.A partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and major.
- Ferretti S.p.A.corePershing is a brand owned by Ferretti S.p.A., operating as part of the Ferretti Group of luxury yacht manufacturers. Ferretti S.p.A. is the parent company and data controller for Pershing operations, providing centralized services including R&D, manufacturing coordination, marketing, and global distribution support.
- Allied MarinemajorAllied Marine operates as a Ferretti Group company outside the EU, providing distribution and sales of Pershing and other Ferretti Group yachts in international markets, particularly mentioned in marketing communications outside EU territories.
- MTU (Rolls-Royce Power Systems)coreMTU provides engines for Pershing yachts, including the 16V 2000 M96L engines powering the Pershing 140 superyacht with 2600 HP per engine.
- SeakeepermajorSeakeeper provides stabilization systems for Pershing yachts, with the Pershing 140 equipped with three Seakeeper 35 units for comfort when anchored.
- Volvo PentacoreVolvo Penta provides IPS propulsion systems for Pershing GTX series yachts, including D13 IPS 1200 and D13 IPS 1350 engines for models like GTX70 and GTX80.
- MAN EnginescoreMAN provides V12 engines for Pershing GTX series yachts, including the MAN V12 2200 engines for GTX90 Project delivering maximum speed of 35 knots.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Pershing S.p.A competitors and assessment
Company assessmentDirect peers
- Sunseeker International: British luxury motor yacht builder producing performance sports yachts in the same 16m–40m+ range as Pershing, competing head-to-head in Europe and the Americas for UHNWI buyers seeking high-performance craft.
- Princess Yachts: UK luxury motor yacht manufacturer with overlapping product range (M Class, S Class, X Class) targeting the same UHNWI segment with performance and flybridge yachts from ~15m to 40m+.
- Azimut Yachts: Italian luxury yacht builder and direct competitor in the same 16m–38m segment, also headquartered in Italy and competing for the same Mediterranean UHNWI buyer pool with comparable performance and design positioning.
- Ferretti Yachts: Sister brand within Ferretti Group producing flybridge and motor yachts in overlapping size segments; while not an external competitor, they share dealer channels, manufacturing capacity, and customer base, making them Pershing's closest internal benchmark.
- Riva: Iconic Italian luxury yacht brand also owned by Ferretti Group, producing sport yachts and superyachts; competes with Pershing for the same UHNWI customers and the Group's investment dollars.
- Sanlorenzo: Italian luxury yacht builder producing semi-custom motor yachts and superyachts in the 24m–70m+ range, competing with Pershing for superyacht buyers at the upper end of the lineup.
- Overmarine Group (Mangusta): Italian builder of high-performance open motor yachts and superyachts directly competing with Pershing in the sport/luxury hybrid segment, especially at the 30m+ flagship level.
- Heesen Yachts: Dutch builder of all-aluminum luxury motor yachts and superyachts; competes with Pershing's aluminum Pershing 140 and other performance-oriented motor yacht offerings for global UHNWI buyers.
Broad incumbents
- Benetti: Italian luxury yacht builder (part of Azimut-Benetti Group) producing both motor yachts and the full-custom megayacht segment; broader portfolio than Pershing but overlaps at the superyacht tier.
- Feadship: Dutch builder of full-custom luxury motor yachts in the 50m+ megayacht segment; broader and higher-priced than Pershing but competes for the same ultra-wealthy customers at the top of the superyacht range.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Pershing S.p.A social profiles
Digital presencePershing S.p.A compliance and trust
Trust signalCompliance2 records
Pershing S.p.A financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pershing S.p.A leadership team
Management profileNumber of profiles
Profiles2 records
Pershing S.p.A funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pershing S.p.A M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pershing S.p.A
What does Pershing S.p.A do?
Pershing S.p.A designs, manufactures, and sells luxury open motor yachts ranging from 16m to 43m through three product lines: the X Generation sports yachts (5X, 6X, 7X, 8X, 9X), the GTX Series Sport Utility Yachts (GTX70, GTX80, GTX90, GTX116), and the flagship Pershing 140 aluminum superyacht. The company offers full customization of interiors and exteriors, advanced propulsion including hydrojet, Volvo Penta IPS, MAN V12, and MTU engines, and supports owners through a global dealer and service network.
Is Pershing S.p.A a public or private company?
Pershing S.p.A is a private company. It is classified as corporate owned and is currently operating.
When was Pershing S.p.A founded?
Pershing S.p.A was founded in 1985.
Where is Pershing S.p.A based?
Pershing S.p.A is headquartered in Mondolfo, Italy, in the Europe region.
How does Pershing S.p.A make money?
One revenue line is on record: luxury Yacht Sales.
Who are Pershing S.p.A's main competitors?
Direct peers on record are Sunseeker International, Princess Yachts, Azimut Yachts, Ferretti Yachts, Riva, Sanlorenzo, Overmarine Group (Mangusta) and Heesen Yachts. Broad incumbents are Benetti and Feadship.
Does Pershing S.p.A have an API?
No public API is recorded for Pershing S.p.A.
What industry is Pershing S.p.A in?
Pershing S.p.A's product category is Luxury Yacht Manufacturing. Its primary akta.pro industry code is IMAJAMAD, Luxury Motor Yacht Manufacturing, with a secondary code of IMAJAMAA, Semi-Custom Luxury Yacht Manufacturing. Its NAICS code is 3366.