Utility Warehouse

What Utility Warehouse does

Utility Warehouse (UW) is a UK multi-utility supplier operating as a wholly-owned subsidiary of Telecom Plus PLC (LSE: TEP, formerly FTSE 250). Founded in 2002 in Colindale, North London, the company supplies UK residential households with a bundled portfolio of essential home services—gas and electricity (fixed, variable, and EV-specific tariffs), full-fibre broadband delivered via a proprietary UW Hub router, mobile SIM plans on 5G networks, and Boiler and Home Cover insurance. The technology layer is a multi-utility aggregation platform: a single billing system, the proprietary UW Clubhouse mobile application, smart meter integration for real-time usage, and the UW Cashback Card (a prepaid Mastercard with over 430,000 holders averaging £440 of annual bill credits). The core architectural proposition is consolidation—replacing fragmented single-service utility relationships with one account, one bill, one app, and one customer service contact.

Revenue is generated through usage-based energy charges, recurring telecom and insurance subscriptions, transaction-based interchange on the Cashback Card programme, and reduced customer acquisition costs driven by an affiliate-style Partner network. Distribution relies on over 68,000-70,000 self-employed Partners who earn upfront commissions and ongoing residuals on sign-ups and referrals, supplemented by direct website and app sign-ups and a brand ambassador campaign fronted by Cat Deeley. The company deliberately does not appear on price comparison websites, instead competing on a bundling value proposition reinforced by a Price Pledge (double the difference back if customers do not save) and up to £400 of exit-fee reimbursement. The customer base exceeds one million UK households, positioning UW among the country's top 10 energy suppliers.

The business operates under heavy UK sector regulation: Ofgem (energy supply), Ofcom (telecoms), and FCA authorisation for relevant financial services products. Compliance extends to PCI-DSS, GDPR, ICO registration, and TPS/CTPS/FPS preference services. UW holds 80+ industry awards, including Which? Utilities Brand of the Year (2020), Defaqto 5-star ratings, sustained Uswitch Recommended Supplier status, and a Citizens Advice low-complaint ranking. Trustpilot lists 79,353 reviews at a 4-star "Excellent" rating. CEO Stuart Burnett led the company past its one-million-customer milestone in March 2024 and has publicly targeted doubling to two million customers over the medium term.

Name

Utility Warehouse

Legal name

Utility Warehouse Limited

Website

https://uw.co.uk

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Utility Warehouse is a UK multi-utility supplier providing over one million residential households with bundled energy, broadband, mobile, and home insurance through a single-bill platform and a 68,000+ self-employed Partner distribution network.

Ownership category

akta.pro rank

Product category

Bundled residential utilities (multi-service home utilities)

NAICS

General Warehousing and Storage (493110), Utilities (22), Electric Power Distribution (221122)

SIC

Public Warehousing & Storage (4220), Wholesale-Computers & Peripheral Equipment & Software (5045)

akta.pro primary industry

Multi-Client Public Warehousing (Dry) (TLALAAAA)

akta.pro secondary industry

General Merchandise Warehouse Clubs (CRAEADAA)

Keywords

• Bundled utility services
• Residential energy supply
• Home broadband services
• Mobile telecommunications
• Home insurance cover

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Personnel, Operations, Technology or R&D, Infrastructure

Revenue model

1. Residential Utility Supply: Primary revenue from supplying electricity and gas to residential customers. Customers pay for energy consumption on standard or fixed tariffs.
2. Telecommunications Services: Revenue from broadband internet and mobile phone services provided to residential customers on subscription basis.
3. Home Emergency & Repair Cover: Annual boiler and home cover policies providing maintenance and emergency repair services. Sold at £225 per year with £75 savings versus standard pricing.
4. Cashback Card Programme: Partnership-based cashback programme where customers earn rewards on everyday spending, generating interchange revenue from merchant transactions.
5. Partner Network Commissions: The partner network drives customer acquisition at lower cost than traditional marketing channels. Partners earn commissions while reducing UW's overall customer acquisition costs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Utility Warehouse is a UK multi-utility supplier that bundles residential Energy (gas and electricity), Broadband (full fibre), Mobile (5G SIMs), and Insurance (Boiler and Home Cover) into a single account, single bill, and single app offering for over one million UK households. Customers receive bundled-service discounts, a Price Pledge savings guarantee, a UW Cashback Card (up to 10% cashback with average £440 annual savings), and free smart meter and UW Hub router upgrades. Distribution is driven by a network of 68,000+ self-employed Partners who refer customers and earn ongoing commissions.

Product overview

Utility Warehouse is a UK-based multi-service utilities provider operating as a single unified multiservice platform. The core product portfolio consists of four essential home services: Energy (gas and electricity), Broadband (full fibre), Mobile (5G SIMs), and Insurance (Boiler and Home Cover). These services are bundled together under one account, one bill, and one app model. The company differentiates through its multiservice bundling approach, where customers save more by taking multiple services. Supporting products include the UW Cashback Card (up to 10% cashback prepaid Mastercard), Smart Meter upgrades (free installation), UW Hub Router (free with broadband), and various tariff variants including Fixed, Variable, Tracker, and EV-specific energy tariffs. The Price Pledge guarantees savings for multi-service switchers. The company also operates a network of 68,000+ self-employed Partners who recommend and support customers. Parent company is Telecom Plus PLC (FTSE 250 listed), which traces its roots to a 1996 founding in Henley-on-Thames.

Differentiator

Problem solved

Functional benefit

Brands

• UW Foundation: Charitable foundation that strives to make positive changes for the environment and local communities, supporting tree planting initiatives and encouraging employees and Partners to give back through volunteering and charity fundraising.
• Cashback Card

Products and services

• Energy (Gas & Electricity) Multi-service residential energy supply (gas and electricity) on fixed, variable, tracker, and EV-specific tariffs, available as a standalone service or with bundle discounts when combined with broadband, mobile, or insurance.
• Broadband Full fibre broadband service with a free UW Hub router and no installation or connection fees; customers can bundle with energy, mobile, and insurance for additional savings.
• Mobile Mobile SIM services on a 5G network with unlimited SIM options and free additional SIMs on unlimited data plans for family connectivity.
• Insurance (Boiler & Home Cover) Boiler and Home Cover providing plumbing, electrical, drainage, and pest coverage with 24/7 claims support; three months free trial available with annual subscription.
• UW Cashback Card Prepaid Mastercard offering up to 10% cashback on everyday spending at retail partners, with cashback credits automatically reducing the customer's monthly UW bill; over 430,000 holders with average annual savings of £440.
• Fixed Energy Tariffs Fixed-rate energy tariffs that lock in unit prices for up to 12 months, protecting customers from market fluctuations; includes UW Fixed and UW Fixed Saver options depending on whether additional services are bundled.
• EV Tariffs Variable electricity tariff offering cheaper off-peak rates between midnight and 5am GMT for electric vehicle owners; requires a smart meter in credit mode and an eligible EV.

Quantifiable outcome

• Average annual savings of £440 per Cashback Card holder
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• National LeaguecoreGTM or Marketing Partner · 1 January 2023Utility Warehouse serves as the Official Utilities Partner of the National League in an 18-month partnership announced in 2023. The partnership offers £40 vouchers to National League supporters who become Utility Warehouse customers, creating a direct acquisition channel through football fandom.
• Chester FCminorGTM or Marketing PartnerThree-year partnership with Chester FC where the club earns £120 for every supporter who switches to Utility Warehouse services and £40 vouchers for supporters who sign up for two or more services. This creates a community-based referral programme tied to the football club.

Scale indicators10 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• E.ON Next: E.ON's UK residential retail brand offering energy, boiler cover, and EV tariffs as part of a pan-European utility portfolio. Broad incumbent competing with UW on bundled residential services and energy supply.
• EDF Energy: UK arm of French utility EDF offering residential energy, boiler cover, and EV tariffs. Big 6 incumbent competing with UW across the residential multi-service bundle.
• SSE (now OVO Energy): Major UK energy supplier with home services and broadband partnerships; SSE's household energy business was acquired by OVO. Comparable as a Big 6-style multi-service energy provider serving UK residential customers.
• British Gas (Centrica): The UK's largest energy supplier and dominant incumbent, offering energy, broadband (via Hive), EV tariffs, and home services. Overlaps with UW on the full multi-service bundle but at much larger scale and with broader service portfolio including B2B.
• ScottishPower: Iberdrola-owned UK energy supplier offering energy, broadband, mobile, and home cover bundles. Direct multi-service comparable to UW, particularly on the broadband+mobile+energy bundle.

Direct peers

• Shell Energy Retail: Shell's UK residential energy and broadband arm offering multi-service bundles including broadband, energy, and home insurance. Directly comparable multi-service platform backed by a major energy incumbent.
• OVO Energy: UK challenger energy supplier offering energy, broadband, and home cover bundles (e.g., OVO Beyond). Competes head-to-head with UW on bundled residential utility propositions and EV tariffs.
• Octopus Energy: UK challenger energy supplier with multi-service bundling (energy, broadband via Octopus Broadband, EV tariffs) and tech-led customer experience. Directly comparable as a non-incumbent UK multi-utility provider competing for the same residential switching customer.

Emerging players

• Outfox the Market: UK price-comparison-led energy challenger focused on low-cost tariffs. Compares to UW on the value-tier residential energy proposition but lacks UW's multi-service bundle depth and Partner distribution.
• First Utility (now Shell Energy): UK challenger energy supplier (acquired by Shell in 2018) that pioneered online energy switching and bundling. Historically comparable to UW as a mid-scale UK multi-service challenger.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/welcometouw
• LinkedInlinkedin.com/company/utilitywarehouse
• Instagraminstagram.com/welcometouw

Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Utility Warehouse