Outfox The Market
Outfox Energy (Foxglove Energy Supply LTD) is a UK-based independent energy supplier offering fixed-rate electricity and gas tariffs to residential and business customers, priced 5% below the Ofgem energy price cap, with a specialized EV overnight tariff and a self-serve mobile app.
- Company typePrivate
- Founded2017
- HeadquartersLeicester, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Outfox The Market does
Outfox The Market, trading as Outfox Energy, is a UK-based independent energy supply company operating under the legal entity Foxglove Energy Supply LTD. Founded in 2017 and headquartered in Leicester, the company supplies electricity and gas to UK residential and business customers through fixed-rate tariffs priced 5% below the Ofgem-regulated energy price cap. Its primary differentiator is a pricing guarantee: rates are held 5% below the price cap, and if the cap drops, customer rates automatically adjust downward. The company claims average annual savings of approximately £100 for typical consumers and markets a switching process completed within five working days. The business segments are horizontally split into residential consumers (primary) and business energy customers (secondary), with a specialized "My EV" smart tariff for electric vehicle owners offering discounted overnight charging.
The company's product portfolio consists of fixed-rate energy tariffs (core product), the My EV tariff for EV owners, a dedicated Business Energy offering, and a consumer mobile application available on iOS and Google Play for self-serve account management (meter readings, balance checks, statements). There is no disclosed proprietary technology stack, no API, no SDK, and no AI/ML capabilities described. Distribution is direct-to-consumer via the outfox.energy website, where prospects obtain online quotes and initiate switching without human interaction, supplemented by social media presence on Facebook, X, YouTube, and LinkedIn. Business energy is served through a dedicated web page with a "Quote Me" call-to-action implying a more consultative sales motion for commercial accounts. Customer support is UK-based, with operating hours disclosed on the site, and the company emphasizes its Trustpilot "Excellent" rating drawn from over 40,000 customer reviews as a primary trust signal.
The revenue model is energy supply at a fixed unit margin below the regulated cap — effectively a recurring, consumption-based revenue stream on multi-month fixed contracts. No external funding, institutional investors, acquisitions, or parent company affiliations are disclosed; the company appears to be privately held and operationally self-funded from supply margins. There are no disclosed patents, certifications, or regulatory actions, and headcount is stated as 51–100 employees, suggesting a mid-sized challenger operating in a highly competitive UK retail energy market alongside the Big Six and other independent suppliers.
Outfox The Market firmographics
Firmographics- Name
- Outfox The Market
- Legal name
- Foxglove Energy Supply LTD
- Website
- https://outfoxthemarket.co.uk
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Outfox Energy (Foxglove Energy Supply LTD) is a UK-based independent energy supplier offering fixed-rate electricity and gas tariffs to residential and business customers, priced 5% below the Ofgem energy price cap, with a specialized EV overnight tariff and a self-serve mobile app.
- Ownership category
- akta.pro rank
Outfox The Market industry classification
Industry- Product category
- Retail Energy Supply
- akta.pro primary industry
- EV Charging–Integrated Retail Supply (Home/SMB) (EUAGABAJ)
Keywords
Where Outfox The Market is headquartered
LocationHeadquarters
- HQ city
- Leicester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Outfox The Market business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Energy Supply Revenue: Revenue generated from supplying energy to residential and business customers at rates below the UK energy price cap. Customers are billed on consumption at fixed tariff rates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Fixed tariff below price cap |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Outfox The Market product offering
Product offeringCore offering
Outfox The Market, trading as Outfox Energy and operated by Foxglove Energy Supply LTD, supplies electricity and gas to UK residential and business customers under fixed-rate tariffs priced 5% below the Ofgem energy price cap. The company also offers a dedicated smart EV tariff (My EV) that provides discounted overnight charging rates for electric vehicle owners, alongside a mobile app for account management, billing, and customer support.
Product overview
Outfox Energy (Foxglove Energy Supply LTD) operates as an energy supply company offering a unified portfolio of fixed-rate energy tariffs for residential and business customers. The core offering consists of competitive fixed-rate tariffs priced 5% below the UK price cap, with the key differentiator being always staying below regulatory price caps. The product range includes a specialized 'My EV' smart tariff for electric vehicle owners with discounted overnight charging, a mobile app for account management including meter readings and bill payment, and dedicated business energy services. The company emphasizes transparent pricing, real UK-based customer support, and competitive rates as the primary value proposition.
Differentiator
Problem solved
Functional benefit
Products and services
- Outfox Energy Fixed-Rate Tariffs
- My EV Tariff
Quantifiable outcome
- Average savings of £100 per year for typical consumers
- +2 more outcomes
Companies that use Outfox The Market
Customer profileSegments2 records
Ideal customer profiles3 records
Outfox The Market technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Outfox The Market partnerships and signals
Strategic signalScale indicators2 records
Expansion highlights4 records
Outfox The Market competitors and assessment
Company assessmentBroad incumbents
- British Gas (Centrica): The largest UK energy supplier and historical incumbent with millions of residential customers. Comparable as the dominant incumbent against which challenger suppliers like Outfox compete on price and service quality.
- EDF Energy: One of the Big Six UK energy suppliers, owned by EDF Group, serving millions of residential and business customers. Comparable incumbent competing in the same regulated residential supply market as Outfox.
- E.ON Next: UK retail arm of E.ON and one of the Big Six energy suppliers, serving residential customers with standard and fixed tariffs. Comparable incumbent with overlapping customer segments and tariff structure.
- Shell Energy Retail: UK energy retail business of Shell, serving residential and business customers with broadband and energy bundles. Comparable broad incumbent operating in the same regulated supply market with substantially greater capital backing.
Direct peers
- So Energy: UK independent energy supplier offering residential fixed tariffs with renewable options. Comparable as a smaller UK challenger with similar scale, target market, and value proposition of competitive pricing versus incumbents.
- Utility Warehouse: UK multi-service household utility provider bundling energy with broadband, mobile, and insurance. Comparable to Outfox as a household-focused supplier using transparent pricing and bundled services as differentiation.
- Good Energy: UK renewable-focused energy supplier serving residential customers with 100% renewable electricity tariffs. Comparable as a smaller UK challenger supplier competing on differentiated sourcing and customer service ethos.
- Ovo Energy: One of the UK's largest independent energy suppliers serving residential customers with fixed and variable tariffs. Ovo is a closely comparable challenger that competes on price and customer service and has absorbed parts of failed UK suppliers.
- Octopus Energy: UK-based challenger energy supplier serving residential and business customers with renewable tariffs, smart tech integrations, and EV-specific offerings such as Octopus Go. Octopus is a direct competitor with a similar digital-first model and EV-focused products that directly overlap with Outfox's 'My EV' tariff.
Emerging players
- Rebel Energy: Newer UK energy supplier founded in 2022 by ex-Bulb executives, focused on transparency and renewable sourcing. Comparable emerging challenger with a similar narrative of customer-friendly supply targeting switchers disillusioned with incumbents.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Outfox The Market social profiles
Digital presenceOutfox The Market financial estimates
Financial estimateRevenue estimate
Valuation estimate
Outfox The Market leadership team
Management profileNumber of profiles
Profiles1 record
Outfox The Market funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Outfox The Market M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Outfox The Market
What does Outfox The Market do?
Outfox The Market, trading as Outfox Energy and operated by Foxglove Energy Supply LTD, supplies electricity and gas to UK residential and business customers under fixed-rate tariffs priced 5% below the Ofgem energy price cap. The company also offers a dedicated smart EV tariff (My EV) that provides discounted overnight charging rates for electric vehicle owners, alongside a mobile app for account management, billing, and customer support.
Is Outfox The Market a public or private company?
Outfox The Market is a private company. It is classified as unknown and is currently operating.
When was Outfox The Market founded?
Outfox The Market was founded in 2017. It employs 51 to 100 people.
Where is Outfox The Market based?
Outfox The Market is headquartered in Leicester, United Kingdom, in the Europe region.
How does Outfox The Market make money?
One revenue line is on record: energy Supply Revenue.
Who are Outfox The Market's main competitors?
Broad incumbents on record are British Gas (Centrica), EDF Energy, E.ON Next and Shell Energy Retail. Direct peers are So Energy, Utility Warehouse, Good Energy, Ovo Energy and Octopus Energy. Rebel Energy is listed as an emerging player.
Does Outfox The Market have an API?
No public API is recorded for Outfox The Market.
What industry is Outfox The Market in?
Outfox The Market's product category is Retail Energy Supply. Its primary akta.pro industry code is EUAGABAJ, EV Charging–Integrated Retail Supply (Home/SMB).