Tebex
- Company typePrivate
- Founded2011
- HeadquartersNottingham, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Tebex firmographics
Firmographics- Name
- Tebex
- Legal name
- Tebex Limited
- Website
- https://tebex.io
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Tebex industry classification
Industry- Product category
- Game Monetization Platform
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- Fraud, Risk, Chargebacks & Compliance (KYC/AML, tax/VAT) (MPAFAJAD)
Keywords
Where Tebex is headquartered
LocationHeadquarters
- HQ city
- Nottingham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
Tebex business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Operations, Marketing or Sales, Personnel
Revenue model
- Transaction Fee (5% Flat Rate): Tebex charges a flat 5% fee on all transactions processed through its platform. There are no hidden gateway costs, no additional per-transaction fees, and no chargeback fees passed to the studio. The studio keeps 95% of GMV. This applies across all transaction types including one-time purchases, subscriptions, in-game items, and DLC sales.
- Plus Subscription (£12.49/month): Optional monthly subscription plan providing additional features beyond the free Starter tier, including: webstore HTML & CSS editor, abandoned cart recovery, purchase followups, custom domain name, and free SSL certificate. This is an optional upsell for studios seeking enhanced customization and recovery tools.
- Additional Processing Cost Assistance: Studios contribute to payment processing costs based on payment method type and geography. The specific cost varies by transaction type and region. This supplements the flat 5% fee model for higher-cost payment methods.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Starter — Free with 5% transaction fee |
| Subscription | Monthly | Plus — £12.49/month with all Starter features plus enhanced tools |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels9 records
Tebex product offering
Product offeringCore offering
Tebex is a Merchant of Record (MoR) game monetization platform that enables game studios, publishers, and server owners to sell directly to players worldwide. The platform provides integrated webstores, checkout, payment processing across 130+ local payment methods, global sales tax calculation and remittance, fraud and chargeback protection, subscription management, creator/affiliate programs, and player analytics. Tebex absorbs full legal and financial liability for transactions, including taxes, fraud, chargebacks, and regulatory compliance across multiple jurisdictions.
Product overview
Tebex is a game monetization platform that provides a comprehensive suite of direct-to-consumer commerce tools for game studios. The platform operates on a platform-plus-modules architecture, combining core products (Webstores, Checkout, Store Protection) with solution areas (D2C Platform, Game Server Monetization, Operations, Community). Webstores enables studios to build custom-branded storefronts; Checkout provides mobile-native payment processing with smart routing achieving up to 92% acceptance rates; Store Protection acts as Merchant of Record absorbing fraud, chargebacks, and tax compliance. The platform supports 130+ local and global payment methods across multiple currencies and regions. Solution-specific offerings include game server monetization tools for Minecraft, GTA V/FiveM and other games; Operations infrastructure handling payments and compliance; and Community features supporting creator programs and Discord integration. Pricing includes a free Starter tier (5% transaction fee) and Plus tier at £12.49/month for advanced features like abandoned cart recovery.
Differentiator
Problem solved
Functional benefit
Products and services
- Webstores A mobile-native, fully responsive webstore builder for game studios. Enables fully customizable design with ready-made templates and themes, seamlessly integrated with game environments. Supports login to checkout flow for player purchase experiences and is intended for game studios and publishers seeking direct-to-consumer sales channels.
- Checkout A mobile-native checkout experience with smart payment routing that achieves up to 92% successful transactions, supporting 130+ local and global payment methods. Includes Tebex.js embedded checkout SDK for integration directly within studio websites and game clients. Designed for game studios seeking frictionless purchase flows and global payment coverage.
- Store Protection (Merchant of Record) Merchant of Record service that assumes full legal and financial liability for payments, billing, fraud, chargebacks, and global tax. Handles PCI, GDPR, AML/sanctions, and DMCA compliance worldwide. Includes 100% chargeback coverage where Tebex absorbs the disputed amount, chargeback fees, and cost of defense, allowing studios to retain revenue regardless of dispute outcome.
Quantifiable outcome
- Up to 92% transaction acceptance rate through smart payment routing
- +6 more outcomes
Companies that use Tebex
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles2 records
Tebex technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration29 records
Feature12 records
Tebex partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Overwolfparent companyTebex operates as a division of Overwolf. Overwolf is the parent company and provides the organizational infrastructure behind Tebex. Tebex is branded as 'Tebex by Overwolf'. Overwolf's expertise in mods and UGC is referenced as part of Tebex's DNA for supporting community-driven ecosystems.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Tebex competitors and assessment
Company assessmentDirect peers
- 2Checkout (Verifone): 2Checkout, now part of Verifone, is a global MoR monetization platform for digital goods, software, and online services with multi-currency checkout, tax handling, and fraud tools. It overlaps Tebex on cross-border digital payments and merchant-of-record services.
- Paymentwall: Paymentwall is a global payments platform specifically built for digital goods and games, supporting 150+ payment methods and serving online gaming merchants with fraud prevention and localized payments. It competes head-to-head with Tebex for game studio D2C monetization.
- Xsolla: Xsolla is the most direct competitor to Tebex, providing a comprehensive gaming commerce, payments, and Merchant of Record platform for game studios and publishers worldwide. Both target the same D2C monetization use case with similar fee structures, payment routing, and tax/fraud services.
- FastSpring: FastSpring is a MoR e-commerce platform for software, SaaS, and digital goods that handles global payments, tax, and compliance on behalf of sellers. It shares Tebex's transaction-fee pricing model and global tax/fraud absorption approach.
- Paddle: Paddle operates a Merchant of Record model similar to Tebex, handling global tax, fraud, and compliance for digital sellers, though primarily focused on SaaS rather than gaming. Its MoR mechanics and flat-fee pricing structure closely parallel Tebex's approach.
Broad incumbents
- PayPal: PayPal (including Braintree) is a broad incumbent in online payments, supporting cards, wallets, and global checkout for merchants. It competes with Tebex as a payment method and processor, but does not offer gaming-specific MoR or creator/UGC monetization tooling.
- Adyen: Adyen is a global payments platform serving enterprise merchants across industries with unified commerce, multi-currency processing, and acquiring. While it processes payments for some gaming clients, it does not specialize in gaming MoR or server/community monetization.
- Stripe: Stripe is the dominant general-purpose online payments processor offering global payment APIs, fraud tools (Radar), and tax services (Stripe Tax). It competes for game studio payment volumes but lacks Tebex's gaming-specific MoR stack, server plugins, and creator economy tooling.
Emerging players
- Coinbase Commerce: Coinbase Commerce provides crypto payment acceptance for merchants and overlaps with Tebex's growing 'Pay With Crypto' support. It competes only at the payment-method level, not across Tebex's broader gaming commerce and MoR stack.
- Lemon Squeezy: Lemon Squeezy is a Merchant of Record platform for digital creators and SaaS sellers, handling global tax, fraud, and subscriptions with a simple pricing model. It mirrors Tebex's MoR approach but targets individual creators and indie SaaS rather than enterprise game studios.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Tebex social profiles
Digital presenceTebex compliance and trust
Trust signalCompliance6 records
Tebex financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tebex leadership team
Management profileNumber of profiles
Profiles1 record
Tebex subsidiaries and ownership
Company hierarchySubsidiaries2 records
Tebex funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tebex M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tebex
What does Tebex do?
Tebex is a Merchant of Record (MoR) game monetization platform that enables game studios, publishers, and server owners to sell directly to players worldwide. The platform provides integrated webstores, checkout, payment processing across 130+ local payment methods, global sales tax calculation and remittance, fraud and chargeback protection, subscription management, creator/affiliate programs, and player analytics. Tebex absorbs full legal and financial liability for transactions, including taxes, fraud, chargebacks, and regulatory compliance across multiple jurisdictions.
Is Tebex a public or private company?
Tebex is a private company. It is classified as corporate owned and is currently operating.
When was Tebex founded?
Tebex was founded in 2011. It employs 1 to 10 people.
Where is Tebex based?
Tebex is headquartered in Nottingham, United Kingdom, in the Europe region.
How does Tebex make money?
Three revenue lines are on record. Transaction Fee (5% Flat Rate) is the primary driver. The others are plus Subscription (£12.49/month) and additional Processing Cost Assistance.
Who are Tebex's main competitors?
Direct peers on record are 2Checkout (Verifone), Paymentwall, Xsolla, FastSpring and Paddle. Broad incumbents are PayPal, Adyen and Stripe. Emerging players are Coinbase Commerce and Lemon Squeezy.
Does Tebex have an API?
Yes. Tebex offers Tebex.js, a JavaScript SDK that allows developers to embed the checkout process directly within their websites. This eliminates the need for customer redirection to external sites, enhancing conversion rates and ensuring a fluid checkout experience. Documentation is available at https://docs.tebex.io/developers. Developer documentation is at docs.tebex.io/developers.
What industry is Tebex in?
Tebex's product category is Game Monetization Platform. Its primary akta.pro industry code is MPAFAJAD, Fraud, Risk, Chargebacks & Compliance (KYC/AML, tax/VAT). Its SIC code is 7371.