Stylogic

What Stylogic does

Stylogic is a U.S. direct-to-consumer personalized styling service targeting plus-size women in sizes 10-32 (L-5X), a segment historically underserved by mainstream styling and apparel services. The company pairs customers with expert stylists and uses a style profile capturing preferences, fit needs, budget, and lifestyle to deliver a Stylogic Set — five hand-selected apparel and accessory items priced between $25 and $250 — with a seven-day try-on window and free shipping both ways. The service charges a $20 non-refundable styling fee per set that is credited toward any items the customer keeps, and offers a 20% discount when all five items are purchased. No subscription is required, though automatic recurring shipments are available.

The core technology combines an algorithm-driven recommendation engine with human stylist curation. In February 2026, Stylogic launched the Preview feature, which lets customers review, swap, or decline seven curated pieces before a five-item shipment is finalized, aiming to increase personalization and reduce returns. The platform also supports gift certificates across multiple denominations, and customer acquisition relies on a mix of earned media features, an Awin-managed affiliate program, and the company-owned stylogic.co storefront.

Stylogic operates as a privately-held Delaware corporation (Stylogic, LTD) with 11-50 employees, founded in 2016 and headquartered in New York. Distribution is U.S.-only, with no international shipping. Revenue is generated through the styling fee and product sales, and the business model functions as a transaction-based service with an optional subscription cadence. Leadership is anchored by co-founder and CEO Caeli Kim alongside co-founder Alice Ki.

Name

Stylogic

Legal name

Stylogic, LTD

Website

https://stylogic.co

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Stylogic is a U.S. direct-to-consumer personalized styling service that delivers curated five-item outfit sets to plus-size women (sizes 10-32), combining algorithm-driven recommendations with human stylist expertise under a pay-as-you-go model with an optional subscription cadence.

Ownership category

akta.pro rank

Product category

Personal Styling Services

NAICS

Personal Care Services (8121), Health and Personal Care Retailers (4561)

SIC

Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Personal Styling for Plus-Size & Inclusive Fit (HSACAJAI)

akta.pro secondary industries

Virtual Styling & Outfit Planning (HSACAJAF), Wardrobe Styling & Closet Curation (HSACAJAA)

Keywords

• Personal styling service
• Plus-size fashion
• Curated outfit boxes
• Women's apparel styling
• Inclusive size clothing

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Styling Fee: Non-refundable $20 styling fee charged per set, which is credited toward purchases from that set. This serves as both a revenue stream and a filter for committed buyers.
2. Product Sales: Revenue from sale of clothing, shoes, and accessories. Items range from $25-$250 each. Customers receive a 20% discount when they keep all 5 items from a set.
3. Affiliate Program: Partners earn cash payouts for each customer who signs up through their referral link. Managed through Awin affiliate agency.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Stylogic is a direct-to-consumer personal styling service for women in sizes 10-32. Customers complete a style profile and receive a curated "Stylogic Set" of 5 hand-selected apparel and accessory items delivered to their door, with a 7-day try-on period. The service combines an algorithm with human stylists and offers both on-demand and optional automatic recurring shipments.

Product overview

Stylogic is a personalized styling service offering curated outfit sets for women in sizes 10-32. The core product is the Stylogic Set, which delivers 5 handpicked apparel and accessory items to clients' doors based on their style profile, size, and budget. The service recently introduced the Preview feature, allowing clients to review and select from 7 curated items before finalizing their 5-item shipment. Additional offerings include Gift Certificates. The business model includes a $20 styling fee (credited toward purchases), free shipping both ways, and a 20% discount for keeping all items. No subscription is required.

Differentiator

Problem solved

Functional benefit

Products and services

• Stylogic Set Personalized outfit sets containing 5 hand-selected apparel and accessory items in sizes 10-32, curated by expert stylists based on customer preferences, size, and budget. Clients have 7 days to try items on and return what they don't want, with free shipping both ways.
• Gift Certificates Digital gift certificates available in $25, $100, $150, and $200 denominations with Birthday, General, and Thank You themes, redeemable toward Stylogic Sets.

Quantifiable outcome

• 20% discount when keeping all 5 items from a set
• +2 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature2 records

Partnerships

One partnership is on record.

• AwinminorChannel Partner/ Reseller/ DistributorStylogic works with affiliate agency Awin to offer rewards for each customer who orders a Stylogic Set through affiliate links. Affiliates receive cash payouts for customer acquisitions, access to Stylogic content and images, and community connection with the Stylogic family.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Nordstrom Personal Stylist: Nordstrom offers in-store and online personal styling services including plus-size, representing a broad incumbent with overlapping service capability but a much wider portfolio than Stylogic's niche.
• Amazon Personal Shopper (Prime Try Before You Buy): Amazon's Prime Wardrobe / Personal Shopper service offers try-before-you-buy on apparel at massive scale; it is a broad incumbent competing for the same "curated box at home" use case with the advantage of Amazon's logistics and catalog depth.

Direct peers

• Wantable: Wantable offers curated styling sets across apparel and other categories with an edit-before-ship option, directly comparable to Stylogic's Preview flow and curated-set delivery model.
• DailyLook: DailyLook is a personal styling service that delivers curated boxes of women's apparel with a stylist-led model, competing head-to-head with Stylogic on occasion-based outfit curation.
• Stitch Fix: Stitch Fix is the category-defining algorithmic-plus-stylist personal styling service delivering curated boxes of apparel and accessories; it is the largest direct competitor and benchmark for Stylogic's hybrid personalization model.
• Dia & Co: Dia & Co is a direct competitor offering personalized plus-size styling (sizes 14-32) with a human stylist model and home-delivered boxes — the closest direct peer to Stylogic by target customer and delivery mechanism.
• Le Tote (by Lord & Taylor): Le Tote pioneered the styling rental/try-before-you-buy model for women's apparel; while now operating under Lord & Taylor, it remains a comparable try-on-and-keep styling service competing for the same customer occasion.

Regional players

• Universal Standard: Universal Standard is a direct-to-consumer plus-size apparel brand focused on sizes 10-28 with a strong inclusive-size mission; it competes for the same plus-size customer wallet but via owned-brand retail rather than multi-brand curation.

Emerging players

• FabFitFun: FabFitFun is a subscription lifestyle box with seasonal apparel and accessories; while not pure styling, its discovery-plus-curation model overlaps with the Stylogic Set's "surprise-and-keep" experience for the same female consumer.
• Trendy Butler: Trendy Butler offers curated men's apparel boxes with a stylist-driven approach; it is comparable as a peer in the personal-styling-box category, though it operates in menswear rather than womenswear.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mystylogic
• LinkedInlinkedin.com/company/stylogic-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stylogic