Trendy Butler
Trendy Butler is a private Los Angeles-based men's apparel subscription service founded in 2014 that delivers two curated clothing items per month for $65, using a style-profile algorithm working alongside human stylists to personalize boxes from a portfolio of 30+ partner brands.
- Company typePrivate
- Founded2014
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Trendy Butler does
Trendy Butler Inc. is a private, direct-to-consumer men's apparel subscription service founded in 2014 and headquartered in Los Angeles, California. The company operates a single core product: a $65/month monthly subscription box delivering two curated clothing items valued at approximately $150+ in retail price (a stated 59-70% discount off retail). It serves individual male consumers seeking curated, personalized wardrobe updates without the time investment of traditional shopping; customer testimonials describe busy professionals, students, and style-conscious men as primary users. The business model is purely recurring subscription revenue, with an optional SHOP add-on for individual purchases of accessories, bags, and shoes outside the monthly box.
The company's central technology is a Style Profile Algorithm that processes more than 250 data points per user (style preferences, sizes, personality indicators) to drive personalization, working in tandem with human stylists. Onboarding is a self-serve style profile completed on trendybutler.com, which then triggers monthly curation. The service ships to all 50 US states, including P.O. boxes and APO boxes (with a $7 surcharge for Alaska and Hawaii). Geographic expansion to Canada and international markets is described as planned but not yet active.
Trendy Butler partners with 30+ menswear brands including Eleven Paris, Civil Society, Zanerobe, Superdry, Antony Morato, Tailor Vintage, Barney Cools, ManMade Apparel, Passport, Stitch's Jeans, Trouvaille, and Cohesive & Co. Distribution is driven by organic social (Facebook, Instagram), YouTube influencer unboxings, email marketing, and earned PR (PMBC Group retained in May 2019). Over its history the company has raised approximately $4.35M across five disclosed rounds (2015-2018), most recently $2M from SOSV in April 2018; no institutional investment beyond that is recorded. The company is founder-led, with Ali Najafian as Co-founder and President (also identified as CEO in supplemental data).
Trendy Butler firmographics
Firmographics- Name
- Trendy Butler
- Legal name
- Trendy Butler Inc.
- Website
- https://trendybutler.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Trendy Butler is a private Los Angeles-based men's apparel subscription service founded in 2014 that delivers two curated clothing items per month for $65, using a style-profile algorithm working alongside human stylists to personalize boxes from a portfolio of 30+ partner brands.
- Ownership category
- akta.pro rank
Trendy Butler industry classification
Industry- Product category
- Men's Apparel Subscription
- NAICS
- Clothing and Clothing Accessories Retailers (458110)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Men’s Apparel Retail (CRAAABAC)
- akta.pro secondary industries
- Streetwear & Contemporary Apparel Retail (CRAAABAM), Fashion & Accessories Marketplaces (CRAFABAA)
Keywords
Where Trendy Butler is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Trendy Butler business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Monthly Subscription: Recurring $65/month subscription providing 2 curated men's clothing items worth $150+ in retail value. Includes free shipping, returns, and exchanges.
- Shop (A la Carte Purchases): Members can make individual purchases outside their monthly boxes, including bags, shoes, and accessories.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard Monthly Box - $65/month |
| Unit Pricing | Pay-as-you-go | Shop - Individual Items |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Trendy Butler product offering
Product offeringCore offering
Trendy Butler is a men's apparel subscription service that delivers two curated clothing items per month to subscribers for a $65 monthly fee. Subscribers first complete an online style profile covering preferences, sizes, and personality; an algorithm leveraging 250+ data points, paired with stylist input, selects items from the company's network of partner brands. Each box delivers apparel with a stated retail value of $150+ and includes free shipping, exchanges, and returns. An optional SHOP a la carte storefront lets members purchase additional bags, shoes, and accessories outside the monthly box.
Product overview
Trendy Butler operates as a single product subscription service rather than a platform architecture. The core offering is the monthly subscription box delivering curated men's apparel, complemented by an optional SHOP feature for individual purchases. The service uses a style-matching algorithm to personalize selections based on user profile data. The subscription costs $65/month and includes 2 clothing items valued at $150+ retail, with free shipping, exchanges, and returns included.
Differentiator
Problem solved
Functional benefit
Products and services
- Trendy Butler Monthly Subscription Box A men's apparel subscription box delivering two curated clothing items per month for $65, sourced from Trendy Butler's network of partner brands (Eleven Paris, Civil Society, Zanerobe, Superdry, Antony Morato, Passport, ManMade, Barney Cools, etc.), with stated retail value of $150+. Includes free shipping, exchanges, and returns. Built for U.S. men who want a personalized wardrobe refresh without the time investment of traditional shopping.
- Trendy Butler SHOP (A la Carte Purchases) An optional storefront accessible to Trendy Butler members for individual purchases of bags, shoes, and accessories outside of the regularly scheduled monthly subscription boxes. Priced on a per-item basis rather than as part of the recurring $65 subscription.
Quantifiable outcome
- 59-70% savings compared to retail prices
- +2 more outcomes
Companies that use Trendy Butler
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles1 record
Trendy Butler technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature1 record
Trendy Butler partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Eleven PariscoreBrand partner providing clothing items for monthly subscription boxes. Includes products like joggers, chinos, and other menswear pieces.
- Civil SocietycoreBrand partner providing button-up shirts and other menswear for subscription boxes.
- ZanerobecoreBrand partner providing shorts, button-up shirts, and other clothing items featured in monthly boxes.
- Tailor VintagecoreBrand partner referenced in FAQ as one of the variety of exciting brands partnered with for monthly boxes.
- Stitch's JeanscoreDenim brand partner providing jeans and denim-related items for subscription boxes.
- SuperdrycoreInternational menswear brand partner providing clothing for subscription boxes.
- Antony MoratocoreItalian menswear brand partner providing clothing items for monthly boxes.
- ManMade ApparelcoreBrand providing denim jackets, flannel jackets, and other apparel featured in example boxes.
- PassportcoreBrand providing button-up shirts, tees, and chinos featured in multiple subscription box examples.
- Barney CoolscoreBrand providing denim jackets and other menswear for subscription boxes.
- WeSCminorStreetwear brand partner mentioned in FAQ as part of variety of exciting brands.
- PMBC GroupcorePR firm selected to represent Trendy Butler's men's fashion subscription service (May 2019 press announcement).
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Trendy Butler competitors and assessment
Company assessmentBroad incumbents
- Le Tote: Apparel rental and subscription service for women's clothing with a la carte purchase options. Comparable subscription commerce mechanics even though the rental vs. ownership model and gender focus differ.
- ThredUp: Online resale marketplace for apparel with a curated Goody Box subscription. Adjacent to Trendy Butler's 'fresh wardrobe monthly' use case, though resale rather than new-in curation.
- Rent the Runway: Apparel rental subscription targeting wardrobe refresh without ownership. Comparable consumer behavior (curated recurring clothing delivery) and adjacent brand storytelling.
- FabFitFun: Seasonal lifestyle subscription box. Not a direct apparel competitor, but the most-established subscription-box brand by member scale and uses similar influencer + earned-media marketing.
- Frank And Oak: D2C menswear brand offering sustainable essentials via subscription and one-off purchase. Overlaps with Trendy Butler in target customer (style-conscious men) and curated closet-building value proposition, though Frank And Oak sells its own label rather than curating third-party brands.
Direct peers
- Stitch Fix: The largest apparel subscription/styling service in the US, with both women's and men's divisions. Operates the same 'algorithmic + human stylist' model and represents the most direct competitive overlap to Trendy Butler.
- DailyLook: Clothing subscription and a la carte women's apparel service using a similar 'curated box + optional shop' model. Comparable in subscription mechanics and add-on marketplace layer (SHOP).
- Menlo Club: A men's-only apparel subscription box that curates multiple items monthly at a fixed price. Closest direct competitor to Trendy Butler in target market, business model, and average price point.
- Bombfell (now Stitch Fix Men): Was a men's-only apparel subscription box using a stylist quiz; effectively merged into Stitch Fix Men. Highly comparable historical peer given identical menswear subscription model.
Emerging players
- Underclub: Men's sock and underwear subscription service targeting the same convenience-seeking male customer. Different category but identical subscription mechanics and demographic.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Trendy Butler social profiles
Digital presenceTrendy Butler financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trendy Butler leadership team
Management profileNumber of profiles
Profiles1 record
Trendy Butler funding detail
Funding detailFunding overview
Funding rounds5 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trendy Butler M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trendy Butler
What does Trendy Butler do?
Trendy Butler is a men's apparel subscription service that delivers two curated clothing items per month to subscribers for a $65 monthly fee. Subscribers first complete an online style profile covering preferences, sizes, and personality; an algorithm leveraging 250+ data points, paired with stylist input, selects items from the company's network of partner brands. Each box delivers apparel with a stated retail value of $150+ and includes free shipping, exchanges, and returns. An optional SHOP a la carte storefront lets members purchase additional bags, shoes, and accessories outside the monthly box.
Is Trendy Butler a public or private company?
Trendy Butler is a private company. It is classified as venture growth investor backed and is currently operating.
When was Trendy Butler founded?
Trendy Butler was founded in 2014. It employs 11 to 50 people.
Where is Trendy Butler based?
Trendy Butler is headquartered in Los Angeles, United States, in the North America region.
How does Trendy Butler make money?
Two revenue lines are on record. Monthly Subscription is the primary driver. The others are shop (A la Carte Purchases).
Who are Trendy Butler's main competitors?
Broad incumbents on record are Le Tote, ThredUp, Rent the Runway, FabFitFun and Frank And Oak. Direct peers are Stitch Fix, DailyLook, Menlo Club and Bombfell (now Stitch Fix Men). Underclub is listed as an emerging player.
Does Trendy Butler have an API?
No public API is recorded for Trendy Butler.
What industry is Trendy Butler in?
Trendy Butler's product category is Men's Apparel Subscription. Its primary akta.pro industry code is CRAAABAC, Men’s Apparel Retail, with a secondary code of CRAAABAM, Streetwear & Contemporary Apparel Retail. Its NAICS code is 458110 and its SIC code is 5600.