Lawn Love

What Lawn Love does

Lawn Love is an online marketplace platform that connects residential homeowners with independent lawn care professionals for on-demand and recurring service. Founded in 2014 and headquartered in San Diego, California, the company operates across more than 120 cities and 900 neighborhoods in the United States, serving primarily individual homeowners with secondary exposure to HOA properties, rental and vacation property managers, real estate professionals, and foreclosed property preservation clients. The platform's core technology combines satellite-mapping-based instant quoting, an algorithm-driven pro-matching system, route planning tools for service providers, and integrated in-app payment processing, delivered through a self-serve website and customer/pro mobile applications.

The company's product surface spans core lawn mowing, bush trimming, gardening, fertilization, aeration, weed control, lawn seeding, yard cleanup, leaf removal, gutter cleaning, and snow removal, structured to smooth seasonality and expand wallet share per customer. Lawn Love generates revenue through a hybrid marketplace model: transaction fees collected from customers on completed services and platform/marketplace commissions paid by independent lawn care professionals for access to leads, routing tools, and payment processing. Pricing is pay-per-service with optional recurring service plans, supported by a 100% satisfaction guarantee and multimillion-dollar liability insurance coverage that serves as a trust layer for both sides of the marketplace.

Go-to-market is product-led and digital-first, relying on SEO-optimized local landing pages across 120+ cities, content marketing through lawn-care guides, earned media coverage (Inc, Fox News, TechCrunch, NBC, Fast Company), and customer referrals. The platform has accumulated 700,000+ customer reviews averaging 4.7/5 and employs 51–100 people. Notable funding history includes a $1.9M early-stage round in 2014 backed by Y Combinator, FundersClub, Allegro Venture Partners, and other syndicate investors, with subsequent participation from 10x Group, FJ Labs, and Liquid 2 Ventures; Jeremy Yamaguchi serves as Founder and CEO.

Name

Lawn Love

Legal name

Lawn Love, Inc.

Website

https://lawnlove.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

Lawn Love is a US-based online marketplace founded in 2014 that connects residential homeowners with independent lawn care professionals across 120+ cities, using satellite-mapping instant quoting and dual-sided apps to deliver on-demand and recurring services.

Ownership category

akta.pro rank

Product category

Home Services Marketplace

NAICS

Landscaping Services (561730)

SIC

Agricultural Services (700), Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Residential Lawn Mowing (Scheduled/Recurring) (HSAIAAAA)

akta.pro secondary industries

Aeration & Overseeding (Seeding, Topdressing, Renovation) (HSAIAGAD), Residential Landscaping & Lawn Care (BPABADAB), Turf Care (Fertilization, Aeration & Weed/Pest Control) (IMAIAIAD)

Keywords

• Lawn care services
• Home services marketplace
• Online lawn mowing
• Outdoor property maintenance
• Residential lawn maintenance

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Others

Revenue model

1. Service Transaction Fees: Platform charges customers for lawn care services rendered by independent pros. Customers pay per service after completion with no subscription required. Services include lawn mowing, trimming, edging, fertilization, aeration, weed control, leaf removal, gutter cleaning, and snow removal.
2. Pro Platform Fees: Lawn care professionals pay to access the Lawn Love platform to find, quote, and complete new lawn jobs. Pros receive job leads, use routing tools, and process payments through the platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Lawn Love operates an online marketplace platform that matches residential and small commercial customers with independent lawn care professionals. The platform handles instant satellite-based quoting, automated pro matchmaking, scheduling, route planning, payment processing, and a satisfaction guarantee across services such as lawn mowing, trimming, edging, fertilization, aeration, weed control, seeding, yard cleanup, leaf removal, gutter cleaning, and snow removal. Customers book on demand or via optional recurring plans across 120+ US cities.

Product overview

Lawn Love is a technology-driven lawn care marketplace platform that connects homeowners with independent, skilled lawn care professionals. The platform operates as a unified system comprising a customer-facing marketplace for booking services, a Pro App for lawn professionals to manage jobs, an instant quote generator using satellite mapping technology, and recurring service plan capabilities. The core services include lawn mowing, bush trimming, gardening, fertilization, aeration, weed control, lawn seeding, yard cleanup, leaf removal, gutter cleaning, and snow removal. The platform targets multiple use cases including residential properties, HOA communities, rental property managers, real estate open houses, vacation rentals, and foreclosed properties. Lawn Love operates in over 120 cities across the United States.

Differentiator

Problem solved

Functional benefit

Products and services

• Lawn Care Marketplace Platform End-to-end online marketplace that matches homeowners with independent, vetted lawn care professionals and handles instant quoting, booking, scheduling, route planning, payment processing, and a satisfaction guarantee across the United States.
• Lawn Mowing Residential and commercial lawn mowing, trimming, and edging delivered by independent local pros through the Lawn Love platform.
• Bush Trimming Trimming and shaping of bushes and shrubs performed by independent lawn pros.
• Gardening Planting, weeding, and general garden bed maintenance delivered by platform pros.
• Lawn Fertilization Professional lawn fertilization treatments delivered by independent pros to promote healthy turf growth.
• Lawn Aeration Core aeration service performed by platform pros to relieve soil compaction and improve lawn health.
• Weed Control Weed removal and prevention service applied by independent lawn pros.
• Pre-emergent Weed Control Preventive weed control treatment applied before weeds germinate, delivered through the platform.
• Lawn Seeding Lawn seeding and overseeding service for new lawns and patch repair, performed by platform pros.
• Yard Clean Up Comprehensive yard cleanup service for residential and commercial properties, delivered by independent pros.
• Leaf Removal Seasonal leaf removal and disposal service performed by platform pros.
• Gutter Cleaning Gutter cleaning service for residential properties, delivered by independent lawn pros.
• Snow Removal Winter snow removal service for residential and commercial properties in service areas.

Quantifiable outcome

• Rated 4.7/5 out of 700,000+ customer reviews
• +1 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• LawnStarter: Direct marketplace competitor offering instant online quotes to book vetted local lawn care providers. Operates essentially the same two-sided residential model with satellite mapping pricing, making it the closest functional peer to Lawn Love.
• GreenPal: Lawn care-specific marketplace connecting homeowners with local mowing pros via a bidding/matching flow. Directly comparable in product scope (lawn mowing-led) and target customer (residential homeowners).

Broad incumbents

• Thumbtack: Large generalist local-services marketplace where lawn care is one of many categories. Competes for the same customer acquisition channel and same pro supply, but at much broader scale and category breadth than Lawn Love.
• Angi (Angie's List): Public, scaled home-services platform with deep coverage in lawn and yard care. Comparable as a marketplace intermediary between homeowners and local pros, but operates across many categories beyond lawn care.
• TaskRabbit: Two-sided task marketplace owned by IKEA that increasingly services yard and outdoor work alongside handyman, moving, and cleaning. Overlaps with Lawn Love on the pro-supply acquisition and home-services demand side.
• HomeAdvisor: Major home-services lead-generation platform (now under Angi Inc.) that includes lawn and landscaping. Comparable as a marketplace funnel feeding local service pros, though monetization is lead-gen rather than transactional.
• Porch: Home-services marketplace connecting homeowners with local pros including lawn and landscaping. Comparable in target customer and pro-base dynamics, with broader category scope.
• TruGreen: Largest US specialty lawn care company, focused on recurring fertilization, weed control, and pest treatment programs — not mowing. Comparable in adjacent recurring-service economics and as an incumbent the marketplace's 'full service' expansion encroaches on.

Emerging players

• Yardly: Smaller lawn-care marketplace focused on hyperlocal pro matching. Comparable in product scope but materially smaller scale, making it a long-tail competitor in select markets.

Others

• Yardbook: SaaS tool for independent lawn care businesses to manage scheduling, routing and invoicing. Comparable as ecosystem infrastructure serving many of the same independent pros Lawn Love relies on for supply.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/info
• LinkedInlinkedin.com/company/lawn-love
• Xx.com/lawnlove

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds5 records

Investors14 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lawn Love