MyWorkwear

What MyWorkwear does

MyWorkwear is a privately held UK supplier of personalised workwear and uniforms, founded in 1976 and headquartered in Telford. The company operates a direct-to-customer e-commerce platform (myworkwear.co.uk) that combines a broad clothing catalogue (t-shirts, polo shirts, hoodies, jackets, trousers, hi-vis, PPE, corporate wear, footwear, accessories) with two in-house customisation services: expert embroidery (from £2.60 ex VAT) and Direct to Film (DTF) printing (from £2.30 ex VAT). It stocks established workwear brands (Portwest, Regatta, Result) alongside premium sportswear labels (Nike, Adidas, Under Armour).

Name

MyWorkwear

Legal name

MyWorkwear

Website

https://myworkwear.co.uk

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

MyWorkwear is a UK-based, family of personalised workwear and uniforms founded in 1976, selling branded t-shirts, hoodies, jackets, hi-vis, and PPE via an e-commerce platform with in-house embroidery and DTF printing customisation, serving SMBs and managed corporate accounts nationwide.

Ownership category

akta.pro rank

Product category

Customised Workwear and Uniforms

NAICS

Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (31599)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Family Clothing Stores (5651)

akta.pro primary industry

Dresses, Skirts & Tailored Apparel Cut & Sew (Suits/Formalwear) (IMAOAEAF)

akta.pro secondary industries

Tops & Shirts Cut & Sew (T-Shirts/Shirts/Blouses) (IMAOAEAE), Headwear Manufacturing (Hats/Caps/Beanies) (IMAOAFAA), Cold-Weather Accessories Manufacturing (Thermal Sets/Arm & Leg Warmers) (IMAOAFAJ)

Keywords

• Customised workwear
• Embroidered uniforms
• Printed workwear
• PPE clothing
• Corporate uniforms

Headquarters

HQ city

Telford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Workwear Product Sales: Sale of workwear garments including polo shirts, t-shirts, hoodies, jackets, trousers, hi-vis, PPE, and accessories. Products are sold with customisation options (embroidery or printing) to add branding.
2. Customisation Services: Embroidery and printing services applied to workwear garments. Embroidery starts from £2.60 ex VAT, printing from £2.30 ex VAT. Services provide branding personalisation for corporate uniforms.
3. Managed Corporate Accounts: Account management service for businesses ordering for 25+ employees, offering dedicated support, online ordering portals, and credit accounts at no additional cost.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

MyWorkwear supplies personalised workwear and uniforms across the UK, offering a catalogue of branded clothing (polo shirts, t-shirts, hoodies, jackets, trousers, hi-vis, PPE, and accessories) augmented by in-house embroidery (from £2.60 ex VAT) and Direct to Film printing (from £2.30 ex VAT) customisation services. The business serves businesses of all sizes — from sole traders to multi-site enterprises — through a self-serve e-commerce site and managed corporate accounts for orders of 25+ employees.

Product overview

MyWorkwear is a UK-based workwear provider specializing in personalized, branded, and customized workwear since 1976. The company operates a unified product and service model combining a comprehensive clothing catalog with two primary customization services (embroidery starting from £2.60 ex VAT and Direct to Film printing starting from £2.30 ex VAT). Their product portfolio spans core workwear categories including t-shirts, polo shirts, hoodies, sweatshirts, jackets (fleece, softshell, bomber, rain), trousers, shorts, shirts/blouses, skirts/dresses, and leggings; PPE and safety equipment (hi-vis, anti-static, flame retardant, eye/hearing/respiratory protection); workwear accessories (headwear, aprons, footwear, bags); and specialized lines for corporate wear, sustainable/eco-friendly options, and children's/ladies-specific workwear. The company distinguishes itself through no minimum order requirements, a price match guarantee, free delivery over £99, managed corporate account services, and an online customer portal. Key brands stocked include Portwest, Regatta Professional, Result, Gildan, Fruit of the Loom, Russell, Henbury, Kustom Kit, Premier, Uneek, and AWDis.

Differentiator

Problem solved

Functional benefit

Products and services

• Embroidered Workwear In-house embroidery service adding logos, slogans, and designs to workwear garments such as jackets, polo shirts, aprons, and shirts. Prices start from £2.60 ex VAT per item. Target audience is UK businesses seeking professional, long-lasting branded workwear.
• Printed Workwear (DTF Printing) Direct to Film (DTF) printing service recommended for polyester and non-cotton garments such as hoodies, t-shirts, and hi-vis jackets. Prices start from £2.30 ex VAT per item. Target audience is UK businesses needing vibrant logos and text on synthetic workwear.
• Polo Shirts Professional work polo shirts in multiple styles, colours, and inclusive sizes for men and women, available with embroidery or printing customisation. For UK businesses ordering corporate and trade uniforms.
• T-Shirts Workwear t-shirts ranging from basic cotton to hi-vis options, in men's, women's, and kids sizes with customisation options. For UK businesses ordering team and event apparel.
• Hoodies Personalised hoodies in pullover and zipped styles from brands including AWDis, Uneek, Fruit of the Loom, Russell, and Regatta. For UK businesses outfitting teams and casual work environments.
• Sweatshirts Personalised sweatshirts in various sizes, fits, and colours with embroidery and print customisation options. For UK workwear and uniform buyers.
• Jackets Workwear jackets including fleece, softshell, bomber, coats, and rain jackets from brands such as Regatta, Result, and Portwest, providing weather protection and custom branding. For UK trade and outdoor workers.
• Trousers Workwear trousers including chinos, joggers, work trousers, and smart trousers from Portwest, Regatta, and Craghoppers. For UK trade, corporate, and hospitality staff.
• Hi-Vis Workwear High-visibility workwear including jackets, polo shirts, sweatshirts, t-shirts, trousers, and vests for safety and visibility across construction, rail, highways, and security.
• PPE & Safety Equipment Personal protective equipment covering anti-static, eye protection, flame retardant, head protection, hearing protection, respiratory protection, and safety gloves. For UK employers needing compliant safety gear.
• Corporate Workwear Professional business wear including suits, shirts, blouses, trousers, and skirts for office and formal occasions with logo customisation. For UK corporate and professional services buyers.
• Sustainable Workwear Eco-friendly workwear collection including sustainable fleeces, jackets, polos, sweaters, t-shirts, and trousers made from recycled materials. For UK businesses prioritising environmentally responsible procurement.
• Bespoke Workwear Custom-designed workwear solutions tailored to specific business requirements and branding needs. For UK businesses with unique uniform specifications.
• Managed Accounts Account management solution for UK businesses ordering custom workwear for 25 or more employees, including dedicated account managers, virtual or on-site meetings, credit accounts, and online ordering portals at no additional cost.
• Customer Portal Tailored online customer ordering portal for managing uniform orders and tracking, provided to managed corporate account customers.
• Laundry Service Workwear laundry service for maintaining and caring for custom workwear garments. For UK businesses requiring ongoing garment care.
• Price Match Guarantee Price matching service ensuring competitive pricing on personalised clothing by matching industry quotes. Offered as a customer-facing pricing policy.

Quantifiable outcome

• Trusted by over 50,000 happy customers
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Custom Planet: UK-based custom workwear and promotional clothing specialist offering embroidery and printing on apparel. Directly comparable self-serve and B2B customisation motion targeting UK SMBs and enterprises.
• Workwear Express: UK supplier of personalised workwear, uniforms, and PPE with in-house embroidery and print services. Competes head-on with MyWorkwear across both self-serve and corporate-account channels.
• CW Stanley: Long-established UK corporate uniform and workwear supplier offering bespoke corporate clothing programmes. Comparable in targeting enterprise uniform contracts with managed service and customisation.
• Simon Jersey: UK corporate uniform and workwear supplier serving large enterprise customers across multiple sectors. Comparable enterprise-grade uniform programmes and customisation capabilities.
• Discount Workwear: UK workwear retailer offering branded and customisable uniforms across multiple categories. Directly comparable self-serve online customisation model targeting price-sensitive SMBs.
• Only Workwear: UK online workwear and PPE retailer with embroidery and printing customisation services. Comparable in offering customised apparel and PPE through an e-commerce channel.

Broad incumbents

• Alexandra: Established UK corporate uniform provider with a broad multi-sector catalogue and managed uniform programmes. Larger incumbent with overlapping corporate uniform customer base.
• Alsico: European workwear manufacturer and uniform services group offering design, manufacture, and managed uniform programmes. Comparable in serving large-scale uniform contracts but with broader European footprint.
• Portwest: Global manufacturer and distributor of workwear, PPE, and safety footwear. Both a key brand stocked by MyWorkwear and a broader incumbent competing for large enterprise uniform contracts.

Regional players

• Markel's Corporate Casuals: Branded corporate casualwear supplier focused on UK and European corporate gifting and uniform programmes. Comparable corporate-casual segment overlap with MyWorkwear's corporate line.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/MyWorkwearCo
• Facebookfacebook.com/myworkwearco
• LinkedInlinkedin.com/company/myworkwear-co-uk
• Instagraminstagram.com/myworkwearco/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MyWorkwear