Simon Jersey
Simon Jersey is a UK-founded (1971) multi-brand workwear and uniform e-tailer distributing Cherokee, Dickies and other branded apparel across healthcare, hospitality and office sectors, serving NHS, veterinary, dental, hotel and corporate customers via a multi-currency online storefront.
- Company typePrivate
- Founded1971
- HeadquartersCheadle Hulme, United Kingdom
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Simon Jersey does
Simon Jersey LTD is a UK-headquartered, privately held workwear and uniform retailer founded in 1971 and registered in Cheadle, Stockport. The company operates a direct-to-consumer e-commerce storefront on Shopify with Visualsoft CMS layers, supporting GBP, EUR, AUD and USD currencies and serving customers in the UK, EU, Australia and the US. Its catalogue spans 1,531+ SKUs across healthcare & wellness (medical scrubs, tunics, nursing uniforms), hospitality (chef whites, aprons, front-of-house), office & corporate (suits, shirts, blouses), outdoor/facilities workwear, and beauty/spa, distributed through both first-party Simon Jersey and Qualitas brands and authorised multi-brand lines including Cherokee, Dickies Medical, Med Couture, Henbury, Premier Workwear, Asquith & Fox, Stanley/Stella, Regatta, Uneek, Brook Taverner and Front Row.
The business model combines one-time retail product sales, volume-based bulk-buy discounts, and a professional embroidery personalisation service offered with free logo setup fees. Go-to-market is hybrid B2B/B2C: enterprise and public-sector accounts (notably the NHS, veterinary and dental practices, luxury hotels and wellness centres) purchase branded uniforms in volume through account relationships, while individual consumers check out via the same storefront with promotional pricing and free UK delivery over £50. Marketing runs across organic social, paid search (Google, Bing), affiliate networks (Partnerize, Webgains) and Lead Forensics analytics, with social presence across Facebook, Twitter, Instagram, LinkedIn, Pinterest and YouTube.
Reported employee headcount is 251-500; no financial filings, revenue disclosures, or funding events are available in the supplied data. The company has an Ecologi partnership for carbon offsetting, and an expanding sustainable workwear category. No acquisitions, leadership changes, regulatory actions, patents, or restructuring events are disclosed.
Simon Jersey firmographics
Firmographics- Name
- Simon Jersey
- Legal name
- Simon Jersey LTD
- Website
- https://simonjersey.com
- Company type
- Private
- Founded year
- 1971
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Simon Jersey is a UK-founded (1971) multi-brand workwear and uniform e-tailer distributing Cherokee, Dickies and other branded apparel across healthcare, hospitality and office sectors, serving NHS, veterinary, dental, hotel and corporate customers via a multi-currency online storefront.
- Ownership category
- akta.pro rank
Simon Jersey industry classification
Industry- Product category
- Workwear & Uniform Retail
- NAICS
- Apparel Accessories and Other Apparel Manufacturing (31599)
- SIC
- Retail-Apparel & Accessory Stores (5600), Wholesale-Apparel, Piece Goods & Notions (5130)
- akta.pro primary industry
- Medical & Healthcare Uniforms (Scrubs, Lab Coats) (CRAAALAF)
Keywords
Where Simon Jersey is headquartered
LocationHeadquarters
- HQ city
- Cheadle Hulme
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Simon Jersey business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Workwear Product Sales: Direct retail sales of branded workwear and uniforms to businesses and consumers through e-commerce platform. Offers bulk purchase discounts for larger orders.
- Personalisation Services: Embroidery and customisation services for logos, names, and initials added to workwear products, with free setup fees.
- Bulk Purchase Discounts: Volume-based pricing discounts for larger orders, incentivising business customers to purchase in bulk.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for individual items |
| Transaction based/ take rate | Pay-as-you-go | Bulk buy discount programme |
| Unit Pricing | Pay-as-you-go | Clearance and sale items |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
Simon Jersey product offering
Product offeringCore offering
Simon Jersey supplies workwear and uniforms across healthcare, hospitality, and office sectors through an e-commerce storefront, distributing over 1,500 products including medical scrubs, tunics, chef wear, suits, and outdoor wear from third-party brands (Cherokee, Dickies Medical, Med Couture, Henbury, etc.) alongside its own Qualitas label. The company offers custom embroidery and logo personalisation with free setup fees, bulk purchase discounts, and multi-currency support (GBP, EUR, AUD, USD) for customers in the UK, EU, Australia, and US.
Product overview
Simon Jersey is a workwear and uniform supplier founded in 1971, offering a comprehensive portfolio of professional attire across three main categories: Healthcare & Wellness (medical scrubs, tunics, nursing uniforms), Hospitality (chef jackets, aprons, bar/restaurant uniforms), and Office workwear (suits, shirts, blouses, trousers). The company operates as a multi-brand retailer, distributing third-party branded lines including Cherokee, Dickies Medical, Med Couture, Infinity, Henbury, Premier Workwear, Asquith & Fox, Stanley/Stella, and Regatta alongside its own Simon Jersey and Qualitas branded products. Core services include custom embroidery and logo personalisation with free setup fees, and a bulk purchase discount programme. The product range spans medical scrubs, tunics, chef wear, shirts, blouses, trousers, jackets, fleeces, gilets, polo shirts, t-shirts, aprons, dresses, knitwear, and footwear, serving sectors including NHS, veterinary practices, dental offices, luxury hotels, wellness centres, and corporate environments.
Differentiator
Problem solved
Functional benefit
Products and services
- Healthcare & Wellness Uniforms Medical scrubs, tunics, and uniforms for healthcare professionals including nurses, doctors, dentists, pharmacists, and veterinary staff. Includes branded options from Cherokee, Dickies Medical, Med Couture, and Infinity.
- Hospitality Uniforms Workwear for hospitality sectors including chef jackets, aprons, bar and restaurant staff uniforms, catering attire, and front of house clothing from brands like Asquith & Fox, Henbury, and Premier Workwear.
- Office Workwear Professional attire including suits, shirts, blouses, trousers, jackets, and knitwear for corporate environments. Features brands like Stanley/Stella and Regatta.
- Outdoor Workwear Outerwear including fleeces, jackets, softshells, and gilets designed for outdoor and facilities management roles.
- Personalised Workwear Service Custom embroidery and logo personalisation service with free setup fees for adding logos, names, and initials to uniforms.
- Bulk Buy Workwear Programme Volume discount program offering incremental savings for larger orders of workwear and uniforms.
Quantifiable outcome
- Serving NHS front lines and major veterinary, dental, and hospitality organisations worldwide
Companies that use Simon Jersey
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles3 records
Simon Jersey technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Simon Jersey partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- CherokeecoreSimon Jersey distributes Cherokee branded healthcare workwear including medical scrubs and uniforms. Cherokee is a leading brand in medical apparel.
- Dickies MedicalcoreDistribution of Dickies branded medical workwear including scrubs and healthcare uniforms.
- Med CouturecoreDistribution of Med Couture branded healthcare apparel and scrubs.
- HenburycoreDistribution of Henbury branded workwear including polo shirts, fleeces, and cardigans.
- RegattacoreDistribution of Regatta branded outdoor and workwear clothing.
- Stanley/StellacoreDistribution of Stanley/Stella sustainable workwear and activewear.
- ToffelnminorDistribution of Toffeln branded footwear for workwear.
- UneekcoreDistribution of Uneek branded workwear and activewear.
- Asquith & FoxcoreDistribution of Asquith & Fox branded polo shirts and hospitality workwear.
- Front RowcoreDistribution of Front Row branded workwear including chinos and corporate attire.
- Premier WorkwearcoreDistribution of Premier branded workwear including fleeces and artisan collection.
- Brook TavernercoreDistribution of Brook Taverner branded tailored workwear including suits and jackets.
- EcologiminorCarbon offset partnership - Ecologi offsets Simon Jersey's carbon footprint, demonstrating environmental sustainability commitment.
- TrustpilotminorCustomer review platform integration allowing customers to review Simon Jersey's service quality.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Simon Jersey competitors and assessment
Company assessmentEmerging players
- FIGS: US-based DTC medical apparel brand that has redefined scrubs as a premium lifestyle category. Comparable product focus in medical scrubs and tunics, but with a stronger DTC and brand-led model.
Broad incumbents
- Aramark Uniform Services: Global uniform rental and supply division of Aramark, serving healthcare, hospitality, and industrial clients. Comparable customer base but with broader geographic and service model footprint.
- Cintas Corporation: Large US-based uniform rental and supply company serving healthcare, hospitality, and industrial customers. Overlap in healthcare and hospitality uniforms but operates a primarily rental/services-led model.
- Medline Industries: US-based medical supply manufacturer and distributor with a growing apparel and uniform line. Comparable in healthcare-focused workwear supply but at significantly larger scale and broader product portfolio.
Direct peers
- Grahame Gardner: UK workwear supplier specialising in corporate uniforms, hospitality, and healthcare apparel. Direct competitor in the British workwear retail market.
- Mi Hub (formerly Incorporatewear): UK and global uniform solutions provider serving corporate, hospitality, and healthcare clients. Direct peer in managed uniform programmes and workwear supply.
- Alexandra Workwear: UK-based direct competitor offering workwear and uniforms across healthcare, hospitality, and corporate sectors. Closest like-for-like peer in size, geography, and product mix.
- Dimensions Corporatewear: UK-based uniform supplier focused on corporate and hospitality workwear. Direct competitor with overlapping customer base in British enterprise and SMB segments.
Regional players
- Wipeout (Wipeouttex): UK-based workwear and textile supplier with comparable healthcare and hospitality product offerings. Direct UK regional competitor, smaller scale.
Others
- Cherokee Workwear (parent brand): US-based medical apparel brand whose products Simon Jersey distributes. Represents both a partnership counterparty and an indirect competitive threat if the brand expands DTC.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Simon Jersey social profiles
Digital presenceSimon Jersey financial estimates
Financial estimateRevenue estimate
Valuation estimate
Simon Jersey leadership team
Management profileNumber of profiles
Simon Jersey funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Simon Jersey M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Simon Jersey
What does Simon Jersey do?
Simon Jersey supplies workwear and uniforms across healthcare, hospitality, and office sectors through an e-commerce storefront, distributing over 1,500 products including medical scrubs, tunics, chef wear, suits, and outdoor wear from third-party brands (Cherokee, Dickies Medical, Med Couture, Henbury, etc.) alongside its own Qualitas label. The company offers custom embroidery and logo personalisation with free setup fees, bulk purchase discounts, and multi-currency support (GBP, EUR, AUD, USD) for customers in the UK, EU, Australia, and US.
Is Simon Jersey a public or private company?
Simon Jersey is a private company. It is classified as unknown and is currently operating.
When was Simon Jersey founded?
Simon Jersey was founded in 1971. It employs 251 to 500 people.
Where is Simon Jersey based?
Simon Jersey is headquartered in Cheadle Hulme, United Kingdom, in the Europe region.
How does Simon Jersey make money?
Three revenue lines are on record. Workwear Product Sales are the primary driver. The others are personalisation Services and bulk Purchase Discounts.
Who are Simon Jersey's main competitors?
FIGS is listed as an emerging player. Broad incumbents are Aramark Uniform Services, Cintas Corporation and Medline Industries. Direct peers are Grahame Gardner, Mi Hub (formerly Incorporatewear), Alexandra Workwear and Dimensions Corporatewear. Wipeout (Wipeouttex) is listed as a regional player. Cherokee Workwear (parent brand) is listed as an others.
Does Simon Jersey have an API?
No public API is recorded for Simon Jersey.
What industry is Simon Jersey in?
Simon Jersey's product category is Workwear & Uniform Retail. Its primary akta.pro industry code is CRAAALAF, Medical & Healthcare Uniforms (Scrubs, Lab Coats). Its NAICS code is 31599 and its SIC code is 5600.