XO

What XO does

XO is a digital private aviation marketplace operating as an air charter broker that connects travelers with private jet operators through a mobile app, website, and 24/7 aviation expert support. Founded in 2019 as part of Vista Global's portfolio of companies, XO provides on-demand access to over 2,200 aircraft across all cabin classes on 60,000 routes worldwide and serves high net worth individuals, corporate travelers, leisure flyers, and aircraft operators as a two-sided platform.

The platform is built on three core product surfaces: a consumer-facing XO Mobile App that enables instant search, comparison, and booking of charters; an operator-facing XO Operator App where alliance operators accept trip requests, view competing offers, and submit bids in real time; and a dynamic pricing optimization system that adjusts quotes based on route, aircraft type, and demand. XO's inventory combines the proprietary Vista Members' Fleet of 360+ aircraft (including Gulfstream and Global 7500/8000 ultra-long-range jets) with an XO Alliance network of 2,100+ safety-vetted third-party aircraft. Membership tiers include XO Reserve ($995 per year with a $250,000 refundable deposit, 2% loyalty credit, priority access), XO Membership ($995 per year with a $100,000 deposit, 1.5% loyalty credit), and XO Shared Membership ($595 per year, no deposit, by-the-seat pricing), with the Slate Aviation sub-brand operating by-the-seat shuttle flights as a lower-price-point entry product.

XO generates revenue through four streams: tiered annual membership subscriptions, charter broker commissions on bookings, shared flight seat sales, and operator platform access fees. Its go-to-market combines product-led growth via the mobile app, enterprise field sales supported by 24/7 aviation experts, channel partnerships through the XO Alliance operator network, and event-driven luxury brand collaborations that provide members exclusive benefits. The company holds Wyvern, IS-BAO, and ARGUS safety certifications and maintains NBAA and EBAA memberships. As a brand within Vista Global, XO benefits from parent-company backing for fleet access and operational infrastructure while maintaining distinct brand identity, with wholly-owned subsidiaries including XO Assets LLC (fleet ownership and leasing) and Apollo Jets, LLC (charter services).

Name

XO

Legal name

XO Global LLC

Website

https://flyxo.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

XO is a digital private aviation marketplace and air charter broker connecting travelers to 2,200+ aircraft across 60,000 global routes via a mobile app and 24/7 expert support, serving high net worth individuals, corporations, and operators within Vista Global.

Ownership category

akta.pro rank

Product category

Private Aviation Marketplace

NAICS

Nonscheduled Chartered Passenger Air Transportation (481211)

SIC

Air Transportation, Nonscheduled (4522)

akta.pro primary industry

Private Jet Charter (Midsize/Super-Midsize/Heavy Jet) (TLAFABAB)

Keywords

• Private jet charter
• Private aviation marketplace
• On-demand jet booking
• Aircraft operator network
• Shared flight membership

Headquarters

HQ city

Fort Lauderdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Others

Revenue model

1. Membership Subscriptions: XO generates recurring revenue through tiered membership programs. XO Shared Membership costs $595/year, XO Membership costs $995/year with $100,000 minimum deposit, and XO Reserve costs $995/year with $250,000 minimum deposit. Members receive loyalty credits, priority access, and various benefits.
2. Charter Transaction Fees: XO acts as an air charter broker, earning commissions on private jet charter bookings. Customers can book on-demand charters or through membership programs. All flights are operated by properly licensed air carriers.
3. Shared Flight Seat Sales: XO offers shared/chair flights where individual seats are sold on chartered aircraft. This provides access to private aviation at lower price points and generates per-seat transaction revenue.
4. Operator Platform Fees: XO Alliance Operators gain access to XO's marketplace of qualified private jet flyers, submitting quotes and accepting trips. The platform enables operators to monetize their fleets through optimized route matching and dynamic pricing.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels6 records

Core offering

XO operates as the world's largest private jet marketplace, a digital platform connecting travelers with aircraft operators. It provides on-demand charter booking across 2,200+ aircraft in all cabin classes, available through a mobile app, website, and 24/7 aviation experts, supported by tiered membership programs (XO Reserve, XO Membership, XO Shared Membership, and XO Corporate) and a separate operator-facing bidding platform.

Product overview

XO is the world's largest private jet marketplace operating as a digital platform connecting travelers with private aviation services. The core offering combines a mobile app and website for instant booking of 2,200+ aircraft across all cabin classes, complemented by three membership tiers (XO Reserve at $250K deposit, XO Membership at $100K deposit, and XO Shared Membership at $595/year) providing varying levels of access, priority, and loyalty rewards. The platform manages the proprietary Vista Members' Fleet of 300+ dedicated aircraft alongside a network of 2,100+ third-party operator aircraft through the XO Alliance. Subsidiary brand Slate Aviation offers shared shuttle flights with its own membership program, while additional services include aircraft management for operators, a carbon offset program, and a luxury brand partner network delivering exclusive member benefits.

Differentiator

Problem solved

Functional benefit

Products and services

• XO Private Jet Charter On-demand private jet charter service providing access to 2,200+ hand-selected aircraft across all cabin classes, bookable via mobile app, website, or aviation experts 24/7.
• XO Mobile App Mobile application enabling travelers to search and book private jet charters in seconds, access 60,000+ routes, and manage travel arrangements on-the-go.
• XO Reserve Membership Premier membership offering instant booking of private flights and seats, priority access to 2,400+ safety-vetted aircraft including 360+ Vista Members' fleet, 2% loyalty credits, no blackout days, and fully refundable $250,000 minimum deposit.
• XO Membership Mid-tier membership providing instant booking access, 1.5% loyalty credits per flight, no blackout days, and refundable $100,000 minimum deposit.
• XO Shared Membership Most accessible membership option enabling travelers to book individual seats on private jets through the mobile app with transparent pricing; $595 annual fee with no deposit required.
• XO Corporate Membership Membership program designed for corporate travelers with tailored benefits and business-focused services.
• XO Operator App Mobile application for XO Alliance Operators to accept trip requests, submit bids, view competing offers, and manage fleet operations in real-time.
• Shared Flights By-the-seat shuttle flight service enabling travelers to book individual seats on chartered private flights at reduced pricing compared to full aircraft charter.
• Slate Shared Membership Slate Aviation's shared membership program offering $595 annual fee with $395 savings per seat on shuttle flights, enhanced cancellation terms including no penalty outside 14 days.
• Aircraft Management Service enabling aircraft owners and operators to monetize their fleet by gaining access to XO's marketplace of private jet flyers, with dynamic pricing optimization.
• Carbon Offset Program Environmental sustainability initiative allowing members to offset carbon emissions from their private jet flights.
• XO Partner Program Luxury brand partnership initiative offering members exclusive benefits including discounted premium services, private club access, and complimentary upgrades through curated travel and lifestyle partners.

Quantifiable outcome

• Access to 2,200+ aircraft on 60,000+ routes globally
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Vista GlobalcoreStrategic or Co-development PartnerXO is a brand within the Vista Global portfolio of companies, including XO Global LLC, XO Assets LLC, and Apollo Jets, LLC. Vista Global provides the infrastructure and backing for XO's operations, including access to the Vista Members' fleet of 360+ aircraft.
• XO Alliance OperatorscoreChannel Partner/ Reseller/ DistributorNetwork of vetted private jet operators who provide aircraft for XO charters. Operators gain access to XO's marketplace of active private jet flyers and can monetize their fleets through optimized route matching, empty leg sales, and dynamic pricing.
• Journey AviationminorChannel Partner/ Reseller/ DistributorAircraft operator using XO's digital distribution platform to increase aircraft utilization. CEO Fabian Bello provides testimonial about the platform helping fill flights on idle days.
• Luxury Brand PartnersminorGTM or Marketing PartnerVarious luxury brands partnering with XO to offer members exclusive benefits and unique experiences including discounted premium services, private club access, and complimentary upgrades. Partners collaborate on events in dining, travel, sports, music, fashion, and arts.
• Slate AviationminorChannel Partner/ Reseller/ DistributorSlate Aviation provides enhanced shuttle flight experiences on behalf of XO. These are Part 295 air charter broker services organized under DOT Part 380 public charters.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Flexjet: Provider of fractional jet ownership, lease, and jet card programs with an owned fleet of business jets. Competes with XO in the upper-end private aviation segment, particularly for corporate and fractional customers seeking guaranteed access.
• NetJets: A Berkshire Hathaway-owned private aviation company offering fractional jet ownership, jet cards, and on-demand charter. Directly comparable to XO's charter and membership offerings, with a far larger owned fleet and longer-tenured brand.

Direct peers

• Air Charter Service (ACS): Global aircraft charter broker arranging private jet, group charter, and cargo flights across all aircraft types. Comparable to XO as a non-asset charter broker intermediating between travelers and operators, with a broad international operator network.
• Wheels Up: Membership-based private aviation company offering on-demand charter, jet card, and aircraft management. Comparable to XO as a digital-first private aviation membership marketplace targeting similar HNW and corporate customers.
• PrivateFly: Global digital private jet booking platform and charter broker with instant online quoting and a network of vetted operators. Closely comparable to XO's marketplace model and operator-bidding approach, with strong European and international presence.
• VistaJet: The flagship brand of XO's parent Vista Global, offering global private jet membership and on-demand flights with a wholly owned fleet. Closest direct peer given shared infrastructure, fleet access, and overlapping membership model within the same corporate family.

Emerging players

• JSX: Semi-private air carrier offering scheduled hop-on flights between private terminals using Embraer aircraft. Comparable to XO's shared/seat-based private aviation pricing model, though JSX operates its own flights rather than brokering third-party operators.
• Surf Air: Membership-based private aviation platform offering scheduled and on-demand flights primarily in California and the Western U.S. Comparable to XO's recurring membership model and shared-seat pricing, though more regional and route-focused.
• Blade: Tech-enabled urban air mobility and private aviation platform offering shared and chartered flights, with a mobile-first booking experience. Comparable to XO in digital distribution and shared-seat offerings, though Blade emphasizes short-haul and rotorcraft routes.
• JetSuite (now part of JSX): Private jet charter and semi-private flight operator historically focused on accessible light jet pricing. Comparable to XO's charter and shared-seat offerings at the lower end of private aviation, particularly for short-haul U.S. routes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/flyxo_
• Facebookfacebook.com/XO-2289779651103450
• LinkedInlinkedin.com/company/flyxo
• Instagraminstagram.com/flyxo

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about XO